(7.3.1)--7.2ChineseElementsandGraphicCrea.pdf

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1、II.Chinese Elements and the Design of the Folk MotifsVigorous motif design is often nurtured by various ethnic groups in anenvironment of cultural diversity.Chinese elements and Chinese nativeculture are an inexhaustible resource for modern design.Many excellent Chinese motif designs reflect the ess

2、ence of Chineseculture and symbolize traditional Chinese philosophy and aesthetics.Nextwe will carry out our discussion focusing on these excellent design works.1.Analysis of Chinese graphic design worksAmong many industries of design art,graphic design is a fieldmostly linked to motif and its Engli

3、sh term is graphic design.Next,we will take some works of several renowned Chinesegraphic designers as examples to analyze their Chinese elements.Protect the Nature,Art Show of Thirteen Noted Hong Kong Ink Wash PaintersPoster,Kan Tai-keungChinese Character-Shan(mountain)Poster,Kan Tai-keungChinese C

4、haracter-Shui(water)Poster,Kan Tai-keungClothes and CulturePoster,Kan Tai-keungThe Handover of Macao to ChinaPoster,Kan Tai-keungGraphic Design in ChinaPoster,Chen ShaohuaThe Logo of the Olympics Candidate CityLogo design,Chen ShaohuaBeautiful Chinese CharactersBook design,Wang XuPosterWang YuefeiCh

5、inese Characters series,poster,Han JiayingChinese Characters series,poster,Han Jiaying2.Analysis of the award-winning works of the Chinese Element International Creative AwardSince 2006,China Advertising Association has hosted the annual Chinese Element International Creative Award.It aims at rejuve

6、nating Chinese culture,discovering cultural connotation of Chinese advertising creativity,supporting Chinese brand going abroad and improving the soft power of Chinas economy,as well as how Chinese civilization of 5000 years being inherited,integrated and released amid economic globalization.Dressed

7、 to Kick Dentsu Group,2009From:The work,based on traditional Chinese auspicious pattern,showcases the new roles of eastern women and their elegance,gorgeousness and grace with decorative tattoo on womens bodies and rich modern language.It has strong visual impact.The work excellently uncovers Chines

8、e style,oriental culture and artistic charm of Chinese elements.Chinese Calligraphy with Tea LeavesZheng Zhong,Chen AihuaLu Qi,2009From:The work unlocks a sense of history by designing with the illustrations of the calendars prevailed in Shanghai during 1930s to 1940s.With humorous and real-life vis

9、ual language familiar to the public as a starting point,the work depicts Yon Ho Soy Milk,a popular consumer brand,interestingly and vividly.From:Yon Ho Soy Milk-Big Belly VersionZhang Lin,2009Beyond the Great WallJing Ming,Koichiro Toda,Ragijun Kato2008The red facial makeup represents atopic of Chin

10、ese culture which adoptslotus and creeping weed,two symbols ofChinese Buddhism,as graphic elementsof oriental aesthetics.From:Beyond the Great WallJing Ming,Koichiro Toda,Ragijun Kato2008To echo with the environment issues facingand concerning human,the color of green inthe facial makeups dwindles a

11、s the trees areburning and animals are driven away.From:Beyond the Great WallJing Ming,Koichiro Toda,Ragijun Kato2008Symbols and motifs represent moderndevelopment of China appear on the whitefacial makeup,including express way,TVtower,cellphone radio wave and Chinesecharacters.From:New Journey to t

12、he West of Chinese Shadow Puppetry:BajieZhang Zenghui,2009From:New Journey to the West of Chinese Shadow Puppetry:Monk ShaZhang Zenghui,2009From:New Journey to the West of Chinese Shadow Puppetry:XuanzangZhang Zenghui,2009From:New Journey to the West of Chinese Shadow Puppetry:WukongZhang Zenghui,20

13、09From:Creative Chinese Emotion-Buddhist Allegorical GestureLyu Jiang,2009From:Creative Chinese Emotion-Young LadyLyu Jiang,2009From:Creative Chinese Emotion-Red Star,Lyu Jiang,2009From:Creative Chinese Emotion-Heavy Makeup,Lyu Jiang,2009From:3.The new wing of Suzhou Museum designed by IeohMing PeiT

14、he new wing of Suzhou Museum is the only museum in Chinadesigned by master builder I.M.Pei which opened in October 2006.It hasa 10,700 square meter house floor and constitutes a historic and culturalcorridor along with the Humble Administrators Garden and the LionGrove Garden.The new wing represents

15、 the design idea of new Chineseand Suzhou architecture style,following the design guideline of moderateheight,size and decoration.It is a modern museum with traditional Suzhoucharacteristics and modern architecture artistic style.The New Wing of Suzhou MuseumIeoh Ming Pei,2006The New Wing of Suzhou MuseumCourtyard,Ieoh Ming Pei,2006The New Wing of Suzhou MuseumFlake-stone rockworkIeoh Ming Pei,2006The New Wing of Suzhou MuseumCourtyard,Ieoh Ming Pei,2006