体验商务英语第一册课件Unit11讲课教案.ppt

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1、Yemi.H Elementary Business English May 2010 WZVTC第一页，共35页。Does this picture offend you?Yemi.H Elementary Business English May 2010 WZVTC第二页，共35页。We all have culturalbiasesEveryone has personalbiases about diversecultures that are reflections of ideas&images in society.Skills are needed to understand

2、&respond effectively to differences.第三页，共35页。What Is Culture?Integrated pattern of human behavior including:ThoughtsCommunicationActionsCustomsBeliefsValuesInstitutions 惯例惯例(gunl)of a racial,ethnic,or social group第四页，共35页。Everyone has a cultureA persons upbringing（教养（教养(jioyng)）,childhood environmen

3、t or family life may be referred to as his or her culture.One persons cultural experiences,therefore,may be different from another persons cultural experiences,as one familys culture is different from another familys culture.第五页，共35页。Levels of cultureNational:learned behavioral（动作的）（动作的）patterns,bel

4、iefs,values,and institutions shared by the citizens of a nation.International:cultural traditions that expand beyond cultural boundaries.Subculture:different traditions practiced by groups set within a larger culture.Frequently regionally based.集体文化、副文化：指与主文化相对应的那些非主流集体文化、副文化：指与主文化相对应的那些非主流的、局部的、局部(

5、jb)的文化现象。的文化现象。第六页，共35页。Cross-cultural Values比较比较(bjio)各种文化标准各种文化标准FreedomIndependenceSelf-relianceEqualityIndividualismCompetitionEfficiencyTimeDirectness 直率直率(zhshui)OpennessBelongingGroup harmonyCollectiveness 集体主义集体主义Age/seniority 资历资历Group consciousnessCooperationQuality 品质品质(pnzh)PatienceIndir

6、ectness 迂回迂回Go-between 中间人中间人AmericansJapaneseElashmawi&Harris 1993第七页，共35页。LANGUAGE&CULTRE“Language is a carrier&container of cultural information.”“Language is a special part of culture.”“Language is strongly influenced&shaped by culture,reflecting many features of culture.”“Language&culture inter

7、act&interplay 相互作用.”Yemi.H Elementary Business English May 2010 WZVTC“England&America are two countries separated by the same language.”Attributed to George Bernard Shaw(1856-1950),Irish writer第八页，共35页。British English&American EnglishChineseBEAE糖果糖果公寓公寓地下室地下室时间表时间表售票处售票处秋天秋天手电筒手电筒电梯电梯高速公路高速公路商店商店Swe

8、etSweetCandyCandyFlatFlatApartmentApartmentCellarCellarBasementBasementTimetableTimetableScheduleScheduleBooking officeBooking officeTicket officeTicket officeAutumnAutumnFallFallTorch Torch FlashlightFlashlightLiftLiftElevatorElevatorMotorwayMotorwayHighwayHighwayShopShopStoreStoreYemi.H Elementary

9、 Business English May 2010 WZVTC第九页，共35页。English&ChineseGreenhouseGreenhouseBusyworkBusyworkHousewarmingHousewarmingBusybodyBusybodyFree loveFree loveLowboyLowboyHigh schoolHigh schoolFirst ladyFirst ladyCooker Cooker Rest roomRest roomSunspotSunspotStop watchStop watch温室温室温室温室(wnsh(wnsh)乔迁乔迁乔迁乔迁(qi

10、oqin)(qioqin)之庆之庆之庆之庆公开公开公开公开(gngki)(gngki)同居同居同居同居中学中学中学中学炉子或厨具炉子或厨具炉子或厨具炉子或厨具耗时又无价值的工作耗时又无价值的工作耗时又无价值的工作耗时又无价值的工作 爱管闲事的人爱管闲事的人爱管闲事的人爱管闲事的人矮脚衣柜矮脚衣柜矮脚衣柜矮脚衣柜总统夫人总统夫人总统夫人总统夫人卫生间卫生间卫生间卫生间黑子黑子黑子黑子跑表跑表跑表跑表Yemi.H Elementary Business English May 2010 WZVTC第十页，共35页。OVERVIEWVocabulary-Company culturesListeni

11、ng-Cultural mistakesReading-Fast food in JapanSkills-Identifying problems&agreeing actionCase study-A change of cultureYemi.H Elementary Business English May 2010 WZVTC第十一页，共35页。ALook at the following tips for visiting a different country or doing business there.Use the words from the box to complet

12、e the tips.date clothes hours book customs money cards food sport language1.Find out about the most popular _ in the country.2.Always take _ in US dollars.3.Find out about the normal working _.4.Be careful how you write the _.5.Find out about the most important _ and festivals.6.Learn how to speak a

13、 little of the local _.Starting upsportmoneyhoursdatecustomslanguageYemi.H Elementary Business English May 2010 WZVTC第十二页，共35页。7.Read a _ about the history of the country.8.Eat some of the _ before you go.9.Wear formal _.10.Translate your business _ into the local language.Which of the tips in Exerc

14、ise A do you think are:a)very useful?B)useful?c)not useful?BCWhich tips are good advice for your country?Add some others.It is important to learn how to greet people in their language.bookfoodclothescardsAdate clothes hours book customs money cards food sport languageYemi.H Elementary Business Engli

15、sh May 2010 WZVTC第十三页，共35页。Company CulturesCompany Company culture culture is is the the distinctive distinctive personalitypersonality of of the the organization.organization.It It determines determines how how members members actact,how how energetically energetically they they contribute contribu

16、te to to teamwork,teamwork,problem problem solving,solving,innovation,innovation,customer customer service,service,productivity,productivity,&quality.quality.As we matured from infancy to adulthood,it was our culture,in&outside of the home,that told us how to act.As human beings we are highly skille

17、d at learning from social settings,recognizing almost immediately how we should behave.We know how to fit in,how to do what is needed.Yemi.H Elementary Business English May 2010 WZVTC第十四页，共35页。Company cultures,like any other culture,tell members how to behave what to do&what not to do.The work cultu

18、re is the stage or context for what people do,for all that happens.A company with a A company with a well-developedwell-developed culture,easily culture,easily outperformsoutperforms its its petitors.If you want to understand why people do what they do,look to the culture.Or said another way;if you

19、want to understand a companys culture,look at what people do.Company CulturesYemi.H Elementary Business English May 2010 WZVTC第十五页，共35页。第十六页，共35页。ADifferent companies have different cultures and ways of working.Complete these sentences with the words in brackets.Dress (uniforms/casual Fridays/weeken

20、d clothes)1.We dont have to wear business suits at the end of the week.My company has a system of _.2.In many banks,staff cant wear what they like.They have to wear _.Vocabulary casual FridaysuniformsTimekeeping (flexible hours/part-time/shift work)3.For two weeks each month,I work at night.I cant s

21、leep during the day.I hate _.4.We have a _ system in our office.Some people work from 9 a.m.to 5 p.m.;others work from 10 a.m.to 6 p.m.shift workflexible hoursYemi.H Elementary Business English May 2010 WZVTC第十七页，共35页。Time off (childcare/annual leave/public holiday)5.I am so busy at the moment that

22、I worked on New Years Day,which is a(n)_.6.How many days _ do you get in your company?public holidayannual leaveReporting procedures (written report/face-to-face/e-mail)7.We often speak on the phone but never _.8.He sends us a(n)_ in the post each month.face-to-facewritten reportVocabulary Different

23、 companies have different cultures and ways of working.Complete these sentences with the words in brackets.Yemi.H Elementary Business English May 2010 WZVTCA第十八页，共35页。Types of meeting (informal/formal/social)9.Our department starts everyday with a(n)_ meeting.It is very relaxed.10.Companies have an

24、Annual General Meeting(AGM)once a year.It is a very _ meeting,with a lot of people.informalformalNames (job title/first name/family names)11.In some countries,the company culture is formal.Staff use _ when they speak to each other.12.Whats your _ now?Are you Chief Executive?family namesjob titleYemi

25、.H Elementary Business English May 2010 WZVTCDifferent companies have different cultures and ways of working.Complete these sentences with the words in brackets.Vocabulary A第十九页，共35页。BWould you like to work for an organization which has:l Uniforms?l Casual Fridays?l A lot of formal meetings?l Flexib

26、le hours?Why?Why not?Yemi.H Elementary Business English May 2010 WZVTC第二十页，共35页。A Three people talk about cultural mistakes.11.1 listen to Johns story&answer the questions.1.What meal was he invited to?2.What did John look at?3.What was his mistake?a)John talked during an important silence.b)John ta

27、lked about his hosts table.c)John didnt want a gift.listening dinnertablebYemi.H Elementary Business English May 2010 WZVTC第二十一页，共35页。11.2 listen to Camerons story and answer the questions.4.Where was Peters new job?5.What was his mistake?a)he didnt use the first names.b)He did not speak French.c)He

28、 did not use family names.6.How did the staff feel when Peter used first names?In FrancecThey were not happy.Yemi.H Elementary Business English May 2010 WZVTC第二十二页，共35页。11.3 listen to Susans story and answer the questions.7.Where did Susan make her mistake?8.Who did she go out for a meal with?9.What

29、 was her mistake?a)Susan poured her own drink.b)Susan did not laugh.c)Susan poured too many drinks.10.What did she forget to do?Japan Japanese sales staff.aTo pour drinks for the others.Yemi.H Elementary Business English May 2010 WZVTC第二十三页，共35页。AYemi.H Elementary Business English May 2010 WZVTC fra

30、nchisev.His sandwich bar is so successful that he decided to franchise it.给给以特许权以特许权n.He has bought a printing franchise or a hot dog franchise.特许经特许经销权销权 franchisee 特许经营人特许经营人What are the benefits&drawbacks of being a franchisee?adapt 改变改变(gibin)以适合以适合Many city vehicles have been adapted for use as

31、 school buses.outlet 专营店，大卖场专营店，大卖场He has got rich experience in managing F&B outlet.chain 连锁店连锁店He now owns a chain of 970 food stores.第二十四页，共35页。Franchise is the franchise will have his own trademark,trade names,products,patents&technology,business model,etc.to award the franchise.Franchisees are

32、under contract,were unified in the franchise model in business activities,&to those who pay the appropriate license fees.特许经营是指特许者将自己所拥有的商标、商号、产品、特许经营是指特许者将自己所拥有的商标、商号、产品、专利和专有技术、经营模式等授予被特许者使用，被特许专利和专有技术、经营模式等授予被特许者使用，被特许者按合同规定，在特许者统一者按合同规定，在特许者统一(tngy)业务模式下从事经营业务模式下从事经营活动，并向特许者支付相应的费用。活动，并向特许者支付相应的

33、费用。Yemi.H Elementary Business English May 2010 WZVTC第二十五页，共35页。BWhich of these companies do you think have franchises?Marks&SpencerBody ShopIBMMcDonaldsBenettonYemi.H Elementary Business English May 2010 WZVTC第二十六页，共35页。How many Subways franchise stores were set up in Japan?How was the business like

34、 in those stores?What were the reasons for their failures?How is Subway Japan like today according to Yoshimasa Kawabata?195112 of them failed.Their sandwiches were too big for Japanese consumers and didnt have enough mayonnaise and sugar.Their management was poor and they didnt provide enough suppo

35、rt for the franchise stores.They didnt do enough promotion and advertising.It is still the biggest sandwich chain in Japan.Questions:Yemi.H Elementary Business English May 2010 WZVTC第二十七页，共35页。A11.4 A human resources manager is talking to the general manager of a company about an employee,Jane Wilki

36、nson.Jane joined the company three months ago.Listen to the dialogue.Tick the problems which are mentioned in the dialogue.1.Jane doesnt enjoy the work.2.She hasnt got enough work.3.She has got too much work.4.She is bored.5.She has very challenging work.6.She doesnt like the general office.7.She do

37、esnt like her boss.Yemi.H Elementary Business English May 2010 WZVTC第二十八页，共35页。What do you think Janes problem is?I think shes unhappy.She does not enjoy the work here.Sometimes she hasnt got enough work to do and she feels bored.In her last job it was more relaxed.People used first names and there

38、was no dress code.Its a different culture here.Thats the real problem.I think we should talk to her.The best thing to do is to transfer her to another department.Start the discussionDescribe the problemGive reasonsOffer solutionsYemi.H Elementary Business English May 2010 WZVTCA第二十九页，共35页。Role play

39、this situation.An employee goes to the human resources manager with a problem.DEmployee:turn to page 141.Human resources manager:turn to page 146Useful languageIdentifying the problem Agreeing actionTheres a problem with So were going to The problem is I agree.Well Suggesting actionWe could/should/s

40、houldnt I think/dont think we should Yemi.H Elementary Business English May 2010 WZVTC第三十页，共35页。-Good morning,Mr.Benson.Can I talk to you?-Yes,of course.How can I help you?-Ive got problems with my work.I cant get along with Ms.Thompson,my line manager.She doesnt give me enough work to do.Sometimes

41、it seems that my top duty is to sit there and answer the telephone.-Im sorry to hear that&its really a problem.What do you want to do then?-I wonder if it is possible for me to work from home or I would rather move to another department.-Well,Im afraid working from home is out of the question.The co

42、mpany has just received several large orders&everyone will get very busy in a months time.Shall I just check if there is any suitable positions for you in other departments?I will keep you informed about it.-Its very kind of you,Mr.Benson.Thank you very much.-You are welcome.Thats what Im here for.T

43、hank you for coming.Yemi.H Elementary Business English May 2010 WZVTC第三十一页，共35页。A change of cultureBackgroundAlice Baumann is the new general manager in an overseas branch of Kellys,an international bank.She wants to bring the best new ideas from head office to the branch.Alice wants:l all staff to

44、use first names.l all staff to dress casually on Fridays.l to introduce a system of flexible working hours.l smaller,more informal meetingsl more face-to-face reports.l an open-door policy so staff can see her at any timeYemi.H Elementary Business English May 2010 WZVTC第三十二页，共35页。11.5 Listen to Alic

45、e as she talks to Jeremy Owen,her manager at head office,about the problems.TaskAlice&Jeremy meet some of the senior staff to discuss the ideas for a new company culture.1.Work in groups of three or four.Alice Baumann:turn to page 139 Jeremy Owen:turn to page 143.Office manager and senior cashier:tu

46、rn to page 144.Look at you role cards and prepare for the meeting.2.Meet and discuss Alices ideas.Decide what you will change and what you will keep the same.Yemi.H Elementary Business English May 2010 WZVTC第三十三页，共35页。KELLYS BANKSubject:New ideas from head officeDate:Participants:Agenda item Decisio

47、n Reason Action1Staff to use first 2 names2Staff to dress 3 casually on FridaysWrite some action minutes of the meeting.Write some action minutes of the meeting.Writing file page 133第三十四页，共35页。Subject:New office equipmentDate:19 April 200-Participants:JS,KG,EdeG,CBM,DGAgenda ItemDecisionReason Actio

48、n Change computer supplierAgreed Present supplier too expensiveCBM to check companies by 15/5New chairsAgreed Staff have back problemJS to buy By 15/5Take out wallsNot agreed Difficult to work;too much noise from colleaguesNone Install coffee bar on 6th floorAgreed Improve communication and atmosphereDG to check costs by 15/5第三十五页，共35页。