小米公司英文版本介绍.ppt

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1、Introduction of Xiaomi Inc.Presentation of Oral English Lesson XiaomiisaprivatelyownedChineseelectronicscompanyheadquarteredinBeijing,China.Theworlds3rdlargestsmartphonedistributor,Xiaomidesigns,develops,andsellssmartphones,mobileapps,andconsumerelectronics.SincethereleaseofitsfirstsmartphoneinAugus

2、t2011,XiaomihasgainedmarketshareinmainlandChinaandexpandedintodevelopingawiderrangeofconsumerelectronics,includingasmarthomedeviceecosystem.ThecompanysfounderandCEOisLeiJun,Chinas23rdrichestpersonaccordingtoForbes.Thecompanysoldover60millionsmartphonesin2014.Xiaomiwasfoundedin2010byserialentrepreneu

3、rLeiJun,whobelievedthathigh-qualitytechnologydoesntneedtocostafortune.AtXiaomi,wevebroughttogethersmartpeoplefromMicrosoft,Google,Kingsoft,Motorola,YahooandotherITcompaniesfromaroundtheworldtobringthatvisiontolife.I have a dreamXiaomi:Always believe that something wonderful is about to happen.LOGOTh

4、e“MI”inourlogoisshortforMobileInternet.Butitalsohasothermeanings,oneofwhichis“MissionImpossible”becauseuponestablishingXiaomi,thereweremanyobstaclestoovercomeandmanycriticsthoughtwhatwewantedtoaccomplishwasquiteimpossibleatthattime.LeiJunhavesaid,weallthinkthat40-year-oldisoldenoughtoretirefromtheIn

5、ternet,butIhavemakearesearchforthat,LiuChuanzhiis40-year-oldwhenhestartedhisbusiness.Inmypointofview,restartingin40-year-oldjustmeansnothing.Ibelievethatwearegreatbecauseofourdream,IwillnotberegretfulinmylifeaslongasIhavesuchadream.OurCultureAtXiaomi,everystepofthewayisledbyourhardcorefans.Amongstou

6、rstaff,manywereinitiallyafanofXiaomiproductsbeforetheydecidedtojoinus.Notonlydowehaveapassionateteambutweallhavethesameattitude:relentlesspursuitofperfection.So,weconstantlyrefineandenhancewhatmakesthebestuserexperiencepossible.Wearealsoateamthatisfearlesswhenitcomestotryingoutnewconceptsthatbreaktr

7、aditionandpushboundaries.Itiswiththismentalityanddedication,combinedwiththesupportofXiaomifansthathasmadeXiaomiproductssounique.The excellent development team of Xiaomi Lei Jun,founder,president and CEO of Millet;president of Kingsoft Lin Bin，the former engineering of Google,vice President of the Ch

8、ina academy Li Wanqiang,the former design director of Kingsoft Zhou Guangping,the former senior director of MOTOROLA Beijing r&d center Liu De,the former director of the university of Beijing science and technology Huang Jiangji,the former director of engineering development of Microsoft China acade

9、my Hong Feng,the former senior product manager of Google China The product of Xiaomi Inc.can be categorized into hardware and software.Thehardwareconsistsofsmartphone(MiseriesandRedmiseries),pad(Mipad),smarttelevision(MiTV),powerbankandsmarthomeproduct(sportband,Wi-Fi,smartairpurifierandsmarthubetc.

10、)Mi 4CraftedtoperfectionSnapdragon8012.5GHz,Adreno330GPU3GBLPDDR3RAM,16GBeMMC5.0Flash5IPSFullHD441PPI,CorningConcoreGlass13MPf1.8rear,8MPf1.8front80widecamera3080mAhlithium-ionbattery,QuickCharge2.0MIUI6InnovationmadecompactMi4ispremiumultra-compactunibodydesignisinnovativeineveryway.Itiswrappedinan

11、integratedanti-fingerprintsofttouchmattecoverandfitsanimpressive3120mAhbatterywithinaslenderframe.Technologybreakthroughsinthemotherboard,displayandbatteryarecondensedintoamere130g.Itistheepitomyofdesignandinnovation,combined.SofttothetouchGreaseandfingerprintresistantMi4ihasasofttouchmattebackcover

12、thatssocomfortableinhand,youwontwanttoputitdown.Itiscoatedforextraresistancetofingerprintsandgrease,andhasundergoneerasertestingforextendedwear.Availableinwhite,withcolorfulversionscomingsoonWinshandsdownIntegratedunibodydesign,stainlesssteelbuttonsMi PadNVIDIATegraK1quad-core2.2GHz192-coreKeplerGPU

13、7.9IPSHighresolution326PPI,GorillaGlass32GBLPDDR3RAM,16GBFlash(128GBexpandable)8MPBSIcameraf/2.0,5MPfrontcameraDualband802.11acWi-Fi,2x2MIMOantenna6700mAhLithium-ionPolymerbatteryMi TV.Top of its class.Atthethetopofitsclass,this47”,3DsmartTVintegratesboththeMiBoxandquad-coreAndroidgameboxintoaslimdi

14、splay.Unforgettablevisualexperience.1920*1080HDLGIPSplusSamsungSPVAscreenEveryangleisbrilliantclear.Everythingcomesalivewith3DWehavecapturedtheDRAGON.Itsallaboutspeedingup.Itsallabouthavingfun.PlayonTVUSBmediasupportTVremoterevolution.Mi BandUnderstandyoureverymove.Military-gradesensor,30daybatteryT

15、hesoftwareproductistheMIUI.MIUI(pronouncedMeYouI,aplayonthecommonabbreviationofthewordsuserinterfaceasUI),developedbyXiaomiTech,isastockandaftermarketfirmwareforsmartphonesandtabletcomputersbasedonthefreesoftwareAndroidoperatingsystem.MIUIincludesvariousfeaturessuchasthemingsupport.WewanttocreateaRO

16、Mwiththebestuserexperience.Itsnotjusthowyouuseaproduct,buthowitmakesyoufeel.Sowevestrippedawayunnecessarydistractionssothatyoucanreallyfocusontherightthings,intherightplace,whenyouneedthem.ThisisMIUIredesignedinitssimplestform.Power featuresMIUI6introducesarangeofpowerfulfeatures:markunknownnumbers,

17、accessfreeWi-FiwithWiWide,andusetheIVRsystem.Itmakesyoureverydaytaskseasier,faster,andmoreenjoyable.Its all connected with Mi CloudMiCloudconnectsallyourMideviceswitheachother-yourphone,tablet,TVandset-topbox.Viewyourphotosanytime,anywhere,orcontinuebrowsingawebpageonyourMiPadfromwhereyouleftoffonyo

18、urphone.SecurityMIUIhasareliablebuilt-inSecurityCenterthattakesfulladvantageofadvancedsecuritytechnologiesfromTencent,KingsoftandLBE.Thiscompletesecuritymechanismensuresperfectprivacyprotectionforusers,andoptimizesbatteryanddatausage.Sphere of influencePublic opinions and reportPublic opinions and r

19、eportOffline activitiesOffline activities2 2）3 3）1 1）Outlets in oversea countriesOutlets in oversea countriesOther influenceOther influence4 4）Memorabilia for Xiaomis development in oversea market2013 Hong Kong&Taiwan2014.3 Singapore2014.5 Malaysia2014.6 Philippine2014.7 India2014.8 Indonesia2015.2

20、America(Accessory Only)NEXT SETP:Europe,Russia,Brazil,Mexico,Turkey,Thailand,VietnamSTILL ADDING UPOversea Market Entered:Oversea Market planned:WSJ:Xiaomi Mi Note Review:The Best Smartphone You Cant Buy in AmericaThe Verge:Xiaomi Mi Note review:the best phone you canthaveGizmodo:Xiaomi Mi Note:The

21、First Chinese Smartphone Youll Actually WantInvestorwired:12 hours drenched Xiaomi with$335m revenuePublic opinions Public opinions and reportand reportOffline activitiesNew product releasing conference,e.g.Mi 4i in IndiaMi-fans clubCooperated with local commercial FriendsOther InfluenceXiaomi had i

22、nvested many start-up companies and built up a new eco-system,which integrated hardware,software and service into one platform.In America,customers would be more familiar with Xiaomis Intelligent Home Appliances.FinanceBusiness ModelBusiness ModelEquity FinancingEquity Financing2 2）3 3）1 1）Sales and

23、 RevenuesSales and RevenuesSales and RevenuesIn 2014,Xiaomi sold out 61.12million phones with the increasing rate as 227%Total revenue is 74.3billion yuanwhile the growth rate is 135%Xiaomi expects to have total revenue of$16 billion in 2015Business ModelAll the Xiaomi phones are sold on the Interne

24、t.Xiaomi dont have a single physical store.Xiaomi sells a model for up to 18 months to profit from the fall in the costs of components that occurs over time.Equity Financing2010 A Round Estimate:$250$250 millionmillion2011 B Round Estimate:$1 billion$1 billion2012 C Round Estimate:$4 billion$4 billi

25、on2013 D Round Estimate:$10 billion$10 billion2015 E Round Estimate:$50 billion$50 billionBorn for You,Burn for MIYou and MI,born for burn!Marketing StrategyEvent marketingNetwork marketingHunger marketing123Engineering Machine First Different Kinds of TopicsEvent MarketingTake advantage of new info

26、rmation communication tool,such as QQ,WeiBo,RenRen,BBS etc.Network Marketing Hunger MarketingCut productionShort supplyMaintain profitBrand imageMore demandsubcontractorsXiaomi Note Top versionThe King of Android machineBorn to a feverCPU&CPU&GPUGPUQualcomm Snapdragon 810Snapdragon 810Adreno 330Adre

27、no 330SCREENSCREENprovide byprovide bySHARPprovide bySonyCAMERA13 million pixels optical anti-vibrationDouble colorDouble color temperature flash temperature flashHIFIESS ES9018K2M ESS ES9018K2M（ESS ESS TechnologyTechnology）Texas InstrumentsTexas InstrumentsAnalog Devices,Analog Devices,Inc.Inc.（ADI

28、ADI）Future vision and expansionfuture vison-Building Intelligent ecosystemFuture vision and expansionfuture vison-Building Intelligent ecosystemDont gain profit by hardware,but by the Internet service charge in the futureAre the patterns of the Free and Premium,not to make money or make money first

29、few hardware caught such a large number of users,again through the provision of charge software,realized value-added services,accessories and so onIndonesiaSingaporeIndiaTaiwanHongkongMalaysiaPhilippinesMexicoBrazilRussiaFuture vision and expansionexpansion-oversea marketUser is the power of Xiaomi

30、Apart from our own e-commerce platform,Xiaomi offers rich content via its MIUI operating system.What is worth mentioning here is that users playthe main role in the design of activities and sense of participation in the interaction,which has been the unique when we talk about Xiaomis branding.Streng

31、ths and weaknessesstrengthsOn-line sales selling products to users directly,which not only reduces the cost,also can directly contact with the users.Strengths and weaknessesstrengthsOur productshighratioofthe performance to thepriceHave agoodexperienceonour productshighqualityStrengths and weaknesse

32、sstrengthssupply chain ristTotally dependent on third party suppliersBring more market risk,difficultly to control the quality of the product.Set up our own factoriesStrengths and weaknessesweaknessesPatent riskmayexposedto theriskoflitigationStrengths and weaknessesweaknesseslack of international talentDifficult to develop the overseas marketStrengths and weaknessesweaknesseslack of moneyStrengths and weaknessesweaknessesSelling of serviousStrengths and weaknessesweaknessesThank You!