(2.4.1)--Emerging_Respiratory_Viruses_COV.pdf

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1、ModuleC:RiskcommunicationandcommunityengagementOveralllearningobjective:Todescribewhatstrategiesshouldbeusedtocommunicateriskandengagecommunitiestodetect,preventandrespondtoemergingrespiratoryviruses(MC1)Unit1:RiskcommunicationLearningobjective:Bytheendofthisunit,participantswillbeableto:describethe

2、keyriskcommunicationconcernsforemergingrespiratoryviruses listatleastthreebarriersforeffectiveuptakeofhealthadvice,and identifykeyinterventionsforoperationalizingriskcommunicationduringanoutbreakorevent(MC2)Unit2:CommunityengagementLearningobjective:Bytheendofthisunit,participantswillbeableto:descri

3、beatleastthreereasonswhyrespondersneedtoengagecommunitiesduringanoutbreak listchallengesfacedincommunityengagement(CE),and describeapproachesforeffectivecommunityengagementindetecting,preventingandrespondingtoanoutbreakModuleC:Unit1:Riskcommunication3LearningobjectiveLearningobjectiveBytheendofthisu

4、nit,participantsshouldbeableto:describethekeyriskcommunicationconcernsforemergingrespiratoryviruses listatleastthreebarriersforeffectiveuptakeofhealthadvice,and identifykeyinterventionsforoperationalizingriskcommunicationduringanoutbreakoreventWHO2020 Thereal-timeexchange ofinformation,adviceandopin

5、ionsbetweenexpertsorofficialsandpeoplewhofacethethreat(fromahazard)totheirhealthoreconomicorsocialwell-being.4WhatdowemeanbyriskWhatdowemeanbyriskcommunications?communications?1 1WHO2020 Purpose everyoneatriskisabletotakeinformeddecisionstomitigate theeffectsofthethreat(hazard)suchasadiseaseoutbreak

6、 andtakeprotectiveandpreventivemeasures5WhatdowemeanbyriskWhatdowemeanbyriskcommunications?communications?2 2WHO2020 Domains communicationandsocialscienceinterventions;masscommunicationtocommunityengagementandinterpersonalcommunication6WhatdowemeanbyriskWhatdowemeanbyriskcommunications?communication

7、s?3 3WHO20207AnticipationandpreparednessEarlydetectionContainmentMitigationEpidemicamplificationControlOutbreak(localizedtransmission)Emergence(humananimalinterphase)RiskcommunicationinterventionRiskcommunicationinterventionpointsinepidemicsandpandemicspointsinepidemicsandpandemicsWHO20208 Humantohu

8、mantransmissioncanoccurinhospitals Infectionpreventionandcontrol(IPC)measuresareessentialtostoptransmissionandcontainanoutbreak ImmediateimplementationofIPCandearlyidentificationofpatientsareessential1.Theremaybecross-infectioninhospitalscaringforpatientswithinfection(nosocomialorhospital-acquired)t

9、ransmissionKeyriskcommunicationconcernsKeyriskcommunicationconcernsforspreadforspread 1 1WHO20209 Forzoonoticviruses,initialcasesmayhavelinkstoanimals,animalproductsoranimalmarkets2.DirectclosecontactwithanimalsorconsumptionofrawanimalproductsKeyriskcommunicationconcernsKeyriskcommunicationconcernsf

10、orspreadforspread 2 2WHO202010Keymessengers/riskcommunicators Authoritiesandspokespersons Healthcareworkers Hospitalmanagementpersonnel NGOsandcommunityorganizations Influentialindividuals/groupsinthecommunity Travelandtourismsectors AnimalhealthofficialsKeymessengersoftheriskcommunicationKeymesseng

11、ersoftheriskcommunicationmessagestothetargetaudiencesmessagestothetargetaudiences 1 1WHO202011Targetaudiences Generalpublic Healthcareworkers Patients,patientsrelatives,thecommunity,homecaregivers Individuals,familiesandinfluentialgroupsinthecommunities Travellerstoandfromaffectedcountries Populatio

12、nwithanimalexposure Othervulnerablegroups,e.g.migrantworkersKeymessengersoftheriskKeymessengersoftheriskcommunicationmessagestothetargetcommunicationmessagestothetargetaudiencesaudiences 2 2WHO202012ExampleofamessagemapfortheExampleofamessagemapforthegeneralpublicinanoutbreakgeneralpublicinanoutbrea

13、k 1 1Keymessage1:Frequentlycleanhandsbyusingalcohol-basedhandruborsoapandwaterSupporting message1:Avoidtouchingyoureyes,noseandmouthwithunwashedhandsSupportingmessage2:Whenhandsarevisiblydirty,washhandswithsoapandwaterforatleast30seconds(orhumthe HappyBirthdaysongfrombeginningtotheendtwice)underrunn

14、ingwaterandwipeyourhandsdrySupportingmessage3:Whenhandsarenotvisiblydirtyuseanalcohol-basedhandrubfor20secondsorwashhandswithsoapandwaterStakeholder:GeneralpublicinanemergingrespiratoryvirusoutbreakQuestion/concern:HowcanIavoidcontractingthevirus?WHO202013ExampleofamessagemapfortheExampleofamessagem

15、apforthegeneralpublicinanoutbreakgeneralpublicinanoutbreak 22Keymessage2:Whencoughingandsneezingcovermouthandnosewithflexedelbowortissue throwtissueawayimmediatelyandwashhandsSupportingmessage1:Ifthereisnotissue,coughorsneezeinyouruppersleevesSupportingmessage2:Washhandsimmediatelyafterthrowingtissu

16、eawaybyusinganalcohol-basedhandruborsoapandwaterSupportingmessage3:Small dropletsthatcomeoutofyournoseormouthwhenyoucoughorsneezecancarrygermsStakeholder:GeneralpublicinanemergingrespiratoryvirusoutbreakQuestion/concern:HowcanIavoidcontractingthevirus?WHO202014ExampleofamessagemapfortheExampleofames

17、sagemapforthegeneralpublicinanoutbreakgeneralpublicinanoutbreak 3 3Keymessage3:Ifyouhavefever,coughanddifficultybreathingseekmedicalcareearlyandshareprevioustravelhistorywithyourhealthcareproviderSupportingmessage1:Providethemwithyourtravelhistory theplacesyouvisitedSupportingmessage2:Informthemif y

18、ouhavehadclosecontactwithapersonwithsuspectedorconfirmedinfectionSupportingmessage3:InformthemifyouhavevisitedananimalmarketorconsumedanimalproductsStakeholder:GeneralpublicinanemergingrespiratoryvirusoutbreakQuestion/concern:HowcanIavoidcontractingthevirus?WHO202015Practicehandhygiene Washhandswith

19、soapandwateroralcoholantisepticforatleast20 secondsbeforetouchinganypatientbeforeasepticprocedureafterbodyfluidexposurestouchingpatientssurroundingsbeforeandafterwearinganyPPE(personalprotectiveequipment)performhandhygieneafterhavingcontactwithrespiratorysecretionscontaminatedobjectsExamplekeymessag

20、esforhealthcareExamplekeymessagesforhealthcareworkersworkers 1 1http:/www.who.int/gpsc/5may/Hand_Hygiene_Why_How_and_When_Brochure.pdf?ua=1WHO202016ExamplekeymessagesforhealthcareExamplekeymessagesforhealthcareworkersworkers 2 2Practicerespiratoryetiquette Coveryourcoughorsneezewithtissueanddisposeo

21、fitinthebin.Iftissueisnotavailable,coughorsneezeinyouruppersleeves Personswithrespiratorysymptomsmaybeaskedtowearmaskstoprotectothers Ensurethatyourhealthcarefacilityhastissuesandbinsfordisposingoftissuesinthepatientwaitingareas Dropletprecautionshouldbeobserved,e.g.wearamaskwhenexaminingpatientswit

22、hrespiratorysymptomsWHO202017ExampleofkeymessagesforExampleofkeymessagesforeveryoneeveryone 1 1 Washyourhandsfrequentlywithsoapandwater Coveryourmouthwithatissuewhencoughingorsneezing.Iftissueisnotavailable,coughorsneezeintoyouruppersleevesWHO202018ExampleofkeymessagesforExampleofkeymessagesforevery

23、oneeveryone 2 2 Seeyourdoctororhealthworkerifyoudevelopfever,severecoughwithin14daysafterreturningfromanoutbreakareaandprovideyourtravelhistory InformyourhealthcareworkerifyouhavecomeintoclosecontactwithapersonwithsuspectedorconfirmedinfectionorifyouhavevisitedananimalmarketorconsumedanimalproductsW

24、HO2020 Healthcarepracticesandtakingcareofsickfamilymembers Healthcareseekingbehaviours Closefamilycontact,closelivingquarters Traditionalfoodsshouldbewell-cooked19BarrierstouptakeofhealthadviceBarrierstouptakeofhealthadvice 1 1CulturalandtraditionalpracticesWHO202020BarrierstouptakeofhealthadviceBar

25、rierstouptakeofhealthadvice 2 2Trustorlackthereofinauthorities Areinformationsourcesreliable,credible?Trustinmessenger Aremessagesandguidancetothepublicconsistentacrossseveralchannelsinordertoamplifyrecommendations?WHO202021BarrierstouptakeofhealthadviceBarrierstouptakeofhealthadvice 3 3Lackofknowle

26、dgeonhowthediseaseistransmitted Humantohuman transmission Travelandtransportation Hospitals/healthcare Massgatherings ContactwithinfectedanimalsortheirproductsAsmoreislearnedaboutdiseasetransmission,communicationaboutthesetransmissionmethodsmustbeupdatedtothepublic.Untilthen,advicemustbestatedwithap

27、propriateuncertainty.WHO202022BarrierstouptakeofhealthadviceBarrierstouptakeofhealthadvice 4 4Somepopulationgroupsmaynothaveaccesstoappropriateinformation Languages Notvisualoreasytounderstand NotonchannelsoftheirchoiceIdentifykeytargetaudiencesandusethelanguagetheyuseandthetrustedinformationchannel

28、stheyprefer.Developcommunicationmaterialsandmessagesandtestthemwithmembersofthetargetaudience.WHO2020Befirst,befast,befrequentEarlyfirstannouncementessentialtobuildandmaintainpublictrust23Awarenessofthediseaseandthesituationiskey,especiallyamonghealthcareworkersandthepopulationsatriskBeproactiveinin

29、formationdisseminationwithfrequentupdatesBestpracticesforriskcommunicationBestpracticesforriskcommunication 1 1123WHO2020Helppeopletakeinformeddecisionstoprotectthemselves24Identifyandmanagerumours andmisinformationquicklyDevelopeasytounderstandmaterialsinlanguagesandpreferredchannelsofaffectedpopul

30、ationBestpracticesforriskcommunicationBestpracticesforriskcommunication 2 2456WHO2020Useamixoftacticsandapproachesforriskcommunication,including25 Mediacommunication Publicstatementsandannouncements Two-waycommunicationwithaffectedpopulations,suchashotlines,radiocall-inshows,monitoredandresponsiveso

31、cialmedia Massawarenessinitiatives(includingsuitableIECmaterial)Socialmobilizationanddirectengagementwithat-riskcommunities EngagementwithpartnersandcommunitiesBestpracticesforriskcommunicationBestpracticesforriskcommunication 3 3WHO202026 RiskcommunicationhastobepartoftheHealthOperationsoftheIncide

32、ntManagementSystem Developariskcommunicationplanwithconciseobjectives,clearoutcomeanddefinedresourcerequirements Findpeople,toolsandmoneyforoperationalizationOperationalizingriskcommunicationOperationalizingriskcommunication 1 1WHO202027Establish:communicationcoordinationmechanismearly,withregularin

33、formationsharing rumourmonitoringwithkeystakeholdersandpartnerswithasystematicapproachtoshiftcommunicationstrategytoaddressmisinformation fast-trackmechanismforreleaseofinformation clearanceprocedures,channelsfordissemination,etc.OperationalizingriskcommunicationOperationalizingriskcommunication 2 2WHO2020WHO202028 Establishamechanismformonitoringthemedia,socialmediaandrumours,withclearlydefinedprocedurefortimelymanagementofmisinformationwhichmayescalateOperationalizingriskcommunicationOperationalizingriskcommunication 3 3