生态翻译学视角下宣传片的字幕翻译研究——以《新时代的中国：生态福建_丝路扬帆》为例.doc

《生态翻译学视角下宣传片的字幕翻译研究——以《新时代的中国：生态福建_丝路扬帆》为例.doc》由会员分享，可在线阅读，更多相关《生态翻译学视角下宣传片的字幕翻译研究——以《新时代的中国：生态福建_丝路扬帆》为例.doc（19页珍藏版）》请在淘文阁 - 分享文档赚钱的网站上搜索。

1、ContentsChinese Abstract2English Abstract31. Background Introduction42. Literature Review52.1 Domestic Research52.2 Foreign Research73. Theoretical Framework73.1 Eco-translatology73.2 Publicity Video of City Image84. The “Three-dimensional” Transformation of the Publicity Video of Fujian Province94.

2、1 The Adaptive Selection of Linguistic Dimension104.2 The Adaptive Selection of Cultural Dimension144.3 The Adaptive Selection of Communicative Dimension155. Conclusion17References19生态翻译学视角下宣传片的字幕翻译研究以新时代的中国：生态福建丝路扬帆为例 摘 要福建省作为21世纪海上丝绸之路核心区，研究其城市形象宣传片新时代的中国：生态福建 丝路扬帆的英译字幕，对于促进文化交流以及福建省发展等方面起到重要作用。目前

3、国内外对于生态翻译学理论的研究较少。国内运用生态翻译学理论研究城市形象宣传片英译文本的案例更是寥寥可数。本文通过了解分析原文所构成的翻译生态环境，着重从“三维”转换中的语言维层面、文化维层面及交际维层面对福建省形象宣传片英译字幕进行研究，分析译者对翻译策略是否做出了适应性选择。在语言维层面,本文主要从词、句、修辞手法三个方面进行研究；在文化维层面从文化负载词和谚语两个方面进行研究；在交际维层面从增译和省译两个方面对字幕进行研究。将城市形象宣传片的英译置于该理论的视角下进行分析和思考，不仅扩大了生态翻译学适用性的外延，也开创了城市形象宣传片英译研究的新范式。关键词：城市形象宣传片；生态环境；“三

4、维”转换；适应性选择SubtitleTranslationofPromotionalVideo fromthePerspectiveofEco-translatologyACaseStudyof ChinaintheNewEra: Eco-friendlyFujian,GatewayfortheMaritimeSilkRoadAbstractFujian Province is the core area of the 21st century Maritime Silk Road. The study of the English translation of Fujians publici

5、ty video-China in the New Era: Eco-friendly Fujian, Gateway for the Maritime Silk Road plays an important role in promoting cultural communication and the development of itself. At present, there are few studies on Eco-translatology both at home and abroad. In addition, there are few cases in which

6、Eco-translatology is adopted to study the English translation of publicity video of city image. Based on the understanding and analysis of the translation ecological environment of the original text, this paper analyzes whether the translation of publicity video of Fujian Province is based on the ad

7、aptive selection, from the aspects of the linguistic dimension, cultural dimension and communicative dimension in the “three-dimensional” transformation. This paper mainly studies the adaptive selection of words, sentences and figures of speech from the perspective of linguistic dimension; studies t

8、he adaptive selection of culture-loaded words and proverbs from the perspective of cultural dimension; studies the subtitle translation by amplification and omission from the perspective of communicative dimension. Analysis of city image publicity video from the perspective of ecological environment

9、 not only expands the extension of the application of ecological translation, but also creates a new paradigm for publicity video translation.Key words: publicity video of city image; eco-environment; “three-dimensional” transformation; adaptive selection1. Background Introduction With the developme

10、nt of globalization, Chinese cities are making great efforts to build personalized regional brands and display the citys image in the national strategy of “One Belt and One Road” and “Going Out”.To build a good external image, we must attach importance to the translation of urban publicity and impro

11、ve the translation level.In terms of the publicity video of city image, the process of transformation is influenced and restricted by the characteristics of the target language and source language, the technical characteristics of the communication carrier and other environmental factors. What is mo

12、re, it contains a strong communicative appeal: let more people know about the city.Therefore, it is highly feasible to introduce the translation principles and methods of Eco-translatology into the subtitle translation of publicity video of city image. Choosing Fujian Province as an example, this pa

13、per not only presents the development of city publicity translation, but also explores effective translation strategies from the perspective of ecological translation theory. As the core area of the 21st century Maritime Silk Road, the Ministry of Foreign Affairs of the Peoples Republic of China and

14、 the peoples government of Fujian Province released the publicity video of Fujian Province-China in the New Era: Eco-friendly Fujian, Gateway for the Maritime Silk Road through the promotional activity of the provincial and urban areas of the Ministry of Foreign Affairs in July 2019. The publicity v

15、ideo of Fujian Province City is considered as an important cultural communication method. The ecological environment of Chinese is quite different from that of English. When translating, translator needs to help original text better adapt to the target language from three dimensions of linguistic, c

16、ultural and communicative. Thus, it can keep the ecological balance of the text and transfer the true information and cultural connotation of the Chinese to English audiences. What is more, it can promote cultural publicity and communication activities of Fujian Province. This paper hopes to enrich

17、the research of publicity materials by using Eco-translatology and make a certain contribution to improving the quality of the English translation of the publicity video of Fujian Province and other publicity text. In addition, use Eco-translatology to analyze the translation of the publicity video

18、of Fujian Province from a theoretical height, which plays an important role in building its city image and spreading its city connotation. The high-quality publicity videos of can not only expand the cultural publicity and influence of Fujian Province, but also attract the attention of investors and

19、 promote the rapid economic development of it.This paper use novel text form and linguistic data. The publicity video is an innovative way of publicity, with a small number of researchers. Its subtitle translation level is high and has certain reliability. This paper analyzes and studies the English

20、 subtitle of the video from three dimensions in Eco-translatology and studies the translation results of the four-character words and culture-loaded words with distinctive culture in three dimensions to summarize the advantages and disadvantages of subtitle translation, and puts forward the improvem

21、ent plan. From the perspective of this theory, this paper can not only increase the extension of applicability of ecological translation, but also create a new paradigm for publicity video translation.The first two parts present related background researches at home and abroad. In view of the applic

22、ation of Eco-translatology, this paper focuses on the study of the subtitle of Fujian publicity video from the aspects of ecological environment and the linguistic dimension, cultural dimension and communicative dimension in the “three-dimensional” transformation. In the third chapter, this paper su

23、mmarizes the main contents of Eco-translatology and analyzes the definition, subtitle characteristics and translation purposes of the publicity video of city image. In the fourth chapter, this paper analyzes the English subtitles of the publicity video from three dimensions-studies the adaptive sele

24、ction of words, sentences and figures of speech from the perspective of linguistic dimension; studies the adaptive selection of culture-loaded words and proverbs from the perspective of cultural dimension; studies the subtitle translation by amplification and omission from the perspective of communi

25、cative dimension.2. Literature Review2.1 Domestic ResearchThe research on Eco-translatology in China shows a spiraling trend which has a large number of studies.And the research of Eco-translatology in China is in a leading position all over the world (王建华等, 2019).By searching the journal articles f

26、rom 2008 to now, with the key word of “Eco-translatology” in CNKI, this paper concludes that there are as many as 2073 journal articles related to the term “Eco-translatology”. A lot of domestic research orientations were found, including “three-dimensional” transformation, translational eco-environ

27、ment, and approach to translation as adaptation and selection.Most Chinese scholars focus on the basic concepts and methods of Eco-translatology, including the study of various texts of applied translation and literary translation, such as literature translation, tourism translation and subtitle tra

28、nslation of film and television works and so on (王建华等, 2019).In the translation of literature, Yang Le (2014) not only studies the English translation of Shanghanlun, but also expands his research objects and innovates his research methods. And Yang Xiaofei (2014) analyzes the main strategies used i

29、n the English translation of the novel which provides some practical references for the translation of Mo Yans literature.In the tourism translation, Wang Pan (2016) mainly analyzes the problems and causes of tourism translation from the three dimensions of Eco-translatology, and discusses how to im

30、prove the translation of red tourism texts. In addition, Liu Li (2015) mainly studies the application of Eco-translatology in the whole process of guided interpretation.In the subtitle translation of film and television works, Huang Anqi studies (2016) the subtitle translation of Craftsmanship, whic

31、h not only improves the “adaptation and selection” of the translation by synthesizing the influence of Chinese and English thinking differences, but also makes some contributions to the systematic research by translating special words and phrases through “three-dimensional” transformation method. An

32、d Huang Ming (2018) chooses Farewell My Concubine with Chinese cultural characteristics as the research object, which has contributed to the improvement of film subtitle translation level and the development and dissemination of Chinese films to some extent.Even in China, where there are a lot of re

33、levant theoretical studies, there are few articles like this one which studies the publicity video of city image from the perspective of Eco-translatology.With the key word of “生态翻译学宣传片” in CNKI, this paper finds that there are only two similar articles, namely, subtitle research on the publicity vi

34、deos of Henan Province and Wuhan City. In the study of the publicity video of Henan Province, Li Chenyang (2019) analyzes the translation strategies and methods used by translators in the ecological environment of subtitle translation in three dimensions, and then verifies the guiding significance o

35、f Eco-translatology to subtitle translation. In the study of the publicity video of Wuhan City, Huang Shujun (2016) criticizes and appreciates the subtitle translation from three dimensions, which helps to open up a new perspective for the study of the English translation of the publicity video of c

36、ity image. Compared with the research on the publicity video of city image, there are more studies on Eco-translatology in translation of public signs, novel text translation and the tourism translation.Moreover, it can be obtained by searching in the same way that there are some articles related to

37、 object of this paper by using other theories, such as Interpretive Theory, Functional Equivalence Theory and so on.Such as Practice Report on Simulation Consecutive Interpreting of City Publicity Film “Amazing Zhangjiakou” According to Interpretive Theory of Mu Ge, SubtitleTranslationofPromotionalV

38、ideo fromthePerspectiveofSkopos Theory- ACaseStudyof Yiyang City of Shangguan Saijun and so on. Therefore, this paper is original in studying the English subtitles of the publicity video of city image of Fujian Province from the perspective of Eco-translatology, and it will have a profound reference

39、 and influence on the the publicity video of other cities with the theory of Eco-translatology in the future.2.2 Foreign ResearchThere are few studies on Eco-translatology abroad, but they have been increasing in recent years. There are few research hotspots in foreign countries, which mainly focuse

40、s on ecology, adaptation selection and interpretation teaching.Moreover, foreign translation scholars mainly study translation from the perspective of ecology and theories (王建华等, 2019).By searching the journal articles from 2008 to now, with the key word of “Eco-translatology” in the foreign literat

41、ure of CNKI, this paper concludes only 14 journal articles related to the term. There are some papers about Internet catchwords, translation teaching and some others. Guan Xiaowei (2014) analyzesthe translation of Internet catchwords from threedimensions of Eco-translatology to promotethe spread of

42、Chinese Internet catchwordsand Internet culture. Li Lijun (2018) verifies the feasibility of Wechat-based after-class translation teaching of college English from the perspective of Eco-translatology. However, there is no one paper about the subtitle translation of publicity video of city image. The

43、refore, it is of great value for this paper to study the publicity video of Fujian Province through Eco-translatology, and to some extent it can be used as a reference for other publicity video of city image and some other kind of publicity videos.3. Theoretical Framework3.1 Eco-translatology3.1.1 A

44、 Brief Introduction to Eco-translatologyEco-translatology is an interdisciplinary study of translatology and ecology.In 2001, Professor Hu Gengshen proposed the new translation theory “Eco-translatology” at the third Asian translation forum. Eco-translatologyapplies the basic rules of “survival of t

45、he fittest” in nature to translation which based on the theory of translation adaptation and studies the activities of transformation of human language from an ecological perspective. The research objects of Eco-translatology are “translation environment”, “translation text” and “translator” (胡庚申, 2

46、013). As a new theory applied to study translation, its main principle is “the multi-dimensional adaptation and adaptive selection” (胡庚申, 2004). According to the Eco-translatology, translators should “adapt” and “select” the “translational eco-environment”.The translation is mainly to conform to the

47、 principle of “multidimensional adaptation and adaptive selection”, that is, to adopt appropriate translation methods to realize the “three-dimensional” transformation of the target text in the linguistic dimension, cultural dimension and the communicative dimension. 3.1.2 Adaptive SelectionIn order

48、 to effectively transform the cross-cultural information, one important rule is to comply with the principle of adaptive selection. The translator makes an adaptation to eco-environment and selects how to translate. “So translation is described as the circulation of translators adaptation and transl

49、ators selection” (胡庚申, 2011(2): 8).3.1.3 Three-dimensional TransformationTranslation is in a macro “translational eco-environment”, that is, an Environment that integrates languages, communications, cultures, authors and other interrelated factors connects with each other (胡庚申, 2008). In practical translation, the focus