导游服务礼仪电子教案（模块六） (2).docx

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1、淄博职业学院导游服务英语课教学方案教师：王迎新序号：6授课时间授课班级PI2旅游班上课地点南区C811教学单元 名称Module Six Shopping课时 2教学目标专业能力Learn about the welcome speech方法能力Collect information and discuss社会能力Own a ability of dealing with problems目标群体Tourism management教学环境Recording material and pictures教学方法Case teachingdiscuss and situation and list

2、ening时间 安排教学过程设计Lead-in （5 分钟）Wherever they visit, tourists arc likely to buy souvenirs or specialties in a local store in order to give a gift to relatives and friends or to remember their travel experiences. They usually tend to seek the tour guides advice as to what souvenirs or specialties to bu

3、y and where to buy them at a reasonable price. The guides recommendation will play an important role in helping them buy things in a particular shopping arcade.Basic Procedure （5 分钟）1. Leam about what the tourists need.2. Tell a shop assistant what youd like to buy.3. Choose items.4. Ask about price

4、s5. Bargain.6. Buy presents7. Pay the billPart 1. SpeakingTalk about shopping Situational dialogue 1 On the way to go shoppingScene: A small group of Australian investors are in Xi an for a three-day business trip. Li Ping, a tour guide, is talking about shopping with tourists.(L: Li Ping, the tour

5、guide T: Tourists )L: Good moming, ladies and gentlemen. After a while we Hl go shopping. There youll see all kinds of goods that you want to buy.Tl: Excuse me. Id like to buy a pure silk shirt fbr my wife, a porcelain vase for my uncle, and probably some souvenirs for my friends at home.L: Ok. Youl

6、l find (hem in (he shopping center.T2: Can I get a few traditional Chinese paintings at the same store?L: Yes, you definitely can. The store deals in a variety of quality goods of reasonable prices, from clothes to ornaments and from porcelain to jade. Of course, traditional Chinese paintings are al

7、so available there. As a matter of fact, everything there is typically Chinese, and makes an excellent present. Besides, (he store provides an array of reliable after-sale service.T2: Oh, good. That sounds fine. Thank you very much.L: Here we are. I give you 2 hours to go shopping. I hope you,ll col

8、lect your favorite goods. Situational dialogue 2 At Silk Fabric CounterScene: Li Ping helps Mrs. Brown choose a real silk shirt at the silk fabric counter.(L: Li Ping, the lour guide S: Saleslady B: Mrs. Brown )S: Good afternoon, madam. Arc you being served?B: Good afternoon. Im looking fbr a silk s

9、hirt for my husband. Would you show me some, please?S: Certainly. We have a wide selection of silk shirts here. But what size, please?B: Large.S: How do you like these?B: Oh, how nice! They all look beautiful. But the problem is that Im not good at choosing. (Turning to the guide) Miss Li, I was won

10、dering if you could help me.L: Yes, with pleasure. (Running her fingers over the shirts and then looking at the brand) They are made of real silk, with a superb texture and sheen. They conic from Shaoxing, one of the biggest and most famous producers in China. I would recommend the purple one. It is

11、 the fashionable color this year. Tm positive that your husband would be grateful to you fbr such an excellent gift.B: Thank you. By the way, is the color fast?L: Yes, it is and is washable as well. But I would suggest that you wash it in lukewarm water.Please dont rub. Just use soapy water and rins

12、e well.B: Well, I think I would like to buy it. (Turning back to the saleslady ) How much would that come to, please?S: It costs 385 yuan, madam.B: That is more than I expected to pay. Excuse me, do you have a less expensive one of the same quality?S: Im sorry. We are sold out, madam.L: I say, Mrs.

13、Brown. It is worthwhile for its quality, though a bit more expensive. Besides, at least it will remind you of your travel experience in China, and more importanlly, make a good gift for your husband. Anyway, you have the right to decide yourself.B: I see. In that case, I might as well lake it. Here

14、is the money, Miss.S: Here is your charge, madam.B: Thank you very much.S: My pleasure.8: Miss. Li, will you please go upstairs with me for something else?L: All right, leis go.tTraining: Make a dialogue according to the following situationTask: Mr Smith wants to buy a carpel and Wang Hong, the loca

15、l guide from the CYTS, is helping the tourist choose the carpet.Part 2. The Remarks of Tour GuideThe Remarks of Tour Guide in ShoppingNotes:从游客的购物要求出发，因势利导。导游人员在提供导游服务过程中，不要过多安排购物 时间，切忌强加于人，更忌拉旅游者到自己的“关系户”购物图谋私利，以免引起旅游者的反 感。导游员要合理安排游客的购物时间，讲清楚哪些是值得买的，哪些不值得买，要把讲解放 在第一位，导游员就是靠讲解和服务博得客人的欢心的，如果你的功利性太强，除

16、了购物之外 什么都不讲，容易使客人反感。一个好导游应该把购物等经济因素考虑到讲解的过程中，通过 幽默有趣的讲解，让游客对你产生信任，这样游客在购物中才会心情愉快。Shopping is an indispensable component of your travel arrangements. Shopping is an important need of the tourists as well as a significant activity for the tour group. Tourists tend to buy some souvenirs or local specia

17、lties fbr their relatives, friends and themselves. In order to buy satisfying commodities, tourists may consult tour guide. Therefore, tour guide play a crucial role in the tour groups shopping. When the tourists are shopping, a tour guide can be a consultant, can guide the tourists consumption and

18、can also vindicate their rights.Excessive shopping arrangements, nevertheless, often cause dissatisfaction or even complaints on the part of tourists. Here are a few tips for tour guides to follow:1. Give a brief account of the shopping arcade where you take your guests, so that they will have a gen

19、eral idea about what to buy in the store.2. Try to find out what your guests want to buy, and render assistance in their choice of goods.3. Help them cash travelers checks.4. Make arrangements for the packaging or shipping of the goods selected and bought by any guest in your group.Useful SentencesI

20、. For a tour guideThere arc many Chinese specialties here.这里有很多中国的特产。-Are you interested in Chinese silk?你对中国的丝绸感兴趣吗？Wont you take some souvenir to your friends?难道你不想给你们的朋友买些纪念品吗？-In fact there cant be many people who could manage to stay in China and not be tempted to do any shopping.实际上好不容易到中国来却不购

21、物的人不会太多。It would be a shame to leave Suzhou without buying sonic silk.到苏州不买些丝绸是很遗憾的。Theyve got lots of brands there, and you will surely find the one that fits you.他们那儿品牌众多, 你一定会找到适合自己的。I would suggest you buy paper cuts, embroidery and batik. They are easy to carry.我建议你们买些 剪纸、刺绣、蜡染，这些东西便于携带。1 sugge

22、st you take two silk fans for your friends so that they can enjoy the vivid miniature of Huangshans magnificence.我建议你买两把绸扇给朋友，让他们能欣赏到逼真的缩微的黄山壮美 景观。IL F a tourist-I want to buy a pair of shoes.我想买双鞋了。-Can you show me some silk?你能给我拿些丝绸看看吗？Can you recommend something for my daughter?你能给我的女儿推荐些什么吗？Wed

23、like to buy sonic souvenirs for my friends.我想给我的朋友买些纪念品。How much does the painting cost?这幅画卖多少钱？-That seems too much for this coat. Do you have anything cheaper?这件大衣似乎有点太贵了。你 们还有便宜点儿的吗？-I want to see some chocolates. Can you give me some suggestions?我想看一下巧克力，你能给我 些建议吗？I want to buy a raincoat. Could

24、 you please show me one?我想买一件雨衣。请你拿一件给我看看 好吗？I decide to buy the blue suit. How much discount will you offer?我决定要买那套蓝色西装，请问 能打几折？-What are (heir business hours?他们的营业时间是什么时候？111. For a shop assistant-Good morning, sir. Can I help you?早上好，先生。我能帮您做点什么?How do you like those displayed in the window?你觉得橱窗

25、里摆的怎样？rm afraid I cant help you at the moment.很抱歉，现在恐怕没有了。What size, please?请问您穿多大号的?-There arc different kinds. Which one do you like?这儿有不同的种类，你喜欢哪种？What color would you prefer?你喜欢哪种颜色？-How about this one?这件怎么样？-Do you need anything else?还要点别的吗？Im sorry. But this is a one-price shop.我很抱歉，我们这里不打折。Th

26、e price is fair, madam. Ms a famous brand. It stands wear and will never lose shape! 价格很公道 了，太太。这是名牌。很耐穿并且永不变形。旅行小贴士导游应提醒游客，烟、酒在免税商店买比较便宜，只要出示护照就可以买到，其他东西可 在百货商店购买。同时，提醒游客购买东西时须精挑细选，并保存收据。可以绐游客教授一些 讲价的技巧，如果不能打折，可要求商家附送小配件。应告知游客，在百货公司不宜讲价，但 在较小的商店或者市场买东西，不讲价往往就会吃亏。Part 3. WritingHow to Describe a Sou

27、venir在给游客介绍当地的纪念品时，导游首先要了解纪念品所暗含的几个方面：历史、功能、 特色、典故、价值以及质量等等。SimpleNanjing Cloud-pattern BrocadeThe traditional cloud-pattern brocade is one of the most famous handicrafts. 1( got i(s name for the fact that the pattern on the material is said to resemble beautiful clouds. Originally made in the South

28、ern Dynasty, it gradually developed during the Yuan Dynasty and was most popular during the Ming and Qing Dynasty. There have always been special institutes in charge of making garments with eloud-pattern brocade for the imperial family and foreign dignitaries.Practice: Please write a passage about

29、describe imitation ancient ivory carvings.Part 4. Culture Note国人常会用“Sony Sorry”说个不停，这并不是一个好现象，有时还会有反效果。接受道歉 的人会认为是敷衍了事。日文一再重复或许会让人觉得很有诚意，但英语并非如此。那么，什 么时候要用“Sorry”呢？例如打嗝(belch)、打哈欠(hiccup)、打喷嚏(sneeze)、咳嗽(clear your ihroat) 等，在某些场合时不礼貌的行为，这时候可以说“Excuse me”或“Pardon me.但是一般会认 为“Sorry”更具有道歉的意思。特别是打嗝，欧美人觉得是比较不礼貌的事，最好说“Sorry”。 国内常有人认为是自然现象的事情而沉默不语，但是在西方国家多数人却认为不发一语是不礼 貌的。“Sorry”还有“I beg your pardon?”的意思，如果没有听清楚对方说什么，语尾上扬如“Sorry?” 也可以当问句使用。作业教学 反馈 (注：单元格可合并、拆分)