可口可乐PPT介绍.ppt

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1、catalogueuIntroduction（简介）uVariety（品种）uSales volume（销售量）uHonour（荣誉）Introductionuu可口可乐（英文名称：Coca-Cola，也称Coke），是由美国可口可乐公司出品的一种含有咖啡因的碳酸饮料。目前可口可乐在世界各地市场皆处领导地位，其销量远远超越其主要竞争对手百事可乐，被列入吉尼斯世界纪录。uuCoca-Cola was made Coca-Cola was made by the Coca Cola by the Coca Cola company released a company released a caf

2、feine carbonated caffeine carbonated drinks.At present the drinks.At present the Coca-Cola in the Coca-Cola in the market all over the market all over the world are place world are place leadership,its sales is leadership,its sales is far beyond its main far beyond its main rival Pepsi,was listed ri

3、val Pepsi,was listed in the Guinness book of in the Guinness book of world records.world records.Varietyuu可口可乐是中国最著名的国际品牌之一，在中国软可口可乐是中国最著名的国际品牌之一，在中国软饮料市场上占主导地位，系列产品在中国市场上是饮料市场上占主导地位，系列产品在中国市场上是最受欢迎的软饮料。目前可口可乐公司在中国市场最受欢迎的软饮料。目前可口可乐公司在中国市场有超过有超过5050种不同饮料，令消费者在各种场合都有丰种不同饮料，令消费者在各种场合都有丰富选择可以怡神解渴。富选择可以怡

4、神解渴。uuCoca-Cola is Chinas most famous Coca-Cola is Chinas most famous international brand of soft drinks in China,international brand of soft drinks in China,on the market dominant,series of products on the market dominant,series of products in the Chinese market is the most popular in the Chinese m

5、arket is the most popular soft drink.At present the Coca-Cola soft drink.At present the Coca-Cola company in the China market has more company in the China market has more than 50 different drinks,made consumers in than 50 different drinks,made consumers in various situation all has the rich choice

6、can various situation all has the rich choice can YiShen thirst.YiShen thirst.uu19601960年进入美国最大的年进入美国最大的100100家工业公司的行列；家工业公司的行列；19831983年居第年居第4848位。位。uuIn 1960 to enter the United States of the 100 In 1960 to enter the United States of the 100 largest industrial company ranks,article 48 in largest i

7、ndustrial company ranks,article 48 in 1983.1983.uu1960196019831983年，该公司的销售额、资产额和净收入的年，该公司的销售额、资产额和净收入的年均增长率分别为年均增长率分别为12.212.2、11.511.5和和12.312.3。uu1960-1983,this company net sales of assets,1960-1983,this company net sales of assets,and the annual growth rate for 12.2%,11.5 per and the annual growt

8、h rate for 12.2%,11.5 per cent respectively and 12.3%.cent respectively and 12.3%.uu 1981 1981年，该公司在国外的销售额占公司总销售额的年，该公司在国外的销售额占公司总销售额的6262，销售活动分布在，销售活动分布在145145个国家和地区。个国家和地区。uuIn 1981,the company in foreign sales In 1981,the company in foreign sales accounted for 62%of the total sales,marketing acco

9、unted for 62%of the total sales,marketing activities in 145 countries and regions.activities in 145 countries and regions.uu目前中国每年人均饮用可口可乐公司产品数量为20瓶(每瓶8盎司或237毫升)。目前可口可乐中国系统员工已超过30,000人，99的员工为中国本地员工。可口可乐中国系统在中国已经捐资超过5,000万人民币，支持了众多全国性和地区性社会公益事业。uuChinas annual per capita drinking Coca-Cola company pr

10、oduct quantity of 20 bottles(8 ounce bottle or 237 ml).At present Coca-Cola China systems staff over 30000 people,99%of the staff of local staff for China.Coca-Cola China system in China has donated more than 50 million RMB,the support of many national and regional social undertakings.1）Do you know any competitor with coca-cola?-Pepsi cola【百事可乐百事可乐】-Wahaha【哇哈哈哇哈哈】-Robust【乐百氏】【乐百氏】2）what is Coca-cola made of?-Soda碳酸水/Water/Carbon dioxide/Suger/Sugar coloring/Condiment香料 魅力e族uu收索材料:濮阳曦朦 李念uuppt制作：林洁 徐曼纯uu提出问题：李燕苹 uu问题解答：成秋菊 叶秋娣uu解说者：李欣怡