沃尔玛成功案例.ppt

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1、The successful strategy of wal-martGroup nineHuang guilin Cao XingWan Zhongyan Dai YongBackgroundWal-mart retail by the United States of Sam Walton,legendary in 1962.Founded in Arkansas.After nearly nine years of development,wal-mart has become the worlds largest private employer and retailer,many t

2、imes on the fortune global 500 top elected and the most valuable brands.At present,the wal-mart in 27 countries around the world opened more than 10000 stores,under the 69 brand,global employees more than 220 people,every week to wal-mart customers 200 million passengers.The 2011 fiscal year(on Febr

3、uary 1,2010 to jan.31,2011 sales of$419 billion,more than 3.4%growth in fiscal 2010.In fiscal year 2011,wal-mart and wal-mart foundation charity fund accumulative total$319 million,material accumulative total more than 480 million dollars.In 2010,wal-mart on fortune the world again top 500,and in th

4、e magazine in 2010 the most admired enterprise survey of retail enterprise rank first.WALMART IN CHINAWal-mart entered in China in 1996,shenzhen opened the first wal-mart shopping plaza and Sams club stores.At present in China handle a wide range of formats wal-mart and brands,including shopping pla

5、za,sam-member store,and community shop and so on,by March 1,2012,has been in the national 21 provinces,four municipalities directly under the central government of the 140 cities opened 370 stores,in the whole nation created more than 106500 jobs.Wal-mart in Chinas business always adhere to the loca

6、l purchasing,at present,wal-mart China and nearly 2 supplier established cooperative relations,sales of products in domestic product,more than 95%;At the same time,wal-mart China pays great attention to the talented person localization,encourage diversifying,especially female staff training and deve

7、lopment and the management.Now wal-mart China more than 99.9%of the staff from China itself,general manager of the local mall talent as 100%,accounting for more than 60%of women employees than,management team about 40%for women.In 2009 the company established the wal-mart China womens leadership dev

8、elopment committee to accelerating the women of career development.WAL-MART special thingsThe leaders of Wal-mart dare to have a risk and use new technologyThe managers make a true strategy and advanced manage skillThey have good firm cultureIn 1960S,SAM sets up first discount storeIn 1980S,SAM sets

9、 up a club to save the goodsIn 1980S,wal-mart use barcode the to manage the good firstlyAt the beginning of 21 century,wal-mart start to develop the standard platform of internetThe leaders of Wal-mart dare to have a risk The managers make a true strategy and advanced manage skillthe managers put fo

10、rward new retail transportation theory Concentration distribution management center for a store offers supply the company combines the information technology and management activities closely,and develop wal-mart management information systemThe managers make a true strategy and advanced manage skil

11、lFormulated the sustainable development 360 strategy.including three parts1.One hundred percent use of renewable energy 2.Zero waste 3.Sell to resources and environment of commodities.They have good firm cultureThe culture of wal-mart is that customer is first.The rule,Article 1:the customer is alwa

12、ys right;Article 2:if you have any questions,please refer to the first oneWal-Mart Case AnalysisCorporate short-term liquidityMeaning:The preferred evaluation index Current RatioThe ability of a company to pay current debt Current Ratio=Current assets/current liabilitiesEvaluation criteriaThe higher

13、 the ratio,indicating that the higher the current liabilities repayment possibility that short-term creditors more protection;In general,the current ratio is less than 1 is the bottom line acceptable to the enterprise riskHowever,by the strong on several listed companies in the 2009 financial data a

14、nalysis,the traditional evaluation of the rules does not apply to.CompanyCurrent ratioWal-Mart0.81Gome0.86wangfujing0.45Corporate financial data analysis1，Asset2，liabilities3，所有者权益项，所有者权益项目目4，Profit5，Short-term solvencyCurrent ratio 1Whether on behalf of Wal-Marts current assets are insufficient to

15、cover current liabilities,turnover risk of failure？First,the inventory turnoverSecond,Wal-Marts financial operations management methodsCause AnalysisMoney quickly,slowly paymentWal-Marts money quickly,slowly payment Consumer credit card to purchase goods 2 to 3 days,credit card companies have to pay

16、 Wal-Mart cash.Traditional suppliers,Wal-Mart to maintain normal commercial transactions of the fastest 30 days of payment,use quickly money slowly payment method to create a working capital of the hand.Due to the growth of Wal-Marts current assets than current liabilities slow will result in the de

17、terioration of current ratio illusion of。In contrast,the size and viability are far higher than Wal-Mart less retailers to Kmart,its current ratio Walmart is much higher.Kmarts current ratio in 2000 and even as high as 12.63.Is that means Kmart has strong Solvency?In fact just the opposite.In fact,K

18、mart suffered in the 2000 financial crisis,between the supplier requires Kmart to cash pick up,or strongly shrink the amount and duration of Kmarts credit,under the rapid decrease in accounts payable(current ratio denominator),giving rise to Kmart so high current ratio.Traditional financial statemen

19、ts of the emphasis on corporate solvency requirements of the liquidity ratio of at least 1.5.However,from the perspective of competitive focus to less than 1 current ratio(working capital is negative)to run,shows Wal-Marts strong management capabilities;suddenly rising liquidity ratio(for example,th

20、e 2000 Kmarts digital),but is a warning sign of the retail financial crisisSummaryIn the analysis of corporate financial statements,We are not confined to financial indicators data.But also be integrated to consider the companys own situationCharacteristics of the industryBusiness operations and man

21、agement capabilitiesIndustry environmentConclusion（一）Wal-Mart is a model of cultural victory Attention and create a corporate culture is Attention and create a corporate culture is the law of a successful enterprise.the law of a successful enterprise.Customer is God and respect for every Customer is

22、 God and respect for every employee,Every day the pursuit of employee,Every day the pursuit of excellence.This is the essence of the excellence.This is the essence of the Wal-Marts corporate culture.Whether you Wal-Marts corporate culture.Whether you around the world,a Wal-Mart,you will feel around

23、the world,a Wal-Mart,you will feel a strong vibration,you will feel the spirit of a strong vibration,you will feel the spirit of one kind of Wal-Mart at work diligent,one kind of Wal-Mart at work diligent,thrifty,active,innovative.Every staff are thrifty,active,innovative.Every staff are love wal-ma

24、rt,everyone in silence for love wal-mart,everyone in silence for customer service.customer service.(二)Wal-Marts Employee Stock Ownership Wal-Marts Employee Stock Ownership Plan is the foundation of the power Plan is the foundation of the power sourcesource Sam Walton attach great importance to the r

25、ole of people,he believes that employees are the most from the resources,the company is a team action for the same goal.Company employees never called employees,but referred to as a partner.The company is gaining strength from the board members,managers and all partners.Employee is a partner the nat

26、ure of employees and business relationship between ownership through employee stock ownership,employees concerned about the enterprise from a proprietary interest in the formation of the cooperative relations of the company and its employees.Wal-mart employees in the company pay a hard work,get the

27、reasonable generous returns,this is their enthusiasm and creativity of the power supply.（三）The causes of the Wal-Marts The causes of the Wal-Marts competitive advantagecompetitive advantage Wal-mart provides consumers with the inexpensive commodity,that many people believe that dont move.But many pe

28、ople still dont know why Wal-mart to everyday evaluation,rely on what to cheap and fine.First,wal-mart to the supplier of choice was dig.Second,wal-mart thrifty wind amazing.Third,wal-mart rarely for advertising to reduce the huge spending.Fourth,Wal-Mart is willing to put the satellite.Fifth,Wal-Mart personnel training and placement as a primary task