国开电大《商务英语2》单元自测2章节答案.docx

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1、国开电大商务英语2单元自测2章节答案国开电大商务英语 2 单元自测 2 章节答案 国开 04010-商务英语 2-Unit 2 Self-test 参考答案题目 1:-We are now looking for agents to cover southern China. -Excellent. : I’m very familiar with the market there. ; We are full of confidence in the Chinese market, too. ; Our target markets are large corporations

2、and government agencies. 参考答案:I’m very familiar with the market there.题目 2:-But why is it so much higher in this market - : I don’t think I can follow the course. ; Sometimes things don’t go as expected. ; There are many rich people in this area. 参考答案:There are many rich people in

3、this area.题目3:-I wonder if you are able to offer market exclusivity for all of China - : I’d love to go to the supermarket with you if I have the time. ; I’m not surprised to hear that about the huge market in China. ; Thank you for your interest in representing our product. 参考答案:Thank y

4、ou for your interest in representing our product.题目 4:When data , it has to be analyzed to decide what it all means. : had been collected ; has collected ; has been collected 参考答案:has been collected题目 5:This is one of the main ways a business learns what customers want. : which ; of ; that 参考答案:that

5、 题目 7:-Ok, what are your initial thoughts on our computers in China Isthere a market - : There is a computer shop around the corner to the right. ; Our current agent agreements are broken up into regions. ; I am very optimistic about the market opportunities in China. 参考答案:I am very optimistic about

6、 the market opportunities in China.题目 8:-It seems that the sales volume has not reached our objective. -: Thank you very much about it. ; It doesn’t matter too much. ; It’s true. I’m sorry about that. 参考答案:It’s true. I’m sorry about that.题目 9:We are full of confidence t

7、he Chinese market. : on ; in ; with 参考答案:in题目 10:As it is known that the aim of every business is to make profit as possible. : as many ; as much ; more 参考答案:as much题目 11:Sometimes it over half the total time spent on a research problem. : takes up ; takes off ; takes on 参考答案:takes up题目 12:二、翻译:从以下

8、A、B、C 三个选项中选出与英文最适合的中文翻译。1. Having been a player in the computer industry in China for the last decade, our company has witnessed firsthand the industry’s phenomenal growth.A; B; C B. 在过去的十年中，我们公司作为参加者，亲眼见证了中国计算机行业令人瞩目的发展。2. But pricing is based on the needs of target customers and it differs

9、from place to place and over time.A; B; C C. 但定价是基于目标客户需求的，并且价格也因地域和时间而有所不同。3. In order to succeed in business, the following two principles of marketing should be kept in mind.A; B; C B. 企业若想取得胜利，必需牢记以下原则。4. Attracting customers to a business makes the difference between succeeding and failing.A; B

10、; C A. 能否吸引顾客，是胜利还是失败的区分。5. If customers are satisfied, there is a chance that they will be retained for a long time and possibly permanently.A; B; C C. 假如满意了客户，就有机会长期保留他们，成为永久客户。参考答案:子问题 1:B; 子问题 2:C; 子问题 3:B; 子问题 4:A; 子问题 5C题目 6:二、阅读理解:阅读下面的短文，依据文章内容进行推断，正确选T错误选F。PRINCIPLES OF MARKETING Marketing

11、is the part of your business where money is made. In order to succeed in business, the following two principles of marketing should be kept in mind. First, customers are the mainstay of any business. Attracting customers to a business makes the difference between succeeding and failing. Therefore, t

12、he business needs to direct all activities towards satisfying the customers’ needs. If customers are satisfied, there is a chance that they will be retained for a long time and possibly permanently. Undoubtedly they are likely to talk to other potential customers. Another principle for a busin

13、ess is that profitable sales volume is more important thanmaximum sales volume. The profitable sales volume is the volume of sales that actually will earn a business the most profit. And the maximum sales volume simply refers to the biggest sum of retail sales. Since the aim of most businesses is to

14、 make as much profit as possible, businesses value profits more than the volume of sales. A large volume of sales may result in a low profit margin, therefore, it is important for marketers to focus on their profitable sales volume. DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F).

15、 1. In order to succeed in business, three principles of marketing should be kept in mind.T; F 2. If customers are satisfied, they will be likely to encourage more people to buy the products or services.T; F 3. The profitable sales volume is the volume of sales that will bring a business profit.T; F 4. The maximum sales volume refers to the biggest sum of retail sales.T; F 5. Profitable sales volume is as important as the maximum sales volume.T; F参考答案:子问题 1:F; 子问题 2:T; 子问题 3:T; 子问题 4:T; 子问题 5:F