（本科）外贸英语函电全书电子教案.docx

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1、外贸英语函电全书电子教案第一章商务信函一、教学目标1 .掌握商务信函的基本结构2 .能够运用的不同格式的商务信函布局3 . 了解商务信函信封的写法4 .掌握撰写商务信函的原那么二、课时分配5 三节，每节安排2个课时三、教学重点难点1 .商务信函的基本结构2 .商务信函的基本格式3 .信封的写法四、教学大纲Chapter One Basic Knowledge of Business Letter Writing1. Seven Principal Parts(1) The Letter-head (信头)(2) The Date (日期)(3) The Inside Name and Addr

2、ess (封内名称和地址)(4) The Salutation or Greeting (称呼)(5) The Body (正文)(6) The Complimentary Close (结尾礼词)(7) The Signature (签名)2. Six Optional Parts(1) The Reference Number (存档编号)(2) The Attention Line (致经办人)(3) The Subject Line (主题，事由)(4) The Enclosure Notation (附件)(5) The Carbon Copy Notation (抄送)(6) Th

3、e Postscript (再启，附言，附录)3. Types of Layout(1) Semi-indented style (混合式)(2) Block style (齐头式，平头式)4. Envelope(1) Semi-indented Style(2) Block StyleSupplementsPrinciples of Writing a Business Letter：1. Consideration2. Courtesy3. Clarity4. Conciseness5. Concreteness6. Correctness7. Completeness五、教学案例（注：不

4、要与教材的案例重复）第二章市场开发一、教学目标1 . 了解市场开发的方法和途径；2 .掌握建立贸易关系的多种渠道；3 .掌握如何撰写建立贸易关系的书信。二、课时分配4 三节，每节安排2个课时三、教学重点难点1 .建立贸易关系的途径2 .建立贸易关系信函的写作方法四、教学大纲Chapter Two Establishing Business RelationsChannels to establishing business relations:1. The banks;2. The chambers of commerce both at home and abroad;3. Introduc

5、tion of his business connections;4. The fairs or expositions;5. Advertisements;6. E-commerce services.Content of the messages when establishing business relations1. the source of the receivers information;2. his information about the business scope he handles and the reputation or status,etc.;3. the

6、 intention of writing such as to cooperate or establish businessrelations.Dialogue study五、教学案例（注：不要与教材的案例重复）Unit Three Business Negotiation 商务谈判一、教学目标1 . 了解商务谈判的基本环节；2 .掌握询盘、报盘、还盘的方式和写作手法；3 .掌握订单的方式和写作手法；4 .掌握合同的方式和写作手法；。二、课时分配5 三节，每节安排2个课时三、教学重点难点1 .询盘的写作方法2 .商务谈判基本程序3 .订单、合同的本卷须知四、教学大纲Chapter 3 re

7、e EnquiriesDefinition of enquiryRules of making an enquirySamples of Dialogues about enquiryChapter 4 ur Offers and CounteroffersTwo kinds of Offer1 firm offer2 non-firm offer3 The differences between themRules of firm offerChapter Five Placing Order and Signing ContractPart A OrderRules of “First“

8、ordersBuyers obligations of a binding agreementSellers obligations of a binding agreementPart B Signing ContractThe contents involved in a business contractVariety of business contracts五、主要概念1. Enquiry2. firm offer六、教学案例（注：不要与教材的案例重复）Unit Four Fulfillment of Contract 合同的履行一、教学目标1 . 了解履行合同基本环节；2 .掌握商

9、品的生产、包装、装运相关单据填写和使用；3 .掌握办理保险的方式和单据的填写；4 .掌握理赔的方式和信件的写作。二、课时分配5 三节，每节安排2个课时三、教学重点难点1 .装运的相关单据2 .保险的办理3 .理赔的本卷须知四、教学大纲Chapter Six Production and PackingPart A ProductionThree types of decisionStrategic decisions；Operating decisions；Control decisions.Part B PackingThe contents of making export package

10、sChapter 7 ven ShippingOcean shipping procedureBill Of Lading （提货单）Container Booking Note （集装箱货物托运单）Chapter 8 ght InsuranceThree basic risks in ocean cargo shipmentF.P. A. （Free of Particular Average）W.P. A. （With Particular Average）All RisksInsurance Policy Sample （保险单样本）Chapter 9 ne SettlementThe

11、contents of settlementVariety of settlementThe operation of L/CThe Content of L/CThe Scimple of L/C （信用证样本）五、主要概念1. All risks2. L/C六、教学案例（注：不要与教材的案例重复）Unit Six Trade Forms 贸易形式一、教学目标1 . 了解贸易的基本形式2 .掌握代理的基本知识二、课时分配3 三节，每节安排2个课时三、教学重点难点1 .代理的基本形式2 .贸易的其他相关形式四、教学大纲Chapter Twelve AgencyGeneral AgentSole Agent(exclusive agent)Other trade formsCompensation tradeProcessing tradeLeasingConsignmentJoint ventureCooperation on uTurn-Keyn BasisTendering五、主要概念1. Agency六、教学案例（注：不要与教材的案例重复）