unit1 商务书信写作的基础知识.ppt

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1、Basic knowledge of Business Letter-writing 商务书信写作的基础知识Forms of Business Letters 商业信函的格式Four major forms1.Full Block Form 齐头式2.Modified Block Form With Indented Style 混合式3.Modified Blocked Form 改良式4.Simplified form 简化式全部左对齐混合式实例 Blyco Texile Grorp B.V Ossterstra 2,7524DZ Enschede he Netherlands Tel:5

2、3877432 Telex:45635 Fax:5333117Your ref:C9246 Our ref:bwbw Date:April24,2004Xian Texile Import&Export Corp.108Lian Hu Road,Xian,Shaanxi,ChinaDear sirs,Thank you for your letter of April18,2004.We are a compny that is,for years already,engaged in importing clothing items from your courty,although not

3、 from Xian.We are interested in contacts as mentioned by you.Our purchasing manager,who is in Hong Kong at the moment,will contact you when he returns.With kind regards.Yours fathfully Blyco Texile GroupB.V.(Signed)J.kistemaker,Manager 寄信人地址收信人地址落款中间偏右日期靠右落款偏右全部靠左改良式实例简化式实例Blyco Texile Gro Ossterstr

4、a 2,7524DZ Enschedehe Netherlands Tel:53877Telex:45635 Fax:5333117April24,2004Xian Texile Import&Export Corp.108Lian Hu Road,Xian,Shaanxi,ChinaThank you for your letter of April18,2004.We are a compny that is,for years already,engaged in importing clothing items from your courty,although not from Xi

5、an.We are interested in contacts as mentioned by you.Our purchasing manager,who is in Hong Kong at the moment,will contact you when he returns.J.kistemaker,Manager无结尾敬语无称呼Parts of a Business Letter 信件组成部分Essential Parts 必要部分1.The letterhead 信头2.The reference and date 编号及日期3.The inside name and addre

6、ss 收信人名称地址4.The salutation 称呼5.The body of the letter 信文6.The complimentary close 结尾敬语7.The signature 落款Optional Parts 附加部分8.The attention line 具体收信人9.The subject line 事由10.The enclosure 附件11.The carbon copy notation 抄送12.The postscript 附言各部分写法信头和收信人名称、地址 英语：名称在上，地址在下 地址先小后大 中文：名称在上，地址在下 地址先大后小名称、地址

7、A UK address:Air Environmental MechanicalEquipment Limited2076 West Main StreetDevon,EX14 0RAU.K.公司名称门牌号街道城市邮编国家中文名称、地址举例河南科技大学林业职业学院中国河南省洛阳市中州东路2号单位名称地址由大到小中国地址名称用英文写Sinochem Jiangsu Import and Export CorporationJiangsu International Business Mansion,50 Zhonghua Road,Nanjing210001,P.R.China 单位名称门牌号

8、大楼名称街道邮编城市国家日期位置：美式：在信头和收信人名称地址之间英式：通常在收信人名称地址之下 均可以齐头，也可以靠右写法：美式：月-日-年英式：日-月-年美式日期举例日期英式日期举例日期日期写法注意事项“月份”最好用全称，如：1.2 May,20-2.2nd May,20-3.2 May 20-(Comma can be omitted)4.September 21,20-5.September 21st,20-避免月份用数字，如11/12/20-称呼位置：必须齐头写法：对男士（正规）：Dear Sir,或Dear Sirs,或Gentlemen:对女士（正规）：Dear Madam,或D

9、ear Mesdames,对关系密切的商业伙伴：Dear Jack,词首字母全大写，用逗号或不用标点符号Gentlemen后用冒号结尾敬语位置：齐头式靠左对齐，混合式和改良式偏右，简化式省略。正规场合下常用：1.Yours faithfully,2.Yours truly,3.Faithfully yours,4.Truly yours,第二个单词小写，用逗号或不用标点符号称呼与结尾敬语的对应关系落款结尾敬语手写签名打印签名职务公司名称具体收信人（注意事项）位置：1.收信人名称地址之下表示的是承办本信件的具体个人或部门 1.Attention:Mr.H.A.Donnan,Export Mana

10、ger 2.Attention of Mr.Cave 3.To the attention of Mr.Liu Ming 事由位置：1.称呼和正文之间 2.齐头式靠左，混合式和改良式居中 3.要加下划线表示的是该信函的主题 1.Re:Your Order No.463 for1,000 Wide-screen TV Sets 2.SHEEP WOOL 附件位置：落款之下，左对齐说明该信件有附件 1.Enclosure 2.Enc.3.Encl.As Stated 4.Enclosure:Brochure抄送位置：附件之下，左对齐表示该信件同时抄送给他人 1.明抄：cc Marketing De

11、partment 2.暗抄：bcc Mr.Simpson Carbon copy,收信人知道被抄送Blind carbon copy,收信人不知道被抄送，只出现在发给被抄送人的信件里附 言1.补充说明内容2.强调P.S.The samples will mailed to you tomorrow.组成部分分项示例1.China National Cereals,Oils&Foodstuffs Imp&Exp Corp.8 Jianguomen Nei DajieBeijing 10005,ChinaTelephone:86-10-6526-8888Fax:86-10-6527-6028E-m

12、ail:2.Our Ref.Your Ref.Date:15th November,20-信头日期3.Messrs H.Ronald&Co.556 Eastcheap London,E.C.3,England8.Attention:Import Dept.4.Dear Sirs,9.Aquatic Products收信人名称和地址具体收信人称呼事由5.We thank you for your enquiry of 5 November.In compliance with your request,we are sending you herewith a copy of our illus

13、trated catalogue and a quotation sheet for your reference.All prices are subject to our confirmation for our aquatic products have been selling well this season.Therefore,we would suggest that you advise us by a fax in case of interest.We await your early favorable reply.6.Yours truly,7.China Nation

14、al Cereals,Oils and Foodstuffs Imp&Exp Corp.Sig._ (Manager)结尾敬语信文落款11.Enclosures12.cc our Shanghai Branch Office13.P.S.We require payment by L/C for a total value not exceeding USD50,000.附件抄送附言补充材料补充材料Envelope Addressing 信封格式写信人在上，收信人在下根据收信人名称地址的写法分两种格式：缩格式：收信人名称地址逐行右缩齐头式：收信人名称地址左端对齐缩格式举例收信人名称地址：逐行右缩写信人名称地址齐头式举例写信人名称地址收信人名称地址：左端对齐邮寄方式Via Air Mail(By Airmail,or Par Avion)航空Registered 挂号Parcel Post 邮包Express 快递Samples Post 样品捎交Mr.Charles WoodKindness of Mr.J.W.Smith 由Mr.J.W.Smith 捎交给Mr.Charles Wood转交最终收信人转交人转交人地址