第一册-职通商务英语-综合教程-全书教案.docx

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1、综合英语（1） 课程教案授课题目：Unit 1Business Kaleidoscope教学时数：8授课类型：理论课教学目的、要求：课程总目标：培养学习者在商务场景中使用英语语言知识和商务知识的技能，使学习者能够完成具体商务任务，成为适应社会需要的应用型涉外商务工作者。单元教学目标：1. To understand the meaning of important grammatical conceptions (morpheme, part of speech, fixed collocation, clause)2. To master vital grammatical rules3.

2、To master the fundamental syntactic patterns of the English language4. To grasp the method of identifying sentence elements教学重点：1. Grammatical rules2. Fundamental syntactic patterns3. Identifying sentence elements 教学难点：教学方法和手段：采用课堂快速阅读和课后自主精读相结合的方式。在协调发展学生的英语听说读写能的基础上，突出学生阅读能力。教学方法设计：采用“自主精读”、“课堂快读”

3、、“协作学习”等多种学习方式交互的学习方法。教学分组：在自愿的基础上，将学生分组进行课堂讨论。教学条件：Computer assisted learning；Place of the class：Language laboratory补充资料：Business Letters in EnglishBusiness letters are formal paper communications between, to or from businesses and usually sent through the Post Office or sometimes by courier. Busin

4、ess letters are sometimes called snail-mail (in contrast to email which is faster). This lesson concentrates on business letters but also looks at other business correspondence. It includes: letter memo fax emailWho writes Business Letters?Most people who have an occupation have to write business le

5、tters. Some write many letters each31day and others only write a few letters over the course of a career. Business people also read letters on a daily basis. Letters are written from a person/group, known as the sender to a person/group, known in business as the recipient. Here are some examples of

6、senders and recipients: business & business business & consumer job applicant & company citizen & government official employer & employee staff member & staff memberWhy write Business Letters?There are many reasons why you may need to write business letters or other correspondence: to persuade to in

7、form to request to express thanks to remind to recommend to apologize to congratulate to reject a proposal or offer to introduce a person or policy to invite or welcome to follow up to formalize decisions教学内容及过程：Teaching Procedures：1st-4th period* Lead-in:综合英语（1） 课程教案教学内容及过程旁批p. 1 Business activity

8、involves producing and selling goods and services. According to what they produce, businesses can be classified into goods-producing, service-providing or a combination of both. Now works in pairs. Discuss what type of business you think the following companies are engaged in.* Before-reading:p. 3 B

9、efore you read, work in pairs and discuss the following questions.1. What is your understanding of business?2. What role do you think business plays in our lives?* While-reading:Difficult sentence:1. In fact, in modern society we are heavily dependent upon organized business activity.在现代社会，我们十分依赖有组织

10、的商业活动。2. We are engaged in business activities every time we exchange our labor for wages and every time we use our wages to buy goods and services.每当我们用劳动换取工资，并用工资来购买商品和服务时，我们就是在从事商业活动。3. we make decisions that help determine the kinds of goods and services which business will provide我们所做的（购物）决定能促成

11、企业决定提供何种产品和服务。4. Although the subject of business may sound complicated, it is really an everyday part of our lives.虽然商务这个主体可能听起来复杂，但是它确实是我们日常生活的一部分。5. Most of us have an idea of what a business is: in reality, however, the issue is by no means clear.我们中的大多数都对商务有自己的见解，但是它确实是我们日常生活的一部分。6. It is used

12、to describe both an economic process and an enterprise engaged in economic activity.这个词既用来描述经济过程，也用来描述从事经济活动的企业。7. In economic terms, “business” applies to the process of creating and exchanging economic values在经济学中，“商务”这个属于可用于经济价值的创造和交换过程8. a retail business might buy products from a wholesaler whi

13、ch in turn acquires them form a manufacturer零售商可以从批发商那里购买产品，而批发商又从生产商那里采购产品。* After-reading:Remember the key terms and sentences in reading and prepare them for dictation in next class.Do Exs about Language Focu.s5th period* Business Writing: Telephone Message1. Ask students to read the sample lette

14、r and discuss the contents of a business letter.2. Provide information on how to write a business letter.The Tips for An English Lettera. Make the letter clear and simple.b. Keep it short and to the point.c. Focus on the recipients needs.d. Use simple and appropriate language.e. Re-read and revise i

15、t.f. Check spelling and grammar.3. Have students write a letter with the useful information given by the teacher to strengthen their skills.6th -7th period* Listening and Speaking: Business Telephoning1. Ask students to listen to the dialog and finish Exercise 3.2. Have students to study the sample

16、dialog and do Exercise 3 about expressing opinions.Plans for the WeekendReason(s)Going for a picnicHaving an eveningpartyLauraForAgainstThesamewith MichealMichealForAgainstManystudentsthink they have hadtoo many partiesEmilyAgainstForIt costs a lot ofmoney and it is notsafe.EricAgainstUnknownThesame

17、withEmily8th period* Free talkingDiscussion topics: What do you want to obtain in your campus life?作业布置：.1. Do Grammar on p. 8 and Translation on p. 9 parts as HW.2. Try to retell the main idea of the text.3. Review the expressions about how to show ones opinions.4. Remember the essentials of writin

18、g a business letter.课后小结：授课题目：Unit 2 Business Enterprise教学时数：8授课类型：理论课教学目的、要求：课程总目标：培养学习者在商务场景中使用英语语言知识和商务知识的技能，使学习者能够完成具体商务任务，成为适应社会需要的应用型涉外商务工作者。单元教学目标：1. Gain a basic knowledge about business enterprises2. Be able to write a company profile3. Use the past simple tense4. Be able to give an oral pr

19、esentation of a company教学重点：Reading: What Kind of Business Enterprise is Best for you? Language Focus: Company StructureBusiness Writing: A Company ProfileListening and Speaking: Introducing to a Company教学难点：Difficult sentences in reading Forms of business enterprisesManagement structure of business

20、 enterprises Presenting a company教学方法和手段：采用课堂快速阅读和课后自主精读相结合的方式。在协调发展学生的英语听说读写能力的基础上，突出学生阅读能力。教学方法设计：采用“自主精读”、“课堂快读”、“协作学习”等多种学习方式交互的学习方法。教学条件：Computer assisted learning；Place of the class：Language laboratory教学分组：在自愿的基础上，将学生分组进行课堂讨论。补充资料：Accounts Dept.n. department responsible for administering a com

21、panys financial affairsA.G.M.UKboard of directors executive officerUSabbr. Annual General Meeting of a companys shareholdersn. group of people chosen to establish policy for and control a companyn. person managing the affairs of a corporation - chief executive officer n.managing directorUKn. senior

22、director after the chairman responsible for day-to-day directionMarketing Dept. organisation chart Personnel Dept. presidentUS Production Dept. Purchasing Dept. R & D Department Sales Department shareholdern. department that puts goods on market, inc. packaging, advertising etcn. a table or plan sho

23、wing a companys structure graphicallyn. department responsible for recruitment and welfare of staff or employeesn. the highest executive officer of a company; head of a companyn. department responsible for physical creation of productn. department responsible for finding and buying everything for a

24、companyn. department responsible for Research and Development of (new) productsn. department responsible for finding customers and making salesn. person who holds or owns shares in or a part of a company or corporation教学内容及过程： Teaching Procedur：es1st- 4th period* Lead-in:综合英语（1） 课程教案教学内容及过程旁批P.70 Wo

25、rk in pairs.Talk aboutthebusinesscelebritisehsown in thepicturesgivenonpage. 16. Then ask them to match the type of business organizations to each paragraph.* Before-reading:p. 73 Before you read, work in pairs and discuss the following questions.1. Would you like to go into business alone or with a

26、 partner?2. What are the jobs of a ECO in a business enterprise?* While-reading:Difficult sentence:1. Your betterunderstandingof how each structurweorks opens thedoor forthe right decision.更好地了解各部分是如何运作的有助于做出正确的决定。2. Nowadays lotsof people are settingup theirown businessesby creatingsmall web-based

27、companies working from home.现在学多人在家里工作，通过网上开店开展自己的业务。3. A corporationis owned by multipleshareholdersand is supervisedby a board of directors which hires the businesss managerial staff.公司的所有权由多个鼓动持有。董事会受公司股东的委托管理经营公司。公司管理人员由董事会聘任。4. In additionto privately-ownedcorporatemodels, thereare state-ownedc

28、orporate models.除了私营企业模式，还有国有企业模式。5. Each partner may receive varying shares of the profits depending on their investment or contribution每个合伙人都可以得到不同的利润分成，这取决于他们的投资多少或做出的贡献大小。6. Non-executivedirectorpsrovideregularadviceto the company but are not directly involved in the day-to-day supervision of th

29、e company.非执行董事定期为公司提供建议，但并不直接参与公司的日常监理。7. Middle managers (alsocalledLine manager) are in chargeof runningsectionsor departments within a company.中层管理人员负责公司内部各部分或各部门的经营。8. They are accountable to senior management for their particular area of responsibility a illustrated in the organization chart.他

30、们就某一特点的责任范围向高层管理人员负责。责任范围如组织结构图所示。9. A reasonable management structure will promote the development of the company. 合理的管理机构将促进公司的发展。10.A directoris a seniormanager who is under the authorityof the ChairpersonorPresident.董事属于高级经理，由主席或者董事长授权。* After-reading:Remember the key terms and sentences in read

31、ing and prepare them for dictation in next class.Do Exs about Language Focus.5th period* Business Writing: Telephone Message1. Ask students to read the company profile.2. Provide information on how to write a company profile.Tips on writing a company profile:Eight tips for introducing a company:Tip

32、1: Identify the name of your company or organization.Tip 2: Tell about the company or organization. Mention how it was started, how long have been in business, your mission or business objective or goals, and so forth.Tip 3: If appropriate, identify the product(s) or service(s) you provide, and iden

33、tify the benefits of buying r using these products or services. Tell why they are better than the competition; how they will save the reader time/money, make his/her quality of life better, or help him/her to accomplish a certain goal; sand so on. In short, tell the reader why he/she must have the p

34、roduct or service you offer.Tip 4: Invite the person to an open house, grand owning, sale, etc. If applicable.Tip 5: If you represent an organization, describe the benefits of the organization, such as the good they do in the community, what they have been able to accomplish in the past, the benefit

35、s of membership (if applicable), and so forth.Tip 6: Invite the reader to be your customer or to join your organization, or include information on how he/she can purchase your4 product or service, whether at a physical store, online, over the phone, tec.Tip 7: Include information that will allow2 th

36、e reader tofind out more if desired about your company or organization or the products or services you provide.Tip 8: Close by expressing your hope that the person will want to join your organization to become a customer.6th -7th period* Listening and Speaking: Business Telephoning1. Ask students to

37、 listen to the dialog and finish Exercise s 1.2. Ask students to study the sample dialog and do EX. 3 about introducing a company.Formsof businessorganizationMultinational CorporationCapital USS)(in396800million dollarsYear Established1970Main ProductsElectronic equipmentMajor DepartmentsR & D cente

38、r, QC center, HR Dep., supply Dep., sales and marketing Dep.,Number ofEmployees1200finance Dep., production Dep.AnnualOver23OperationMaking Sales(inbillion US$electronicUS$)equipment8th period* Free talkingDiscussion topics: As a major of Business English, what abilities do you need to master?作业布置：1

39、. Try to recite the key terms related with introducing a company.2. Do Grammar on p. 24 and Translation on p. 25 parts as HW.3. Retell the main idea of Reading.课后小结：课堂补充：Principles of Organizational Structure Organizational structure is the framework by which a company communicates, develops goals a

40、nd then works on achieving those goals. Within the framework of organizational structure are the principles by which that structure operates. The principles of organizational structure are the methods by which the organization maintains that structure, and the processes it uses to keep the structure

41、 efficient. Hierarchy of CommandOne of the principles that holds an organizational structure together is the hierarchy of command. Respect for the authority of management and the executive team creates a functional line of communication. Instructions and decrees given by the upper echelon are valida

42、ted by the belief in the hierarchy structure of the organization. Everyone in the company can follow the trail of responsibility for projects, and employees understand who they report to and how the management structure affects their jobs. Role DefinitionAccording to the University of York in York,

43、England, an efficient organizational structure helps to properly define everyones role within the company. A clear definition of the responsibilities and standing of each person within the company creates an understanding of what is expected from each individual, and how individual performance can a

44、ffect the efficiency of the entire organization. Evaluating OutcomesThe RAND Corporation points out that monitoring the outcome of individual projects, as well as the ongoing performance evaluation of individual employees, helps to determine the strengths and weaknesses in the organizational structu

45、re. The weaknesses can be dealt with either through training, reallocation of company assets such as equipment, or eliminating ineffective employees or those performing duplicate tasks. The strengths of the organization can be amplified to help identify future managers of the company, determine succ

46、essful processes that can be used in future projects, and improve the processes used to reach future company goals.授课题目：Unit 3Business Plan教学时数：8授课类型：理论课教学目的、要求：课程总目标：培养学习者在商务场景中使用英语语言知识和商务知识的技能，使学习者能够完成具体商务任务，成为适应社会需要的应用型涉外商务工作者。单元教学目标：1. Gain a basic knowledge about business plan2. Be able to writ

47、e an agenda3. Use the future tense4. Be able to talk about organizing a meeting教学重点：Reading: Business Plan Language Focus: Business Terms Business Writing: AgendaListening and Speaking: Discussions in a Meeting教学难点：Difficult sentences in reading Business planAgenda Writing教学方法和手段：采用课堂快速阅读和课后自主精读相结合的方式。在协调发展学生的英语听说读写能力的基础上，突出学生阅读能力。教学方法设计：采用“自主精读”、“课堂快读”、“协作学习”等多种学习方式交互的学习方法。教学条件：Computer assisted learning；Place of the class：Language laborat