国际一流汽车厂家介绍系列--宝马汽车的介绍.ppt

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1、Doug BartowVice President PaintVice President PaintBMW Manufacturing Corp.BMW Manufacturing Corp.LLCLLCBMW MC17 May 2007Page 2Supply Chain Management in a Build To Order Environment The Vehicle Process at BMWDoug BartowVice President,PaintBMW Manufacturing Co.BMW MC17 May 2007Page 3Number of theoret

2、icallypossible alternatives 192920031950197019851940Today:1032 combinationsBMW Group.Increasing Complexity in the Product RangeBMW MC17 May 2007Page 4Build-to-OrderBuild-to-StockSale from stockCustomized vehicleBMW optimizes its Built-to-Order strategyAdvantages of build-to-order compared to build-t

3、o-stockStrategy.Build-to-Order Instead of Built-to-Stockhigher level of customer satisfaction due to personalized equipmentbetter inventory management leading to less sales incentivesincreased vehicle equipment contingency reduction of capital commitment costs Customer StorageProduction ProductionCu

4、stomer CustomerBMW MC17 May 2007Page 5Unpredictable MarketsPreparing our processes,our people and our supply chain to be flexibleBMW MC17 May 2007Page 6Production and Supply Chain ProcessProcess Monitoring and Target ControlDistribution Process and Hand-overSales Processes andOnline Ordering Product

5、ion-Production-and Supply-and Supply-ProcessesProcessesDealerSalesSystemProductionSystemSalesSystemDealerPlanningDealer orderPurchasingLogistics ProductionDistributionHand-overOrderingDeliveryBMW MC17 May 2007Page 7Process Chain Parts Call-off HorizonLong term requirements go out as forecasts sent w

6、eekly to SuppliersShort term requirements within 3 week window start to have specific orders assigned sent weekly to SuppliersSequence requirements are generally sent in daily packages,but can be sub-daily depending on Supplier based on trigger signals in the plant.BMW MC17 May 2007Page 8JIS Just in

7、 SequenceCall off:(SPAB)Delivery:several/dayJIT Just in TimeCall Off:(SPAB)Delivery:several/dayDIMO(Direct Delivery Assembly Line)Call OffDelivery Cycle:Daily or every X daysDirect Delivery =Stock Reception directly to the assembly stock,No warehouse booking necessaryIn the order of assemblyProcess

8、Chain Parts Supply Methods to BMW Group PlantsIn-house:SEQ Bulk Warehouse/Sequence WHWarehouseBMW MC17 May 2007Page 9-Manufacturing Adapting to changeBMW MC17 May 2007Page 10Build-to-Order strategy has lead to:A high customer allocation ratio and minimization of capital commitment costsProduction st

9、ability,customer delivery punctuality and reduction of through put times Reliable sequence delivery for the supplierLess vehicle and parts storage due to a more reliable parts supplyExtended planning period and planning certaintySequence suppliers not required to be in close proximity to the assembly plantThe Benefits:Who gains from it?Benefit Effects in Production and SupplyBMW MC17 May 2007Page 11Thank you for your attention