中国2004最具竞争力品牌.docx

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1、中国2004最具竞争力品牌人身险消费者份额忠诚度成长指数偏好度渗透率平安保险36.64中国人寿50.08新华人寿22.38平安保险28.07平安保险3.08中国人寿26.05平安保险84.60美国友邦21.40中国人寿27.93中国人寿2.19太平洋保险22.02太平洋保83.00中宏人寿18.06太平洋保险25.17太平洋保险1.85美国友邦4.14美国友邦81.50太平洋保险7.71美国友邦6.13美国友邦.35新华人寿3.34新华人寿80.90丰泰保险4.41新华人寿3.15新华人寿.28银行卡消费者份额忠诚度成长指数偏好度渗透率牡丹卡28.02牡丹卡71.70兴业卡64.57牡丹卡31

2、.67牡丹卡20.15龙卡19.85一卡通66.40明珠卡49.19龙卡20.75龙卡14.27一卡通14.66龙卡66.10民生卡47.98一卡通15.61一卡通10.54金穗卡11.23太平洋卡64.00金穗卡13.99金穗卡9.94金穗卡8.08长城卡8.20金穗卡55.50邮政绿卡7.39长城卡7.37长城卡5.89快餐店消费者份额忠诚度成长指数偏好度渗透率肯德基28.16永和豆浆50.08吉野家68.23肯德基32.19肯德基46.19麦当劳25.09美国加州71.68马兰拉面35.99麦当劳22.83麦当劳41.16永和豆浆10.53肯德基68.62派派思35.05永和豆浆13.3

3、1永和豆浆17.28马兰拉面4.99马兰拉面63.16美国加州18.21美国加州5.67马兰拉面8.18美国加州4.75麦当劳54.63半亩园15.82马兰拉面5.25美国加州7.79润滑油消费者份额忠诚度成长指数最经常购买率绝对渗透率壳牌20.04长城81.57统一57.56壳牌22.35壳牌1.43美孚18.46壳牌80.74嘉士得26.86美孚19.62美孚1.31嘉实多9.68美孚76.921号劲滑油16.73嘉实多9.28嘉实多.69长城8.14BP73.08金标14.00长城9.17长城.58统一6.88统一72.09嘉实多7.02统一6.85统一.49针织内衣衣消费者份份额04忠

4、诚诚度成长指数数偏好度渗透率三枪27.335三枪70.440桑扶兰72.330三枪22.776三枪9.155宜而爽18.442南极人65.330雪龙人48.999宜而爽13.224宜而爽6.166南极人8.822宜而爽63.880菊花42.551南极人11.550南极人2.955北极绒4.633白熊62.880铜牛40.118北极绒5.988北极绒1.555菊花3.533铜牛61.660鳄鱼38.112鳄鱼4.877菊花1.188女士内衣衣消费者份份额04忠诚诚度成长指数数偏好度渗透率黛安芬14.338黛安芬72.440皮尔卡丹丹22.226黛安芬17.002黛安芬4.133古今11.885婷

5、美70.440婷美18.110婷美16.559古今3.400婷美9.744古今68.990华歌尔12.336古今16.551婷美2.800安莉芳9.000安莉芳61.990奥黛莉9.366安莉芳9.233安莉芳2.588爱慕6.588爱慕60.550安莉芳9.211爱慕6.155爱慕1.899运动鞋消费者份份额04忠诚诚度成长指数数偏好度渗透率安踏13.119阿迪达斯斯72.770爱世克斯斯28.885耐克19.550安踏6.722耐克13.007耐克71.000迪爱多娜娜17.880阿迪达斯斯18.552耐克6.666双星12.773双星60.110花花公子子15.770李宁13.111双星

6、6.499李宁12.447安踏59.000耐克15.661双星9.788李宁6.366阿迪达斯斯12.004迪爱多娜娜56.440波派13.884安踏9.177阿迪达斯斯6.144卫生巾消费者份份额忠诚度成长指数数偏好度渗透率护舒宝17.224护舒宝50.008ABC130.37护舒宝23.668护舒宝18.772苏菲10.337苏菲48.331益母草62.333苏菲11.779苏菲11.227安尔乐9.566舒而美47.113妇康28.335安尔乐10.333安尔乐10.338娇爽9.522安尔乐45.997伊贝爽27.111娇爽10.000娇爽10.334舒而美7.800娇爽44.666佩

7、安婷26.775舒而美8.655舒而美8.488洗衣粉品牌名称称消费者份份额品牌名称称忠诚度品牌名称称成长指数数偏好度渗透率雕牌21.884雕牌85.009立白26.882雕牌36.775雕牌12.112奥妙10.992得其利是是76.771汰渍18.444奥妙12.225奥妙6.077汰渍8.700安利67.335三威14.880汰渍8.955汰渍4.833碧浪7.755扇牌61.001高富力14.228碧浪7.855碧浪4.311白猫6.922奥妙56.770蓝月亮5.233白猫5.155白猫3.844沐浴露品牌名称称消费者份份额品牌名称称忠诚度品牌名称称成长指数数偏好度渗透率六神15.8

8、82安利82.113玉兰油70.664六神19.880六神15.660玉兰油9.977六神70.004多芬44.882玉兰油11.227玉兰油9.844力士9.499舒肤佳66.881激爽40.668力士9.099力士9.366舒肤佳6.533玉兰油63.222艾诗31.887安利8.255舒肤佳6.444安利5.622西亚斯60.888澳宝31.441舒肤佳7.800安利5.555化妆品消费者份份额忠诚度成长指数数偏好度渗透率美宝莲19.551美宝莲78.998欧莱雅39.446美宝莲27.889美宝莲4.488雅芳6.277安利雅姿姿68.111高姿31.339雅芳6.777雅芳1.444

9、玉兰油5.811欧珀莱59.774UP2UU26.119玉兰油5.433玉兰油1.333羽西5.266雅芳59.770美宝莲24.223羽西4.833羽西1.211丁家宜4.477欧莱雅59.006安利雅姿姿22.772欧莱雅4.211丁家宜1.033润肤品消费者份份额忠诚度成长指数数偏好度渗透率玉兰油12.338安利雅姿姿84.887兰蔻96.220玉兰油13.998玉兰油10.779小护士11.226欧珀莱83.776露华浓93.880小护士11.884小护士9.811大宝9.388玉兰油83.229自然美71.888大宝10.339大宝8.188美加净4.699大宝81.666欧莱雅71

10、.441美加净5.055美加净4.099丁家宜4.544美加净79.551雅芳53.554丁家宜4.444丁家宜3.966100%果汁品牌名称称消费者份份额品牌名称称忠诚度品牌名称称成长指数数偏好度渗透率汇源32.338汇源50.008华邦49.880汇源46.885汇源14.886光明100011.991华邦50.222新的47.994光明100010.222光明10005.477大湖7.100都乐49.112麒麟45.330大湖5.177大湖3.266茹梦5.311新的47.338帕玛拉特特45.220华邦4.600茹梦2.444华邦4.899莱阳一枝枝笔梨汁汁46.779鹭芳37.336

11、茹梦4.455华邦2.244果汁饮料料品牌名称称消费者份份额品牌名称称忠诚度品牌名称称成长指数数偏好度渗透率统一23.664统一65.559鲜的每日日C61.551统一37.446统一26.118鲜的每日日C14.441露露49.118鹭芳30.117鲜的每日日16.002鲜的每日日15.996康师傅9.111鲜的每日日C45.999汇源26.000汇源8.999康师傅10.009汇源8.955汇源41.555大湖明朗朗25.770康师傅8.022汇源9.911酷儿8.277康师傅36.445中龙24.447露露7.277酷儿9.166鲜奶品牌名称称消费者份份额品牌名称称忠诚度品牌名称称成长指

12、数数偏好度渗透率蒙牛18.990光明58.117天山雪113.43蒙牛20.552蒙牛16.777光明16.006三元54.992蒙牛58.333光明19.887光明14.225伊利15.116蒙牛51.001夏进47.995伊利14.665伊利13.445三元4.733伊利45.442高威35.664三元5.533三元4.200完达山3.522完达山42.113伊利35.331完达山3.166完达山3.122茶饮料品牌名称称消费者份份额品牌名称称忠诚度品牌名称称成长指数数偏好度渗透率康师傅34.995康师傅70.668雀巢94.887康师傅51.335康师傅11.668统一25.553统一5

13、5.222第五季49.331统一29.330统一8.533雀巢6.455三得利32.442麒麟29.334三得利3.877雀巢2.155娃哈哈6.266王老吉31.441维他26.228雀巢3.644娃哈哈2.099三得利5.744雀巢27.116可口可乐乐18.110娃哈哈3.200三得利1.922白酒消费者份份额忠诚度成长指数数偏好度渗透率红星二锅锅头头8.688红星二锅锅头头61.668红星御酒酒73.331红星二锅锅头13.994红星二锅锅头4.644金六福5.244京酒50.008宋河粮液液32.003金六福4.700金六福2.800剑南春4.033沱牌44.221绵竹大曲曲21.4

14、46沱牌4.211剑南春2.166沱牌3.655牛栏山二二锅头40.778沱牌17.112尖庄3.200沱牌1.966尖庄3.511汾酒38.444牛栏山二二锅头14.332泸州老窖窖2.799尖庄1.888葡萄酒消费者份份额忠诚度成长指数数偏好度渗透率张裕18.888通化68.880天然红45.118张裕19.449张裕3.844长城(华华夏)15.338长城(华华夏)68.666长城(华华夏)43.112长城(华华18.882长城(华华3.133通化11.994张裕57.992古井36.550通化14.665通化2.433王朝9.766王朝53.998千禧24.882王朝9.399王朝1.

15、988长城(沙沙城)6.255滇云牌云云南红50.885夜光杯24.004长城(沙沙5.377长城(沙沙1.277方便面品牌名称称消费者份份额品牌名称称忠诚度品牌名称称成长指数数偏好度渗透率康师傅36.222康师傅73.443日清44.663康师傅54.779康师傅57.222统一25.448统一42.558多多妙26.223统一22.334统一40.225福满多13.335华龙34.112华龙25.885福满多9.322福满多21.110华丰5.811福满多33.888福满多8.666华丰3.544华丰9.188华龙4.144华丰29.662龙丰4.999华龙2.911华龙6.555冰激凌品

16、牌名称称消费者份份额品牌名称称忠诚度品牌名称称成长指数数偏好度渗透率伊利15.667五羊57.444蒙牛60.003伊利20.666伊利37.117和路雪14.333伊利50.337哈跟达斯斯21.668和路雪17.448和路雪33.997蒙牛13.115和路雪46.661乐天16.550蒙牛12.663蒙牛31.118雀巢8.500五丰40.228伊利11.008雀巢6.822雀巢20.116光明6.566宏宝莱38.448光明6.288光明6.000光明15.555食用油消费者份份额忠诚度成长指数数偏好度渗透率金龙鱼29.118金龙鱼69.889鹰唛82.994金龙鱼38.002金龙鱼9.455福临门18.009鲁花54.663维维64.447福临门15.551福临门5.866鲁花9.988胡姬花52.223麒麟43.003鲁花10.116鲁花3.233胡姬花2.866鹰唛47.771样样红32.009胡姬花2.799胡姬花.93骆驼唛2.277福临门45.998康力27.887大满贯1.288骆驼唛.73