跨文化交际案例-集体主义文化和个人主义文化.ppt

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1、Cross-cultural CommunicationChapter 12Taking Cultural Values to Work Large and small Power DistanceIndividualism VS CollectivismMasculinity VS FemininityStrong and weak Uncertainty AvoidanceKey Words Studycollectivistic culture集体主义文化集体主义文化 individualistic culture个人主义文化个人主义文化 relation关系关系independence

2、独立独立 equality平等平等personal interest个人利益个人利益Individualist CulturePK Collectivist Culture PK 1Individualist Culture(liberalism):individuals tend to define themselves by the extent to which they are different from,rather than similar to other.People are encouraged to display self-confidence and Assertiv

3、eness(自信自信),disclosure（披露）（披露）of personal thoughts and feelings.Collectivist culture(Confucianism):places little value on individual identity and great value on group identity.Going ones own way is not valued;uniformity and conformity are stressed.PK 2IndividualismIndividualismCollectivismCollectivi

4、smI cultureWE cultureopen discussion of disagreement are valued forms of talkopenly speaking ones mind appears distastefulseek the notice of others;affirm their uniquenessopen expression risks faceguarding privacy;valuing freedom to do and think whatever they choosethe right to privacy in the sense

5、of freedom is not recognizedlive life guided only by principles such as equality and noninterferenceones business is also the business of the group;friends should be concerned with each others personal mattersFive Basic Themes in Individualist Culture1.There is a tendency for foreigners to treat str

6、angers as equals,seen in the politeness with which foreigners treat out-group members and their willingness to follow public rules and laws that guarantee the rights of all.2.There is a desire for independence and separateness,found in foreigners needs for their own privacy and autonomy and in the f

7、reedom they give to children.3.There is a lack of inhibition(压抑压抑)on the part of foreigners in terms of expressive behaviors,seen in their lack of concern about drawing attention to themselves and their willingness to disclose feelings and emotions.4.There is a lack of understanding if the reciproca

8、l bonds and duties that regulate in-group members,found in foreigners casual attitudes towards hospitality.5.There is a lack of concern at public displays of physical or sexual intimacy.PK 3Relative Case Wang Lin wore a newly bought coat to work.On the way,she met with a former customer from the U.K

9、,Lindon Jackson.Lindon complimented her for her beautiful clothes:Lindon:Oh,you looks gorgeous on this coat,Wang!CaseWang:Not so beautiful.It costs only 100 Yuan.(In fact,it was worth 250 Yuan)Lindon:Oh,really.Where did you get it.I want to buy one for my wife.Wang:uh.What led Wang Lin into such a d

10、ilemma?CaseCase Analysis(案例分析案例分析)Case Analysis This is a typical cross-cultural case based on verbal communication.Wang Lin comes from a collectivistic culture which stresses self-denigration（诋毁）（诋毁）.Lindon Jackson comes from an individualistic culture which features assertiveness.Case AnalysisWang

11、 Lin,who wore a newly bought coat,met Lindon Jackson on her way to work.When Lindon Jackson complimented Wang Lin on her coat,Wang Lin reacted by saying that her coat was not so beautiful since she,as a collectivist,is accustomed to belittle（轻视）everything related to her.Case AnalysisHer responses to

12、wards compliments are unquestionably appropriated between collectivists.Unlike Wang Lin,Lindon Jackson places great value on assertiveness and is encouraged to express personal thoughts and feelings freely.Case AnalysisHe,therefore,would inquiry about where to buy the coat and finally led Wang Lin i

13、nto the dilemma.Suggestion/Solution(解决方案解决方案)Suggestion&Solution To avoid miscommunication,Wang Lin and Lindon Jackson should learn more about each others culture and adjust their behaviors accordingly.Lindon Jackson could repeat his compliment by saying“it really looks marvelous”and then turn to another topic.He should also understand that self-denigration is one of the key values in collectivism.Thank you!&Love you all!