时尚奢侈品行业 (23).pdf

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1、Creative PossibilitiesDesign Challenge 2:The Economic Agenda Challenge opportunity:Changing luxury fashion to enable sustainable prosperity(in environmental,social and financial terms)University of the Arts London 20181.FocusFirst you will select one agenda and one issue to focus on.Why?There are ma

2、ny possible sustainability issues that we could address.Selecting a specific area to focus on allows us to think more deeply in one area to help us shape and form potential design ideas.Activity Select one agenda and one issue from each list to focus on.Task 1a Select an AgendaBy selecting this desi

3、gn challenge you have already selected Economic as your agenda.Continue to task 1b.Task 1b Select an IssueSelect one of the issues below to focus on(we have pre-selected the below issues as they are most relevant to your chosen agenda).EconomicEcologicalCulturalSocialDiminishingResources(Natural&Hum

4、an)Land Use&BiodiversityClimateChangeModern DaySlaveryConsumption&Waste22.ReframeReframe your selected issue as a design question that starts with“How might we.”Why?Writing a problem in the form of a question invites design solutions,and helps us focus on a more specific problem.Example:if our issue

5、 was Wellbeing which considers working conditions/wages/employment rights,some“How might we”questions could be:“How might we use technology to track and ensure fair working conditions?”“How might we create an alternative system for fashion production that collaborates with local fair trade charities

6、?”Notice how these questions address a more specific problem in the area of wellbeing.ActivityReframe your selected issue as a design question starting with the words“How might we.”This turns your challenge into opportunities for design.Task 2a Come up with at least 4“How might we.”questions for you

7、r issue.(Have a look at the examples on the left for guidance.)1:How might we _ _2:How might we _ _3:How might we _ _4:How might we _ _Task 2b Now select one and write it here:_Your selected “How might we”question will form the basis of your ideas generation.33.Identify ParticipantsCreate three char

8、acters that represent people who will be affected by and involved with your selected issue.Why?We want to ensure that any solutions we come up with consider real people.By creating a character in some detail(also known as creating a persona or participant)we can begin to imagine how your selected is

9、sue(and your subsequent design solutions)will affect people in their real daily lives.Participants give us a person to connect with,someone who has goals for using the product,or who will be affected by your idea.Example participants might be:a designer,CEO,factory worker,customer,retailer,conservat

10、ionist,researcher,farmer,herder,artisan etc.(Remember to consider people across the supply chain.)ActivityTask Fill out the three worksheets on the following pages to create three participants.You will need to draw a rough sketch for each of your participants and add as many details as possible to c

11、reate a full picture.45Participant 1SketchNameDetailsWhat one thing would make this person happier?Age&GenderOccupation&LocationAdd details likeMarital/family statusHobbies/interestsLikes/dislikesWhere do they spend their time?Where do they spend their money?What do they enjoy doing?Who do they inte

12、ract with?What are their daily challenges?Technology familiarity&devicesGoals/motivations/needsMake sure to keep your“How might we”question in mind when filling out this worksheet.5Participant 2SketchNameDetailsWhat one thing would make this person happier?Age&GenderOccupation&LocationAdd details li

13、keMarital/family statusHobbies/interestsLikes/dislikesWhere do they spend their time?Where do they spend their money?What do they enjoy doing?Who do they interact with?What are their daily challenges?Technology familiarity&devicesGoals/motivations/needsMake sure to keep your“How might we”question in

14、 mind when filling out this worksheet.5Participant 3SketchNameDetailsWhat one thing would make this person happier?Age&GenderOccupation&LocationAdd details likeMarital/family statusHobbies/interestsLikes/dislikesWhere do they spend their time?Where do they spend their money?What do they enjoy doing?

15、Who do they interact with?What are their daily challenges?Technology familiarity&devicesGoals/motivations/needsMake sure to keep your“How might we”question in mind when filling out this worksheet.4.Idea GenerationThink broadly of possible solutions and interventions,and come up with multiple ideas.W

16、hy?We want to think broadly about possible ideas to make sure we dont get stuck in only one way of thinking.Try to combine the understanding you have of the design question and the participants who are affected along with your imagination to generate many possible solutions.Be creative and open mind

17、ed and let the ideas flow!No idea is a bad idea at this stage;you will have an opportunity to choose the best one later.8ActivityTask Brainstorm ideasCome up with 5-10 ideas(or more!).The goal is to generate as many ideas as possible.Go for quantity!Write one idea per box(see next page)Any idea is f

18、ine for now be open minded.4.Idea GenerationWrite each idea in a box95.Idea SelectionLook at all the ideas you have generated and select the most promising idea,or the one you are most excited by.Why?After thinking broadly of possible solutions,we need to take one idea at a time to investigate in mo

19、re detail.To begin,choose one idea that you think is promising,or that you would like to explore further.ActivityTask Select one idea from the previous task.106.StoryboardingTo add detail to our idea and bring it to life,sketch a simple storyboard of how it would work in a real-world scenario.Why?We

20、 want to take the selected idea and think through what it would mean for real people and the environment,if applicable.To do this,take your participants that you sketched out before,think about their day to day lives,and think about how your idea affects them.ActivityTask Fill out storyboard workshe

21、et(see next page)to show how one or more of your personas would engage and interact with your idea in a real world context.Try and answer some of the following questions when making your storyboard:How would your participants come into contact with your idea?What impact would it have on them?How doe

22、s your selected idea work in a real-world scenario?11Storyboard Design Idea Name:145623SketchDescription127.PrototypingFinally,if we think the idea is promising enough,we will identify a way to test some part of the idea for real.Why?Once you think you have a promising idea,the next thing to do is t

23、hink about how to test it in the real world.A prototype is a small,simple test that helps you learn about if your idea is meaningful and feasible.It does not have to test the whole idea,just a small part of it.You can make any type of prototype:a model,digital mock-ups,a service.The goal here is to

24、make something tangible that conveys the idea you want to test.Doing this will help you learn more about your users and their needs,and identify next steps to improve and refine your prototypes and solutions.ActivityTask Instead of actually carrying out the prototyping in this activity,you will identify some simple ways that you could test your idea(or a part of it)in the real world.Describe a couple of ways you might be able to test your idea for real:1._2._And what would you hope to learn from each one:1._2._Optional:of course feel free to actually prototype your idea if you like!13