植入式广告的商业价值.ppt

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1、The business value of placement productIn 1974,the value of placement product in America added up to 17.4 million dollars,which increased to 700,000billon dollars.In china,movie A World Without Thieves made a great deal of profit by inserting advertisemennts,around 40 million yuan.so you can see,pla

2、cement product bings a great value.If you are the one非诚勿扰我们在拍之前，把所有的广告先搜集好，广告费就是制作费，有多少广告拍多少电影，这样的话我们永远不会亏钱.-植入广告的幕后操盘手江南春Qinghua tongfangQingfen marriage seeking onlionBlind date(相亲)“Welcome to grand china air”again and again Haihang airlinesGrand china air jiannanchun When they are drinking 无论从哪个角

3、度拍，酒无论从哪个角度拍，酒瓶上瓶上“剑南春剑南春”三字三字总是像向日葵追逐太总是像向日葵追逐太阳一般对准镜头阳一般对准镜头。MOTO phoneSUBARU CARWinsle whisy3-second close-up shots(特写镜头)Costa passenger linerAnswering a curtain callMore and more high ranking business travelers are attracted to Costa 14 placement products10 patch advertising(贴片广告)50million yuanSo,good placement product can achieve a win-win-win goal.1.for The producers:more money,movies of higher quality2.for the sponsors:promotion,build a brand image3.for the audience:less interrupted by the annoying adsMoistens everything silently(润物细无声)