(6.2)--Speech-U6-supplementarymaterial2.pdf

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1、5 quick ways to structure a speech HOW CEOS CAN IMPROVE THEIR SPEECHES5 WAYS TO PRESENT NAKED I get asked all the time about the best ways to structure a speech.The answer is that it depends on what youre talking about.Here are 5 quick ways to structure a speech that will get you from blank computer

2、 screen to presentation in no time.1.When youre persuading an audience.use the Problem-Solution Structure.Since I believe that the opportunity to persuade an audience is just about the only good reason to go to all the trouble to give a speech,the Problem-Solution structure is my favorite.Begin by f

3、raming the problem at a high level,in 1-3 minutes.Then go into the problem in depth,making both intellectual and emotional arguments for the severity of the problem.Assuming an hour-long speech,you should spend 15-20 minutes in the problem.Then,give the solution,including the benefits of it to the a

4、udience.Finally,give the audience something to do at the end an action step,something simple and relevant to the solution.2.When youre debating a particularly contentious subject.use the Residues Method.If the subject has strong partisans on both or more sides of the issue,then use this method,which

5、 is a variant of the Problem-Solution structure.Here,you frame the problem quickly and then explore it in more depth.Then,you tackle the possible solutions of your opponents.You do this in a real,thoughtful way,first presenting the pro side of the solution,and then giving one or 2 reasons why you th

6、ink it wont work.Do this for each of the other established positions.Dont play straw man games;give these positions real credit,as if you believed them.Then,once youve discussed all the other alternatives,and the problems with them,give your own.Its the residue,or the one thats left when all the oth

7、ers have been shot down.3.When youve got a story to tell.use the Classic Story Structure.Lets say youre talking about your new company,or a new product,and you want to enliven the description with some narrative.Begin by describing the basic situation giving only the relevant detail,and introducing

8、the hero(if there is one)in quick brush strokes.Next,introduce a complication a rival,a new marketplace entrant,and so on.Finally,resolve the crisis that follows from the complication.4.When youve got a history to relate.use the Chronological Structure.What happens next?Is the natural response of so

9、meone listening to an interesting history.The key word is interesting;Im not a big fan of chronological storytelling unless its compelling because its inherently interesting.Otherwise,you want to use the Classic Story Structure.A variant of this method is to begin at the end of something,with a star

10、tling result,and then circle back to tell the beginning how we got to where we are.Thats interesting if the stakes are high and everyones fascinated by the end result.If you were telling the story of Facebook,for example,you might start with the end billionaires,fabulous success,and a lawsuit and th

11、en go back to the beginning to see how everyone ended up there.Youd have the plot of The Social Network.5.When youve got a product to demonstrate.use the Demonstration Structure.This is what Steve Jobs does better than almost anyone else.First talk about the why why the product is amazing,why its ne

12、eded,what problems it solves for people,and so on,and then demo the actual product in all its glory.The exact form the demo takes will of course depend on the product,but make sure it works and dont get bogged down in the details.Just show it doing something really cool for the audience,and then hin

13、t at all the other things it could do.Leave em wanting more.These 5 structures should cover most of the situations in which you find yourself speaking.Each of these structures can be enlivened with brief examples,stories,and factoids along the way.Specificity is the stuff of life in public speaking but only when used sparingly.Too much detail and any good structure immediately becomes deadly.A speech is not a good way to convey information.It is a good way to persuade,to move your audience to action,and to change the world.