体验商务英语第一册ppt课件.ppt

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1、 Unit 8Business EnglishMARKETLEADER资金是运动的价值，资金的价值是随时间变化而变化的，是时间的函数，随时间的推移而增值，其增值的这部分资金就是原有资金的时间价值Vocabulary Types of marketReading The car market in ChinaLanguage focus 1 Comparatives and superlativesListening Doing business in RussiaLanguage focus 2 much/a lot a little/a bitSkills Participating in

2、discussionsCase study Cara Cosmetics资金是运动的价值，资金的价值是随时间变化而变化的，是时间的函数，随时间的推移而增值，其增值的这部分资金就是原有资金的时间价值The market came with the dawn of civilization and it is not an invention of capitalism.If it leads to improving the well-being of the people,there is no contradiction with socialism.Mikhail Gorbachev资金是

3、运动的价值，资金的价值是随时间变化而变化的，是时间的函数，随时间的推移而增值，其增值的这部分资金就是原有资金的时间价值Look at the pie chart and answer these questions.APopulation by region(in millions)资金是运动的价值，资金的价值是随时间变化而变化的，是时间的函数，随时间的推移而增值，其增值的这部分资金就是原有资金的时间价值Now ask and answer other questions about the chart.1.What is the population of North America?The

4、 population of North America is three hundred and ten million.2.What percentage of the worlds population lives in Europe?Twelve percent of the worlds population lives in Europe.资金是运动的价值，资金的价值是随时间变化而变化的，是时间的函数，随时间的推移而增值，其增值的这部分资金就是原有资金的时间价值8.1 Listen and report these numbers.A1,255,500 one million tw

5、o hundred and fifty-five thousand five hundred10.5%ten point five percentVocabulary-Types of marketListen and underline the correct numbers.B1 last year the company had a market share of 10.3/103 percent2 last year sales of the main brand increases by 30/13 percent 3 last year the company sold more

6、than 850,000/815,000 units of Sparkle4.The company wants to increase its market share to 11.5/11.9 percent.5 Next year the company wants to sell 1,100/1,100,000 units of Sparkle.Vocabulary file page 152 Vocabulary file page 152 资金是运动的价值，资金的价值是随时间变化而变化的，是时间的函数，随时间的推移而增值，其增值的这部分资金就是原有资金的时间价值Exercise w

7、ith numbersRead the following numbers:815 279 135 533 4731,204 8,516 6,121 7,94810,357 82,710 91,662424,374 901,845 110,791 37,404,700,609 2,504,986 23,419,340After net income fell _$0.25m in 1995.there was a strong increase in 1996 due to increased sales and reduced costs.This was followed by a fur

8、ther increase _ net income _$0.7m over the next two years:it grew steadily _$1.4m in 1996 _$2.1m in 1998byinoffromto资金是运动的价值，资金的价值是随时间变化而变化的，是时间的函数，随时间的推移而增值，其增值的这部分资金就是原有资金的时间价值Match the beginnings of the sentences 1 to 5 with their endings a)to e).Coca-cola is a mass market product;itSelling speci

9、al interest holidays is a niche market;itRolex watches sell in a luxury market;they areAn export marketA home marketa)is a small but often profitable marketb)is outside the producers countryc)is in the producers countryd)high quality and expensive goodse)sells to large numbers of peopleCvocabulary资金

10、是运动的价值，资金的价值是随时间变化而变化的，是时间的函数，随时间的推移而增值，其增值的这部分资金就是原有资金的时间价值Now think of products which match the types of market in Exercise C.Nike shoes sell in a mass market.Ferrari sports cars are a luxury market product.DvocabularyMatch the beginnings of the sentences 1 to 5 with their endings a)to e).E1.A new

11、 market2.A growing market3.A profitable market4.A big market5.An attractive marketa)is largeb)allows companies to make moneyc)is good to enterd)is getting largere)is at an early stage资金是运动的价值，资金的价值是随时间变化而变化的，是时间的函数，随时间的推移而增值，其增值的这部分资金就是原有资金的时间价值Now choose adjectives from Exercise E to describe the m

12、arkets in your country for the following products.The market for laptop computers is a mature market.Selling holidays abroad is a growing market.Glaptop computers holidays abroad video phones self-help books bicycles beauty products Vocabulary file page 151 Vocabulary file page 151vocabularyFMatch t

13、he adjectives from Exercise E with their opposite meanings a)to e).a)unattractive b)unprofitable c)mature d)declining e)small 53124资金是运动的价值，资金的价值是随时间变化而变化的，是时间的函数，随时间的推移而增值，其增值的这部分资金就是原有资金的时间价值By Oliver August in Beijing Edward zong,Chinas Porsche salesman,is ready for the biggest boom in the car bu

14、siness since Henry Ford.Only 1 percent of the 1.3 billion Chinese own a car,but sales are 50 percent more than a year ago.As a result,the country is now the biggest market for some car manufacturers,and you can read about the end of the bicycle age in Chinese newspapers.In Beijing alone,about 4,000

15、new cars arrive every week and 600,000 new drivers will get licences this year.This is a rise of 40 percent.Sales of 3 million vehicles this year will make China the fourth largest market in the world.Reading-The car market in China资金是运动的价值，资金的价值是随时间变化而变化的，是时间的函数，随时间的推移而增值，其增值的这部分资金就是原有资金的时间价值 Some

16、carmakers need Chinese consumers.Volkswagen will sell more cars in China than in Germany this year,and Porsche hopes to double its sales to 60 cars next year.When Mr.Zong was young,children played ball games on Beijings big roads.People didnt own private cars and only government drivers,such as Mr.Z

17、ongs father,went faster than bicycles.These days Mr.Zong waits in car traffic for an hour on his way to work every morning.The millions of bicycles cause great problems for other traffic.The government plans to destroy many old areas and change single-lane roads into eight-lane highways.This year,Mr

18、.Zong purchased his first car,for 12,000-a Jeep Cherokee.He wanted a Porsche,but with a price of more than 90,000,this is distant dream for him.From The Times reading资金是运动的价值，资金的价值是随时间变化而变化的，是时间的函数，随时间的推移而增值，其增值的这部分资金就是原有资金的时间价值Find these numbers in the article.Write them in figures.1.One point thre

19、e billion 2.four thousand3.Six hundred thousand 4.sixty5.Twelve thousand pounds6.ninety thousand pounds Areading1.3 billion/1,300,000,000(line 6)4,000(line16)600,000(line 17)60(line 29)12,000(line 51)90,000(line 54)资金是运动的价值，资金的价值是随时间变化而变化的，是时间的函数，随时间的推移而增值，其增值的这部分资金就是原有资金的时间价值What does each number i

20、n Exercise A refer to?B1.1.3 billion the number of people in China2.4,000 the number of new cars that arrive every week in Beijing.3.600,000 the number of new drivers who get licences this year.4.60 the number of cars Porsche hopes to sell next year5.12,000 the price of a Jeep Cherokee6.90,000 the p

21、rice of a Porsche.reading资金是运动的价值，资金的价值是随时间变化而变化的，是时间的函数，随时间的推移而增值，其增值的这部分资金就是原有资金的时间价值Read the article carefully and complete these sentences.1.Car sales in China are _ a year ago.a)the same as b)higher than c)lower than2.China is a big market for _.a)Ford b)Volkswagen c)Porsche3.The number of _ ca

22、uses problem for other traffic.a)cars b)animals c)bicycles 4.The government wants to make roads _.a)wider b)longer c)cleaner 5.Mr.Zong owns a _ .a)Jeep b)Porsche c)FordCreadingbbcaa资金是运动的价值，资金的价值是随时间变化而变化的，是时间的函数，随时间的推移而增值，其增值的这部分资金就是原有资金的时间价值purchaseddestroydoubleconsumersmanufacturersFind words in

23、 the article which mean:1.time of high sales(paragraph 1)boom2.makers(paragraph 2)3.people who buy(paragraph 4)4.two times as many(paragraph 4)5.to damage very badly(paragraph 6)6.bought(paragraph 7)Dreading Find three words in the article which refer to each of the following.E1.people salesman2.bus

24、iness getting better drivers consumerschildren boomrisedouble(sales)资金是运动的价值，资金的价值是随时间变化而变化的，是时间的函数，随时间的推移而增值，其增值的这部分资金就是原有资金的时间价值lWe compare two people or things with comparative forms of adjectives.Only government drivers went faster than bicycles.For Volkswagen the Chinese market is more profitab

25、le than the German market.lWe compare three or more people or things with superlatives forms of adjectives.The country is now the biggest market for some car manufacturers.What is the most expensive make of car?Language focus 1 Comparatives and superlatives资金是运动的价值，资金的价值是随时间变化而变化的，是时间的函数，随时间的推移而增值，其

26、增值的这部分资金就是原有资金的时间价值Correct the mistakes in these sentences.1.It is more harder to break into export markets than home markets.2.China is a more big market than Japan.3.Our market share is more low than it was last year.4.The rate of inflation is more bad this month than it was last month.5.This mont

27、hs sales are more high than last months.6.The Asian market is more good than the European market for rice.Abiggerlower worsehigherbetterharderLanguage focus 1 资金是运动的价值，资金的价值是随时间变化而变化的，是时间的函数，随时间的推移而增值，其增值的这部分资金就是原有资金的时间价值Language focus 1 BComplete the conversations using the superlative form of the

28、adjectives.1.This is a good product.Yes,its _ product on the market.2.This is an expensive hotel.Yes,its _ place in the city.3.She is a very popular manager.Yes,shes _ head of department in the company.4.This is a cheap product.Yes,its _ product in the catalogue.5.This is a very competitive market.Y

29、es,its _ market in Asia.6.This is a bad year.Yes,its _ year in the last ten years.the bestthe most expensivethe most popularthe cheapestthe most competitivethe worst资金是运动的价值，资金的价值是随时间变化而变化的，是时间的函数，随时间的推移而增值，其增值的这部分资金就是原有资金的时间价值Complete the article with the appropriate form of the words in brackets.I

30、 opened a hairdressing salon last year.The _ (important)thing is to think about your target customers.My hairdressing salon is located in my parents hotel.My customers are _ (old)and_ (rich)than my main competitors.They like excellent service and a cup of coffee.My main competitors customers are _ (

31、young)than mine.She offers a _(cheap)service than I do.However,my salon is _(comfortable)than hers.My _(exciting)customer is a famous model.Colderyoungerrichercheapermore comfortable most excitingLanguage focus 1 profile most important资金是运动的价值，资金的价值是随时间变化而变化的，是时间的函数，随时间的推移而增值，其增值的这部分资金就是原有资金的时间价值8.3

32、 Listen to the first part of a presentation by Anna Nabirukhina about doing business in Russia.Then tick the correct answers.A1.Which of the following statements is true?()a)Russians expect foreign visitors to take them to parties.b)Russians do business with people who like parties.c)Russians enjoy

33、entertaining foreign people who visit them.2.To do business with Russian companies,you need to have()a)a business arrangement b)a personal relationship.c)a useful contactListening Doing business in Russia3.Who do you need in your team?()a)a friendly person b)a service provider c)a technical personcb

34、c资金是运动的价值，资金的价值是随时间变化而变化的，是时间的函数，随时间的推移而增值，其增值的这部分资金就是原有资金的时间价值B Listen to the second part of the presentation.Then answer these questions.1.Who should you take on your first visit to a Russian company?2.a)New people b)Team members c)senior people 2.When Russians buy products from foreign companies,

35、they offer a)to pay as little as possible.b)to pay a fair price c)to pay as much as possiblelisteningCa资金是运动的价值，资金的价值是随时间变化而变化的，是时间的函数，随时间的推移而增值，其增值的这部分资金就是原有资金的时间价值Listen to the third part of the presentation.Then complete these extracts.C 1.Russians value information.They think information is _,so

36、 they do not tell you everything.2.Its important to be patient.Russians take along time to make a _ and theres always a lot of _ to deal with.3.You must watch Russians carefully and study their _ language.This is very important.4.Remember that Russians are _ people.Sometimes emotions are more _ than

37、 facts.listeningpowerdecisionpaperworkbodyemotionalimportant资金是运动的价值，资金的价值是随时间变化而变化的，是时间的函数，随时间的推移而增值，其增值的这部分资金就是原有资金的时间价值Language focus 2 much/a lot a little/a bitWe use much or a lot with comparative adjectives to talk about large differences.Much is more formal than a lot.Fruit snacks are much he

38、althier than sugary snacks.New Zealand is a good market,but Australia is a lot more attractive.We use a little or a bit with comparative adjectives to talk about small differences.A little is more formal than a bit.The PDX100 is a little more expensive than the PDX200.This months sales are a bit hig

39、her than last months.Page 125资金是运动的价值，资金的价值是随时间变化而变化的，是时间的函数，随时间的推移而增值，其增值的这部分资金就是原有资金的时间价值Language focus 2 AComplete these sentences about the cars.1.The white car is _ bigger than the black cat.2.The black car is _ bigger than the red car.much or a lota little or a bit资金是运动的价值，资金的价值是随时间变化而变化的，是时间的

40、函数，随时间的推移而增值，其增值的这部分资金就是原有资金的时间价值Language focus 1 BTalk about sales in France and in Spain.Use the chart.In the first quarter,sales in France were a little higher than in Spain.In France,sales in the second quarter were much higher than in the first quarter.资金是运动的价值，资金的价值是随时间变化而变化的，是时间的函数，随时间的推移而增值，

41、其增值的这部分资金就是原有资金的时间价值Language focus 1 CCompare these two pool tables using much,a lot,a little and much.The Classic pool table is a bit wider than the Trainer pool table.WidthLengthHeightWeightPriceTrainer pool table93 cm176 cm78 cm25 kg144Classic pool table95 cm180 cm80 cm50kg280Vocabulary file page

42、 153资金是运动的价值，资金的价值是随时间变化而变化的，是时间的函数，随时间的推移而增值，其增值的这部分资金就是原有资金的时间价值Skills Participating in discussionsA8.6 Three marketing executives,Jacek,Paul and Anna,talk about a new morning snack called Krakel.Listen to their conversation and underline the correct answer.1.Who does Jacek want to target with the

43、 new bar?a)Children b)Rich women c)Young workers2.Jacek says more people these days a)do not have breakfast b)have breakfast on the way to work c)eat breakfast at home3.Krakel contains a)no sugar.b)a bit of sugar.c)a lot of sugar.4.Krakel contains a)no fruit.b)a bit of fruit.c)a lot of fruit.cbbc资金是

44、运动的价值，资金的价值是随时间变化而变化的，是时间的函数，随时间的推移而增值，其增值的这部分资金就是原有资金的时间价值skillsBListen to the conversation again.Complete the extracts.1.Sorry,Paul,I dont _ with you.2.I _ we need to target young working people.3.You re _.There is a big market for morning snacks.4.How do you _ about this,Anna?5.I really _ the ide

45、a.6.OK._ call a meeting and talk to the rest of the department.agreethinkrightfeellikeLets资金是运动的价值，资金的价值是随时间变化而变化的，是时间的函数，随时间的推移而增值，其增值的这部分资金就是原有资金的时间价值skillsCLook at the extracts in Exercise B.Deside whether the speaker is:a)agreeingb)disagreeingc)asking for an opiniond)giving an opinione)making a

46、suggestion3,51426DWork in groups of three.Role play this situation.You are taking part in a marketing meeting.You are discussing the name and price of a new cereal bar and how to promote it.Student A:turn to page 136Student B:turn to page 139Student C:turn to page 144资金是运动的价值，资金的价值是随时间变化而变化的，是时间的函数，

47、随时间的推移而增值，其增值的这部分资金就是原有资金的时间价值skillsUseful language Agreeing Giving an opinion.Youre right.I think I really like the idea.In my opinion Disagreeing making a suggestion(Sorry)I dont agree with you.Lets Im afraid I dont agree.How about Asking for an opinionWhat do you think?How do you feel about this?

48、资金是运动的价值，资金的价值是随时间变化而变化的，是时间的函数，随时间的推移而增值，其增值的这部分资金就是原有资金的时间价值Skills Participating in discussionsBackground Cara Cosmetics is an international company based in Italy.It sells body care products.Its target market is usually women who buy the products for the whole family.Cara Cosmetics is launching a

49、 new shampoo.Competitors productsNamePrice Size outletsHairGlow 8 4300ml100mlSupermarketspharmaciesShinesoft 10 7 5 300ml 200ml100mlSupermarketsPharmacieshairdressersSheen 14 10250ml 150ml hairdressers hairdressers资金是运动的价值，资金的价值是随时间变化而变化的，是时间的函数，随时间的推移而增值，其增值的这部分资金就是原有资金的时间价值Case studyThe new shampo

50、oThe biggest competitor is HairGlow.Look at the options below for the new shampoo.Names FinesseRadiancesilkSelling price(for 3000ml)Less than 8 8More than 8Bottle sizes300ml only300ml and 100ml500ml,300ml,and 200mlTarget marketsWomen who buy the product for the familyWomen who buy the product for th