新航标职业英语·综合英语1Unit.ppt

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1、BackgroundGetting ReadyText ALanguage FocusText BVocational FocusSkill FocusPractical Learning“十二五”职业教育国家规划教材经全国职业教育教材审定委员会审定新航标职业英语新航标职业英语综合英语 1VocationalVocational EnglishEnglishCommunication for Your Communication for Your CareerCareer返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media1Backg

2、round Getting ReadyText AText BVocational Focus Skill Focus Practical Learning Language Focus 返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media2Background Text AText BVocational Focus Skill Focus Practical Learning Language Focus Getting ReadyNewspapersTelevisionRadioMagazinesMedia Industry i

3、n the USA Many of the media in the USA are controlled by large for-profit corporations that reap revenue from advertising,subscriptions,and the sale of copyrighted material.With the development of the Internet,most media organizations have set up official sites.Both the latest programs and the old o

4、nes can be found on the net.返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media3Background Text AText BVocational Focus Skill Focus Practical Learning Language Focus Media Industry in the USA Television NBC(National Broadcasting Company),CBS(Columbia Broadcasting System),and ABC(American Broadc

5、asting Company)are three major television networks in the USA.They have introduced many dramas,soap operas,talk shows,news shows,and sports shows that are relayed throughout America and are often sold abroad.NBC is sometimes called the“Peacock Network”in reference to its stylized peacock logo design

6、ed originally for color broadcasts.CBS is sometimes called the“Eye Network”for the shape of the companys logo and the“Tiffany Network”for its first demonstrations of color television in a former Tiffany&Co.building.ABC is owned by the Walt Disney Company and is part of Disney-ABC Television Group.It

7、 was founded in 1943 on the basis of the former NBC Blue radio network.Getting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media4Background Text AText BVocational Focus Skill Focus Practical Learning Language Focus Media Industry in the USA American radio broadcasts are in two bands:FM a

8、nd AM.NPR(National Public Radio),which was created in 1970,is the nations primary public radio network.RadioGetting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media5Background Text AText BVocational Focus Skill Focus Practical Learning Language Focus Probably due to competition from oth

9、er media,the number of daily newspapers in the USA has declined over the past half-century.The New York Times was founded in 1851.The newspaper was originally published from Monday to Saturday,but on April 21,1861,due to the demand for daily coverage of the Civil War,The New York Times,together with

10、 other major dailies,began to publish on Sundays as well.The Wall Street Journal is the largest newspaper in the USA in terms of circulation.It is an American English-language international daily newspaper published by Dow Jones&Company.NewspapersMedia Industry in the USAGetting Ready返回目录返回目录Vocatio

11、nalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media6Background Text AText BVocational Focus Skill Focus Practical Learning Language Focus The USA has a large magazine industry with hundreds of magazines serving almost every interest.The USA has three leading weekly news magazines:Time is a major magazine cove

12、ring religion,philosophy,and science.Time is well-known for naming a“Person of the Year”each year.Newsweek is the second largest weekly news magazine in the USA.It is second only to Time in circulation and advertising revenue.US News and World Report has become particularly known for its ranking sys

13、tem and annual reports on American colleges,graduate schools,and hospitals in recent years.With the development of the Internet,most media organizations have set up official sites.Both the latest programs and the old ones can be found on the net.MagazinesMedia Industry in the USAGetting Ready返回目录返回目

14、录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media7美国全国广播公司美国全国广播公司美国时代杂志美国时代杂志美国之音美国之音美国有线电视新闻网美国有线电视新闻网美国纽约时报美国纽约时报Background Getting ReadyText AText BVocational Focus Skill Focus Practical Learning Language Focus 返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media8EnglishDow Jones&CompanyJuly

15、 8,1889About 2 million daily,the largest in the USAUSA and international business and financial news and issuesWall Street,the heart of the financial district in New York CityThe Pulitzer Prize(普利策奖普利策奖)thirty-three timesBackground Text AText BVocational Focus Skill Focus Practical Learning Language

16、 Focus Getting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media9Communication Media in the USABefore-readingWhile-readingBackground Text AText BVocational Focus Skill Focus Practical Learning Language Focus Getting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media10Backgroun

17、d Text AText BVocational Focus Skill Focus Practical Learning Language Focus Before-reading1.What are the main types of communication media in the USA?2.What are the two main types of American radio?Exercise ARead the text and answer the following questions.Television,radio,newspapers,magazines and

18、Internet websites are the main types of communication media.The two main types of American radio are talk radio and music stations.3.Why are newspapers becoming less important in the USA?Newspapers have become less important to Americans in recent years and fewer people are reading newspapers than e

19、ver before because there is a lot of competition from other media.Getting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media11Background Text AText BVocational Focus Skill Focus Practical Learning Language Focus Before-reading5.Why should readers carefully choose online information in the

20、 USA?4.Can you name the three leading American news magazines?They are Time,Newsweek,and US News and World Report.Because there is a great deal more publication of information that has not been peer reviewed.Read the text and answer the following questions.Exercise AGetting Ready返回目录返回目录VocationalEn

21、glish新新航航标标职职业业英英语语 综合英语1Unit 8Media12Background Text AText BVocational Focus Skill Focus Practical Learning Language Focus Before-readingExercise B The article mainly tells us about types of in the USA.In addition,the article shows us that each type plays in American peoples life.Fill in the blanks

22、 to complete the main ideas of the text.fivecommunication mediathe roleGetting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media13Background Text AText BVocational Focus Skill Focus Practical Learning Language Focus Before-readingDiscuss the advantages and disadvantages of each of the fi

23、ve types of media with your partner and complete the table.Exercise Cimpressive,direct,visual,influential,timely,vivid,popularshort and simple,not easy to carry,comparatively expensive,a lot of adstimely,broadly spread,various programs,flexible in format,easy to carryshort and simple,not visualtimel

24、y,authoritative,detailed,easy to carry and preserveuniform,paper and technology demandingdetailed,easy to carry and preserve,beautiful in design,educational and entertaining for readersnot timely,a lot of ads,expensivetimely,vivid,interactive,large in capacity,influential,easily acceptableSome infor

25、mation is not reliable,lack of official regulationGetting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media14译译文文BackgroundBackground Text AText AText BText BVocational FocusVocational Focus Skill FocusSkill Focus Practical Learning Practical Learning Language FocusLanguage Focus While-r

26、eadingParagraph 1 Communication media in the USA are comprised of several different types:television,radio,newspapers,magazines,and Internet websites.Lets explore the roles of the most important types of media in the USA today.Getting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media15Wh

27、ile-reading译译文文BackgroundBackground Text AText AText BText BVocational FocusVocational Focus Skill FocusSkill Focus Practical Learning Practical Learning Language FocusLanguage Focus Paragraph 2 Television The television is of great significance in most American homes.For generations,families have s

28、at around a TV and enjoyed their favorite TV shows together.Today,there are so many TV shows to watch that people spend a great deal of their time watching TV alone.Most Americans are happy to be able to watch exactly what they want and when they want to.NBC(National Broadcasting Company),CBS(Columb

29、ia Broadcasting System),and ABC(American Broadcasting Company)are three major television networks in the USA.They have introduced many dramas,soap operas,talk shows,news shows,and sports shows that are relayed throughout America and are often sold abroad.Getting Ready返回目录返回目录VocationalEnglish新新航航标标职

30、职业业英英语语 综合英语1Unit 8Media16While-reading Radio There are two main types of American radio:talk radio and music stations.On a talk radio station,a host leads interviews and discussions with a guest speaker or a memberof the public who has been called in.Naturally,music stationsplay music that is usual

31、ly of one particular type such as classical music,pop,or hip-hop.These stations broadcast forfree and are available to anyone who wants to listen.NPR(National Public Radio)has the largest audience all over the USA,while people from around the world can hear a wide range of programs through VOA(Voice

32、 of America)in 44 languages.BackgroundBackground Text AText AText BText BVocational FocusVocational Focus Skill FocusSkill Focus Practical Learning Practical Learning Language FocusLanguage Focus Paragraph 3Getting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media17译译文文BackgroundBackgrou

33、nd Text AText AText BText BVocational FocusVocational Focus Skill FocusSkill Focus Practical Learning Practical Learning Language FocusLanguage Focus Paragraph 4 Newspapers In recent years,newspapers have played a relatively minor part in Americans daily lives and fewer people are reading newspapers

34、 than ever before due to severe competition from other media.At the same time,the Internet and television news media are becoming more popular.While-readingGetting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media18While-readingParagraph 5 The most popular newspapers in the USA are The N

35、ew York Times and The Wall Street Journal.Both of these newspapers can be found in all major cities and many smaller ones.Apart from these two papers,many areas have their own local newspapers.It is possible that newspapers will no longer be a dominant medium in the USA.BackgroundBackground Text ATe

36、xt AText BText BVocational FocusVocational Focus Skill FocusSkill Focus Practical Learning Practical Learning Language FocusLanguage Focus Getting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media19While-reading译译文文BackgroundBackground Text AText AText BText BVocational FocusVocational F

37、ocus Skill FocusSkill Focus Practical Learning Practical Learning Language FocusLanguage Focus Paragraph 6 Magazines Magazines are one of the most popular types of media in America.Three magazines:Time,Newsweek,and US News and World Report are the most popular news magazines.Time is well-known for c

38、hoosing a“Person of the Year”each year.People who want to read a particular magazine can pay to have it delivered to their house or buy it in a store.Getting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media20While-readingParagraph 7 Internet The emergence of the Internet has made a marv

39、elous change in the way Americans get information on a variety of topics by making it instantly available in their homes.It is possible to find information,opinions,and products for any need.In America,the regulation of speech on the Internet is generally the same as for television,radio,newspapers,

40、and magazines.However,there is a great deal more publication of information that has not been peer reviewed.For that reason,the reader must carefully decide if the information is true and from a trustworthy source.BackgroundBackground Text AText AText BText BVocational FocusVocational Focus Skill Fo

41、cusSkill Focus Practical Learning Practical Learning Language FocusLanguage Focus Getting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media21While-reading译译文文BackgroundBackground Text AText AText BText BVocational FocusVocational Focus Skill FocusSkill Focus Practical Learning Practical

42、Learning Language FocusLanguage Focus Paragraph 8 While the role and popularity of each type of American communication medium continues to change,it is clear that the communication media are playing an important part in the American culture and economy.Getting Ready返回目录返回目录VocationalEnglish新新航航标标职职业

43、业英英语语 综合英语1Unit 8Media22Language-FocusVocabularyStructureTranslationLanguageFocusGrammarBackground Text AText BVocational Focus Skill Focus Practical Learning Language Focus Getting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media23Language-FocusBackground Text AText BVocational Focus S

44、kill Focus Practical Learning Language Focus VocabularyA A Choose the correct form of the words to complete the following sentences.1.journal,journalism,journalist a.The manager refused to accept any interviews by _.b.The company hopes to use the technology described in the _ Nature.2.explore,explor

45、ation,explorer a.The man likes _ new ideas.b.It can be seen that we have succeeded in space _.3.require,required,requirement a.He has got the _ knowledge for the job.b.When people have their basic needs satisfied,they begin to think of other things to fulfill their life _.journalistsjournalexploring

46、explorationsrequiredrequirementsGetting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media24Language-FocusBackground Text AText BVocational Focus Skill Focus Practical Learning Language Focus Vocabulary4.significance,significant,significantly a.This is one of the most _ studies on the sub

47、ject.b.Could you explain to me the _ of this part of the contract?5.nature,natural,naturally a.Many animals are under the threat of extinction because of the rapid change in their _ environment.b.Its human _ that one wants to live at ease.significantsignificancenaturalnatureA A Choose the correct fo

48、rm of the words to complete the following sentences.Getting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Media25Language-FocusBackground Text AText BVocational Focus Skill Focus Practical Learning Language Focus VocabularyB Match the words in Column A with the appropriate phrases in Colum

49、n Bprised3.lead4.have5.makea.the newspaper delivered to their homeb.the interview and discussionc.a marvelous changed.the concert livee.of several types of musicGetting Ready返回目录返回目录VocationalEnglish新新航航标标职职业业英英语语 综合英语1Unit 8Mediaa variety of1.Competition for the position of a journalist is very _.2

50、.Marketing is the _ topic of the meeting.3.College students now have access to _ modern facilities.4.We would rather not rely on Mary because she is not a _ person.26Language-FocusBackground Text AText BVocational Focus Skill Focus Practical Learning Language Focus VocabularyC C Complete the sentenc