长虹SWOT分析法-机会分析英.ppt
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1、SWOT analysis method Opportunity opportunity analysis 演讲人:SWOT-opportunity opportunity analysis A,SWOT analysis method,the paper Second,opportunity chance to know and analysis Three,SWOT matrix analysis Four,case analysis Five,interaction problems SWOT-opportunity opportunity analysis Opportunity a
2、chance hould the favorable conditions timing is time Key factors should analysis nterprise external environment should face the opportunity SWOT-opportunity opportunity analysis(1)opportunity and threat analysis(OT)with the economy,society,and technology,and many other aspects,especially the rapid d
3、evelopment of economic globalization,the world of the process of integration,the global information network speed up the establishment and consumer demand diversity,enterprises circumstances are more open and unrest.This change of all enterprises almost produced profound effect.Because of this,envir
4、onmental analysis become an increasingly important enterprise functions.The environment development trend are divided into two kinds:one said the environmental threat,another kind said environment opportunities.The environmental threat is a kind of environment refers to the development trend of adve
5、rse by the formation of the challenge,if do not take decisive strategic behavior,this kind of adverse trend will lead to the companys competitive position weakened.Environment is the opportunity to corporate behavior attractive field,in this field,the company will have a competitive advantage.On the
6、 analysis of the environment also can have different point of view.For example,a brief analysis of the method is the PEST,another more common methods of analysis is potter substitutive castings.Note:PEST analysis refers to the analysis of the macro environment,macro environment and said,it is to poi
7、nt to general environment influence all industries and enterprises of all kinds of macroscopic strength.And the macro environment factor analysis,different industries and enterprises according to their own characteristics and management need,the specific contents of the analysis of the difference,bu
8、t the general to Political(Political),Economic(Economic),technology(Technological)and Social(Social)the four categories affect the enterprise mainly external environment factors were analyzed.SWOT-opportunity opportunity analysis Companies face potential opportunity(O):Market opportunities are the m
9、ajor factors to influence the company strategy.The company managers should confirm that every opportunity,evaluation every opportunity to growth and profit prospects,the selection of those who can and company financial and organizational resources matching,make company to get the biggest potential t
10、he competitive advantage of the best chance.Potential development opportunities may be:The enlarging trend had customers or product segments of the market -vice new product new technology skills to transfer business,for greater service customer base Prior to or after transiting to integration Had th
11、e market access barriers reduced Had the ability of competition for acquisitions Had the market demand growth is strong,can rapid expansion To other geographical area had appeared,and expand the market share of the expansion opportunities SWOT-opportunity opportunity analysis The SWOT analysis of st
12、eps:1,the enterprise should list,advantage and disadvantage,possible opportunities and threats.Should 2,advantages,disadvantages and opportunities,threats,combined form SO,ST,WO,WT strategy.Three,SO,should to ST,WO,WT strategy to identify and choice,determine the enterprise should now take the strat
13、egies and tactics.SWOT-opportunity opportunity analysis SWOT matrix:Should the internal advantage internal weaknesses Should S W External opportunity so strategy(growth strategy)wo strategy(reverse type strategic)Should O Rely on the internal advantage using external opportunities Seize opportunity
14、to overcome internal weaknesses external Should an external threat st strategy(DuoZhong operation strategy)wt strategy(defense strategy)Should T Use the internal advantage reduce internal weaknesses Boycott to external threats to avoid outside threats Case:long rainbow group color television industr
15、y SWOT analysis and conclusions Should long rainbow was founded in 1958,from military career,the color television,to the information of the electronic DuoYuan development,has become the collection war industry,consumer electronics,the core device r&d and manufacturing for a comprehensive multination
16、al enterprise group,and it was a globally competitive information home appliances content and service provider advance.At present,the long rainbow brand value 68.258 billion yuan.Case:long rainbow group color television industry SWOT analysis and conclusions Should the company experience:1958:780 fa
17、ctory should in sichuan ground-broken in mianyang 1960:the radio,the production should megaphone 1968:should first airborne radar successful test flight of the locals 1972:should start black and white television program 1980:color TV sets should put on the production line 1985:41 years old should th
18、e NiRunFeng was named for the directorship 1992:should form a long rainbow electronic group,color television production the whole nation the first 1994:long rainbow should in Shanghai stock exchange listing Should 1995:sweeping into the city market,roll out 34 big TV screens 1996:long rainbow color
19、TV sets should launch first price war 1997:to the color television should start as its main business,diversification,into the VCD,empty,battery production management field adjustable,with annual sales of 16 billion 1998:long rainbow should digital products series-one of the set-top box to enter the
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