Global_Marketing_Strategy_Assign_1_Venn_Bottled_water_Finland_docx.doc

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1、RESULT BATCHELORS DEGREE ASSIGNMENT SPECIFICATION Student name:Student P number:Programme:BA Business Portfolio: International BusinessModule:Global Marketing StrategyModule Level (4, 5, 6):Level 6Module code:M3X 9086Contribution to Overall Module Assessment (%):50%Lecturer:Will FlemingInternal Veri

2、fier:Steve GriffithsAssignment Title:Market entry options Venn WaterAssignment No (x of x):1 of 2Hand Out Date:November 2013Submission deadline:7th January 2013 Referencing:In the main body of your submission you must give credit to authors on whose research your work is based. Append to your submis

3、sion a reference list that indicates the books, articles, etc. that you have read or quoted in order to complete this assignment (e.g. for books: surname of author and initials, year of publication, title of book, edition, publisher: place of publication). Disclosure: I declare that this assignment

4、is all my own work and that I have acknowledged all materials used from the published or unpublished works of other people. All references have been duly cited.Students Signature:Assignments will not be accepted without a signature hereDate:Turnitin: Lecturer to tick to indicate if an electronic ver

5、sion of the assignment must be submitted to Turnitin. Note: the Turnitin version is the primary submission and acts as a receipt for the student. Both electronic and paper versions MUST be submitted by the same deadline. No marks will be released until both submissions are received. Late submission

6、of either the electronic or paper version will result in a late penalty mark. Penalties for late submission: Up to one week late, maximum mark of 40%. Over one week late, Refer. Only Year Tutors and the Programme Director may grant an extension.YESNOLearning Outcomes tested(from module syllabus)Asse

7、ssment Criteria To achieve each outcome a student must demonstrate the ability to:1. Devise and justify appropriate strategies for entering new markets, whilst evaluating barriers to entry and risk in the international marketing environment. Work as an individual to research, write and structure a r

8、eport that devises and justifies appropriate strategies for entering new markets, whilst evaluating barriers to entry and risk in the international marketing environment. Devise and justify appropriate strategies for entering new markets for an organization. Incorporate into the discussions an evalu

9、ation of the barriers to entry and risk in the international marketing environment. Deploy analytical frameworks systematically and consistently. Synthesise theoretical material with practical case study based information to generate critique. Please submit the assignment parts in a suitable report

10、folder not in polypockets. This form (ALL PAGES) MUST be at the front of the paper submission. Assignments will not be accepted without this form as it is a requirement that you sign the disclosure regarding referencing convention. DO NOT put this form into Turnitin or it will match many similaritie

11、s with other students submissions.TASK DESCRIPTIONCASE STUDY Veen Water Company, Finland.A UN report on the worlds water situation says that the best water in the world is to be found in Finland. A report published at the Third World Water Forum in Kyoto listed 122 countries in order from the best t

12、o the worst in terms of the quality of their water. After Finland came Canada, New Zealand, Great Britain and Japan.VEEN smooth spring water originates from Konisaajo spring area in Northern Finland. VEEN Waters free flowing spring was found in the 1950s in an area which is one of the least populate

13、d in Europe. The water filters through hills and sandy terrain. The water is bottled at its source and it is lifted from the spring at 3-4 degrees centigrade.VEEN Smooth Spring Waters come in broad variety of products from smooth Velvet to intensely sparkling Bold. VEEN Velvet is bottled in an extra

14、 flint Wave 66 bottle and all sparkling VEEN waters come in Round 69 bottles.The company operates globally and is available in the Netherlands, Germany, the UK, the Czech Republic, Italy, Qatar, the United Arab Emirates, Singapore, Hong Kong, Macau and the United States of America. Arguably more imp

15、ortantly they have targeted the major economies of B.R.I.C. having landed contracts in Russia, China and India earlier this year, only Brazil remains to be entered. sourced from company website October 2012Your RoleIt is clear that the next substantial remaining target for the company is Brazil. You

16、 have been appointed as a Marketing Manager for the Veen Water Company and tasked with identifying the options for entry in to the Brazilian Bottled Water market. TASKSYou are required to write a report for the organisation that critically evaluates the market entry options available including a dis

17、cussion of the particular nuances of the Brazilian market and recommend a course of action (you must offer sound reasons for your recommendations) to the Board of Directors by selecting the method that best fits the company at this moment in time. You will be expected to review and include examples

18、of how the company has entered other international markets and how other Bottled Water Companies have entered the Brazilian market, to support your discussion. LENGTH REQUIRED2000 words +/- 10%. Any deviation from this will be penalised.GUIDANCE FOR STUDENTS IN THE COMPLETION OF TASKSNOTE: The guida

19、nce offered below is linked to the five common assessment criteria overleaf.1. Research-informed Literature Your work must be informed and supported by scholarly material that is relevant to and focused on the task(s) set. You should provide evidence that you have accessed a wide range of sources, w

20、hich may be academic, governmental and industrial; these sources may include academic journal articles, textbooks, current news articles, organisational documents, and websites. You should consider the credibility of your sources; academic journals are normally highly credible sources while websites

21、 require careful consideration/selection and should be used sparingly. Any sources you use should be current and up-to-date, mostly published within the last five years or so, though seminal/important works in the field may be older. You must provide evidence of your research/own reading throughout

22、your work, using in-text citations in the main body of your work and a reference list that is alphabetical at the end of your work. Please use the Harvard referencing system. Specific to this assignment: Good answers show evidence of research beyond the case material provided.2. Knowledge and Unders

23、tanding of SubjectYour work must demonstrate the growing extent of your knowledge and understanding of concepts and underlying principles associated with the subject area. Knowledge relates to the facts, information and skills you have acquired through your learning. You demonstrate your understandi

24、ng by interpreting the meaning of the facts and information (knowledge). This means that you need to select and include in your work the concepts, techniques, models, theories, etc. appropriate to the task(s) set. You should be able to explain the theories, concepts, etc. meaningfully to show your u

25、nderstanding. Your mark/grade will also depend upon the extent to which you demonstrate your knowledge and understanding; ideally each should be complete and detailed, with comprehensive coverage.Specific to this assignment: Marks are given for identification and application of relevant theoretical

26、models. 3. AnalysisYour work must contain evidence of logical, analytical thinking, evaluation and synthesis. For example, to examine and break information down into parts, make inferences, compile, compare and contrast information. This means not just describing What! but also justifying: Why? How?

27、 When? Who? Where? At all times, you must provide justification for your arguments and judgements. Evidence that you have reflected upon the ideas of others within the subject area is crucial to you providing a reasoned and informed debate within your work. Furthermore, you should provide evidence t

28、hat you are able to make sound judgements and convincing arguments using data and concepts. Sound, valid conclusions are necessary and must be derived from the content of your work. There should be no new information presented within your conclusion. Where relevant, alternative solutions and recomme

29、ndations may be proposed.Specific to this assignment: Analysis comes from appropriate data and information to provide insights.4. Practical Application and DeploymentYou should be able to demonstrate how the subject-related concepts and ideas relate to real world situations or a particular context.

30、How do they work in practice? You will deploy models, methods, techniques, and/or theories, in that context, to assess current situations, perhaps to formulate plans or solutions to solve problems, some of which may be innovative and creative. This is likely to involve, for instance, the use of real

31、 world examples and cases, the application of a model within an organisation and/or benchmarking one organisation against others based on stated criteria. You should show awareness of the limitations of concepts and theories when applied in particular contexts.Specific to this assignment: ALL recomm

32、endations to be sourced from and relevant to the analysis provided. 5. Skills for Professional Practice Your work must provide evidence of the attributes expected in professional practice. This includes demonstrating your individual initiative and/or collaborative working. You must communicate effec

33、tively in a suitable format, which may be written and/or oral, for example, essay, management report, presentation. Work should be coherent and well-structured in presentation and organisation.Specific to this assignment: Report format normally includes the following sections: Executive Summary, Int

34、roduction, Main Findings, Conclusions, Recommendations, References and Appendices. Your report should be written in a suitable academic writing style i.e. using the third person.Essential Resources: Resources listed on the lecture schedule and on Moodle The student handbook The SMU website at http:/

35、www.smu.ac.uk/academicskills/ MARKING CRITERIA AND STUDENT FEEDBACKThis section details the assessment criteria. The extent to which these are demonstrated by you determines your mark. The marks available for each criterion are shown. Lecturers will use the space provided to comment on the achieveme

36、nt of the task(s), including those areas in which you have performed well and areas that would benefit from development/improvement.Page 6 of 8Common Assessment Criteria AppliedMarks availableMarks awarded1. Research-informed Literature Extent of research and/or own reading, selection of credible so

37、urces, application of appropriate referencing conventions.152. Knowledge and Understanding of SubjectExtent of knowledge and understanding of concepts and underlying principles associated with the discipline.153. AnalysisAnalysis, evaluation and synthesis; logic, argument and judgement; analytical r

38、eflection; organisation of ideas and evidence304. Practical Application and DeploymentDeployment of methods, materials, tools and techniques; application of concepts; formulation of innovative and creative solutions to solve problems.305. Skills for Professional Practice Attributes in professional p

39、ractice: individual and collaborative working; deployment of appropriate media; presentation and organisation.10Assignment Mark (Assessment marks are subject to ratification at the Exam Board. These comments and marks are to give feedback on module work and are for guidance only until they are confi

40、rmed. )Late Submission Penalties (tick if appropriate)%Up to one-week lateOver one week lateCOMMON ASSESSMENT AND MARKING CRITERIAOUTRIGHT FAILUNSATISFACTORYSATISFACTORYGOODVERY GOODEXCELLENTEXCEPTIONALAssessment Criteria0-29%30-39%*40-49%50-59%60-69%70-79%80-100%1. Research-informed Literature Exte

41、nt of research and/or own reading, selection of credible sources, application of appropriate referencing conventions Little or no evidence of reading.Views and findings unsupported and non-authoritative.Referencing conventions largely ignored.Poor evidence of reading and/or of reliance on inappropri

42、ate sources, and/or indiscriminate use of sources.Referencing conventions used inconsistently.References to a limited range of mostly relevant sources. Some omissions and minor errors.Referencing conventions evident though not always applied consistently.Inclusion of a range of research-informed lit

43、erature, including sources retrieved independently. Referencing conventions mostly consistently applied.Inclusion of a wide range of research-informed literature, including sources retrieved independently.Selection of relevant and credible sources. Very good use of referencing conventions, consisten

44、tly applied.A comprehensive range of research informed literature embedded in the work. Excellent selection of relevant and credible sources. High-level referencing skills, consistently applied.Outstanding knowledge of research-informed literature embedded in the work. Outstanding selection of relev

45、ant and credible sources. High-level referencing skills consistently and professionally applied.2. Knowledge and Understanding of SubjectExtent of knowledge and understanding of concepts and underlying principles associated with the discipline.Major gaps in knowledge and understanding of material at

46、 this level. Substantial inaccuracies.Gaps in knowledge, with only superficial understanding. Some significant inaccuracies.Evidence of basic knowledge and understanding of the relevant concepts and underlying principles. Knowledge is accurate with a good understanding of the field of study.Knowledg

47、e is extensive. Exhibits understanding of the breadth and depth of established views. Excellent knowledge and understanding of the main concepts and key theories. Clear awareness of challenges to established views and the limitations of the knowledge base.Highly detailed knowledge and understanding of the main theories/concepts, and a critical awareness of the ambiguities and limitations of knowledge.3. AnalysisAnalysis, evaluation and synthesis; logic, argument and judgement; analytical reflection; organisation of i