美世-现代投资KPI.ppt

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1、Corporate KPIs of HMGCHMGC HR ProjectConfirmed2Methodology and Rationale of Developing Corporate KPIsCorporate KPIsBusiness Strategies of HMGCBusiness ObjectivesKEY Activities Corporate KPIsDept.ResponsibilitiesGlobal KPIs guideBest PracticesBOTTOM-UPTOP-DOWNDeveloping Corporate level KPIs based on

2、organizations business strategiesDouble check,optimize Corporate KPIs to support top-down wayDept.ResponsibilitiesDept.ResponsibilitiesDept.Responsibilities3Process of developing corporate level KPIs of HMGCFollowing the SMART principles of developing KPI aligned with business strategies of HMGC,tak

3、ing the top-down way to cascade business strategies to specific corporate KPIExplore new business model locallyCreate value addedOptimize and improve supporting and service capabilities to subordinaries Sales volume reached to 1 million up to Year 2010Business objectivesPerformance IndicatorPerforma

4、nce IndicatorStrategies of HMGCStrategic objectivesTechnology/localizationSetting up technical center of ChinaDeveloping localized vehicle Providing technical supports to subordinaries Output/value addedSupporting new entities establishmentSupporting new plants establishmentTaking measures to face u

5、p with the upgrowth of after-sales marketOperational management/HROptimizing reporting process at operational levelImproving operational efficiency Attracting and retaining talented peopleOptimizing e-commerce systemBrandingBranding locallyCooperating HQs marketing communication activities Providing

6、 sales supports for subordinaries Organizing commonweal activities Key ActivitiesKey Performance IndicatorsKPISMART4About BSCBSC：Balance Score(BSC)Card is a powerful tool existing in the market to measure the business performance from 4 aspects,namely Finance,Customer,Process and Learning&developmen

7、t.This tool can better reflect the following balances between Finance and Non-finance,Internal and external,process and resultCustomer/MarketFinancearketRevenue increase/Cost controlIdentifying targeted customer and satisfy its expectationProcessLearning&developmentstablishing framework to continuou

8、s improvement and innovationExcellent processingTechnical managementRisk managementProductivityTalent developmentService innovationNew product developmentMareket shareService qualityClient relationship developmentBSC：By using BSC tool,we can make sure if corporate KPI is balanced from the 4 aspects,

9、finance,customer,process and learning&development.5Corporate KPIs SummaryBSC DIMENSIONS序号序号No.No.KPIKPI指标名称指标名称 Name of KPI-English 财务类财务类FinancialFinancial1ROIROIROI2进口车辆销售额达成率进口车辆销售额达成率 Sales revenue of imported cars客户客户/市场类市场类Customer/MarketCustomer/Market3品牌形象广告质量评定级别品牌形象广告质量评定级别Quality of adver

10、tising aimed to building brand image4公共关系维护质量评价公共关系维护质量评价Maintenance quality of Public Relationship5经销商营利能力经销商营利能力Dealer Profitability6（外部）客户满意度（外部）客户满意度Only For Import:(terminal)CSI,Satisfactory Index of Subordinates(SIS),Satisfactory Index of dealers(SID)内部管理类内部管理类Internal Internal ManagementManag

11、ement7管理信息与汇报质量评价等级管理信息与汇报质量评价等级Effectiveness evaluation of information collection,analysis,and reporting,etc.8一般物资采购管理质量等级一般物资采购管理质量等级Performance appraisal to General Goods procurement(timely,cost-effectiveness,etc.)9（内部）员工满意度（内部）员工满意度Employees Opinion Survey（EOS）10电子商务体系建设完成情况电子商务体系建设完成情况Ecommerce

12、 Project estimation学习学习/发展类发展类Learning/DevelopmeLearning/Developmentnt11公司关键员工主动流失率公司关键员工主动流失率Voluntary turnover rate of key staff12培训计划完成率与满意度培训计划完成率与满意度Completion rate of training plan and satisfaction index综合评价综合评价Compositive Compositive EstimationEstimation13战略规划制定有效程度评价战略规划制定有效程度评价Overall effic

13、iency estimation of HMGCs business strategy6Financial KPIsBSC DIMENSIONS序号序号No.No.指标来源指标来源Origin Origin KPIKPI指标名称指标名称 Name of KPIName of KPI指标定义指标定义definitiondefinition量化方法量化方法Measure Measure WayWay信息提供信息提供 Information Information ProviderProvider关键战关键战略略举举措措KeySuccessKeySuccessFactorsFactors其它其它Ot

14、herOthers s 财务类财务类FinancialFinancial1提升总体投资回报率Improving overall ROI-ROIROI息税后利润总额/投资总额net profit(after tax)/amount of investment比率RatioHMGC财务HMGC Finance2进口业务不断提升Fast upgrowth of imported car-进口车辆销售额达成率进口车辆销售额达成率Sales revenue of imported cars实际/计划Actual vs Target比率RatioHMGC财务HMGC Finance7Customer/Ma

15、rketBSC DIMENSIONS序序号号No.No.指标来源指标来源Origin Origin KPIKPI指标名称指标名称 Name of KPIName of KPI指标定义指标定义DefinitionDefinition量化方法量化方法Measure Measure WayWay信息提供信息提供 Information Information ProviderProvider关键战关键战略略举举措措KeySuccessKeySuccessFactorsFactors其它其它OthersOthers客户客户/市场市场类类Customer/Customer/MarketMarket3本地

16、化的品牌经营Branding locally品牌形象广告质量评定级别品牌形象广告质量评定级别（及时性、效果评价）（及时性、效果评价）Quality of advertising aimed to building brand imagePart1:广告与宣传活动组织完成次数(实际组织次数/计划组织次数)-30%Complement ratio of advertising and propaganda(Actual vs Plan)比率营销企划部/企划支援室Marketing/Part2:广告与宣传活动有效性-30%Effectiveness of advertising and propag

17、anda 市场调查结果Survey ResultACNielsenor:央视市场研究股份有限公司(CTR)Part3:品牌认知度（BA）-40%Brand Awareness(BA)市场调查结果Survey ResultJ.D.Poweror:ACNielsenor:PLURAL4最佳实践Best practice公共关系维护质量评价公共关系维护质量评价Maintenance quality of Public Relationship8Customer/Market(Contd)BSC DIMENSIONS序序号号N No.o.指标来源指标来源Origin Origin KPIKPI指标名称

18、指标名称 Name of KPIName of KPI指标定义指标定义DefinitionDefinition量化方量化方法法Measure Measure WayWay信息提供信息提供 Information Information ProviderProvider关键战关键战略略举举措措KeySuccessKeySuccessFactorsFactors其它其它OthersOthers客户客户/市市场类场类CustomeCustomer/Marker/Market t5-最佳实践Best Practice（外部）客户满意度（外部）客户满意度(External CSI)（终端）客户满意度(T

19、erminal CSI)市场调查结果Survey ResultJ.D.Poweror:ACNielsen（内部）关联企业满意度(Satisfactory Index of Subordinates)(SIS)市场调查结果Survey ResultJ.D.Power or:ACNielsen or:GFK经销商满意度调查度 Satisfactory Index of dealers(SID)市场调查结果Survey ResultJ.D.Power or:ACNielsen or:GFK6-最佳实践Best Practice经销商盈利能力经销商盈利能力Dealer Profitability实际利

20、润率/计划利润Actual Profitability rate vs Plan比率RatioHMGC Financial9Internal Management KPIsBSC DIMENSIONS序序号号No.No.指标来源指标来源Origin Origin KPIKPI指标名称指标名称 Name of KPIName of KPI指标定义指标定义DefinitionDefinition量化方法量化方法Measure Measure WayWay信息提供信息提供 Information Information ProviderProvider关键战关键战略略举举措措KeySuccessKe

21、ySuccessFactorsFactors其它其它OthersOthers内部管理内部管理类类Internal Internal ManagemenManagement t7建立高效的内部管理信息沟通体系Improving the efficiency of internal communication system-管理信息与汇报质量评价等级管理信息与汇报质量评价等级(及时性、全面性、准确性及时性、全面性、准确性)Effectiveness evaluation of information collection,analysis,and reporting,etc.(timely,com

22、prehensiveness,accuracy)part1.信息上交延迟天数（30%）Delayed days天数DaysHQ（relating department）part2.信息上交有效性(准确性、全面性、深度评价等）（优良中差）(40%)difference level of information effectiveness（accuracy,comprehensiveness,depth,etc.)(excellent,match,acceptable,inferior)等级Level8提升总部支持部门的运营效率Improving operational efficiency-一般

23、性采购管理等级一般性采购管理等级(及时性、及时性、质量、金额质量、金额)Performance appraisal to General Goods procurement(timely,quality,amount,etc.)part1.采购延迟总天数Delayed days of procurement天数DaysEstimate Commitment(concludes BHMC,DYK,and others subordinate Companies)part2.质量满意度等级Satisfactory levels of procurement等级Levelpart3.采购总金额Amo

24、unt of procurement 比率Ratio10Internal Management KPIs(Contd)BSC DIMENSIONS序序号号N No.o.指标来源指标来源Origin Origin KPIKPI指标名称指标名称 Name of KPIName of KPI美世建议美世建议MERCERS POVMERCERS POV指标定义指标定义DefinitionDefinition量化方量化方法法MeasurMeasure Waye Way信息提供信息提供 Information Information ProviderProvider关键战关键战略略举举措措KeySucce

25、ssKeySuccessFactorsFactors其它其它OthersOthers内部管理内部管理类类Internal Internal ManagemenManagement t9提升总部支持部门的运营效率Improving operational efficiency-（内部）员工满意度（内部）员工满意度（EOS）员工满意度调查（EOS）-被调查对象包含HMGC内部员工Employee Opinion Survey by the third institute aimed to internal staff调查结果Survey ResultMercer10建立电子商务的运营体系Build

26、 the Ecommerce operation system-电子商务体系建设完成情电子商务体系建设完成情况况Ecommerce Project estimation时间进度Schedule相关记录Record 11Learning/Development KPIsBSC DIMENSIONS序序号号No.No.指标来源指标来源Origin Origin KPIKPI指标名称指标名称 Name of KPIName of KPI指标定义指标定义definitiondefinition量化方法量化方法Measure Measure WayWay信息提供信息提供 Information Info

27、rmation ProviderProvider关键战关键战略略举举措措KeySuccessKeySuccessFactorsFactors其它其它OthersOthers学习学习/发展发展类类Learning/Learning/DevelopmeDevelopmentnt11保留公司的关键与优秀人员Retention of key staffs-公司关键员工主动流失率公司关键员工主动流失率Voluntary turnover rate of key staff关键员工主动流失率/平均人员总数Voluntary turnover rate of key staffratio企划支援室12提供有

28、效的培训Recruiting talent people to meet business need timely-培训计划完成率与满意度培训计划完成率与满意度Completion rate of training plan and satisfaction indexpart1.实际举行的培训次数 实际 vs 计划40Actual vs Planratio企划支援室part2.培训满意度比例60satifactory ratio ratio12Comprehensive appraisalBSC DIMENSIONS序序号号No.No.指标来源指标来源Origin Origin KPIKPI

29、指标名称指标名称 Name of KPIName of KPI指标定义指标定义DefinitionDefinition量化方法量化方法Measure Measure WayWay信息提供信息提供 Information Information ProviderProvider关键战关键战略略举举措措KeySuccessKeySuccessFactorsFactors其它其它OthersOthers综合评价Comprehensive appraisal Indicator战略规划制定有效程度评价战略规划制定有效程度评价Efficiency appraisal of strategy planni

30、ng对战略规划制定的有效性与正确性进行自评Self-evaluation of strategy efficiency and accuracy等级绩效评估委员会Performance Evaluation Committee13附录附录1 Appendix11 Appendix1How do the Corporate KPIs come from?14Corporate Level KPI-Business GrowthObjectives of 2010Tech/LocalizationOutputManagement/HRBrandingBusiness ObjectivesKey A

31、ctivitiesViewpoint of appraisalKPIDeveloping new business model locally and exploring new business opportunitiesSupporting new entities establishmentSupporting new plants establishmentTaking measures to face up with the upgrowth of after-sales market(2nd-hands car,and rental business)Fast upgrowth o

32、f imported carImproving overall ROITracking and evaluating the status of each projectTracking and evaluating the status of each projectEvaluating if targeted sales revenue achievedIncreasing sales volume of imported carROICAGR for market shareOptionalOptionalOptionalSales revenue of imported car(car

33、/spare parts)ROIOptionalBased on Mercer experiences in auto industry15Business ObjectivesKey ActivitiesViewpoint of appraisalKPIImproving the level of localization,technical innovation.Setting up technical center of ChinaProviding supports to develop localized carTechnical supports to subordinariesT

34、racking and evaluating the status of each projectSuggestions of developing localized carEffectiveness of technical supports to subordinariesOptionalOptionalSubordinates Satisfactory appraisal to technical supportEffectiveness of information collection and analysis targeted to China market and custom

35、ersOptionalObjectives of 2010Tech/LocalizationOutputManagement/HRBrandingCorporate Level KPI-Technology/Localization16Business ObjectivesKey ActivitiesViewpoint of appraisalKPIImproving brand image and reputation in China market Cooperating HQs marketing communication activitiesBranding locallyProvi

36、ding sales supports for subordinaries Organizing commonweal activitiesEvaluating the implementation quality of advertising and other marketing activities launched mainly by HQEvaluating the quality of advertising and other marketing activities related to brand imageSatisfaction Index aimed for suppo

37、rting subordinaries marketing activitiesNumber of commonweal activities and qualityOptionalQuality of advertising aimed to building brand image（timely,effectiveness,market awareness,etc)Subordinates Satisfactory appraisal to Marketing supportOptionalObjectives of 2010Tech/LocalizationOutputManagemen

38、t/HRBrandingCorporate Level KPI-Branding17Business ObjectivesKey ActivitiesViewpoint of appraisalKPIImproving internal operational efficiency,and cost-effectiveness to lower cost and expenseImproving the efficiency of internal communication systemImproving operational efficiencyOptimizing e-commerce

39、 systemEvaluating the quality of information collection,analysis and reporting,Satisfaction index of internal supportingTracking and evaluating the status of each projectEffectiveness evaluation of information collection,analysis,and reporting,etc.(timely,comprehensiveness,accuracy)Satisfaction inde

40、x of internal supportingOptionalImproving the satisfaction index of general goods procurementAccuracy of order form delivery Performance appraisal to General Goods procurement(timely,quality,amount,etc.)OptionalObjectives of 2010Tech/LocalizationOutputManagement/HRBrandingCorporate Level KPI-Operati

41、onal Management/HR18Business ObjectivesKey ActivitiesViewpoint of appraisalKPIAttracting and retaining local talented peopleOptimizing HR management systemRecruiting talent people to meet business need timelyRetention of key staffsTracking and evaluating the status of HR management systems establish

42、ment and optimization(Matching global standard,localization)Postponed days of candidates on boardVoluntary turnover rate of key staffOptionalOptionalVoluntary turnover rate of key staffObjectives of 2010Tech/LocalizationOutputManagement/HRBrandingCorporate Level KPI-Operational Management/HR19附录附录2 2：绩效指标设定的基本原则：绩效指标设定的基本原则 -SMART-SMART原则原则Specific 具体的具体的Measurable 可衡量的可衡量的Achievable 可实现的可实现的(80%可能性可能性)Reasonable 合理性合理性Time-bound 有时间性的有时间性的