大学体验英语视听说教程4-U3.ppt

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1、大学体验英语视听说教程大学体验英语视听说教程第四册第四册高等教育出版社高等教育出版社华中科技大学华中科技大学UNIT 3Copyright Intellectual property has the shelf life of a banana.Bill Gates Background InformationUnit OverviewLesson 1Lesson 2Supplementary ReadingAgendaHome listening Copyright is a legal term describing rights given to creators for their l

2、iterary and artistic works.Nowadays in the digital age,the digital technology and digital communications networks such as the Internet and personal computers have raised challenging issues for copyright protection due to the ease of reproduction,dissemination and storage of copyrighted creative work

3、s.In this unit,the status quo of phenomena associated with copyright such as movie and book piracy will be presented,various factors contributing to the phenomena will be discussed,and potential solutions to the copyright infringement problem will be considered.Students will acquire a better and mor

4、e thorough understanding about copyright protection through various listening,watching,reading and speaking activities.They will also conduct real-life learning projects like surveying college students awareness of copyright and debating on“Movie Piracy Sentence:Does the Punishment Fit the Crime”wit

5、h their peers to put what they have learned in class into use.Unit OverviewBackground InformationCopyright is a legal term describing rights given to creators for their literary and artistic works.It begins at the moment of creation when the work of authorship is fixed in a tangible medium.The three

6、 elements for copyright ownership and protection are creativity,originality and fixation.Copyright owners hold the exclusive right to use or authorize others to use their literary or artistic works on agreed terms.Literary works include novels,poems,plays,reference works,newspapers and computer prog

7、rams;databases;films,musical compositions,and choreography,while artistic works cover paintings,drawings,photographs and sculpture;architecture;advertisements,maps and technical drawings.The use of those works can be in the form of reproduction,public performance,recordings,broadcasting and translat

8、ion or adaptation.Copyright protection includes both economic rights and moral rights.Copyright owners enjoy economic rights with a time limit of 50 years after the creators death according to the relevant WIPO(World Intellectual Property Organization)treaties.Such a limit enables both creators and

9、their heirs to benefit financially for a reasonable period of time.Moral rights,on the other hand,involve the right to claim authorship of a work,and the right to oppose changes to it that could harm the creators reputation.The primary purpose of copyright law is not so much to protect the interests

10、 of the authors/creators,but rather to promote the progress of science and the useful arts that is knowledge.To accomplish this purpose,copyright ownership encourages authors/creators in their efforts by granting them a temporary monopoly or ownership of exclusive rights for a specified length of ti

11、me so that their works can be disseminated without fear of unauthorized copying or piracy.This in turn helps increase access to and enhances the enjoyment of culture,knowledge,and entertainment all over the world.The field of copyright and related rights has expanded enormously with the technologica

12、l progress of the last several decades.Dissemination of works via the Internet is but the latest development which raises new questions concerning copyright.WIPO is deeply involved in the ongoing international debate to shape new standards for copyright protection in cyberspace and setting down inte

13、rnational norms aimed at preventing unauthorized access to and use of creative works on the Internet or other digital networks.Lesson OneLead-inAudio studioVideo studioSpeaking workshopProject bulletin Lead-inTask 1Task 2Task 3Task 1 Describing the PictureDescribethepicturesfirstandthendiscusswhethe

14、rGoojjehasinfringedonthecopyrightofGoogleandthereasonsbehindsuchanaction.Task 2 Reflecting on the Reading 1.What is copyright?Read through the Read through the Supplementary Reading Supplementary Reading passage on page passage on page 131,and answer the following questions.131,and answer the follow

15、ing questions.Answer:Three requirements must be met,i.e.fixation,originality and minimal creativity.Answer:Copyright is a legal term describing rights given to creators for their literary and artistic works./Copyright is protection provided by law to the authors/creators of“original works of authors

16、hip”expressed in any tangible medium.2.What requirements must be met so that copyright ownership and protection is available?3.According to the relevant WIPO treaties,how long do the economic rights of copyright last?Answer:50 years after the creators death.4.What is the purpose of protecting copyri

17、ght?Answer:The main purpose is to help increase access to and enhance the enjoyment of culture,knowledge and entertainment all over the world.5.What is the latest development that has raised new questions concerning copyright?Answer:Dissemination of works via the Internet.Task 3 Expanding Your Vocab

18、ulary A.to make sth.stronger or to make policies,regulations,or punishments firmer or stricter B.the act of committing money or capital in order to gain a financial return C.the illegal copying of things such as books,video tapes,computer programs and so on D.the legal right granted to an author,a c

19、omposer,a playwright,a publisher,or a distributor to exclusive publication,production,sale,or distribution of a literary,musical,dramatic,or artistic work E.made to look valuable or genuine,usually in order to deceive people F.to prevent or discourage from acting,as by means of fear or doubt Readthr

20、oughthewordsintheleft-handcolumn,andmatcheachReadthroughthewordsintheleft-handcolumn,andmatcheachofthemwiththeappropriatemeaningintheright-handcolumn.ofthemwiththeappropriatemeaningintheright-handcolumn.1.copyright 2.deter 3.toughen 4.piracy 5.fake 6.investmentAudio StudioWord BankWord Bank1.blockbu

21、ster1.blockbuster 流行佳作，流行佳作，流行佳作，流行佳作，受到广泛普及和销售量巨受到广泛普及和销售量巨受到广泛普及和销售量巨受到广泛普及和销售量巨大的事物大的事物大的事物大的事物2.renaissance2.renaissance 复兴复兴复兴复兴,复活复活复活复活3.partially3.partially部分地部分地部分地部分地4.camcorder4.camcorder可携式摄像可携式摄像可携式摄像可携式摄像机机机机5.deterrent5.deterrent威慑威慑威慑威慑6.shelve6.shelve 置于架上置于架上置于架上置于架上7.pirate7.pirat

22、e侵犯版权者；侵犯版权者；侵犯版权者；侵犯版权者；非法翻印，非法仿制非法翻印，非法仿制非法翻印，非法仿制非法翻印，非法仿制Task 1Task 28.speculate8.speculate推测，思考推测，思考推测，思考推测，思考9.availability9.availability 可用性可用性可用性可用性10.devious10.devious犯错误的，犯错误的，犯错误的，犯错误的，步入歧途的步入歧途的步入歧途的步入歧途的11.alternative11.alternative 存在存在存在存在于传统或现存体制系统以于传统或现存体制系统以于传统或现存体制系统以于传统或现存体制系统以外的外

23、的外的外的12.exclusive12.exclusive 独占的独占的独占的独占的13.stringent13.stringent 严厉的，严严厉的，严严厉的，严严厉的，严格的格的格的格的14.sneak 14.sneak 偷偷摸摸地做偷偷摸摸地做偷偷摸摸地做偷偷摸摸地做15.duplicate15.duplicate 复制复制复制复制Audio Task 1 Identifying the Gist 1.What do you know about Avatar in terms of piracy?A)Large amounts of pirated copies of the movi

24、e have been shelved before its China release.B)Peoplecannotrecordthe3DAvatarincinemassopiracyofithasbeendeterred.C)Whetherthemovieisin3Dformatcontributesalottothepiracyofit.2.What can we draw from the report about the solution to piracy of movies?A)3Dmoviescanslowpiracyinthefilmingindustrythankstoit

25、shightechnology.B)Neither the Chinese government nor the U.S.filming industry knows what to do.C)NocooperationhasbeenachievedbetweentheChineseandU.S.filmingindustry.Listentotheaudioclip,andchoosetherightanswerstoListentotheaudioclip,andchoosetherightanswerstothequestions.thequestions.Audio Task 2 Ch

26、ecking the Facts 1.Has the 3D format _ the amount of movie piracy as Hollywood hopes?2.While this makes the process of filming movies inside the theatre much more difficult,those with knowledge of video equipment can _.3.China has roughly 200 mainland theatres _ _.4.There are hundreds of people with

27、 industry“ins”willing to _ for big bucks.5.Theyre snuck out of the studios,sent overseas,_ and then sold on the streets.ListenListentotothetheaudioaudioclipclipagainagainandandfillfillininthetheblanksblanksaccordingaccordingtotowhatwhat youyou havehave heard.heard.RepeatRepeat thethe sentencessenten

28、ces afterafter youyou pletedthem.ScriptScriptcut down onpass along exclusive copies of the filmequipped to showget around the 3D deterrentduplicated a million times3D filmsTherecentblockbusterAvatarisoneamongastringofnewmoviestocomeoutduringaperiodbeingcalledthe“3Drenaissance”.Buthasthe3Dformatcutdo

29、wnontheamountofmoviepiracyasHollywoodhopes?Itdoesntlooklikeit.“WhileHollywoodclaims3Dmovieswillslowpiracy,theyareonlypartiallyright,”saidChrisChinnock,presidentofaU.S.-basedmarketingresearchandconsultingfirm.Hesaidifpiratestrytousearegularvideocamcordertorecord3Dfilms,itwouldresultintheimagescomingb

30、ackindouble.However,thosewithknowledgeofvideoequipmentcangetaroundthe3Ddeterrent,hesaid.Chinnocksassessmentseemstoholdtrue.MorethanaweekbeforeAvatarwassetforitsChinarelease,copiesofitwereshelvedinpiratedDVDshopsthroughoutBeijing.Healsospeculatedthatthelackofimpactonthepiratemarketmightbebecausethefi

31、lmwasalsoreleasedin2D.Theproblemwithreleasingafilmstrictlyin3Disthatmanytheaters,inboththeU.S.andChina,arenotequippedtohandlethenewtechnology.Chinahasroughly200mainlandtheatersequippedtoshow3Dfilms.Lessavailabilityformovie-goersmeansmoredeviousmindsfindingalternativewaystowatchblockbusters.Hurvitzof

32、theforeigncounselforintellectualpropertylawfirmKangxinPartnersPCpointedoutthatwhilefilminginthecinemaisoneofthebiggestandeasiestwaystocontributetopiratedfilms,therearehundredsofpeoplewithindustryinswillingtopassalongexclusivecopiesofthefilmforbigbucks.Stilltheproblempersistsand,whilestringentlawsare

33、inplace,neithertheChinesegovernmentnortheU.S.filmingindustryknowswhattodo.“Theyresnuckoutofthestudios,sentoverseas,duplicatedamilliontimesandthensoldonthestreets,”Hurvitzsaid.ScriptVideo StudioWord BankWord Bank10.agenda 10.agenda 议事日程议事日程议事日程议事日程11.forthwith 11.forthwith 立刻，即刻立刻，即刻立刻，即刻立刻，即刻12.thri

34、ve 12.thrive 繁荣繁荣繁荣繁荣13.file 13.file 提起申请提起申请提起申请提起申请14.disguise 14.disguise 假扮，化妆假扮，化妆假扮，化妆假扮，化妆15.mount 15.mount 增长增长增长增长16.manufacturer 16.manufacturer 制造商制造商制造商制造商17.set 17.set 有准备的，决定的有准备的，决定的有准备的，决定的有准备的，决定的18.toughen 18.toughen 使更严格使更严格使更严格使更严格 Task 1Task 2Task 31.represent 1.represent 代表代表代表

35、代表2.informer 2.informer 告密者告密者告密者告密者3.raid 3.raid 突然搜索突然搜索突然搜索突然搜索4.rampant 4.rampant 猖獗的猖獗的猖獗的猖獗的5.pump 5.pump 注入注入注入注入6.legitimate 6.legitimate 合法的，合理的合法的，合理的合法的，合理的合法的，合理的7.client 7.client 客户客户客户客户,委托人委托人委托人委托人8.fuel 8.fuel 激起激起激起激起9.burner 9.burner 火炉，火口火炉，火口火炉，火口火炉，火口Video Task 1 Matching&Predi

36、cting1.TheMotionPictureAssociationofAmerica,whichrepresentsHollywoodsmajorstudios,has_150,000USdollarstorewardinformerswhosetipsleadtoraidsonDVDfactoriesinAsia.2.Bysomeestimates,legitimatesales_barelyhalfofallthemoviesandmusicavailableinTaiwan.3.Thesecriminalorganizationshavegunsandknives.Ifyou_,you

37、couldbeattacked.4.TheUSgovernment,whichhasplacedTaiwanonacopyrightpiracywatchlist,hasalso_thepressure.5.Piracyisnotsomethingwecan_overnight,wehavetodoitgradually.Completethefollowingstatementswiththephrasesgivenbelow.Completethefollowingstatementswiththephrasesgivenbelow.Predictwhatwillbetalkedabout

38、inthevideo.ThencheckyourPredictwhatwillbetalkedaboutinthevideo.Thencheckyouranswersafterwatchingthevideoclip.answersafterwatchingthevideoclip.get in ones way get in ones way step up step up wipe outwipe output asideput asideaccount foraccount for put asideaccount forstepped upget in their waywipe ou

39、tVideo Task 2 Checking Your ComprehensionWatchthevideoclip.Identifytheincorrectinformationinthefollowingstatements,andmakecorrectionswherenecessary 1.The Motion Picture Association of America has put aside 150,000 yuan RMB to reward informers whose tips lead to raids on DVD factories in Asia.Correct

40、ion:The Motion Picture Association of America has put aside 150,000 US dollars to reward informers whose tips lead to raids on DVD factories in Asia.2.As Mike Chanoi reports in this weeks“Look at the Business of Film”,movie piracy still runs rampant in America.Correction:As Mike Chanoi reports in th

41、is weeks“Look at the Business of Film”,movie piracy still runs rampant in Asia.3.Taiwan has become one of Asias leading centers of CD and DVD manufacturing.Correction:Taiwan has become one of Asias leading centers of copyright piracy.4.A huge underground trade is fueled by organized crime,ineffectiv

42、e government and a public with no awareness of copyright protection.Correction:A huge underground trade fueled by organized crime,ineffective government and a public more interested in cheap products than legal ones.5.“We work hard to shoot a film,but it doesnt sell because the quality is not as goo

43、d as expected.”Correction:“We work hard to shoot a film,but it doesnt sell because the pirates get there first.”Video Task 3 Checking Your Comprehension WatchWatchthisthispartpartofofthethevideovideoclipclipandandansweranswerthethefollowingfollowingquestions.questions.ScriptScript1.Among the movies

44、and music available in Taiwan,how much do legitimate sales account for?2.How much is the loss just for American Entertainment companies?3.What will a lot of companies do if the issue is not solved?4.What is part of the reason why the trade of pirated products thrives in Taiwan?5.What have top Asian

45、movie and music stars done concerning piracy?Answer:Barely half.Answer:Over 750 million dollars a year.Answer:They will reexamine their investments in Taiwan.Answer:Because under Taiwan law,piracy is not considered a“public crime”.Answer:They have marched to demand action.ScriptScript AnchorTheMotio

46、nPictureAssociationofAmerica,whichrepresentsHollywoodsmajorstudios,hasputaside150,000USdollarstorewardinformerswhosetipsleadtoraidsonDVDfactoriesinAsia.ButasMikeChanoireportsinthisweeks“LookattheBusinessofFilm”,moviepiracystillrunsrampantinAsia.Mike Chanoi,CNN correspondentAtaplantnearTaipei,InfoDis

47、kispumpingoutCDsandDVDs,tensofmillionsofthem.ThecompanyisthelargestlegitimateproducerofsuchproductsinTaiwan.ItsmajorclientsMGMandWarnerBros.Butthesedays,thelabel“MadeinTaiwan”hasacquiredanewmeaning.TheislandhasbecomeoneofAsiasleadingcentersofcopyrightpiracy.Ahugeundergroundtradefueledbyorganizedcrim

48、e,ineffectivegovernmentandapublicmoreinterestedincheapproductsthanlegalones.ChuYenPingisoneofTaiwansleadingmoviedirectors.Chu Yen Ping“Weworkhardtoshootafilm,butitdoesntsellbecausethepiratesgettherefirst.”MikeBysomeestimates,legitimatesalesaccountforbarelyhalfofallthemoviesandmusicavailableinTaiwan.

49、Therestispirated.Evengreaterquantitiesoffakegoodsareexported,tomarketsfromSoutheastAsiatoSouthAmerica.Theloss,justforAmericanentertainmentcompanies,isbelievedtobeover750milliondollarsayear.ScriptScriptRichard Vuylsteke,American Chamber of CommerceThisisonthefrontburnerofouragenda.AndIthinkalotofcomp

50、anieswillbereexaminingtheirinvestmentsinthispartoftheworld,ifinfactthisissueisnotsolvedforthwith.MikeNightmarketsliketheseareatthecenterofthetrade,whichthrivesinpart,becauseunderTaiwanlawpiracyisntconsideredaquote,publiccrime.Thatis,policearepowerlesstoseizefakesandarrestthoseinvolved,unlessthecopyr