高中英语 Inside advertisingListening课件 新人教选修9.ppt

《高中英语 Inside advertisingListening课件 新人教选修9.ppt》由会员分享，可在线阅读，更多相关《高中英语 Inside advertisingListening课件 新人教选修9.ppt（48页珍藏版）》请在淘文阁 - 分享文档赚钱的网站上搜索。

1、Listening Listening 2021/8/11 星期三1superstar clothing stores run out singing wide and narrow save moneyuncomfortable dial the operatorlatest fashion litres of water Listen to the three radio advertisements.Tick the words and expressions.2021/8/11 星期三22.What was each advertisement promoting?Advertisem

2、ent 1:Superstar shoes and boots Advertisement 2:The importance of saving water Advertisement 3:Star FM radio station2021/8/11 星期三33.Listen again and write its number beside the correct answer.1)What is the purpose of the advertisement?2)A.To inform people about something new.3)B.To sell something.Ad

3、 3Ad 12021/8/11 星期三4C.To persuade people to do something.D.To tell people where to get more information.Ad 1-3Ad 2-32021/8/11 星期三52)Which people are the main target?A.Young women.B.Mature men and women.C.Families.Ad 1Ad 2-3Ad 22021/8/11 星期三63)What is the advertisement appealing to?A.A desire to do t

4、he right thing.B.A desire to be comfortable.C.An interest in classical music.D.A wish to be in fashion.Ad 2Ad 1Ad 3Ad 12021/8/11 星期三7Advert 1Advert 2Advert 3Listen and write down any facts.Save water:turning off the tap while brushing teeth saves water;having short showers saves water,our dams are g

5、etting low,there is a website with more information about saving waterStar FM:a new radio station,can be found at 104.5 wavebandSuperstar Shoes and boots:all sizes,available at shoe stores2021/8/11 星期三8A:Cool shoes!B:Thanks.Theyre Superstar.A:Expensive?B:Not at all.Superstars have great styles at re

6、asonable prices.A:But I have big feet.Ad 1Listening text2021/8/11 星期三9B:No problem.Superstars come in all sizes.Long and short,wide and narrow.A:Where do you get them?B:All good shoe stores.A:Great.B:Want to dance?2021/8/11 星期三10A:Again?Arent your feet sore?B:No way,not when Im wearing Superstars!C:

7、Superstar shoes and boots,latest fashions,all sizes,comfortable.Available at all good shoe stores.2021/8/11 星期三11A:Dad,turn the tap off while youre brushing.B:What for?A:It saves water.B:That wont save much water.Ad 22021/8/11 星期三12A:But if everyone in the whole city turns off the tap while theyre b

8、rushing their teeth,think how much water that would save.And if you stop singing in the shower,you wont be in there so long and well save litres of water.2021/8/11 星期三13C:Sams right you know.The water in our dams is getting low.We could run out,you know.Besides,your singings terrible!B:OK,OK,youre r

9、ight.We do need to save water.What other clever ways can you tell me about,Sam?2021/8/11 星期三14A:Ill show you.Theres a fantastic website.D:For information and tips on how to save water,visit www.hua 2021/8/11 星期三15Woman:Star FM.The new station everyones listening to.Man:Find it on your dial at FM 104

10、.5.Ad 32021/8/11 星期三16Listening on P832021/8/11 星期三17Listen to the tape again and focus on the presidents replies.Before she answers the questions she makes a comment about each question.Complete her comment and discuss why she begins her answer with these comments.1.Thats an _ question.excellent202

11、1/8/11 星期三182.Good _,Ben.3.Yes,I _,but in fact,wed be a lot worse off without advertising.4.Thats _ question.pointunderstand your feelingsanother good2021/8/11 星期三19LISTENING TEXTQUESTIONS ON ADSA senior English class has been listening to a talk by the president,Ms Teflon,of an advertising company.

12、Now it is the students turn to ask questions.(Ms Teflon=M Mr Hall=H Kate=K Ben=B Sarah=S Tom=T)2021/8/11 星期三20H:Thank you,Ms Teflon,for taking time to come and talk to us about the world of advertising.Im sure weve all learned a lot.Now,students,have you any questions for Ms Teflon?.Kate?2021/8/11 星

13、期三21K:Urn.I found your talk very interesting and I can see that the work of an advertising agency is very complicated and also very expensive.But do adverts really work?I hardly ever notice them,and even with the ones I do notice,I usually forget the name of the product.2021/8/11 星期三22T:Thats an exc

14、ellent question.And youre quite right,we dont notice many of the advertisements we see or hear every day.But we do remember ads for products we would like to have.After this lesson,try this experiment.Each of you write down the name of the product that is advertised in the two or three advertisement

15、s you do remember.2021/8/11 星期三23Then make a list.I guarantee that the list will be quite short because most of you are interested in the same products,such as sports shoes,fashion clothes,movies and so on.I think you WILL remember the names of these products simply because they are relevant to your

16、 lifestyle.2021/8/11 星期三24H:Another question?Ben.B:Ms Teflon,youve talked about how much money companies spend on advertising.Well,if they didnt spend that money,wouldnt the things we buy be cheaper?2021/8/11 星期三25T:Good point,Ben.But you see,a companys advertising cost is a very small part of their

17、 overall budget.They spend hundreds of times more money on making the products and getting them into the shops.So you see,saving on advertising wouldnt make much difference to the cost.2021/8/11 星期三26S:I find adverts annoying.They interrupt my programmes on television and all those big billboards ar

18、ound town are so UGLY.Advertising benefits the advertiser,but it doesnt benefit ordinary people.Wouldnt our world be better if we made advertising illegal?2021/8/11 星期三27T:Yes,I understand your feelings,but in fact,wed be a lot worse off without advertising.For a start,there would be no magazines.Yo

19、u see,it costs a lot to produce a magazine,and theyd be very expensive to buy if the advertisers didnt pay most of the cost by buying advertising space in the magazine.The same thing applies to television.The ads pay for the programmes.2021/8/11 星期三28T:How can you tell if an advertisement is telling

20、 the truth or not?T:Mmm.Thats another good question.Well first.(fade out)2021/8/11 星期三29Listening on P882021/8/11 星期三30Read the three advertisements and then in groups discuss the questions below.1.What is the purpose of these advertisements?To persuade people to come to a concert at Newtown High Sc

21、hool.2021/8/11 星期三312.What information do all three ads give?Place,time,date.3.Which ad targets parents?Explain why.Ad 2“Come along and see how talented your child is!”4.Which ad targets students?Explain why.Ad 3“Students,bring a friend and get in for half price!”2021/8/11 星期三325.Who do you think th

22、e first ad targets?Explain why.People in the Newtown community.“Help us to make Newtown a community to be proud of.”2021/8/11 星期三332 The senior students at Newtown High School are having a concert to raise money to help homeless children.Mandy and her friends are in charge of advertising the concert

23、.Listen as they plan their advertisements and then answer the questions.2021/8/11 星期三341.Who do they want to attract to their concert?Name three different groups of people.Students,parents and other people in the community.2021/8/11 星期三352.Why do they need three different adverts?Each group has diff

24、erent needs and interests so they have to target each group separately.2021/8/11 星期三363.What does Sara think is dishonest?Do you agree or disagree with her?Why?Saying that students can get in for half price,but in fact they raised the price in the first place so they could then halve it to bring it

25、back to the price they wanted to charge.2021/8/11 星期三37The senior students at Newtown High School have decided to put on a concert to raise money for an organization that looks after homeless children.Mandy and her friends are in charge of advertising the concert.(Mandy=M Danny=D Sarah=S Bob=B)ADVER

26、TISING A CONCERTLISTENING TEXT2021/8/11 星期三38M:I suppose first we should decide who we want to come to our concert.D:Students from this school,of course.S:What about parents?Wed make more money if they come too.B:And maybe we could get other people in the community to come as well.2021/8/11 星期三39S:W

27、hy would they like to come?D:If they know its to help homeless people,they may want to come.B:We could make some advertisements to tell them what the money is for.M:Yeah.We can make an advertisement that will make them feel good about helping others.2021/8/11 星期三40B:Yes and make them feel part of th

28、e community.S:Yeah,I like that idea.M:OK.So well make one advertisement for people in the community.B:Mmm.And we can put them at bus stops and in shops and on the noticeboard outside the school.2021/8/11 星期三41M:OK.So what about parents?D:Thats easy.The message on their advertisement should be someth

29、ing like:Come and see how talented your child is.S:But what about the parents of students who arent in the concert?2021/8/11 星期三42M:Mmmm.We could explain that theyd be supporting their school.And,urn,maybe we can make them feel sorry for homeless children.We could have a picture of some poor childre

30、n sleeping on the streets and have a poster that says something like:“Support the homeless.Come to our concert”.2021/8/11 星期三43B:We could put that advertisement in the school newsletter.That way,all the parents will see it.M:Good idea.And we could put the ads for the students on classroom noticeboar

31、ds.S:And we could make an ad for the school radio.2021/8/11 星期三44B:Hey,Ive just thought of a great idea for the student advertisements.How about saying:“Bring a friend and youll get in for half price?We could put that ad all around the school.S:But well lose money if we sell half-price seats.2021/8/11 星期三45B:Yes,but more people will come.Anyway,we can increase the price of the tickets a bit so we can afford to give some away at half price.2021/8/11 星期三461.Write down the ad in your exercise book.2.Finish your workbook exercises.Homework2021/8/11 星期三472021/8/11 星期三48