2023年市场营销英语课前演讲what is marketing.docx

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1、2023年市场营销英语课前演讲what is marketing What is Marketing？ Ladies and gentlemen,Im very glad to stand here and give you a short speech.Today my topic iswhat is marketing. First,I want to ask you a question:What does the item marketing mean?most people mistakenly think of marketing only as selling and promo

2、tion. Peter Drunker, a leading management thinker, put it this way: The aim of marketing is to make selling superfluous.The aim is to know and understand the customer so well that the product or service fits him and sells itself. This does not mean that selling and promotion are unimportant, but rat

3、her that they are part of a larger marketing mix, a set of marketing tool that work together to affect the marketplace. The most basic concept underlying marketing is that of human needs.A human need is a state of felt deprivation in a person. A second basic concept in marketing is that of human wan

4、ts, which are the form human needs take as shaped by culture and individual personality.Wants are described in terms of objects that will satisfy a deed.As a society evictees the want of its members expand.Sellers often confuse wants and deeds.These sellers suffer from marketing myopia. They concent

5、rate so much on their products that they focus only on existing wants and lose sight of underlying customer needs. The concept of product is not limited to physical objects.Anything capable of satisfying a need or want can be called a product.Thus we return to our definition of marketing as a proce

6、by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Although we normally think of marketing as being carried on by sellers, buyers also carry on marketing activities.Consumers do marketing when they search for the goods they

7、need at prices they can afford.In a sellers market, sellers have more power and buyers have to be themore active marketers. In a buyers market, buyers have more power and sellers have to be more active marketers. Thank you for listening,thats all. 市场营销英语课前演讲what is marketing What is Marketing市场营销专业英语 市场营销计划书(marketing plan) 英语课前演讲 英语课前演讲 大学英语课前演讲 英语市场营销演讲稿 英语课前演讲稿 英语课前演讲稿 享受旅行英语课前演讲