墨西哥奥林匹克运动会.ppt

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1、1968 MEXICO OLYMPIC GAMES VISUAL PROGRAM会徽海报运动图案文化项目服务项目门票地图设计评价 只要你不是色盲，在墨西哥城内，你即便是文只要你不是色盲，在墨西哥城内，你即便是文盲，都能够顺利找到你要去的地方。盲，都能够顺利找到你要去的地方。纽约时报纽约时报墨西哥概况 墨西哥首都墨西哥城，是世界最大城市之一。该城海拔2259米，东西南三面群山环绕，北部是比较开阔的地带。这里气候温和，四季如春。经第十九届奥运会检验，该市高原气候对长跑、竞走、划船、公路自行车等运动项目的成绩有不利影响，但于短跑、跳跃等却有意想不到的好处。墨西哥城还是“壁画之都”，市内绚丽的壁画，比

2、比皆是。第十九届奥运会会徽就是以壁画为主要标志，突出了该城的特点。运动会于1968年10月12日至27日在墨西哥城举行。多国设计小组的成立墨西哥建筑师Pedro Ramirez Vazquez项目总负责美国平面设计师Lance Wyman视觉传达部分负责人（1937英国工业设计师Peter Murdoch特别产品设计部分负责人设计目的设计一个能够为所有参加此次运动会的运动员和成千上万的外国观众和墨西哥本地观众提供无需文字说明的视觉识别系统。设计原理的确定1.To respect the strong traditions of design found in the early Mexican

3、 Cultures.People in the very early Mexican cultures such as the Olmec,the Zapotec,the Mixtec and the Mayan designed very simple,very strong glyph and icon systems.We honored these traditions by using this early work as an important reference for the design of the Olympic graphics.The symbols for the

4、 Olympic sporting events is a good example of this.2.We used the Mexican folk art being produced at the time of the Olympics as a strong reference to help us design a colorful program that was sensitive to Mexican folk art traditions.3.We made an attempt to design a graphic system that was contempor

5、ary to the year of the games.At that time Optical Art OP Art was important.We utilized the kinetic character of OP Art to instill energy into the program.The parallel line design of the typography and the official Mexico 68 poster are examples of transforming ancient parallel line stone and clay mot

6、ifs and current parallel line folk art into contemporary OP Art imagery.传统文化的表达现代艺术的表现光谱艺术现代艺术的表现光谱艺术OPTICAL色彩的运用地图设计Attached is a.jpg of the map.It isnt a very good copy because all I have is a small map.I remember the hard thing to solve was what to do with the color at the intersection of two or

7、more colored lines.We didnt want the roads to look like they were going over each other when they were all on one level.平面设计与具体产品的结合门票设计系统性火炬纪念币标志雕塑服装海报The series of posters for these Games came from the collaboration of three artists:Pedro Ramirez Vazquez,architect and President of the Organising C

8、ommittee for the Games,Eduardo Terrazas(MEX)and Lance Wyman(USA)who designed the“Mexico 68”logo.They then developed it to create the black and white poster,which recalls the patterns of the Huichole Indians.Some 25,000 copies of the poster presented here were produced in one of the following colours

9、:blue,red,yellow,green or black.A total of 1,591,000 posters were produced on the following themes:-18 sports posters:287,000 copies-19 cultural posters:190,500 copies-99 posters of various topics:1,114,000 copies 运动场地其它模数系统设计方法摄影奥运会会徽奥运会会徽是奥运会最有权威性的形象标志。根据奥林匹克宪章规定,各主办国设计的会徽,未经奥运会组委会同意,不得用于广告和商业服务。这

10、一规定保证了奥运会会徽的严肃性和权威性。自1896年雅典奥运会以来,历届奥运会均有会徽设计。Athens 1896Games of the I Olympiad Paris 1900Games of the II Olympiad St.Louis 1904Games of the III Olympiad London 1908Games of the IV Olympiad 历届会徽Stockholm 1912Games of the V Olympiad Antwerp 1920Games of the VII OlympiadParis 1924Games of the VIII Ol

11、ympiad Amsterdam 1928Games of the IX Olympiad Due to the World War I,the Games of the VI Olympiad failed to be held finally.Los Angeles 1932Games of the X Olympiad Berlin 1936Games of the XI Olympiad London 1948Games of the XIV Olympiad Helsinki 1952Games of the XV OlympiadMelbourne 1956Games of the

12、 XVI Olympiad Stockholm 1956Games of the XVI Olympiad Rome 1960Games of the XVII Olympiad Tokyo 1964Games of the XVIII Olympiad Mexico City 1968Games of the XIX Olympiad Munich 1972Games of the XX Olympiad Montreal 1976Games of the XXI Olympiad Moscow 1980Games of the XXII Olympiad Los Angeles 1984G

13、ames of the XXIII Olympiad Seoul 1988Games of the XXIV Olympiad Barcelona 1992Games of the XXV Olympiad Atlanta 1996Games of the XXVI Olympiad Sydney 2000Games of the XXVII Olympiad Athens 2004Games of the XXVIII Olympiad 2004年雅典奥运会的吉祥物费沃斯和雅典娜是一对兄妹，吉祥物的创意来自古希腊的一种玩具形象。这种数千年前的玩具是在希腊的一座历史遗迹中发现的。尽管两个吉祥物

14、诞生于现代，但他们的名字则都来源于古希腊传说中的人物。其中费沃斯是光明和音乐之神，通常也被称为是太阳神；雅典娜则是智慧女神和雅典城的守护神。费沃斯和雅典娜一起，象征着希腊的历史和现代奥运会的结合。一樣的勝利步伐?抒情 的步伐?還是跑到腳軟?奧運新標誌,隱藏和平的訊息?中國篆書字體在李安的電影中代表的意義 不如正楷體 曾看過韓京烤肉餐廳的商標,構圖有點類似(一腳抬起作相撲狀)奥运会项目图案现代奥运会创立以来,每届奥运会均专门绘制比赛项目图案。一般来说,凡奥运会中进行的项目,都有自己的项目图案。20世纪50年代以前的各届奥运会,其项目图案大体取通用的各项目视象形象符号。自1964年以来,奥运会上出

15、现了代表各个运动项目的象形图案,寥寥几笔便准确而生动地将一个运动项目表示出来,这不仅扫除了人们之间的语言障碍,方便了国际体育盛会的组织工作,而且成为一种特殊的体育文化标志。运动项目象形图案成了奥运会不可缺少的一部分。1936 Berlin1968 Mexico 1972 Munich1976 Montreal1976 Innsbruck1980 Moscow1984 Los Angeles1988 Seoul1992 Albertsville1992 Barcelona1994 Lillehammer1996 Atlanta1998 Nagano1964Japan2000Sydney2004A

16、thens海报设计奥运会除了会徽和吉祥物等标识外,还有多幅招贴宣传画。这些画是奥运会特有的艺术品,有广告、宣传、烘托气氛等功用。奥运会宣传画始于1900年巴黎奥运会。由法国人帕尔设计的。这幅宣传画,其画面上是女击剑运动员,手持花剑、佩剑和重剑。由于直到1924年女子才被允许参加击剑比赛,而且这届奥运会是世界博览会的一部分,因此这幅宣传画所具有的广告色彩多于体育色彩。最初,宣传画的主要模式是做出英雄姿势的运动员占据画面的中心,如1912年斯德哥尔摩奥运会瑞典艺术家约特斯贝里的宣传画,其形象中就有一个肌肉发达的男运动员自豪地挥动瑞典国旗。画面上的其他人物均身体匀称,表情肃穆,体现了国际体育界的理想

17、形象。整个画面浓彩重墨,各色国旗交织,感情热烈,给人以强烈的动态感受。这种以运动员崇高形象为基调的直白的表达形式,在其后的20年中为许多奥运会宣传画效仿。20世纪40年代后期艺术家们开始采取含蓄的表现手法,1948年赫茨为伦敦奥运会绘制的宣传画是这种潮流的代表作。此时欧洲出现经济复兴,旅游业是经济恢复的一个部分。1952年赫尔辛基奥运会的宣传画出现追求形式的趋势。60年代画风忽然一变，又回到了浓墨重彩。后来宣传画的设计者发现,将会徽作为画面的一个构成要素,可以给他们更多的创作空间并使他们有可能使用摄影、拼贴画等多种介质来表现奥运会的激情、动态和魅力。1984年鲁尼恩为洛杉矶奥运会创作的运行之星

18、的宣传画是这种构想的代表作。90年代以来,奥运会宣传画的画面更为精炼。艺术家试图于简寓繁,在给人们足够的视觉冲击的同时，让人们产生更多的遐想。Athens 1896Games of the I Olympiad Paris 1900Games of the II Olympiad St.Louis 1904Games of the III Olympiad London 1908Games of the IV Olympiad 吉祥物设计吉祥物一词,源于法国普罗旺斯语Mascotto,直到19世纪末才被正式以Mascotte的拼写收入法文词典,英文Mascot由此衍变而来,意能带来吉祥、好运的

19、人、动物或东西。为冬季奥运会设计吉祥物始于1968年格勒诺布尔第10届冬季奥运会。这个称为雪士(Schuss)的半人半物的卡通型滑雪小人儿形象,有着夸张的硕大脑袋和细巧而坚硬的身体,象征一个有着坚强意志的小精灵。Schuss的原意是“高速滑雪”。为夏季奥运会设计吉祥物始于1972年的慕尼黑奥运会。这只被称为瓦尔迪(Waldi)的装饰性德国纯种小猎狗形象在巴伐利亚随处可见。小猎狗的灵活、忍耐和坚韧的特性也是运动员性格的表征。其头尾对称地涂着浅蓝、深蓝、深绿、嫩绿、黄、褐诸色,以此象征德意志大地和天空的色彩,这种暖色调还表达了一种热闹和谐的气氛。这种色调被后继者效仿和继承。奥运会吉祥物大多以举办国

20、有特色的动物形象为创作原型。1976年蒙特利尔奥运会是海狸形象,称为亚米克(Amik);1980年莫斯科奥运会是熊的形象,称为米莎(Micha);1984年洛杉矶奥运会是鹰的形象,称为山姆(Sam),即美国人的代名词“山姆大叔”;1988年汉城奥运会是虎的形象,称为虎多里(Hodori)。1992年巴塞罗那奥运会第一次使用抽象的卡通造型,是比利牛斯山的牧羊狗形象,称为科比(Cobi)。它从一个方向看好像在微笑,换一个角度看又似乎在用鼻子嗅着什么,那小巧可爱的嘴和鼻,那斜视的眼睛,透着一股顽皮相,深受孩子们的喜爱。现代科技在奥林匹克运动中无处不在,传统的绘画和手工设计终于在1996年亚特兰大奥运

21、会吉祥物设计中被电脑科技所替代,那个由美国克劳弗通讯公司亚特兰大子公司设计怪物,最初的名字叫它是什么(What is it?),后来，组委会接到世界各地数千名儿童给它起的名字,最后采用了亚特兰大32位儿童的建议,定名为伊奇。夏季奥运会吉祥物夏季奥运会吉祥物Waldi,the first official mascot to appear for the 1972 Munich Games,was a Dachshund.He was modelled after Cherie von Birkenhof,a longhaired breed of the species.While Waldi

22、 was the first official Olympic mascot,and preceded by the unofficial Schuss,who appeared four years earlier in Grenoble.Waldis head and tail are light blue,and his body has vertical stripes with at least three of the five Olympic colours.Waldi was produced in various forms and sizes:plush,plastic,s

23、tickers,posters and buttons-but not as a pin until many years later.Amik the beaver was chosen as the official mascot for the Summer Olympic Games of Montreal,1976.Amik in Indian language means beaver.The beaver has always been associated with hard work.Victor Chizikov Details The Moscow Olympic bea

24、r Misha was developed by the renowned illustrator of childrens books Victor Chizikov.It took the illustrator six months to draw one hundred variations of the bear that also carried the full name Mikhail Potapych Toptygin.Misha was finally unveiled on December 19th,1977.Designer C.Robert Moore Detail

25、s The eagle Sam became the mascot of the Los Angeles Games.He was chosen because the imposing bald eagle is the national symbol of the United States.Robert Moore and his associates from Walt Disney Productions selected the eagle,and Sams design was targeted to appeal to children.Designer Kim Hyun De

26、tails Hodori,the mascot of the 1988 Olympic Games in Seoul,South Korea,portrays the friendly side of a tiger,which is present in many Korean legends.The mascots name was chosen from a list of 2,295 names submitted by the public.The Ho in Hodori comes from the Korean word for tiger,and Dori is a comm

27、on masculine diminutive.The Olympic rings adorn the neck of Hodori,and he wears a Sangmo hat from a traditional farm dance.The streamer on his hat in the shape of an S stands for Seoul.Seoul also had a female mascot,but Hodori the tiger captured the spotlight,and his female counterpart Hosuni was se

28、ldom seen.Designer Javier Mariscal Details The Spaniards did not immediately take to Cobi,the surreal dog from the Summer Olympic Games of Barcelona,who was designed by local cartoonist Javier Mariscal.Cobis popularity slowly grew and by the end of the Games he was loved universally by the Spanish a

29、nd the rest of the world.Cobi was supported by a group of mascots during the Barcelona Games-including the Paralympic mascot Petra.The whole mascot crew was featured as part of a popular Spanish TV show.Details The mascot of the 1996 Summer Olympic Games in Atlanta was an amorphous abstract fantasy

30、figure.It carried the name Izzy,derived from Whatizit?because no one seemed to know exactly what Izzy really was.He changed his appearance several times after the closing ceremony in Barcelona in 1992.Over time he grew a mouth where only lips had existed,he added stars in his eyes,bulked up and gain

31、ed muscles in his previously spindly legs,and eventually sprouted a nose.Designer Matthew Hatton Details Ollie,a Kookaburra,Syd,a Platypus;and Millie,an Echidna,are three native animals chosen as mascots for the Sydney 2000 Games.These Australian animals represent the earth,air and water.Ollie:epito

32、mises the Olympic spirit of generosity and universal generosity(from Olympic).Syd:represents the environment and captures the vigour and energy of Australia and its people(from Sydney).Millie:is a techno-whiz and information guru,with all the facts and figures at her fingertips(from Millennium).The

33、Organising Committee received hundreds of submissions from artists,children and others from around the world.Matthew Hattons design was chosen to represent the Olympic mascots for the forthcoming millennium.Artist M Lafargue Details Schuss,a little man on skis,is actually the very first unofficial O

34、lympic mascot.Schuss appeared at the 1968 Olympic Winter Games in Grenoble.He was featured on a pin and on small toys but not as a plush mascot.冬季奥运会吉祥物冬季奥运会吉祥物Details A snowman was chosen as the official mascot for the Games in Innsbruck in 1976.Schneemann appeared on pins and on many other souveni

35、rs.For collectors,he is greatly sought after as a plush toy.Artist Don Moss Designer Capital Sports Details The mascot Roni replaced the live raccoon mascot Rocky of Lake Placid who died before the Winter Games in 1980.The raccoon took many different forms,and Roni was the first mascot to appear in

36、sporting poses on various products.Designer Joze Trebec Details Vucko was designed by Joze Trebec of Kranja and was chosen by the readers of major Yugoslav newspapers to be the 1984 Sarajevo Games Mascot.Vucko was elected from a list of six finalists which included a snowball(grudva),a mountain goat

37、(divozoka),a chipmonk(lasica),a lamb(jagjne)and a porcupine(jez).The words in brackets are Serbo-Croat words for the animals,and not their names.Designer Sheila Scott,Great Scott Productions Details The bear siblings Hidy and Howdy from the 1988 Winter Games in Calgary were the first dual mascots in

38、 the Olympic Games.They took the form of inseparable brother and sister polar bears.The Calgary Zoo sponsored a contest to name the bears.Among the nearly 7,000 entries submitted,the names Hidy and Howdy were eventually chosen.Designer Philippe Mairesse Details The paunch blue Snow Imp named Magique

39、 became the mascot of the Albertville Winter Games.The first mascot,Chamois,a mountain goat common to the Savoie region of France,was unceremoniously dropped about two years before the 1992 Winter Games.Details Lillehammer had the first people-like mascots of the Olympic Games.Haakon and Kristin wer

40、e two children from Norwegian folklore,and they appeared on pins,posters and stickers as well as in three-dimensional plush toys,wooden carved objects,plastic piggy-banks,pewter,and plastic miniature figurines.There were also several pairs of real-life blond,blue eyed Norwegian children who,in keepi

41、ng with the loveable mascots human form,portrayed them in-the-flesh and travelled the world promoting the Games.Details“Sukki”,“Nokki”,“Lekki”,and“Tsukki”were the names of the four snow owls（猫头鹰）that became the mascots of Nagano.Originally,the Nagano mascot was a weasel named Snowple,but he was late

42、r replaced by the four snow owls.They seemed to suffer the same fate as the 1992 Barcelona mascot,Cobi,and there was little interest in the Snowlets until halfway into the Nagano Games when all of Japan fell madly in love with them.Designer Landor/Publicis Details The Salt Lake 2002 mascots aim to r

43、eflect the Olympic motto Citius,Altius Fortius:Faster Higher,Stronger.With this in mind three animals,a Snowshoe Hare,a Coyote and a Black Bear,were chosen to symbolise the motto.Snowshoe Hare Powder(Swifter):At one time,the sun was burning up the earth.The hare ran swiftly to the top of the mountai

44、n.Shooting her arrow at the sun,she dropped it lower in the sky and cooled the land.Coyote Copper(Higher):When the world turned dark and frozen,the coyote climbed the highest mountaintop and stole the flame from the fire people.He brought warmth back to the earth.American Black Bear Coal(Stronger):L

45、ong ago brave hunters left their villages to track the mighty bear,but the bear was too strong and outlasted the hunters.Today,sons of the hunters continue the chase in the night sky.Thanks to Lance WymanPARSONSPARSONSPARSONSPARSONSPARSONSPARSONSPARSONSPARSONSPARSONSIBMIMGIntergraphK2 DesignKinetixK

46、odakLiz ClaiborneMacroMediaMedia100MTLSMTVNASANew MuseumNichimenNickelodeonPerry Ellis InternationalPicture ProjectsPulse 3DRadical MediaRealMediaRedHatResonateRGA DigitalSamsungSensable TechnologiesSide EffectsSilicon GraphicsSony InteractiveSpiral Media Inc.Sun MicrosystemsThunderGulchTime-WarnerU

47、nicefUnivisionViacomViantWhitney MuseumAdobeAid to ArtisansAIGAAirwalkAlias/WavefrontAppleArthur AndersonAutodeskAutodessysBeCreative TimeCurious PicturesEarthwebEncadEricsson CyberlabFranklin FurnaceFujiFunny GarbageGapGroove NetworksHuman Rights WatchIndustry Partnerships设计管理概况Description:In the D

48、esign and Management program,students find a unique opportunity to explore design fields and industries while completing a business program tailored to the needs of the future design manager.As they work toward their Bachelor of Business Administration(BBA)degree,they learn the principles of busines

49、s that will support their careers as both design managers and entrepreneurs.Foundational business courses give students the footing they need to succeed in todays highly competitive world.Unlike other BBA programs,however,Design and Management offers training and internships to manage business probl

50、ems that are unique to design industries.Students learn the design lifecycle,how to manage creative projects and teams,and the research and analysis skills necessary to identify opportunities for innovation.Our graduates leap into an integrated world of business and design,ready to manage design tha