英文广告课件Advertisement..教学文案.ppt

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1、英文广告课件Advertisement.What is advertising?“Advertising”comes from the Latin word“adverto”meaning“turn attention to”so“advertising”might be defined as any means of bringing information to the public for the purpose of drawing attention to manufactured goods,services,shops,or entertainments.The function

2、s of the advertisement Functions attract attentioncreate interestarouse desirestimulate attentionThe Characteristics of the Advertising Language Generally speaking,the language of advertising,mainly of so-called loaded languages,must be a language of immediate impact and rapid persuasion.It must bri

3、ng the advertised products into attention,stress their qualities in the most attractive way,clearly outline the reasons for buying them,and preferably leave a memorable echo of what has been said about the products ringing in the readers mind Effects PERSUASIVE POWERATTENTION VALUEMEMORY VALUEAdvert

4、isementTo achieve this,the language of advertising must be short,concise,vivid,attractive,and persuasive,which are fully displayed in advertising English.What are the purposes of advertising?To brand their productsTo brand their corporate cultureTo have consumers be interested in their productsTo ga

5、in profits by taking money from the consumers pocketsWhat is a good advertisement?Say the truthBe creativeBe attractiveBe up to dateStared by celebrity Obey your thirst Start ahead My digital story Mosquito bye bye Communication unlimited Im loving itCould you translate the following ad-words and re

6、ference them to related products?drinkshampoocamerainsecticidetelephonefoodAdvertisements are everywhereplay an important role in economic field admake customer know the firsthand information of new products promote sales and then increase the profit of company u ads lead customers to form unreasona

7、ble consume-habituads spread false information and cheat people formAdvantages Disadvantages make people annoyed misled people by false and incorrect information cheat consumers to buy the useless productsraise the price of products.help consumers make informed choices entertain people increase prod

8、uct sales make people aware of social problems and government policies.Be rational(理智理智)to adsAvoid the disadvantagesCommercial AdsTypes of advertisementsTraffic AdsTV AdsOutdoor AdsMagazine AdsPacking AdsHandoutsCataloguesRadio AdsInternet AdsCell phones AdsPublic AdsGOT MILK?”是美国Body By Milk发起的一项公

9、益活动，该活动总会邀请一些有影响力的娱乐界、体育界的明星拍摄长了“牛奶胡子”的照片，向大众宣传喝牛奶的好处。在美国要知道明星在青少年中的知名度可以看看他(她)是否拍过“GOT MILK？”广告。从莱昂纳多迪卡普里奥到姚明;从安吉丽娜朱利到成龙；从贝克汉姆到章子怡等等诸多明星都曾经出现在这个广告里。就连可爱的皮卡丘、力大无比的绿巨人、加菲猫、蝙蝠侠也上了牛奶胡子广告。GOT MILK!Good to the last dropGood to the last drop.滴滴香浓，意犹未尽。滴滴香浓，意犹未尽。Impossible made possible.Impossible made pos

10、sible.使不可能成为可能。使不可能成为可能。CanonCanonPrinterPrinterTake time to indulge.Nestle ice cream尽情享受吧.Tidein,dirts out.汰渍到，污垢逃。不求最大，但求最好。(中国光大银行)渴望无限。（百事）You press the botton,we do the rest.The world smiles with Readers Digest.您只需要按快门，其余的我们来做。(柯达相机)Ask for more.To be the best rather than the largest.读者文摘给全世界带来

11、欢笑。Music in AdsJerkSeasons in the sunRobinsonTo be with you英语广告语欣赏w1.Time is what you make of it.(Swatch)天长地久。（斯沃奇手表）w2.Make yourself heard.(Ericsson)理解就是沟通。(爱立信）w3.Engineered to move the human spirit.(Mercedes-Benz)人类精神的动力。（梅塞德斯-奔驰）w4.Start Ahead.(Rejoice)成功之路，从头开始。（飘柔）w5.A diamond lasts forever.(D

12、e Bierres)钻石恒久远，一颗永流传。（第比尔斯）w6.Fresh-up with Seven-up.(Seven-up)提神醒脑，喝七喜。（七喜）w7.Intel Inside.(Intel Pentium)给电脑一颗奔腾的“芯”。（英特尔 奔腾）w8.Connecting People.(Nokia)科技以人为本。（诺基亚）w9.For the Road Ahead.(Honda)康庄大道。（本田）w10.Let us make things better.(Philips)让我们做的更好。（飞利浦）w11.Enjoy Coca-Cola.(Coca-Cola)请喝可口可乐。（可口可

13、乐）w12.Generation Next.(Pepsi)新的一代。（百事）w13.The Relentless Pursuit of Perfection.(Lexus)追求完美永无止境。（凌志汽车）w14.Communication unlimited.(Motorola)沟通无极限。（摩托罗拉）w15.Feast your eyes.（Ponds Cucumber Eye Treatment)滋润心灵的窗户。（庞氏眼贴片）w16.Focus on life.(Olympus)瞄准生活。（奥林巴斯）w17.Behind that healthy smile,there s a Crest

14、kid.(Crest toothpaste)健康笑容来自佳洁士。（佳洁士牙膏）w18.Good to the last drop 滴滴香浓，意犹未尽。（麦斯威尔咖啡）w19.Obey your thirst 服从你的渴望。（雪碧）w20.The new digital era 数码新时代。（索尼影碟机）w21.We lead Others copy 我们领先，他人仿效。（理光复印机）w22.Impossible made possible 使不可能变为可能。（佳能打印机）w23.Take time to indulge 尽情享受吧！（雀巢冰激凌）w24.Poetry in motion,dan

15、cing close to me 动态的诗，向我舞近。（丰田汽车）w25.Come to where the flavour is Marlboro country光临风韵之境万宝路世界。（万宝路香烟）w31.Intelligence everywhere.智慧演绎，无处不在。（摩托罗拉手机）w32.The choice of a new generation.新一代的选择。（百事可乐）w33.We integrate,you communicate.我们集大成，您超越自我。（三菱电工）w34.Take Toshiba,take the world.拥有东芝，拥有世界。（东芝电子）w35.No business too small,no problem too big.没有不做的小生意，没有解决不了的大问题。（IBM公司）此课件下载可自行编辑修改，仅供参考！此课件下载可自行编辑修改，仅供参考！感谢您的支持，我们努力做得更好！谢谢感谢您的支持，我们努力做得更好！谢谢