跨境电商实用英语完整课件.pptx

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1、Concept and Characteristics of Cross-border E-commerce跨境电商实用英语 Chapter 1Unit 1 Overview of Cross-border E-commerce跨境电商系列教材Acquire basic knowledge about the definition and characteristics of Cross-border E-commerce1Know the difference between traditional foreign trade and Cross-border E-commerce2Unde

2、rstand the process of import and export of Cross-border E-commerce3Learn words and expressions concerning talking about above issues4Unit GoalsAfter studying this chapter,you are expected to：PART ONEWarming-upPART 1Warming-upWork in group.Look at what the following people say or do and express your

3、own opinions with your group members.Try to relate to your personal experience.A.In 2013,the combined cross-border mobile shopping markets of the USA,the UK,Germany,Australia,China and Brazil was already worth$36.4 billion,accounting for more than a third of all cross-border online shopping in these

4、 markets.PART 1Warming-upB.If you make customers unhappy in the physical world,they might each tell six friends.If you make customers unhappy on the Internet,they can each tell 6,000.PART TWOPassage ReadingPART 2Passage Reading Cross-border E-commerce refers to the international business activity th

5、at transaction subjects in different countries electronize the traditional trade in terms of exhibition,negotiation and transaction through the means of e-commerce,and deliver products through cross-border logistics or international warehousing services to complete the transaction.In terms of busine

6、ss model,Cross-border E-commerce can be divided into cross-border retailer-commerce(B2C and C2C)and cross-border B2B e-commerce.Cross-border B2B e-commerce not only includes online transactions through cross-border trading platform,but also includes the off-line transaction resulting from on-line ac

7、tivities.In terms of customs area,Cross-border E-commerce can be divided into export Cross-border E-commerce and import Cross-border E-commerce.Concept and Characteristics of Cross-border E-commerceCross-border retail E-commerce Cross-border retail B2C(Business-to-Consumer)refers to the internationa

8、l business activity of companies in different customs areas,directly selling products or services to consumers through e-commerce platform.The process includes reaching the transactions,completing payment and settlement,and delivering products through cross-border logistics,and completing the transa

9、ction.Cross-border C2C(Consumer-to-Consumer)refers to the international business activity of individual sellers in different customs areas,selling products or services to individual buyers through third-party e-commerce platform.Individual sellers publish product information,price and other contents

10、,and individual buyers can screen the information.1PART 2Passage ReadingCross-border B2B E-commerce Cross-border B2B(Business-to-Business)E-commerce refers to the international business activities between companies in different customs areas.The process includes reaching the transaction,completing t

11、he payment and settlement through e-commerce platform,and delivering products through cross-border logistics,and completing the transaction.PART 2Passage Reading2Cross-border import and export business process From the process of import and export of Cross-border E-commerce,producers or manufacturer

12、s display the products information on the platform of Cross-border E-commerce business.After the products are ordered and the payment is completed,Cross-border E-commerce enterprises will deliver the products to logistics for shipment,after two(export and import countries)customs clearance&commodity

13、 inspection,the products are finally delivered to consumers or companies.Some Cross-border E-commerce companies directly cooperate with the third-party integrated service platform,and let the third-party integrated service platform deal with logistics,customs clearance&commodity inspection and so on

14、,so as to complete the entire Cross-border E-commerce process.Cross-border E-commerce import is basically the same with export except for the directions of process.PART 2Passage Reading3Cross-border import and export business process Cross-border E-commerce covers logistics,information flow,capital

15、flow,and document flow.With the continuous development of Cross-border E-commerce,cross-border electric business core enterprises attract and hatch out a number of complementary enterprises,including software companies,operation agencies,online payment companies,logistics companies and other support

16、ing companies.They are beginning to gather focusing on Cross-border E-commerce.The services include online shop decoration,translation of description,shop operations,marketing,logistics,changing&refunding,financial services,quality inspection,insurance and so on.The whole industry ecological system

17、is more and more complete,and the division of labor is increasingly clear.PART 2Passage Reading4Cross-border import and export business process Compared with traditional international trade model,Cross-border E-commerce is less subject to geographical restrictions,less affected by national trade pro

18、tection measures,and it involves fewer intermediaries.Thus the prices are lower,and profit margins are higher.PART 2Passage Reading5New Wordsretail ri:tel n.1New Wordthe selling of goods to consumers;usually in small quantities and not for resale 零售e.g.)He does wholesale business,while his brother i

19、s engaged in retail business.他经营批发生意,他弟弟则经营零售生意。)Record profits in the retail market indicate a boom in the economy.零售场上有史以来的最高利润显示出经济的突飞猛进。返回settlementsetlmntn.01New Word2termination of a business operation by using its assets to discharge its liabilities结算e.g.)The trade contract stipulates for the

20、 settlement of balances in RMB.贸易合同规定余额以人民币结算。)Their accounts have run on a year or two without a settlement.他们的帐已有一两年没有结算了。返回Manufacturermnjufktr(r)n.New Word3someone who manufactures something制造商 e.g.)My husband is now a purse manufacturer.我先生现在是手提包制造商。)A manufacturer can amplify the demand of a p

21、roduct by advertising widely.厂商能用大做广告的方法来扩大人们对产品的需求。返回shipmentpmntnNew Word4goods carried by a large vehicle;the act of sending off something 装运，出货 e.g.)The vase was fragmented in shipment.花瓶在运送途中被打碎了。)The goods are done up in bundles for shipment.货物已打包以备装船。返回clearanceklrnsadj.5New Wordpermission to

22、 proceed 通关，放行 e.g.)The ship sailed as soon as it got clearance.那艘船一办好离港手续立刻启航了。)They have to wait for clearance from air traffic control.他们需要等空中交通管制人员的放行。返回commodity kmdtin.01New Word6articles of commerce 商品 e.g.)There is an abundance of commodity supplies on the markets.商品供应充足。)The authorities too

23、k measures to roll commodity price back.当局采取措施使物价全面回降。返回 inspectionnspekn n.New Word7a formal or official examination 视察，检查 e.g.)I gave the radio a thorough inspection before buying it.我把收音机彻底检查了一遍才买了下来。)On random inspection the meat was found to be bad.经抽查,发现肉变质了。返回corek:(r)n.New Word8the choicest

24、or most essential or most vital part of some idea or experience 核心 e.g.)The core of our appeal is freedom of speech.我们的要求的核心是言论自由。)The core of the information safety is the password technology.信息安全的核心是密码技术。返回complementarykmplmentriadj.9New Wordacting as or providing a complement(something that compl

25、etes the whole)互补的 e.g.)Our two countries are mutually complementary in economy.我们两国的经济是互补的。)A Sino-foreign joint venture is a mutually complementary and beneficial partnership.中外合资是一种互补互惠的合作关系。返回 insurance nrnsn.01New Word10protection against future loss 保险，保障 e.g.)Hes applying for two other jobs a

26、s an insurance against not passing the interview for this one.他还申请了另外两份工作，以防这份工作面试不合格。)Unfavorable economic conditions were blocking a recovery of the American insurance market.不利的经济形势阻碍着美国保险市场的复苏。返回ecologicali:kldkladj.New Word11characterized by the interdependence of living organisms in an environ

27、ment 生态的 e.g.)The region has been declared an ecological disaster zone.这个地区已经宣布为生态灾难区。)All these measures have played active roles in improving Chinas ecological environment.这些措施对于改善中国的生态环境起到了积极作用。返回Geographicaldi:rfkl adj.New Word12of or relating to the science of geography 地理的，地理学的 e.g.)The geogra

28、phical scope of product markets has widened since the war.战后产品市场的地理范围扩大了。)The current survey will have a wider geographical spread.当前的调查将在更广泛的地域范围內进行。返回intermediaryntmi:dirin.13New Worda negotiator who acts as a link between parties中介，仲裁者 e.g.)He is an intermediary on a real estate deal.他是做房地产交易的中介人

29、。)The company negotiated with their suppliers through an intermediary.这家公司透过中间人与他们的供应商协调。返回marginm:dnn.01New Word14(finance)the net sales minus the cost of goods and services sold 利润，商原价和卖价之差 e.g.)The group had a net profit margin of 30%last year.去年，这个集团的纯利润率为30%。)I dont have any margin with this pr

30、ice.以这个价格，我们没有任何利润。返回Phrases&Expressionsdivide into 分成，分为01P&Ee.g.)All things invariably divide into two.事物都是一分为二的。)We divide into pairs and each pair takes a region.我们分成两人一组，每一组负责一个区域。Phrases&Expressions01P&E02in terms of 就.而言；在.方面e.g.)In terms of quantity,production grew faster than ever before.从数

31、量上看，产量增长的速度比以往任何时期都要快。)It cannot be measured in terms of money.这是不能用金钱衡量的。Phrases&ExpressionsP&E03refer to 涉及；指的是e.g.)Please refer to products description.请参看产品详情页。)That remark does not refer to her.那句话不是针对她说的。Phrases&ExpressionsP&E04e.g.)No one knows how the new plan will hatch out.谁也不知道这新方案将怎样制订出来

32、。)The chicks hatch out after fifteen days.小鸡过十五天就孵出来了。hatch out 策划；孵化Phrases&ExpressionsTask 1 Work in pairs.Read the passage and answer the following questions.1What does C2C mean?2What are the two business models of Cross-border E-commerce?3What will the third-party integrated service platform do

33、in order to cooperate with Cross-border E-commerce companies?Task 2 1.Thai Airways said the plane had been given _ to land.2.Dont _ the matter again.3.Over the past three years,the system has provided smooth and efficient _ for inter-bank payments.4.Have you ever worked in a _ store before?5.It leav

34、es us almost no _ of profit.6.That _ outstripped all his competitors in sales last year.7.The students _ several small groups to talk about the subject.8.Many brokers were charged with cheating customers in _ trades.Complete the following sentences with the words or phrases in the box.Change the for

35、m if necessary.clearancerefertosettlementretailmarginmanufacturerdivideintocommodityTask 3 1.请尽快通知装货日期。(shipment)_2.从数量上看，产量增长的速度比以往任何时期都要快。(in terms of)_3.公司的会计账目必须随时可以公开以备检查。(inspection)_4.再额外多付一些钱的话，你或许就能买到附加险。(insurance)_5.大型水坝对西伯利亚脆弱的生态平衡造成了破坏。(ecological)_ 6.该集团打算主营6种业务。(core)_Translate the fo

36、llowing sentences into English,using the expressions in brackets.Pleaseadvisethedateofshipmentassoonaspossible.Intermsofquantity,productiongrewfasterthaneverbefore.Acompanysaccountingrecordsmustbeopenforinspectionatalltimes.Youllprobablybeabletobuysupplementalinsuranceatanextracost.Largedamshaveharm

37、edSiberiasdelicateecologicalbalance.Thegroupplanstoconcentrateonsixcorebusinesses.PART THEREMini-Project Suppose you are the marketing manager of a cloth company.Since your company is planning to export clothes into the overseas market by taking the advantage of the Cross-border E-commerce platform.

38、What should you prepare before the export?PART 3Mini-ProjectThe Significance of Cross-border E-commerce 跨境电商实用英语 Chapter 2Unit 1 Overview of Cross-border E-commerce跨境电商系列教材Acquire basic knowledge about the significance of Cross-border E-commerce1Know the advantages and benefits of doing business on

39、Cross-border E-commerce platforms2Learn words and expressions concerning talking about above issues in the significance of Cross-border E-commerce3Unit GoalsAfter studying this chapter,you are expected to：PART ONEWarming-upPART 1Warming-upWork in group.Look at what the following people say or do and

40、 express your own opinions with your group members.Try to relate to your personal experience.A.The State Council of China officially announced its plan to establish a“Cross border E-Commerce Comprehensive Pilot Area”in Hangzhou in March 2015,featuring a lot of preferential tax policies and streamlin

41、ed customs clearance procedures.PART 1Warming-upB.Li Yansheng,Senior Vice President of Shenzhen 4PX Information Technology said,“Chinese people are earning more and the standard of living is rising,the need and want of overseas high quality,high priced and safe products is increasing.So there are hu

42、ge demands which prosper the development of international e-commerce.”PART TWOPassage ReadingPART 2Passage Reading The export by way of Cross-border E-commerce has increased by more than 30%year by year from 2015 onwards to promote the export business of many medium-sized,small and micro enterprises

43、.Cross-border E-commerce has been a new growth point of foreign trade.The total scale of the import and export by way of Cross-border E-commerce in China reached RMB 7.6 trillion in 2017,and is expected to rise to RMB 8.8 trillion by 2018.In the context of global sluggish foreign trade and Chinas ec

44、onomic downturn,Cross-border E-commerce undertakes the mission of promoting the transformation and upgrading of Chinas open economy and building new economic growth points.The Significance of Cross-border E-commerceSpeed up the efforts in building China as a strong trader Cross-border E-commerce,bei

45、ng an emerging form of global foreign trade,features“no border”and“globalization”.For enterprises,the open,multi-dimensional stereoscopic and multilateral trade cooperation mode arising from cross-border e-commerce significantly widens the channel for entering international markets.On the basis,Cros

46、s-border E-commerce provides China a new way to address new trade patterns without being marginalized.In the global new trade pattern,expanding and strengthening Cross-border E-commerce are a new approach by which new-type trade relations can form among major countries and regions.Such action is fav

47、orable to taking the initiative to address new trade patterns,as well as turning the scale that China has been persistently at the low end of the international trade chain.The globalized sales terminals ingeniously developed in process of the Cross-border E-commerce development will contribute to th

48、e transformation of China from a large trader to a strong trader.1PART 2Passage ReadingBring about new opportunities for establishing international brands In the Internet age,brand and word of mouth play an important part in an enterprises competitiveness,and act as a key contributor to popularity.A

49、t present,despite of high quality and performance,many Chinese enterprises products and services are unknown to overseas consumers.Cross-border E-commerce can provide Chinese enterprises an effective way to establish brands and improve brand awareness by effectively breaking the channel monopoly,red

50、ucing intermediate links,saving the transaction cost and shortening the transaction period.In particular,it can create a new development space for“small but good”SMEs.PART 2Passage Reading2Promote the upgrade of Chinas industrial structure The Cross-border E-commerce development directly promotes th