2023美国留学详细申请书.docx
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1、2023美国留学详细申请书2023美国留学具体申请书(精选5篇) 2023美国留学具体申请书 篇1 Program Applied: Marketing ManagementIn a highly competitive environment, the ability to create competitive edgesover one's adversaries and to achieve ultimate victory in fierce competitionsdepends not so much on materials resources as on the men
2、tal factors ofintelligence and concepts. Those concepts that can lead to new visions andperspectives and those approaches that can effectively solve problems will havethe greatest value. The overriding factor which ensures the eventualmaterialization of new concepts and gives rise to effective appro
3、aches ismanagement. As a branch of applied science, the science of management hascrucial value not only for developing countries like China which are makinguttermost efforts to catch up with the developed countries, but also for theleading multinational giants in the developed countries themselves.
4、For a personlike me who has decided to pursue marketing management as my career objective,to sharpen my intellectual caliber, to understand the essence of management andto grasp important skills of management have become my greatest aspiration.As a Master's student specializing in marketing and
5、enterprise strategies, Iam very proud to report that I have made some encouraging research achievements.Of the two research papers that I wrote concerning strategic development ofenterprises-Enterprise Strategic Alliance Based on Resource Complementarity andThe Strategic Orientation and Countermeasu
6、res for Chinese Enterprises inInternational Operations in the New Millennium, the former has been published byEconomic Tribune in Sept. 20_ and the latter has been accepted for publicationby China Economists in Feb. 20_. These two research papers are the fruition ofmy active involvement in a researc
7、h project named Study on Chinese Enterprises'Cooperation-Competition Models in Hyper-Competitive Conditions, which issponsored by China State Natural Science Foundation (Foundation Project No.70140132)。 Another paper entitled Brand Marketing: A Competitive Mode on aHigher Level in Modern Economi
8、cs has been published by Contemporary Finance& Economics in November this year. Those research achievements canunmistakably indicate my tremendous potential to perform much more ambitiousresearches in my future degree program and I am determined to develop thispotential to the fullest extent.I c
9、ompleted my four-year systematic studies in Engineering and ManagementScience as an undergraduate at the School of Economics and Management, BeijingUniversity of Aeronautics and Astronautics. It is precisely this undergraduateeducation that has reinforced my determination to pursue marketing managem
10、ent asmy lifelong career. Although as an undergraduate my understanding of somecourses cannot be described as profound (some might even be said to be rathersuperficial), my learning of those courses nevertheless widened my ken ofknowledge and broadened my vision.In order to further enrich myself, I
11、availed myself of every opportunity ofacademic exchange both on campus and off campus. I shuttled among PekingUniversity, Central Finance and Economics University, and China RenminUniversity on my bicycle in order to attend lectures delivered by the country'sleading scholars and entrepreneurs. T
12、hose lectures constituted an importantsupplement to my in-class training because they were immediately connected withthe realities of Chinese society. I also benefited importantly from myextracurricular activities. As minister of the Department of Social Practices ofthe School's Students Union,
13、I planned and organized the School's Festival ofthe Art of Management. I also canvassed Pepsi Company to sponsor ouruniversity's basketball league match. In launching those activities, I improvedmy organizational and managerial skills. In retrospection, my undergraduateprogram was most stren
14、gthened by my self-conscious attention to various appliedsubjects-higher mathematics, statistics and probability, linear algebra,operations research, etc. It can be said that my undergraduate education (inwhich my overall scholastic performance ranked top 4th in my class consisting of30 students) en
15、abled me to make some basic preparations in theoretical knowledgeand in the application of mathematical tools.From Sept. 1998 to April 20_, my employment with Hisense Group in QingDaoCity, Shandong Province (one of the largest manufacturers of electricalappliances in China) was a major opportunity t
16、o practice what I had learned. Thesecond year I joined the Group, the most fierce price warfare happened toChina's electrical appliances industry. Manufacturers reduced the prices oftheir products to unprecedented low levels in order to maximize their marketshare. As an act of market competition
17、, the Marketing Department where I workedlaunched Traveling Expositions of Hisense Products. As one of the four keypersonnel of the department, I planned and organized a series of exhibitions inmost major cities in China. Our one-year efforts achieved remarkable marketeffects. In Shijiazhuan City, f
18、or instance, of a total of 30 brands, our salesof televisions and air conditioners accounted for 24% and 18% respectively in20_. In that year's performance evaluation, I was awarded the Group's ModelEmployee.My understanding of marketing was enriched and modified by my 2-yearpractical work e
19、xperience. To me, marketing was not merely composed of suchelements as product designing, promotion through advertising, pricing models,and distribution channels. It also encompassed the analysis of the behavior bothof your competitors and of consumers, studies in organization behavior, brandmanagem
20、ent, and decision-makings. Believing that a more systematic educationwould contribute to a more successful career, I went back to my alma mater inSeptember 20_ and went on with a Master's program in Engineering and ManagementScience in order to gain knowledge on a higher professional level, to f
21、ollow themost updated academic information, and to improve my managerial caliber.Backed by my work experience, my academic focus became better-defined and Iwas more self-motivated in my studies. With a comprehensive coursework coveringadvanced mathematical planning, decision-making strategies, manag
22、ementstatistics, and fuzzy mathematics, I achieved obvious improvement in theoreticalknowledge and in the application of tools. I developed broader perspectives andwas able to conduct my research from more advanced professional levels. Mythesis, entitled A Study of Enterprises' Strategic Allianc
23、es Based on anAnalysis of Resource Complementarity, presented a wholly novel explanation ofcorporate alliances from the perspective of resource integration, a perspectivewhich differed fundamentally from the conventional view held by most scholarswhich explained the necessity and justification of co
24、rporate alliance from theangle of transaction cost and value chain.Instead of feeling contented with my high GPA for the Master's program (3.6),I have come to realize how much there is still for me to learn in the field ofmanagement, especially in marketing. Most universities in China treat mark
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