如何设计好看的PPT.ppt

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1、PPT设计主讲人：Margaret2任务之三：处理对社会的影响与承担社会责任 管理的第三项任务，就是处理对社会的影响与承担社会责任。没有一个机构能够独立生存并以己身之存在为存在的目的。每个组织都是社会的一个器官，企业也不例外。只有对社会有益的企业才是好企业。企业、医院或大学承担的社会责任可能在两个领域中产生：一个领域是机构对社会的影响，另一个领域是社会本身的问题。这两个领域中所产生的问题虽然不同，但都与管理有关。第一个领域讨论的是机构能对社会做什么，第二个领域讨论的是机构能为社会做什么。现代组织存在的目的是为了向社会提供某种特定的服务，所以它必须在一定的社会环境中工作。它还必须雇用人员为其工作

2、，因此，不可避免地会对社会产生一些影响。1、系统原理系统原理 它是指系统要素之间相互关系及要素与系统之它是指系统要素之间相互关系及要素与系统之间的关系间的关系以整体为主以整体为主而进行协调，局部服从整体，使整而进行协调，局部服从整体，使整体效果为最优。体效果为最优。系统指由相互依赖的若干事物结合而成的具有特定功能的有机整体。管理对象系统分析6方面1、在系统组织上2、在系统结构上3、在系统功能上4、在系统演变上5、在系统的联系上6、在系统的历史上效果效果效率效率高高低低高高低低顾客需要，且质量、顾客需要，且质量、价格都合适的产品价格都合适的产品管理者目标选择正管理者目标选择正确，并充分利用资确，

3、并充分利用资源以实现目标。源以实现目标。管理者目标选择准管理者目标选择准确，但不善于利用确，但不善于利用资源以实现目标资源以实现目标顾客需要，但是太顾客需要，但是太贵而买不起的产品贵而买不起的产品管理者目标选择不管理者目标选择不当，但利用资源充当，但利用资源充分有效分有效高质量的产品高质量的产品但顾客不需要但顾客不需要管理者目标选择管理者目标选择错误，利用资源错误，利用资源不力不力低质量的、顾客低质量的、顾客不需要的产品不需要的产品1.字多，密密麻麻的，把PPT当Word用2.配色难看3.陈旧的剪贴画4.无关的内容5.杂乱的动画6.背景和字混到一块7.结构混乱8.陈旧的模板9.字体不统一，字号

4、不统一10.小标题混乱，时而数字，时而圆点Of B2B companies surveyed PowerPointwas theirmostimportantstatedsales toolimportantPPT PPT 设计简谈设计简谈How To Design A Good PPTSTART为什么选择PPT？How To Design A Good PPTCopyright Copyright Copyright Copyright Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SH

5、ENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION时间TimePPT制作非常简单，我们只需要花很短的时间时间就可以把想要表达的东西在电脑上呈现出来。How To Design A Good PPTCopyright Copyright Copyright Copyright Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda

6、Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION多媒体PPT是一种多媒体工具。在PPT中我们可以使用图片、声音以至视频等多种媒体，同时启动观众的左脑与右脑思维和记忆，以达到更好的表达效果。MultimediaHow To Design A Good PPTCopyright Copyright Copyright Copyright Propaganda Depa

7、rtment Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION交流我们把想要说明的东西预先输入到PPT中，这样在演示的过程中，我们不必背过身去书写这些内容，这样就增加了演讲者与观众交流的时间。CommunicationHow To Design A Good PPTCopyright

8、Copyright Copyright Copyright Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION引导借助PPT，我们可以让观众清楚的知道我们正在表达的内容是什么，或者我们正在讲的内容在整个演讲中处于什么位置。换言之，PPT起到一个

9、引导作用。GuidePrincipal制作PPT的原则？How To Design A Good PPTCopyright Copyright Copyright Copyright Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION亲密性原则

10、1将相关项组织在一起。“因为在一个页面上，物理上的接近就意味着它们之前存在意义上的关联。”Health CheckPresentationFind out just how well your PowerPoint presentation is performingHow To Design A Good PPTCopyright Copyright Copyright Copyright Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION

11、Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION对齐原则2安排各元素的放置位置。“任何元素都不能在页面上随意安放，每一项都应该与页面上某个内容存在某种视觉联系。”0845 056 8528infoeyefulpresentations.co.ukwww.eyefulpresentations.co.ukContactEyefulHow To Design A Good PPTCopyright Copyright Copyright Copy

12、right Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION重复原则3设计中的某些方面要在整个作品中重复。“这样使你的作品具有整体性，你甚至可以在自己的作品中都应用某一种重复，这样别人看到这个重复的时候就能知道这个PPT是你的作品。”How

13、do we know these work?Welistento our customers.Were now working PowerPoint much harderFirst DataHow do we know these work?Welistento our customers.Our presentation is now not only more visually appealing,its more effectiveSoftware AGHow To Design A Good PPTCopyright Copyright Copyright Copyright Pro

14、paganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION对比原则4如果两项不完全相同，那么就应当使之不同，而且应当是截然不同。“如果对比不强烈（比如三号字体和四号字体），就不能算作是对比，而会成为冲突，在观众看来，这种设计更像是一个失误。”Yourbusi

15、nessYourcompetitionagainst thecompetition?How are you holding upHow如何制作PPT？四大元素的合理运用图表图片文字动画How To Design A Good PPTCopyright Copyright Copyright Copyright Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASS

16、OCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION图表简化数据观众来要的不是数据而是信息，所以只要标上最为重要的数据就可以了。数据的表达要尽量直观，如果可能，尽量不要使用图例，而要直接把数字标在图表上，这样免去了观众来回对号入座的麻烦。How To Design A Good PPTCopyright Copyright Copyright Copyright Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG

17、 BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION图表简化图表类型采用最直观的形式表达数据内容。避免3D等华丽的效果，力求图表简洁、直观。How To Design A Good PPTCopyright Copyright Copyright Copyright Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department

18、Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION图表简化颜色提倡对比色和相似色。How To Design A Good PPTCopyright Copyright Copyright Copyright Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK

19、ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION图片“图片虽然不是万能钥匙，但是它的作用你恐怕只见到了冰山一角。图像几乎可以表达所有实词（比如名词、动词）和部分虚词（如形容词），所以图片可以帮助我们表示人、物、状态、动作和感情等等。”How To Design A Good PPTCopyright Copyright Copyright Copyright Propaganda Department Of SHENY

20、ANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATIONHow To Design A Good PPTCopyright Copyright Copyright Copyright Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda D

21、epartment Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION图片不要把图片仅仅做成装饰，这样不但不会增强表达效果，而且会形成不必要的视觉干扰。使用技巧1How To Design A Good PPTCopyright Copyright Copyright Copyright Propaganda Department Of SHENYANG BOOK ASSOCIATION

22、 Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION左边的设计中背景和小人都与内容无关，反而成为降低表达效果的罪魁祸首，因为它们大大分散了观众的注意力。右边是修改后的效果。How To Design A Good PPTCopyright Copyright Copyright Copyright Propaganda Department O

23、f SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION图片大方一点，舍掉限制图片大小的条条框框和华丽的模板，给它最充足的发挥空间吧。使用技巧2How To Design A Good PPTCopyright Copyright Copyright Copyright Propaganda D

24、epartment Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION全景图片 视觉感强How To Design A Good PPTCopyright Copyright Copyright Copyright Propaganda Department Of SHENYANG BO

25、OK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION图片运用一定的图片处理，使图片的视觉体验更加舒服。使用技巧3How To Design A Good PPTCopyright Copyright Copyright Copyright Propaganda Department Of SHENYANG BOOK

26、ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION文字因为文字意义明确，你可以用一句话概括演示这一页幻灯片时你表达的重点是什么，即发挥PPT的引导作用，这样观众在听演讲者的时候才不会不知所云、彻底晕掉。How To Design A Good PPTCopyright Copyright Copyright Copyri

27、ght Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION文字1 一张幻灯片里的文字应当能在三秒种内读完。两项原则How To Design A Good PPTCopyright Copyright Copyright Copyright P

28、ropaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION文字2 演示中坚决不要出现你大段朗读PPT上文字的情况。两项原则How To Design A Good PPTCopyright Copyright Copyright Copyright Pr

29、opaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION动画动画到底可以做什么How To Design A Good PPTCopyright Copyright Copyright Copyright Propaganda Department Of

30、 SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION动画可以抓住观众的视觉焦点可以显示各个页面的层次关系可以在意义上与图片刚好成互补关系How To Design A Good PPTCopyright Copyright Copyright Copyright Propaganda Depa

31、rtment Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION动画动画必须满足的条件How To Design A Good PPTCopyright Copyright Copyright Copyright Propaganda Department Of SHENYANG BOO

32、K ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION动画1.自然2.有助于你的内容表达。Product DevelopmentPeople SpendMarketing SpendFinal Sales PresentationBecausethePowerPointis the culmination ofa lot

33、 of work!Improve补充与提高How To Design A Good PPTCopyright Copyright Copyright Copyright Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION配色How To Des

34、ign A Good PPTCopyright Copyright Copyright Copyright Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION颜色是怎样迷惑我们眼睛的？How To Design A Good PPTCopyri

35、ght Copyright Copyright Copyright Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATIONHow To Design A Good PPTCopyright Copyright Copyright Copyright

36、 Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATIONHow To Design A Good PPTCopyright Copyright Copyright Copyright Propaganda Department Of SHENYAN

37、G BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION常见问题1：在深色的图片或图底上使用深色字体因为颜色的相似性，我们需要花更多时间识别字体并阅读字体，造成一定的视觉障碍，并使得整体画面暗淡。应强化明暗对比。How To Design A Good PPTCopyright Copyright Copyrig

38、ht Copyright Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATIONHow To Design A Good PPTCopyright Copyright Copyright Copyright Propaganda Departmen

39、t Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION常见问题2：层级关系不明确内容信息量大，颜色过于统一，虽然会显得十分整体，但难以区分层级关系。需要花费更多的时间来理解图示并阅读图示。造成视觉阅读上的障碍。How To Design A Good PPTCopyright Copyr

40、ight Copyright Copyright Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATIONHow To Design A Good PPTCopyright Copyright Copyright Copyright Propagan

41、da Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION常见问题3：重点信息不突出应该削弱其它课题对观众视觉所带来的直接干扰，降低其颜色，而后将重点突出。How To Design A Good PPTCopyright Copyright Copyright Co

42、pyright Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATIONHow To Design A Good PPTCopyright Copyright Copyright Copyright Propaganda Department Of

43、SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION字体How To Design A Good PPTCopyright Copyright Copyright Copyright Propaganda Department Of SHENYANG BOOK ASSOCIATION Propa

44、ganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION字体混用原则How To Design A Good PPTCopyright Copyright Copyright Copyright Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYAN

45、G BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION1.对比原则如果要形成对比，不同的内容应当选择不同大类的字体以体现出明显的不同，否则就不是对比而是冲突了。How To Design A Good PPTCopyright Copyright Copyright Copyright Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda D

46、epartment Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION同一页面中应当尽量避免一页中同时使用相同大类的多种字体。同类字体同一页面中只选择一种 How To Design A Good PPTCopyright Copyright Copyright Copyright Propaganda Department Of SHENYANG BOOK ASSOCIATION Pr

47、opaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION2.重复原则在整个PPT作品中，不同页面相同层次的内容不宜混用多种字体，这样PPT中的层次关系才能一目了然。Share资源共享How To Design A Good PPTCopyright Copyright Copyright Copyright Propaganda Department O

48、f SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION1.Lonely Fish的日志的日志提供PPT设计方法及技巧，文章多用配图，如果你对长篇文章没有耐心，这里是个不错的选择。2.PPT设计及其他设计及其他PPT设计方法、排版、技巧及VBA教程（尽管这个东西我从来不用），更新速度有点慢。3.

49、NordriDesign官方博客官方博客关于PPT设计创意、动画及NordriDesign出品的资源下载。4.般若黑洞般若黑洞提供最实用的PPT资源及技巧，如果是初级用户，最好首先到这里看看。5.基于基于PPT的课件设计的课件设计又一位高手蝇子的PPT博客，介绍配色比较多，不过更新速度慢了点。6.PowerPoint Ninja Blog翻译过来应该叫做“PPT忍者”，提供实用的PowerPoint主题及技巧，如果英语过硬，可以多来看看。PPT博客How To Design A Good PPTCopyright Copyright Copyright Copyright Propaganda

50、 Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION Propaganda Department Of SHENYANG BOOK ASSOCIATION1.扑奔扑奔PPT网网应该是最早和最大的PPT论坛吧，内容包罗万象，只要跟PPT有关。2.Power BarNordriDesign旗下，国内的PPT论坛都是大同小异的，选一个适合自己的经常逛逛就可以了。3.锐普锐