商务英语三、四单元教学PPT.ppt

《商务英语三、四单元教学PPT.ppt》由会员分享，可在线阅读，更多相关《商务英语三、四单元教学PPT.ppt（15页珍藏版）》请在淘文阁 - 分享文档赚钱的网站上搜索。

1、Unit 3、Building relationshipsStarting upA、Discuss these questions 1、What are the most important relationship for you?Why?your company your clients/customers your division or team your suppliers your boss other 2、What benefits do you get from each relationships above?Vocabulary(describe relations)A、T

2、he verbs below are often used with the word relation.Use them to complete the table.break off build up cement cloud cut off develop disrupt encourage establish impair improve jeopardise maintain promote restore resume sever sour spoil strengthen Positive meaning Negative meaning build up relations b

3、reak off relations B、The adjectives in the box below are often used with the word relations.Place them on the line below according to their meaning.amicable close cool excellent friendly stormy strained Very bad Very good excellentListening(ways of entering markets)A、Miguel Adao works for health ins

4、urance companyCIGNA.Tong Yan is involved in promoting closer relations between the UK and his home province in China.Before you listen,decide which points below you think Miguel willmake about Latin America and which ones Tong will make about China.Tick the appropriate column on the right.Then liste

5、n and check your predictions.Latin America China1、It is important to find an intermediary.2、These people tend to work with friends and relatives.3、You may need to shake hands and even hug.4、Long lunches or dinner meeting may be important.5、These people trust those who are loyal to them and show resp

6、ect.6、The best way to build a business relationship is through networking.B、What are the similarities between the two cultures described in Exercise A？What about the difference?Language review(Multi-word verbs)Multi-word verbs are very common in English.They are made witha verb and particles such as

7、 at,away,down and off Four types are.1、Without an object Im going to be tied uptied up in meeting all day.2、With an object-separableIn the excitement of beating offbeating off the competition,managers become carried away.In the excitement of beatingbeating the competition offoff,managersbecome carri

8、ed away.3、With an object inseparableIll look intolook into the matter immediately.4、With two particlesOrganisations are beginning to wake up towake up to these lost opportunities.Useful languagesMentioning people you knowHarry Kaufman suggested I gave you a call.I was given your name by Jon Stuart.G

9、iving adviceI suggest you give her a call.You could try to track him down through our New York office.Referring to previous meetingsHavent we met somewhere before?We both went to that presentation Asking for help/contactsCan I mention your name when I call him?He mentioned that you might be able to

10、help me.You havent got his phone number by any chance?Is this a convenient time or shall I call back later?Establishing common interestsMaybe we could help you out there.Are you in sales or product development.Unit four SuccessStarting up A、What makes people successful?Add more words to the list bel

11、ow.Then choose the five most important.charm drive looks nepotism dedication imagination luck ruthlessness discipline intuition money stamina B、Give example of people who awe their success to some of the items on your list.Explain your choices.C、What are the best indicators of an individuals level o

12、f success?How important are the following in your culture?chauffeur(s)cosmetic surgery designer clothes domestic helpexotic holidays expensive jewellery flash car(s)Influential friends leisure activities pedigree pets respectsamart house(s)Listening(successful people and companies)A、Sally Muggeridge

13、 is Management Development Director atperson plc.Listen to the first part of the interview and take notes about what makes a successful business person.C、Use your notes,and any other ideas of your own,to write ashort article for a business magazine entitled either a)Successful business people or b)S

14、uccessful companies.Reading(Mobile phones)A、Before you read the article,discuss these questions.1、Do you own a mobile phone?Why?Why not?2、What do you think is important when choosing a mobile phone?3、What are the advantages of mobile phones?What about the advantages?Think about both users and non-us

15、ers.B、Read the article.Then make notes under the heading below.PROFILE NOKIA1、Country of origin 6、Market capitalisation2、Chief Executive 7、Main competitors3、Chief Executives main objectives4、Industry position 8、Reasons for success(at least seven)5、Market share 9、Potential threatsLanguage review(Pres

16、ent and past tenses)Complete the rules with the two words present simple,present continuous,present perfect or past simple.1、We use the_ to describe actions and situations which are generally true:we sell our products into many markets.2、We use the_ to describe completed actions or enventsWhich took

17、 place at a particular time or over a period of time in the past:She telephoned me yesterday;He become Chief Executive in 1999.3、We use the _ to describe current or temporary situations:Petrol is getting more expensive by the week;Shes working in Poland on a fixed-term contract.4、We use the_to descr

18、ibe life experiences,present resultsof past actions or announce news:The company has well recently.Skills(Negotiating)A、Three key skill in negotiating are 1、signalling(drawing attention to what youre about to say)2、checking understanding3、summarisingD、Role play the following situation.An Italian shoe manufacturer has produced a new range ofwomen s leather boots.A German retailers is consideringplacing an order for 250 pairs of each design.The Sales Manager and Chief Buyer negotiate contract.Sales Managers turn to page 153.Chief Buyers turn to page149.