高中英语 模块四第一单元readingads课件 牛津必修4.ppt
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1、What did you watch just now?Advertisements(ads)What do they persuade people to do?Support the fight against AIDS2021/8/11 星期三1AdvertisementsUnit 4 Reading2021/8/11 星期三2learning aims1 to learn some basic knowledge about ads 2 How to read expository writing2021/8/11 星期三3Step One Lead inStep One Lead i
2、n2021/8/11 星期三4StartAhead.2021/8/11 星期三5Salesforcomputers.2021/8/11 星期三62021/8/11 星期三7Taking drugs means committing suicide slowly.2021/8/11 星期三8Try to divide them into two parts.Ads for public issuesAds for sales Project HopeSay No to drugsshampoocomputerpublic service advertisementscommercial adve
3、rtisements2021/8/11 星期三9Step Two Reading strategy2021/8/11 星期三101 What is expository writing?Expository writing is meant to introduce you basic information on a topic.2 What kind of format does it usually follow?It usually follows the same basic format:introduction of subject,supporting details,conc
4、lusion2021/8/11 星期三11Discuss the structure of the textintroduction of advertisementscommercial and public service adsauthors opinions/suggestionsPara1Para2-5Para62021/8/11 星期三12Step ThreeStep ThreeFast readingFast reading2021/8/11 星期三131)What do advertisements encourage people to do?2)What does PSAs
5、 stand for?3)What are PSAs meant to do?To buy a product or service or believe in an idea.Public service advertisements.To educate people about health,safety or any other issue which affects public welfare.2021/8/11 星期三14Step FourStep FourReading for detailsReading for details2021/8/11 星期三15 Task 1 D
6、etailed-reading1 Where are the advertisements most commonly found?2 What is the difference between commercial advertisements and PSAs?They are most commonly found in newspapers and magazines,on billboards,the Internet,radio and TV.A commercial advertisement is one which someone had paid for to promo
7、te a product or service,while a PSA is often placed for free,and is intended to educate people about issues which affect public welfare.2021/8/11 星期三163 Why are some of the ads clever according to the article?4 When did China begin a nationwide public service advertising campaign?Because although th
8、e ads do not lie,they do not tell you the complete truth.In 1996.2021/8/11 星期三171 Advertisements are found in many places.2 PSAs are only found in newspapers.3 All advertisements tell the complete truth.4 PSAs and commercial ads use some of the same methods.5 Commercial ads can give us valuable info
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