巴西市场商业计划书-英文.ppt

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1、Business Proposition,Autels Product LineDistribution in Brazil,About Brazil,Population: Approximately 200 million9th GDP in the World2007 GDP Growth Rate: 5.4%2008 GDP Growth Rate Projection: 5.2%Car Sales Record in 2007: 29.7% growth2008 Car Sales Growth Projection: 20%9th Country on the Rank of Ca

2、r Sales7th on the Rank of Motor Vehicle Producing Countries143,000 Automotive Repair Shops,About Brazil,While most of the important countries are facing a recession, Brazil keeps growth above 5% and car sales continue impressive.The automotive markets in North America and Japan are stagnant, while t

3、hose in South America and Asia grows strongly. Of the major markets, Russia, Brazil, India and China sees the most rapid growth.,About Me,My name is Romero Dubeux de Andrade, I am Garys first employee. I work with him for over 4 years now, starting since the beginning, when we developed the business

4、 plan to take over Launchs X431 product line exclusively in the US market.As you know, we sold Launchs products in the United States, building a good market and a strong name for them.,Romero Dubeux de Andrade,I was born and raised in Brazil. My father is an American citizen, which makes me a dual c

5、itizen by birth of both Brazil and the United States.I am fluent in Portuguese, Spanish and English.Graduated in International Business Integrated University of Recife, PE, Brazil,Dubeux Com. & Rep.,Dubeux Commerce & Representations is a family owned company which I have worked for as a Sales Manage

6、r when we were the Brazilian Distributor for Daewoo, the machinery and equipment Korean company. The company has been in business for 14 years with an impeccable reputation. I have inherited the corporation, my project is to re-structure it with my own standards to introduce Autels Product Line to t

7、he Brazilian Market the,Dubeux Com. & Rep. Portfolio,Trevo IndustrySofima IndusaFiel Industrial EquipmentDaewooHidromineral AlegriaExttra Mineral,Company Resources,Main Office located in So PauloNortheast Office located in Recife to facilitate logistics operation.VPN IntegrationAsterisk Call Center

8、SystemToll-free number and local area code Voip numbers for the 7 largest States.Website (Portuguese and Spanish)Same day product delivery for orders in So Paulo, Rio de Janeiro and Recife. Operated by a third party motorcycle courier company.,Team,Sales ManagerOperational ManagerSecretaryTelemarket

9、ing Sales Team In-house IT departmentIn-house Marketing departmentMultilingual Technical Writer/ Translator Independent Sales Reps. (minimum of 1 for each of the 26 states),Competition,A market research was done, we found that only a few of our competitors in the US are operating in Brazil. The pric

10、es are also higher than the same products sold in the United States. The only Brazilian companies that makes automotive diagnostic equipment is Alfatest and Tecnomotor. Their product line that will compete with Autel is the Kaptor and the Rasther, which has an inferior capacity than the MaxiDAS DS70

11、8, the price is equivalent.With lack of competition and its lower pricing structure, Autels products potential sales perspectives are projected to be very successful for the Brazilian market.,Competition forOBDII Code Readers,Price Range:$100.00 $450.00 US Currency(R$220,00 R$1000,00) Brazilian Curr

12、ency,Competition for DS708,Price Range:$2900.00 $7000.00 US Currency(R$6.200,00 R$16.000,00) Brazilian Currency,Competition not found for all other products,MaxiDiag JP701, EU702, US703, FR704Vehicle MonitoringEPB Service ToolsTPMS Diagnostic & Service ToolsOil Reset Tools No equivalent products whe

13、re found in the Brazilian market to compete with the above listed Autel products. Some expensive scanners, similar to DS708, offers specific packages like Asian, European or American software. This could compete with JP701, EU702, US703, FR704. But the prices are very higher.,Price Strategy,Dismembe

14、ring Hardware and Software Prices Differently than the United States, Brazil has very high import taxes. Our strategy is to be billed by Autel on two different invoices, one bill of sale for the hardware and another bill of sale for the software. This way we can apply a lower importing tariff for th

15、e software, translating the savings to the end users, been able to offer an even more competitive pricing structure.,Marketing,Trade Shows Automec is the most important trade show in Brazil, it takes place every two years in So Paulo. The upcoming show wil be in April 2009. We will introduce Autel t

16、o Brazil at Automec Show.In additional to Automec, there are 8 other important trade shows in Brazil that we will be attending. These shows are: Autopar, Tecnoshow, Repara Nordeste, Semana do Mecanico, Autonor, FEISA, Autoparts and Autop.,Marketing,Magazine Ads Full page and half page ads will be pu

17、blished on the highest circulation automotive magazines and journals in the country. Some of them are: O Mecanico, Sincopeas, Ponto A Ponto and Balco Automotivo.,Marketing,State Associations for Mechanics There are approximately 143,000 automotive repair shops in Brazil. Most of them are affiliated

18、to its state association. We will become a member on all 27 states associations, so we can advertise on their informative journals and participate on most events and meetings to promote Autel.,Marketing,School Program Special pricing (as low as our cost) will be offered for schools and teachers so t

19、hey can use our products at their classes. This will be a valuable advertisement for all technicians attending classes. Special Student Pricing Discount coupons will be offered to the students from the schools and teachers that are participating on our school program, as an incentive for them to cho

20、se Autel for their diagnostic needs.,Marketing,Auto Parts Stores Introduction of Autels product line will be set up by arranging meetings with all auto parts stores chains for a catalog presentation to offer distributorship of our products. The goal is to have the major auto parts stores as our vend

21、ors, including Rede Ancora - the largest chain in Brazil.,Marketing,Print Advertisement Catalogs, brochures and flyers will be designed for distribution to all our sales force and for direct mailing. We will be using GPS software to retrieve contact information for direct mailing and telemarketing.,

22、Web Marketing,Google Campaign A pay per click campaign with unlimited funds will be set up to show our website as the 1st result when an user searches for any main keywords such as OBD, OBDII, code reader, automotive scanner, auto diagnostic, etc.Banner Ads The most important automotive forums and n

23、ews websites will have our banners.Automotive Forum Participation Active participation on web message boards related with automotive diagnostics and scantools.,Mission Statement,Autels product line is very diversified, it has tools available to fulfill the diagnostic needs for any kind of repair sho

24、p. Our goal is to build a strong name for Autel in Brazil, making all the code readers and DIYers product line available for sale on all auto parts/aftermarket stores. As for the specialized diagnostic scanners line we want to set up the largest independent sales network of diagnostic equipments in

25、the country. Benefiting from an outstanding sales network and an aggressive marketing plan, resulted from a partnership that will benefit both of us, every shop in Brazil will know Autel. As for having the best OBD Code Readers and for having a complete and most affordable specialized comprehensive diagnostic equipment line.,