kpmg全套内部培训教程3.ppt

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1、Creating Effective ProposalsUtilizing Proposal GraphicsC O N S U L T I N G管理资源吧（），提供海量管理资料免费下载！C O N S U L T I N GProposal Graphics管理资源吧（），提供海量管理资料免费下载！What are Proposal Graphics?Theyre worth 1,000 words when used properly and effectivelyGreat for page constraintsThey show spatial relationshipsThey

2、break up monotonous textThey convey information quicklySome evaluators focus primarily on graphicsC O N S U L T I N GProposal Graphics管理资源吧（），提供海量管理资料免费下载！What Graphics RepresentArchitectures(1-3)Technical diagrams,network topologies,etc.Processes and Methodologies(4-9)Management procedures,testing

3、processes,KPMG methodologies,etc.Relationships(10-11)Organizational charts,reporting structuresStatistics and Related Information(12-19)Revenue figuresStaff breakdown by skill area/degreeC O N S U L T I N GProposal Graphics管理资源吧（），提供海量管理资料免费下载！Graphical ElementsBackgroundAction Captions TitleFigure

4、NumbersTextMaps/LegendsBoxesChartsArrowsBulletsShadingBalloonsClip-Art“Key Features”PhotosIllustrationsC O N S U L T I N GProposal Graphics管理资源吧（），提供海量管理资料免费下载！Graphics Development ProcessMessage/PurposeArchitecture/Processes/RelationshipsFlow/Starting PointPlacement/Size(Mockup)Draft Graphical Elem

5、entsAction CaptionReview-Is the original message clear?Refine(often go through several iterations)Review againC O N S U L T I N GProposal Graphics管理资源吧（），提供海量管理资料免费下载！Action CaptionsEffective for conveying a message and reinforcing a themeShould be informative and positiveShould tell the reader what

6、 to conclude from the graphic,and not serve solely as a titleBad Example:“Project Schedule.”Good Example:“KPMGs project schedule accelerates delivery by 3 months due to the use of COTS software.”C O N S U L T I N GProposal Graphics管理资源吧（），提供海量管理资料免费下载！Symptoms of Bad GraphicsToo much text(1,4)Too mu

7、ch white space (14,17,19)No clear message(1,3,4)No clear entry point(1,3,4,9)Excessive use of“red”-sounds an alarmPoor balance/symmetry(19)Poor shading/contrast(2,9,17)No consistency(4,10)C O N S U L T I N GProposal Graphics管理资源吧（），提供海量管理资料免费下载！Tips and PointersClear Message(12)5-7 Second Test(15)Fl

8、ow and Entry Point(5)Left-to-right,top-to-bottom,or center outOrganization(2)Balance/Symmetry(6,10)Appropriate Size(2,8,16)Use Shading to Provide Contrast(1,8)C O N S U L T I N GProposal Graphics管理资源吧（），提供海量管理资料免费下载！More Tips and PointersConsistencyFonts,shading,shapes,pictures/images,verb tense,cap

9、italization,arrows,titles,clip-art/diagrams,photosGraphics should be conservative and professional,not flashyGraphics can and should reinforce the textCheck references for accuracyPage should look the same upside down(12)Check spelling/grammar(4)C O N S U L T I N GProposal Graphics管理资源吧（），提供海量管理资料免费下载！Any Questions?Carl RosenblattBDST Manager,Public ServicesTysons Tower703 747-6508