高中英语 U1Reading language points课件 牛津必修4.ppt

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1、dvertisingAUnit 1Reading 22021/8/11 星期三1Language items2021/8/11 星期三2Revision(Fill in the blanks)Advertisements have become a part of our life.There are two main t_ of advertisements.One is called c _ advertisements,which are m_ to p _ a product or s _.But they dont tell people the c _ truth.Another

2、one is called PSAs,which are often placed for f_.They d_ with many s_ problems,which often affect public w_.romoteompletereeealelfareerviceypesommercialeantocial2021/8/11 星期三3Language focusbe used to do research on play tricks on share with encourage sb.to do sth.believe in lie for free protect from

3、 be aware of fall for 2021/8/11 星期三41._vt.vi.为.做广告;为.宣传2._n.登广告的人(可数)3._n.做广告；广告业(不可数)：4._n.广告；做广告(根据含义的具体与抽象可用作可数或不可数名词advertisementadvertiseadvertiseradvertisingadvertisement2021/8/11 星期三5The manager wants to_ for a new secretary.Cigarette _should be banned.A commercial _ is one which someone has

4、paid for to _ a product or service.I wrote a letter to the _to get more information about this new product.A.advertise B.advertisement C.advertiser D.advertisingADBAC2021/8/11 星期三6A advertisingB to be advertised C advertised D being advertisingIm here to apply for the position _ in yesterdays China

5、Daily.2021/8/11 星期三71.We are so used to them be used to doing sth.get accustomed to used tohappened in the past be used to do sthe.g.I am not quite used to living here/city life.I used to live in Nanjing.Para one2021/8/11 星期三8Bamboo _ houses.1)你以前常在星期天去钓鱼。你以前常在星期天去钓鱼。2)从前这里有一家餐厅。从前这里有一家餐厅。3)竹子可以用来建造

6、房屋。竹子可以用来建造房屋。You _ on Sundays._ a restaurant here.used to go fishingThere used to becan be used to build4)战争期间城堡用来作监狱。战争期间城堡用来作监狱。During the war the castle _a prison.was used as2021/8/11 星期三9Ex:The new machine _production.However I_it.A.is used to increase;am not used to controllingB.is used to inc

7、reasing;dont used to controlC.used to increase;dont used to controlD.used to increasing;am not used to control2021/8/11 星期三10So 1 so much/many/little/few2 So occupied was she in her homework that she didnt realize that she was being watched by a stranger for a long time.2.We are so used to them that

8、 we often do not even realize how many we see and hear in a day.2021/8/11 星期三11_ at the news that I didnt know what to say to comfort her.A.So sad she looked B.So sad did she look C.So sadly she looked D.So sadly did she look 2021/8/11 星期三12A that B when C what D itShe was so excited _ she got the n

9、ews that she was admitted into Beijing university.2021/8/11 星期三133.I did some research on to share with you.research:1)n.do/conduct research on:我正在做关于广告的研究。我正在做关于广告的研究。2)V.to study商人研究市场很重要。商人研究市场很重要。I am conducting research on advertisements.Its important for a businessman to research the market.20

10、21/8/11 星期三14share with:use sth.together withe.g.Id like to share my book with you.Practice1.She _ my troubles as well as my joys.A.shares with B.shares(in)C.spares2.Could you _some time to come to our art exhibition?3.Do you carry a _ wheel in the back of your car?A.share B.spare c.share with BBB20

11、21/8/11 星期三151.An advertisement uses words and pictures to persuade people _ a product or service,or to _an idea.A.to buy believe B.buy believeC.to buy believe in D.buy believe in2.Newspaple,magazines,the internet,radio and television are the most _places to find them.A.common B.usual C.normal D.ord

12、inaryPara two2021/8/11 星期三161 persuade sb(not)to do sth2 persuade sb into(out of)doing sth3 persuade sb of sth4 persuade sb that1.An advertisement uses words and pictures to persuade people to buy a product or service,or to believe in an idea.persuade2021/8/11 星期三17即学即用I _ him to go with me,but I fa

13、iled at last.A managed to persuadeB succeeded in persuadingC tried to persuade D gave up persuading 2021/8/11 星期三18 believe in:to have firm faith inMany people dont believe in God.Practice:believe/believe in I dont _ ghosts.I _ that stories of ghosts were made up by human beings.believe inbelieve 20

14、21/8/11 星期三192.A commercial advertisement is one which someone has paid for to promote a product or service.商业广告是广告客户支付费用来促销某种产品或者服务项目的广告。商业广告是广告客户支付费用来促销某种产品或者服务项目的广告。不定代词不定代词one 在定语从句中，可以用来在定语从句中，可以用来表示或指代的是任何一种前文所提到的事表示或指代的是任何一种前文所提到的事物（可数名词的单数形式）。这是一种泛指，物（可数名词的单数形式）。这是一种泛指，说明事物的类别。说明事物的类别。2021/8

15、/11 星期三20Her husband is a middle school teacher,one who is very popular with young men.The wine shop that his grandfather used to have fifty years ago was one which could be found in every small town in England.one=a middle school teacherone=a wine shop2021/8/11 星期三21考例考例 There is still a copy of th

16、e book in the library.Will you go and borrow _?No,Id rather buy _ in the bookstore.(陕西陕西2007)A.it;one B.one;oneC.one;it D.it;it2021/8/11 星期三22你知道吗？Adapting to new environment is a basic skill in life,_ you must learn even at an early age.A that B one C what D it2021/8/11 星期三23paid off1.After years o

17、f hard work,his efforts finally _.2.He will _ the money in monthly instalment3.Just to satisfy my curiosity,how much did you _ your car?pay backpay for2021/8/11 星期三243.PSAs are run for free for free:free of charge/without paymentYou can take the ticket for free.每个孩子都会得到一本免费的书。每个孩子都会得到一本免费的书。Every ch

18、ild will get a book for free.2021/8/11 星期三25be meant to The celebration is meant to be in memory of the heroes who died in the time of war.拓展1 I mean to go shopping after class.2 What I said meant my being angry.2021/8/11 星期三263 He is a mean person and never gives anything to anybody.4 Ive tried all

19、 means but I failed at last.Those _ in the earthquake have been helped by the government in time.A affecting B affect C affected D have been affected2021/8/11 星期三271.There are laws to protect people from protect from keep sb./sth.safe fromWe should protect the earth from pollution.人们通常戴太阳镜以妨眼睛被太阳灼伤。

20、More similar phrases:People usually wear sunglasses to protect their eyes from being burned by the sunlight.protect/prevent(from)stop/keep from Para three2021/8/11 星期三28Effective measures should be taken to _ the young trees _ in no time.A protect;from being knocked downB keep;being knocked downC pr

21、event;from knocking downD stop;being knocked down2021/8/11 星期三292.we still must be aware of the skilful methods 1.be aware of:realizing sth.that existsEg.Are you aware of the importance of learning a foreign language?你知道是什么时候了么？你知道是什么时候了么？be aware that:having knowledge of sth./sb.Eg.She became aware

22、 that something was burning.我很清楚吸烟有害健康。我很清楚吸烟有害健康。Are you aware of the time?Im well aware that smoking is bad for our health.2021/8/11 星期三302.Even if an ad does not lie lie:lied(pt,pp),lying(pres p)vt.说谎 to sb.about sth.She was lying!She lied to me about her age!lie:lay(pt)lain(pp)lying(pres p)vi.平躺

23、He has lain in bed since this morning.lay:laid(pt,pp)laying(pres p)vt.放置He laid his hand on my shoulder.Practice He _ the book on the desk and told me that he had _in bed for the whole morning.But I knew that he was _ to me.laidlainlying2021/8/11 星期三313.with the nice comment,remember the words fresh

24、est food,and make a mental connection with the food in the grocery.(P3,lines 1-2)comment n.评论、意见、评价评论、意见、评价 vt./vi.评论评论2021/8/11 星期三32常用结构：常用结构：make a comment/comments on 对对评论评论/评头论足评头论足 no comment 无可奉告无可奉告 comment on 对对评论评论/评头论足评头论足e.g.It is impolite to comment on others behind their back.背后对他们评头论足

25、是不礼貌的。背后对他们评头论足是不礼貌的。2021/8/11 星期三334.We must not fall for this kind fall for sth.:to be trickedYou should be clever enough not to fail for his tricks.他说他是学生他说他是学生,我信以为真。我信以为真。fall for sb.:be attracted to sb.They met,fell for each other and got married six weeks later.He said that he was a student a

26、nd I fell for it.2021/8/11 星期三34 More phrases about fallfall down:The plan fell down because it proved to be too expensive.failfall into sth:You can not fall into the bad habitsmoking a lot.develop sth.fall off:The production has fallen off since last month.decreasefall to doing sth:They fell to thi

27、nking about what had happened to them.begin to do sth.2021/8/11 星期三351.Not all ads play tricks on us _.A.however B.but C.although D.though2.PSAs use some of the same methods,like attractive pictures and clever language,but they are made _(serve)the public.3.Our government understands this and _ to e

28、ducate people for many years.A.has used PSAs B.has been using PSAsC.uses PSAs D.used PSAsPara fourDto serveB2021/8/11 星期三364.There are also PSAs_support public service projects,such as Project Hope.(还有一些公益广告鼓励人们支持公益事业项目，还有一些公益广告鼓励人们支持公益事业项目，例如希望工程例如希望工程）that encourage people to encouraging people to

29、 2021/8/11 星期三371.Not all ads play tricks on us though.play tricks on:play a joke on Eg.Children,as well as adults,usually playtricks on each other on Halloween.老师要求我们不要再捉弄对方了。老师要求我们不要再捉弄对方了。The teacher asked us not to play tricks on each other any more.trick:v.trick sb.into doing sth.She tricked hi

30、m into giving her all his money.2021/8/11 星期三382.PSAs aim to teach us and help us lead better lives.aim to do He aims to be a successful writer.lead/live a lifeNowadays we are leading a happy life while our grandparents lived a hard one.2021/8/11 星期三393.There are also PSAs that encourage people to s

31、upport encourage sb.to do sth.Eg.Dont encourage bad habits in a child.老师鼓励她看英文电影。老师鼓励她看英文电影。The teacher encouraged her to watch English films.2021/8/11 星期三401.Finally,I wish to tell you this:think about why you should do the things the ad suggests,or buy the product or service the ad promotes.Para f

32、iveEg.The company has launched a new massive campaign to promote its new product.promotepromotion2021/8/11 星期三411 John worked hard in the new department and soon got promoted.2 John has got promoted but he didnt mention _ when he gave me a call.A promotingB having promotedC having been promoted D be

33、ing promoting 2021/8/11 星期三422.When it comes to ads,we must all use our intelligence and not be a slave to them!when it comes to当谈到，涉及到1When it comes to politics I know nothing.2 When it comes to repairing the car he is really a expert in the field.2021/8/11 星期三43知识拓展Intelligence.N intelligent.adjdi

34、ligence.N diligent.AdjIts not his intelligence but his diligence which is beyond others that won him popularity among the young people.2021/8/11 星期三44 Consolidation:1.You should _ your books_ your desk-mate.2.I _ getting up early in the morning.3.I will never _ the words of door-to-door salesman.sha

35、rewitham used tofall forbe used to do research on play tricks onshare with encourage believe in liefor free protect from intend tobe aware of connect with fall for 2021/8/11 星期三454.I never _ God.5.She _ the danger around her.6.You will get a book _.7.The teacher asked us to _ environment protection.

36、8.The special clothes will _ you _ being attacked by wild animals.be used to do research on play tricks onshare with encourage believe in liefor free protect frombe aware of fall for believe in is aware offor freedo research onprotectfrom2021/8/11 星期三469.You are actually _ her laziness if you do eve

37、rything for her.10.She _ to us about what she did just now.11.Dont _ me!I am angry!be used to do research on play tricks onshare with encourage believe in liefor free protect frombe aware of fall for encouragingliedplay tricks on2021/8/11 星期三47 Consolidation1.We _ them that we often do not even real

38、ize how frequently we come across ads in a day.2.After I _ on advertisements,I have some very important information to _ you.3.Ads uses persuasive language and exciting images to _ buy a product or service.4.Commercial ads are charged while PSAs are _.5.However,we must _ the methods used in advertis

39、ements to try and sell us things.6.Not all ads _ on us though.7.Thank you for offering me such useful advice and I_ it.8.Many advertiser try to _ buying a product or a service.are so used to do some research share with encourage people to for freebe aware of play tricks on am quite satisfied with trick customers into 2021/8/11 星期三48Homework:1.Finish A1 and A2 on Page 90.2.Write a short passage with the phrases we learnt in this lesson.2021/8/11 星期三492021/8/11 星期三50