应用型大学英语综合教程2(Unit4).ppt

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1、上海交通大上海交通大学学出版社出版社 Book 2应应 用用 型型 大大 学学 英英 语语 系系 列列 教教 程程 Application-oriented college English Course 2上海交通大上海交通大学学出版社出版社 BackNextLanguage Skills DevelopmentLanguage in UseEnhancement of Language Abilities Unit 4Unit FourTable of Contents3上海交通大上海交通大学学出版社出版社 Focus1 contentBackNextStarterText:French b

2、usiness etiquette Working with words and phrasesDiscussionPractice:interpretingPractice:translationPractice:writingSurfing the InternetHighlightsPart 1 Language Skills DevelopmentTable of Contents4上海交通大上海交通大学学出版社出版社 focus1highlightsBackNext HighlightsS:About business clothesL:Etiquette makes a great

3、 difference to businessR:French business etiquetteW:How to avoid combining unrelated ideas in one sentenceInternet work:Introducing the Indian business etiquettePart 1 Language Skills Development5上海交通大上海交通大学学出版社出版社 focus1starterBack Next1.StarterA.Nowadays business clothes are getting more and more

4、casual.Choose()those that might be considered appropriate clothes for the office in certain companies.Mind Mapminiskirt/n.迷你裙see-through/a.透明的，极薄的sneaker/sni:k(r)/n.胶底运动鞋sandal/sndl/n.凉鞋6上海交通大上海交通大学学出版社出版社 focus1starterBack Next1.Starter jeans see-through clothesT-shirts sweat-shirts shortshatsminis

5、kirtssneakers short tight jackets sandals ANSWERJeans T-shirts short tight jackets sweat-shirts sneakers7BackNextFocus1 Text lead inText Lead in上海交通大上海交通大学学出版社出版社 Warm-up questions1.What do you know about business etiquette?2.Is business etiquette important when we conduct business deals?8BackNext上海

6、交通大上海交通大学学出版社出版社 Text Lead inText organization9上海交通大上海交通大学学出版社出版社 focus1text1 Conducting business deals with the French requires you to follow some very important protocol.Business communication and relationships are not as casual in nature as they may be in the United States.Specific methods of com

7、munication along with behavior are expected from any visitor.It is important that you learn a little about French business etiquette before you go there to do your business with them,no matter how big or small it may be.Here is a small guide that is likely to help you in your effort to learn more ab

8、out the way the French conduct their business,and how you can fit into this culture.2.Text:French Business EtiquetteBackNext Translation法国商务礼仪法国商务礼仪 1 与法国人开展商务活动时，你要遵守一些非常重要的社交礼节。法国的商务交往和关系从本质上讲不如美国的随便。作为到访者，你要按照法国特有的沟通和行为方式行事。在你去法国与法国人做生意之前，学习一点法国商务礼仪是很重要的，不管这些礼仪是大是小。本文是个小小的指南，帮助你更多地了解法国人做生意的方式，并融入

9、到他们的文化当中。Question about Para.1 conduct:vt./vi.1)组织；安排；实施；执行e.g.I decided to conduct an experiment.He said they were conducting a campaign against democrats across the country.2)指挥（唱歌或演奏）e.g.Dennis had recently begun a successful career conducting opera in Europe.Solti will continue to conduct here a

10、nd abroad.protocol：n.U 礼仪；社交礼节e.g.He is something of a stickler of royal protocol.in nature:本质上；实际上；究竟e.g.My work is very specialized in nature.What in nature do you mean?along with:除以外（还）；与同样地e.g.She lost her job when the factory closed,along with hundreds of others.Acknowledge your successes along

11、 with your downfalls.expect sth.of/from sb.:期望或要求某人做某事e.g.What other requirements do you expect from your employees?The standard of your work has fallen from the level we expected from you.fit into:（使）适合，与融为一体e.g.I fear I will not fit into any future society.A square thing does not fit into a round

12、hole.10上海交通大上海交通大学学出版社出版社 focus1text 1.Why should you learn French business protocol if you want to conduct business with the French?Because French business etiquette is different from the etiquette in the United States and you are expected to know French methods of communication and behavior so as

13、to fit into their culture.BackNext2.Text:Bartleby11上海交通大上海交通大学学出版社出版社 focus1textFrench Business Culture2 All business relationships in the French culture are highly formal.Business people are conservative and do not wish to discuss personal issues,history,or politics openly.As a visitor,it is your j

14、ob to respect these opinions and refrain from raising such issues throughout your interaction with them.Be diplomatic.Do not point fingers at political or historical figures.Another important thing to note is that a very strict hierarchy is followed in the business setup.As such,greet and interact w

15、ith every individual you meet appropriately,and with due respect.2.Text:French Business EtiquetteBackNext Translation法国商务文化 2 2 在法国文化中，所有的商务关系都是非常正式的。商务人士较保守，不愿当众讨论私人话题、历史或者政治。作为来访者，在与他们交流的整个过程中，尊重他们的观点并避免谈论这些话题是你的分内事。你要讲究策略，不要对政治和历史人物指指点点。还有一件重要的事情要注意，在开展商务活动时，你要遵循严格的等级制度。因此，你在和自己遇到的每个人打招呼和交流时，要恰当得

16、体并对他们致以应有的尊重。Question about Para.2 refrain from doing sth.:控制不做（某事）；忍住，避免e.g.Mrs.Hardie refrained from making any comment.He appealed to all factions to refrain from violence.diplomatic:a.1)有手腕的；讲究策略的；圆滑的；婉转的e.g.She is very direct.I tend to be more diplomatic,I suppose.2)外交的；外交官的e.g.Efforts are bein

17、g made to avert war and find a diplomatic solution.12上海交通大上海交通大学学出版社出版社 focus1text 2.What is the French business culture like?All business relationships in the French culture are highly formal.Business people are conservative and do not wish to discuss personal issues,history,or politics openly.Back

18、Next2.Text:Bartleby13上海交通大上海交通大学学出版社出版社 focus1textBusiness Communication3 The French are individuals who pay strict attention to formality.It is important that you adhere to this level of formality in order to make an impact.lAlways greet professionals with a handshake and maintain eye contact while

19、 shaking hands.lIt is a good idea to learn some basic French before you meet French professionals.2.Text:French Business EtiquetteBackNext Translation商务沟通商务沟通 3 3 法国人是特别注重“正式”的。为了使人眼前一亮，遵守“正式”这一原则很重要。问候商务人士时要握手，并在握手时保持目光接触。在会晤法国商务人士之前，学习一点基本的法语。adhere to sth.:1)遵守，遵循（规定或协议）e.g.All members of the ass

20、ociation adhere to a strict code of practice.She adhered to the strict Islamic dress code.2)支持，拥护，持有（观点或信仰）e.g.He urged them to adhere to the values of Islam which defend the dignity of man.3)黏附；附着e.g.Small particles adhere to the seed.impact:n.1)C 影响；作用e.g.This display unit must make an impact.When

21、 an executive comes into a new job,he wants to quickly make an impact.2)U 撞击；碰撞；冲击力e.g.A running track should be capable of absorbing the impact of a runners foot landing on it.14上海交通大上海交通大学学出版社出版社 focus1textAlways use“vous”to communicate with professionals.Also,you will call someone only by Monsieu

22、r and Madame/Mademoiselle followed by their last name.Do not call anyone by their first name unless asked to.You may choose to have your business card printed in French on one side and in English on the other.Include your name,title,academic qualifications,and the name of the university you attended

23、 on the card.2.Text:French Business EtiquetteBackNext Translation在与商务人士谈话时，使用“您”这个字眼。称呼别人时用先生和女士/小姐加他们的姓。不要直呼对方的名字，除非对方要求你这么做。打印名片时，你可以一面用法语，另一面用英语。名片上的信息包括你的姓名、职务、学历，还有你曾就读的大学。15上海交通大上海交通大学学出版社出版社 focus1textThough most French professionals speak English,knowing their language shows that you are int

24、erested in developing a healthy and long-term relationship with them.The manner of your communication will dictate how far your alliance with them goes.Do not make unnecessary phone calls to such professionals.Also,never call them at home unless it is extremely urgent.2.Text:French Business Etiquett

25、eBackNextTranslation虽然多数法国商务人士会讲英语，但是了解他们的语言意味着你有意与他们发展健康、长期的关系。你的沟通方式决定了你和他们的合作能走多远。不要给这些商务人士打不必要的电话。另外，除非十分紧急，否则不要打电话到他们的住处。dictate:vt.1)决定；影响；支配e.g.Of course,a number of factors will dictate how long an apple tree can survive.The films budget dictated a tough schedule.2)口述，口授e.g.Sheldon writes ev

26、ery day of the week,dictating his novels in the morning.alliance:n.C 联合；结盟e.g.What will be the effect of the alliance between IBM and Apple?v.ally 使联盟，使联合(ally with)e.g.He allied himself with the other members of the committee who supported his ideas.Ally can be taken as a noun,which refers to a fri

27、endly countries or an associate who provides assistance.16上海交通大上海交通大学学出版社出版社 focus1text Do not make hand gestures unnecessarily.For instance,the“ready”or“perfect”sign in the U.S.is considered rude in France.Avoid hand gestures altogether.4 These are individuals who develop business relationships on

28、the foundation of trust and respect.For them to place this in you,you have to ensure that your behavior is as good as it can get.2.Text:French Business EtiquetteBackNextTranslation没有必要就不要做手势。例如，在美国表示“准备好了”或者“完美”的手势在法国会让人觉得粗鲁。总之，彻底避免手势。4 法国人是在信任和尊重的基础上发展商务关系的。为了让他们能对你产生信任和尊重，你必须保证你的行为举止足够得体。Questions

29、 about Para.317上海交通大上海交通大学学出版社出版社 focus1text 3.How to greet a French business professional?Always greet professionals with a handshake and maintain eye contact while shaking hands.BackNext2.Text:Bartleby4.Why is it good to learn some basic French before you meet French business professionals?Because

30、 knowing their language shows that you are interested in developing a healthy and long-term relationship with them.18上海交通大上海交通大学学出版社出版社 focus1textBusiness Meetings and Discussions5 Business meetings in the French business culture follow a slightly different course compared to American culture.Enlist

31、ed here are some dos and donts you should follow when conducting business meetings with the French.It is important that meetings be scheduled at least two weeks in advance.The French are not particular about punctuality(you may be up to ten to fifteen minutes late),but if you are going to be late,it

32、 is necessary that you call and inform them.2.Text:French Business EtiquetteBackNextTranslation商务会议与讨论5 在法国的商务文化中商务会议形式与美国稍有不同。下面列出的是在法国举行商务会议时应注意的事项。至少提前两个星期安排会议，这一点很重要。法国人不是特别在意守时（你可以最多迟到10至15分钟），但是如果要迟到了，你需要打个电话告知他们。dos and donts:行为准则，须知e.g.It wont do to hedge your pupils in with a thousand dos a

33、nd donts.schedule:vt.（在时间上）安排，计划e.g.A presidential election was scheduled for last December.No new talks are scheduled.in advance：预先，事先e.g.I like to map out the whole week in advance.19上海交通大上海交通大学学出版社出版社 focus1text Debates are likely to ensue in meetings,which you should participate in,as the French

34、 are known to appreciate logical and intellectual inputs in the business world.These debates are,however,controlled and should not turn into arguments.They may pose questions and probe you further to get answers related to the business.Go well-prepared for the meetings.While talking,do not exaggerat

35、e your claims.They are likely to go unappreciated.Be direct,honest,and clear.Make thorough presentations and do not try to openly sell your idea or pressurize them to buy it.Be subtle.2.Text:French Business EtiquetteBackNextTranslation在会议中，可能会发生辩论，此时你也要参与其中，因为在商界里，法国人崇尚富有逻辑和智慧的见地。但是，这些争论都在掌控之内，不会变成争

36、吵。他们可能会提问题并且进一步盘问你以得出与生意相关的信息。所以开会前的充分准备是必须的。在谈话时，不要夸大你的诉求。他们可能不会欣赏这种做法。你要做的是直接、诚恳且明确地表述。陈述要详尽周密，但不要试图公开推销你的主张或者对他们施压要他们买账。要做到言谈微中。20上海交通大上海交通大学学出版社出版社 focus1textKeep a soft tone while talking and maintain moderate eye contact throughout.Most meetings usually end in discussions and not finalized dec

37、isions.They may take time to make decisions,and you will have to be patient throughout the process.You are free to voice your opinion and defend your position,but keep in mind that the final decision will be taken by the top brass of the company.Lunch meetings may be conducted,though dinner meetings

38、 are not uncommon in some cases.2.Text:French Business EtiquetteBackNextTranslation说话时要语气柔和，自始至终保持温和的目光接触。大多数会议通常以讨论结束，没有形成最终的决定。他们做决定要花时间，而你要自始至终保持耐心。你可以自由发表观点，坚守自己的立场，但是要记住，最后的决定要公司的高管来做。有些情况下商务会议安排晚餐是司空见惯的，但午餐会议也是可以安排的。Questions about Para.5 take time to do sth.：花费时间做某事e.g.It will take a little t

39、ime for the rain to sink into the dried earth.It will take time and money to get the project to get off the ground.Pay attention to the difference of“take time to do”and“take your time to do sth”keep in mind:记住 e.g.Keep the people in mind and place hopes on them.We must keep this lesson in mind.bras

40、s:n.1)高层人物；高级军官e.g.The brass are reluctant to fraternise with the enlisted men.2)U 黄铜e.g.The instrument is beautifully made in brass.21上海交通大上海交通大学学出版社出版社 focus1text 5.Are the French always punctual?The French are not particular about punctuality.BackNext2.Text:Bartleby6.Do most French business meeti

41、ngs end in final decisions?Why?No.They usually end in discussions and not finalized decisions,because they may take time to take decisions.22上海交通大上海交通大学学出版社出版社 focus1textDressing for Business Meetings6 A meeting with French business professionals is not the best time to show off your fashion-conscio

42、usness or your ability to be creative with clothing.As mentioned earlier,these are conservative individuals and a particular dress code should be followed when meeting with them.Men should wear dark,traditional suits with ties.Even if you are invited to an informal occasion,make sure you are wearing

43、 a jacket.Their concept of informal is a little different.2.Text:French Business EtiquetteBackNextTranslation商务会议着装商务会议着装6 与法国商务人士的会晤不是你展现时尚流行意识或是穿搭创意的最好时机。正如前文所提到的，法国人是保守的，在与他们见面时要遵循其特别的着装规定。男士应穿深色、传统的西装，戴领带。即使你应邀出席非正式场合，也一定要穿一件便装西服。他们概念里的“非正式”和我们稍有不同。23上海交通大上海交通大学学出版社出版社 focus1text Women too shoul

44、d preferably dress conservatively in business suits,though dresses in pastel shades can be worn.It is a good idea to accessorize appropriately with your outfit.Just remember not to go overboard.7 Respect the French business etiquette and you will be able to develop healthy and long-lasting business

45、relationships with them.You will be greatly appreciated and respected for taking so much care in functioning according to their standards and protocols.2.Text:French Business EtiquetteBackNextTranslation女士也最好穿西装，保守一些，不过也可以穿浅色连衣裙。佩戴装饰品来搭配你的服装是个好主意。只不过要记住，不要过分装饰。7 尊重法国的商务礼仪，你才可以与法国人发展健康、持久的业务关系。你认认真真地

46、按照他们的标准和礼节行事，就会大受欣赏并赢得尊重。Questions about Para.6 preferably:ad.更好地，更可取地e.g.The best treatment is antibiotics,preferably by injection.You may come,preferably,in the morning.conservatively:ad.保守地；因循守旧地e.g.It is conservatively estimated that not less than half a million people died in the famine.go over

47、board：做得过分，过火e.g.He has a tendency to go overboard at their parties.What do you think causes the police to go overboard,to use excessive violence?24上海交通大上海交通大学学出版社出版社 focus1text 7.How should men dress for French business meetings?Men should wear dark,traditional suits with ties.Even if you are invit

48、ed to an informal occasion,make sure you are wearing a jacket.BackNext2.Text:Bartleby8.Can women dress in light colors in French business meetings?Yes.Dresses in pastel shades can be worn.25上海交通大上海交通大学学出版社出版社 Focus1words&phrases4.Working with words and phrases A.Find appropriate verbs or phrases(18)

49、in the text which fit the items(ah).BackNext()1.conduct()2.refrain()3.adhere()4.maintain()5.ensure()6.schedule()7.probe()8.exaggeratea.the demands of the jobb.from laughterc.into the matterd.new talkse.a good cropf.an experimentg.the friendshiph.to the principlefbhgedca261.What do you mean?2.Were th

50、e seating arrangements for the dinner party according to?3.His record of excellence continued through college.4.While a amount of stress can be beneficial,too much stress can exhaust you.上海交通大上海交通大学学出版社出版社 Focus1words&phrasesB.Complete the following sentences with appropriate words or phrases in the