Unit 6 The Media Lesson 3 教案高中英语新北师大版选择性必修第二册（2022~2023学年）.docx

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1、Unit 6 The MediaLesson 3 The Advertising Game教学设计科目：英语 课题：Lesson 3 The Advertising Game课时：1课时教学目标与核心素养：矢口识 目标：Students can learn some new words and expressions and used to and would.能力 目标：Students can have a further understanding of the passage.情感 目标：Students can think individually and learn coopera

2、tively.教学重难点教学重点： How to learn the new words and expressions and used to and would.教学难，点： How to make students have a better understanding of the passage.课前准备：多媒体，黑板，粉笔教学过程：一、Pre-reading1. Greeting2. Leading-inACTIVATE AND SHARE学生活动：Pair WorkHave you ever bought anything as a result of seeing, heari

3、ng or reading advertisements? What makes an advertisement attractive?the product namethe name of a companywords of expertshumorous languagethe concept of freedompictures or imagesthe unusual idea the designAsk students to think and share their answers.二、While- readingREAD AND EXPLORE1 .学生活动：阅读文章，回答下

4、列问题。The passage below is about advertising. Skim through the passage. What is it mainly about?a. Different types of advertisementsb. The development of advertisementsc. Different attitudes towards advertisements(Answers: b)2 .学生活动：阅读文章，回答下列问题。What is the text type of this passage? What helped you id

5、entify the text type?(Suggested answer:This is an explanatory text. It introduces the development of advertisement in the order of time, and it contains lots of time explanations and examples.)3 .学生活动：阅读文章，完成表格。Read the whole passage. Complete the table. Then write three headings that can categorise

6、 the information in the first row.TypesClassic ads give information about to tell people not suitable when not attractiveModern ads consist of apply to show people not enough to to make adsImproved modern ads combine to stand out repeating old ideasnot It does not matterwith use concepts including t

7、o make people believe thatFurther improved modern ads use humour as well asPublic ads help to increase public knowledgeand to encourage citizens to to educate the public(Suggested answers:Types: Features; Purposes; ProblemsClassic adsfinding certain products; what the company sells, where they are l

8、ocated and the name of the product; products and services are in direct competition with each otherModern adspictures or words from experts; modern design techniques; how good the product is; visually attractive; be noticedImproved modern adsthe highest standard of design; creative ways; freedom, ha

9、ppiness, wealth and success; in a world of competitive advertising; they nmust have the product1; effective; how attractive the idea linked with the product isFurther improved modern adsnew and unusual ideas; to surprise people; to create something that has never been seen before; to make people for

10、get that someone is trying to sell them somethingPublic adsmake our society a better place for everyone; participate in improving their neighbourhood, protecting the environment and helping other people; on fighting AIDS, saving water, helping the poor, giving up smoking)4 .学生活动：阅读文章，回答下列问题。Answer t

11、he questions.1. What does a classic advertisement look like?(A classic advertisement looks like a book. You can find the basic information about the product, such as the place, the data and the name.)2. Why do modern advertisements have to attract the attention of the public?(Modern advertisements h

12、ave to attract the attention of the public because they contain pictures and words.)3. What concepts and ideas are often used in modern advertisements?(More advertisements often use the concept of freedom ”/happiness, wealth and success”. And also use new and unusual ideas.)4. What do advertisers do

13、 to make people forget the selling purpose of advertisements?(Advertisers use new concept and new ideas to make people forget that someone is trying to sell them something.)5. How has the government used advertisements in the last decade?(The government has sponsored advertisements to educate the pu

14、blic on fighting AIDS, saving water, helping the poor, giving up smoking and so on.)三、After-reading1 .学生活动：Pair Work Think and Share1. What has been the driving force for the development of advertisements?2. What does the title “The Advertising Game mean to you?2 .学生活动：完成练习。Complete the sentences us

15、ing the correct form of the phrases below.originate from link with consist of participate in combine . with1. You should try to exercise a healthy diet.2. The advertising team people from different areas.3. The idea of the advertisement was a film.4.1 dont like any activity commercial purposes.5. Id

16、 like to neighbourhood activities, but I dont have time.(Answers:1. combine; with 2. consists of 3. originated from 4. linked with 5. participate in)FOCUS ON LANGUAGE: USED TO AND WOULD2. 学生活动：Complete the table with used to, use to, would or wouldnt.AffirmativeNegativeQuestionWe live in acrowded fl

17、at.VisitorscomeWe didnt livein a crowded flat.VisitorscomeDid youlive ina crowded flat?visitors come toto see us.to see us.see you?(Answers:used to; woulduse to; wouldntuse to; Would)3. 学生i舌动：Complete the sentences with used to/ didn*t use to or would/ wouldnt. In some cases, both used to and would

18、are possible.1. We live in a small town but last year we moved to a big city.2. My primary school teachers give us any homework but they teach us a lot inclass.3. Harrison Ford accept the strangest jobs before he became an actor.3.1 like seafood, but now 1 just love it.5. Mr Smith watch tasteless TV

19、 talk shows all day before he lost his sight.6. When I was a child, we live near the coast.(Answers:1. used to 2. would/ used to; wouldnt 3. used to4. used to 5. would/ used to6. used to)EXPRESS YOURSELF学生活动：Group WorkBring one of your favourite advertisements to the classroom. Explain why you like

20、it and how you would like to make it even better.语法：used to 与 wouldused to与would都可以用来表示过去经常性或习惯性的动作，常常可以换用。When we were boys, we used to/ would go swimming every summer.小时候，每到夏天，我们都要出去游泳。He used to/ would spend every penny he earned on books.过去，他通常把挣来的钱全花在买书上。注意：would, used to都不能用来表示动作发生的具体频度或具体的一段时

21、间。would与used to的区别主要有以下几点：used to可指过去的状态或情况，would那么不能。School children used to know the story of how Abraham Lincoln walked five miles to return a penny he had overcharged a customer.(不能用 would)过去学校的孩子们都知道，亚伯拉罕林肯怎样步行五英里退还多收顾客一便士的故事。Yet, he cant but remember China as it used to be.(不能用 would)然而，她不会不记得

22、中国往日的这个地方。would表示反复发生的动作，如果某一个动作没有反复性就不能用would,只能用used tooFrom that day on, as soon as the dishes were gone and the table was cleared, mother would hide in her sewing room and practiced.从那天起，只要碗盘撤掉，饭桌一清理干净，妈妈就马上躲进做针线活儿的房间练习起来。（这 里强调反复性）I used to live in New York.我过去住在纽约。（没有反复性）used to表示过去经常性或习惯性的动作或

23、状态现在已经结束，would那么表示有可能再发生。People used to believe that the earth was flat.过去人们总以为地球是扁平的。（现在已经不再这样认为）He would go to the park as soon as he was free.过去他有空就会去公园。（现在有可能再去）注意：used to的否认式和疑问句：过去我不喜欢歌剧。I used not to like opera.I didnt use to like opera.过去你喜欢歌剧吗？Used you to like opera?Did you use to like oper

24、a?Didnt you used to like opera?You used to like opera, didnt you?练习：用 used to, didnt use to/usednt to, would, wouldnt 完成句子His uncle, who live in Paris, now comes back to China.1. He was so stubborn that he follow your advice.2. Whatever I told him to do, he not listen.3. David be an excellent footba

25、ll player until he broke his ankle.4. Nowadays the relationship between the teacher and the pupil is not what it be.5. The old man go to the park every day to feed the birds.6. When he was at college, he read as many books as possible.8.1 like opera, but now Im getting interested.（Answers:1. used to 2. wouldnt 3. would 4. used to 5. used to6. would 7. would/ used to 8. didnt use to/ usedn*t to）四、Summary重点词，匚：suitable, particularly, amount, genuinely, participate in重点句型：as, for, because, since引导原因状语从句；动词不定式的用法重点语法：used to 与 would五、HomeworkWrite a short passage to design a public advertisement.