封面页设计方案好之后可以删掉这个文本框哦教学课件.ppt

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1、封面页设计方案好之后可以删掉这个文本框哦教学课件 Still waters run deep.流静水深流静水深,人静心深人静心深 Where there is life,there is hope。有生命必有希望。有生命必有希望ContentsProductPricePlacePromotionOwnershipMarketing ResearchSummaryOwnership-PartnershipOwnership-PartnershipGeneral Partnership:Loloa Thlma Ula Limited Partnership:Denise IreneAdvantag

2、es:More acess to credit;Better management;Definite legal framework;Better prospects for growthMarketing ResearchMarketing ResearchTarget Market:College Students-Most of them dont have a fridge in dormitory and want a small one.Traveller-When they travel,a carryable fridge can increase pleasureSingle

3、s-Many of them are living in a small low-rent house.A mini fridge can save their room and moneyFrom our marketing research,we found out theNeeds UnsatisfiedHigh power;Inconvenient to use in dormictoryBig size;Take up too much roomCannot carry outLack personalized designProductProductFeature1.Refrige

4、ration&Heating(60)2.Easy-understanding operation3.Small noise(as small as a fans)4.Easy carried(has a handle&4 wheels)Feature5.Can be used in house&car6.Replaceable&varied refrigerator shell(Different series:common&fashion&cartoon&DIY spray paint)7.Can be recycled after graduation(only aim at studen

5、ts in SCNU)FeatureFeature123.DIY Spray PaintPricePriceStrategiesObjectivesBreak-even point analysisStrategiesStrategiesPenetration strategy(Sell it at a low price in order to promote our selling.If we sell well,we would raise our price.)Odd pricing strategy(Price the products with the number 9,which

6、 will make customers feel much cheaper than 500.)Price lining strategy(The common one-329,the special one-399)ObjectivesObjectivesProfit-oriented Objectivesthe return on capital-70%Break-even point analysisBreak-even point analysisFixed cost(virtual stores50+revolving fund周转资金周转资金1000+earnest money1

7、000)variable cost100Break-even point=2500/329-10011PlacePlaceVirtual StoresDirect sellingMail-order HousesVirtual StoresVirtual Stores Consumers can make inquires,compare prices and place orders.Its more convenience especially for students who tend to use Internet.Mail-order HousesMail-order HousesW

8、e dont have to pay for large shopping place so it save money.Consumer only have to make a phonecall or send e-mails to purchase the goods,thus it save time.Direct SellingDirect SellingOur representatives sell goods to consumers at their homes or dormitory.So we can fully demonstrate the features of

9、the products and enable direct and one-to-one consultation to prosepective buyers.PromotionPromotionAdvertisingSales PromotionAdvertisingAdvertisingDirect Mail-Flies:Reach specifically target people,such as college students.Internet:Set up a website with elaborate pictures and introduction,which con

10、nects with our virtual store.Outdoor-Poster:High visibility and repeated exposure.Sales PromotionSales PromotionPremiums:Buy one with a premium,such as 4 ice bags,a cup,a set of theme posters,a fruit bowl.Rebate:High praise can get 10 yuan cashbackCoupons:Purchase reach 500 yuan;get 50 yuan couponsS

11、ummarySummaryvOur mini fridge is carryable,funtional and personalized.vPenetration strategy and odd pricing strategy are used in our pricing to get a 70%return rate.vVirtual stores,mail-order houses and direct selling are used for customers to purchase.vAdvertising like Internet and sales promotion like premiums are used to attract customers.THANKS!By Group 1:Loloa Thelma Ula Irene Denise