(7.6.2)--DigitalExplorationofCulturalGene.pdf

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1、Digital Exploration of Cultural Gene A new paradigm for the study of Chinese traditional craft culture Traditional technology refers to the production technology and related products with historical heritage and national or regional characteristics,which are closely connected with daily life and mai

2、nly use manual labor.It is creative manual labor and personalized production based on materials and techniques,and it has the characteristics that cannot be replaced by industrial production.In the scope of art,it is mainly reflected in the traditional arts and crafts,especially the folk traditional

3、 arts and crafts.Traditional arts and crafts in the light of aesthetics and folklore Folk art is the earliest research paradigm of traditional folk arts and crafts in China.From the beginning of the 20th century,when Zhong Jingwen published his articles on folk pictures,to the 1980s,it developed int

4、o a large-scale research on folk art based on fieldwork.During this period,Chinese academic circles focused their attention on the categories with strong aesthetic functions,such as New Year pictures,paper-cuts,embroidery,shadow puppets and toys,and their aesthetic characteristics.In a long period o

5、f time,Chinas understanding of folk art and folk arts and crafts is a combination of the two,mainly around its visual elements and aesthetic connotation of research.Its main contribution lies in the in-depth analysis of the Chinese folk art philosophy,aesthetic implications as well as the shape,patt

6、ern,color and other form characteristics,opened a new era of folk art research.With the establishment of Chinese folk arts and crafts Professional committee,Chinese folk arts and crafts and research gradually mature.The folk craft research draws lessons from the pattern theory and methods of the old

7、er generation of arts and crafts artists such as Chen Zhifu,Pang Xunqin,and integrates the theories of ethnology and folklore,gradually entering a mature period.Zhang Daoyi put forward in the publication of Chinese Folk Arts and Crafts,the journal of The Chinese Folk Arts and Crafts Committee,that f

8、olk arts and crafts are national.The 56 brothers of the Chinese nation have created both material wealth and spiritual food.Folk arts and crafts are local,both for the use of things,but people in the creation of their own feelings;Folk art is local,and the value of folk art is just as high as its ro

9、ugh,vulgar,wild and soil.Under the influence of this spirit,the research of Chinese folk craft was able to flourish in the whole country and found a more suitable development path.Based on art,supported by sociology and combined with ethnology,aesthetics and archaeology,it has gradually developed in

10、to a new interdisciplinary subject-Chinese Folk art,which not only expands the breadth and depth of Chinese traditional craft research,but also greatly enriches the theory and research system of the subject.Application of digital exploration in traditional process research Traditional craft is a bra

11、nch of Chinese creative culture,which can not only show a nations productive forces and production modes,but also reflect the philosophical thoughts,social culture and national aesthetic spirit in social development.Is also a kind of traditional craft and rich cultural resources,it exists in peoples

12、 food,clothing,shelter,transportation,use,has its own unique view of nature,view of creation,emotional value,and aesthetic temperament and interest,bearing the weight of the transmission function of religion and ideology,subtly in the process of production and consumption plays an important role of

13、moral education,social ethics,contains the rich Chinese cultural genes.There are different views on the study of cultural gene in Chinese academic circles.These explorations can be roughly divided into two categories:one is qualitative research,which classifies memes as abstract basic ideas,basic sp

14、irits or basic features.For example,philosophical scholar Liu Changlin discussed the evolution of social culture with cultural gene.According to Zhongchengxiang,The splendid starry sky of Chinese poetry is dazzling.It sticks to the cultural standpoint of the Chinese nation and inherits the excellent

15、 cultural genes of the Chinese nation.In recent years,more and more scholars in the field of humanities and social sciences have used the concept of cultural genes to explain and explain the problems existing in their research fields,which has opened up space for the research of cultural genes.The o

16、ther is to study memes in a quantitative way.Zhang Xiaoming,a researcher at the Institute of Philosophy,Chinese Academy of Social Sciences,has a different understanding of cultural genes from other scholars.He believes that cultural genes are basic information elements with stability and inheritance

17、 formed in a specific regional and national cultural environment,and have the characteristics of quantifiable,calculable and analyzable.Common expression forms of cultural genes include dress pattern genes,mural style genes,music language genes,dance movement genes,etc.Cultural genes carry forward a

18、 splendid civilization,carry forward history and culture,and maintain the national spirit.It can be seen that Zhang Xiaomings expression of memes has gone beyond the metaphysical concepts of beliefs,habits and values,and entered the quantifiable and calculable visual field.Digital exploration is a n

19、ew method that USES digital technology and specific working procedures to conduct exploratory quantitative and qualitative research on research objects.Combining sociology,art,cultural anthropology,computer science and technology,and other disciplines,to explore the form,color,craft of Chinese tradi

20、tional craft and materials such as dominant structure,analysis of the creation thinking,spirit,value faith,such as hidden structure,excavation of dominant gene and recessive gene,on the basis of the genetic code and discuss culture genome association and its role in the coordinators,ecological and s

21、ocial relations,prediction technology culture inheritance propagation mode,thus forming a new paradigm in the study of Chinese traditional craft.Creative transformation and innovative development of technology In his report to the 19th National Congress of the COMMUNIST Party of China(CPC),General S

22、ecretary Xi Jinping made a penetrating discussion on carrying forward the fine traditional Chinese culture,stressing that we should thoroughly explore the ideological concepts,humanistic spirit and moral norms contained in the fine traditional Chinese culture,and carry forward and make innovations i

23、n line with the requirements of The Times,so that Chinese culture will show its permanent charm and charm of The Times.After thousands of years of accumulation,the traditional craft needs to be identified according to the scientific historical view and values,and given new vitality.How to let the ex

24、cellent traditional craft of Our country enter the production and life of contemporary people through modern design,the field of arts and crafts of our country has been clearly put forward in the 1980s,but the effect has been little for more than 30 years.The reason is that we havent been to clarify

25、 what is the essence of the traditional methods,which is in the traditional process can be hereditary cultural genes,these genes are left after its original agricultural society of survival environment,can be in what way and the path to continue today,added to satisfy the peoples increasing needs of

26、 the good life culture of supply and demand system.To sum up,it is the question of what to inherit and how to inherit,among which what to inherit is the premise and core,and how to inherit is the key to success or failure.As for the inheritance and promotion of traditional culture,we are used to gen

27、eral expressions.In fact,it includes different levels and stages such as preservation of fidelity,sorting out and mining,inheritance and promotion,transformation and reconstruction,innovation and development.It is a progressive process from the basic level to the high-end level.Traditional craft is

28、the basic form of intangible cultural heritage,which contains rich Chinese cultural genes.Although it contains some scholars thought and aesthetic idea,Chinese elements,such as cultural genes to explore,but mostly stay in the national character,the Angle of the traditional moral spirit embodied and

29、expounds its importance and the cultural phenomenon,etc.,without understanding is a kind of traditional craft and visual form of state as the main form of material culture,its inheritance from traditional craft,material and visual form,cannot leave the inheritance and expression of the inner logic a

30、nd relevance.That we need to expand the space for the research of the cultural genes,extend the traditional craft culture gene to practice and the value of the intangible tangible material presented two aspects,through quantitative research and qualitative research method of combining,establish the

31、research framework of integration analysis,extract of the traditional craft culture dominant gene and recessive gene,make cultural genes be present in the form of genetic map.In terms of the development and design of integrating traditional techniques into modern life,intangible cultural heritage cr

32、oss-border innovation and integration mode should be innovated mainly in coastal areas and developed cities,so that modern designers and non-inheritor can deeply integrate and jointly create.In the western region and underdeveloped cities advocating design in precise poverty alleviation innovation m

33、ode,let the designers and the university teachers and students into remote villages,get familiar with the rural traditional process,understand the demand of farmers,in a poor area of conditional morihiko hiramatsu traditional craft activities,make design service precision part of poverty alleviation

34、.So as to set up a bridge between the traditional and modern,let the traditional process in todays society to live transmission,vitality,become a modern social culture and the strength of the supply side,the Chinese excellent traditional process on the basis of creative transformation to realize innovative development,the growing demand for a better life for the people to make due contributions.(This paper is the phased achievement of Guangdong Characteristic Innovation Project(2015GXJK129)(Authors:School of Communication,Shenzhen University,Institute of Digital Media and Visual Culture)