电子零件通路与供应链之发展教学课件.ppt

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1、电子零件通路与供应链之发展教学课件 Still waters run deep.流静水深流静水深,人静心深人静心深 Where there is life,there is hope。有生命必有希望。有生命必有希望電子零件通路產業電子零件通路產業通路的價值與供應鏈管理通路的價值與供應鏈管理案例案例:大聯大集團簡介大聯大集團簡介未來通路與供應鏈之發展未來通路與供應鏈之發展 簡報大綱簡報大綱經歷 l65年五電五甲畢業年五電五甲畢業l1.5 yrs Oki Distyl2.0 yrs Hitachi Distyl8.0 yrs TI Taiwan Branchl2.0 yrs LSI Logic T

2、aiwan Branchl17 yrs 世平世平/維迪維迪/大聯大大聯大 l興趣興趣:高爾夫球高爾夫球,羽球羽球,登山登山,攝影攝影 電子零件分類電子零件分類n依種類依種類半導體零件半導體零件(Active)被動零件被動零件(Passive)機構零件機構零件(Electro-mechanical)連接零件連接零件(Inter-connect)n依製程依製程標準零件標準零件(Standard)訂製零件訂製零件(Customer-made)半導體零件分類半導體零件分類Distributors Value-Added Services One-Stop Shopping Buffer Invento

3、ry JIT/VMI/B2B e-Services Trans-national Services Multi-Site Delivery Multi-Currency Deal Turn-key Solutions Customized ServiceSemiconductorManufacturersIndustrialDistributorChannelEnd-ProductManufactures(Small-Medium Scale)Over Thousands OEM/ODM/OBM(Big Scale)Top 30 30%70%70%30%Value-Added Services

4、 電子零件通路的價值電子零件通路的價值對對上游上游半導體製造商的價值半導體製造商的價值-彌補原廠本身服務的不足處，涵蓋全面市場及客戶。彌補原廠本身服務的不足處，涵蓋全面市場及客戶。最經濟、有效率的行銷管道。最經濟、有效率的行銷管道。協助快速進入市場。協助快速進入市場。協助提高市場佔有率。協助提高市場佔有率。對對下游下游成品製造廠的價值成品製造廠的價值-配合客戶實際需求的服務。配合客戶實際需求的服務。與原廠相當或更佳的服務。與原廠相當或更佳的服務。特殊服務。特殊服務。有助財務週轉。有助財務週轉。現貨供應或比原廠更短的交期。現貨供應或比原廠更短的交期。不同通路的類型不同通路的類型通路的種類通路的種

5、類工業通路工業通路成品通路成品通路生活用品通路生活用品通路代表性廠商代表性廠商大聯大大聯大,友尚友尚,.,.聯強聯強,燦坤燦坤,7-11,7-11,全家全家,萊爾富萊爾富,主要客戶對象主要客戶對象生產成品的工廠生產成品的工廠消費者與企業消費者與企業消費者消費者分公司分公司/分店分店少少多多非常多非常多每筆交易金額每筆交易金額非常大非常大多多比較小比較小主要付款方式主要付款方式須要放帳須要放帳信用卡或付現信用卡或付現信用卡或付現信用卡或付現交貨速度交貨速度計劃性排單計劃性排單快快快快技術服務技術服務提供技術與設計提供技術與設計專業維修專業維修無無跨國服務跨國服務須要須要(因為工廠外移因為工廠外移

6、)不須要不須要不須要不須要2005 天下五百大服務業排名天下五百大服務業排名Source:Common Wealth May 06WPG Tied for 3rd WWSource:Electronics Supply&Manufacturing May 2006-Update#1 in Asia 電子零件通路商概況電子零件通路商概況上市上市/上櫃公司：上櫃公司：大聯大大聯大(世平世平+品佳品佳+富威富威)、友尚友尚(佳營佳營,全達全達)、宏科、敦吉、宏科、敦吉、聯強聯強(永康永康,霆寶霆寶)、昱捷、宣昶、昱捷、宣昶、益登、文曄、大傳、增你強、益登、文曄、大傳、增你強、威健、亞矽、茂綸、豐藝、

7、威健、亞矽、茂綸、豐藝、銓鼎銓鼎(振遠振遠)、至上、巨路、倍微、至上、巨路、倍微 50%Growing Significance of Asian Semi Market(US$)20052006(F)2010(F)WW SC TAM235B259B352BWW SC TAM in APAC117B135B201B30%DTAM in APAC 35B41B60BWPGs Sales3.6BWPGs Mkt Share in APAC 10%Gartner Dataquest(May 2006)198419912001200320056%15%29%46%Other RegionsY2003:

8、8%Y2004:8%Y2005/10CAGRWW:8.0%Asia/Pac:11.1%Top Semiconductor WWSource:Gartner Dataquest March 2006(Millions of$US)WPG Holdings(http:/www.WPG)WPI Group SAC Group RichPower WPG Sales Channell28 sales officesUpdate:Oct,20062005 WPG Consolidated SalesBy Company/Unit:MUSDYearQ1/05Q2/05Q3/05Q4/052005SACG

9、175210254265903WPIG5685916976802,536Rich-PowerNote*Note*7399172WPG Group7438011,0241,0443,612SACG(%)23.54%26.22%24.77%25.37%25.01%WPIG(%)76.46%73.78%68.10%65.14%70.22%RichPower(%)0%0%7.13%9.49%4.76%*Note:WPG acquired RP in end of Q2 2005;RPs revenue in Q1&Q2 is not included.Update:May,20062005 WPG C

10、onsolidated SalesBy Region/Unit:MUSDRegionQ1/05Q2/05Q3/05Q4/052005TWN2192113103361,076China3914525675861,997ASEAN133137147122540Total7438011,0241,0443,612TWN(%)29.47%26.35%30.26%32.17%29.78%China(%)52.63%56.50%55.38%56.13%55.28%ASEAN(%)17.91%17.15%14.36%11.70%14.94%Update:May,2006WPI Group Major Pro

11、duct Lines*In Alphabetical Order*Updated May,2006SAC Group Major Product Lines*In Alphabetical Order*Updated May,2006RichPower Major Product LinesTopRay Technologies*In Alphabetical Order*Updated May,2006 Accounts ManagementTBMJBMHBMCBMMBMKBMTaiwanBasedManufacturersMultinationalBasedManufacturersChi

12、naBasedManufacturersKoreaBasedManufacturersJapanBasedManufacturersHong KongBasedManufacturersCustomer Marketing and its Segmentation集團式客戶集團式客戶Many-to-1中型客戶中型客戶1-to-11-to-FewKey OEMsKey OEMsBy end productBy end product小型客戶小型客戶1-to-ManyDriver Market leadersFuture StarFACILITIESAutomated Programmers:BP

13、 Micro,HILO,SG,AdvantechManual Programmers:BP Micro,DataIO,SG,Advantech,Minato,Customised programmer.CAPABILITIESMultiple Devices Support:PROMs,EPROMs,EEPROMs,Flash ROMs,SPLDs,CPLDs,FPGAs,Micro-Controllers,CSPPROGRAMMING EQUIPMENTSSingaporeZhuhaiTaiwanE-PROG Programming LocationszSingapore productio

14、n space of 3,000sq ft.zTaiwan production space of 2,500 sq ft.zChina,Zhuhai production space of 11,000 sq ft.Supply Chain Programs Programs Available to CustomerszVMI/SMI:Vendor/Supplier Managed Inventory throughvConsignment ProgramvProximity WarehousesvBuffering Programz4PL Solutions:Mfg-WPI-Custom

15、er-Hub InvolvementzRLT:Reduced Lead-time ProgramzHUB:Centralized Warehousing/Logistic ServiceszFinance and Cost Saving analysiszE-Programming servicesB2B e-Supply Chain ServicesMRPPOInvoicePaymentRMACustomer AWPIForecasting&Confirming schedulePO confirm&FulfillmentDelivering from VMI hubVMI invoicin

16、g&A/R Receipt&deduct A/RWeb serviceWeb service Internet or Web serviceInternetInternet&paperB2B data exchangeManualOperations flow chartManuel confirm POPrice control by system6 Months FCST(Monthly)Place PO with VendorEmailWPGOracle&Informix DBERPInventory Training HRISOMPOAccountingFinancialCredit

17、RosettaNetWMSi2E-ServiceWork FlowEIPBSCEDICRMBI WPGs Information System B2B e-Supply Chain Service ChannelsWPG B2BCustomers/VendorsInternet-RosettaNetInternet WPI e-ServiceInternet e-MailVAN/AS2-EDIInternet WEBDirect/HubInternet-XMLRFQ/Forecast Delivery ScheduleOrders/ShipmentInvoice/PaymentVMIOrder

18、s/ForecastCredit/InventoryDelivery Schedule Resale ReportInventoryForecastShipmentRFQRFQ/ForecastOrdersForecast/OrdersDelivery ScheduleShipmentInvoiceVMIOrderTrading partnersTrading partnersTrading partnersPO ManagementOM ManagementINV ManagementAP ManagementPO ManagementPO ManagementPO ManagementPO

19、 ManagementWMS WPG RosettaNet status-PIPszImplemented following PIPs:lProduct :2A1-Production InformationlRFQ :3A2-Query Price&Availability 3A10-Notify of Quote AcknowledgmentlVMI :4C1-Inventory ReportlForecast :4A4-Notify of Planning Release FCST 4A5-Notify of Forecast ReplylOrders :3A4-Request Pur

20、chase Order 3A7-Notify of Purchase Order CFM 3A8-Request Purchase Order Change 3A6-Distribute Order StatuslShipment:3B2-Notify of Advance Shipment 3B18 Shipment DocumentlInvoice :3C3-Notify of Invoice 3C6-Remittance Advice Notification 專業的技術服務與設計專業的技術服務與設計1.持續的進行持續的進行併購併購2.通路已形成通路已形成大者恆大大者恆大的的趨勢趨勢3.

21、持續的推出持續的推出更多附加價值的服務更多附加價值的服務4.投入更多的資源在投入更多的資源在資訊科技及電子化資訊科技及電子化5.重視需求的創造重視需求的創造(Demand Creation)6.服務有價服務有價正在形成正在形成(Fee for Service)電子零件通路產業之趨勢電子零件通路產業之趨勢 未來供應鏈之發展未來供應鏈之發展符合客戶符合客戶生產機地的轉移與市場擴張生產機地的轉移與市場擴張的需求的需求 :國家國家 區域區域 全球全球 客戶客戶持續縮減持續縮減供應商數目供應商數目 ERP連線與連線與即時同步資訊即時同步資訊之更新需求更強之更新需求更強 VMI 外倉外倉Hub 需求與要求服務項目更多需求與要求服務項目更多“小量多樣小量多樣”為另外一個可獲利的來源為另外一個可獲利的來源 希望能希望能幫幫助各位多了解助各位多了解”工業通路工業通路”產產業與供應業與供應鏈鏈 並祝並祝 大家大家 學業與事業學業與事業 萬事如意萬事如意!3Q!