营销英语精编版.docx

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1、最新资料推荐以A开头的国际营销英语词汇 AA. C. Nielson 尼尔森市场研究公司absorption of costs 成本分配accessibility 可进入性accessory equipment markets 附属设备市场account management policies 客户管理策略Acer 宏基acquisition new-product development strategy 新产品开发收购战略activity-based costing 以活动为基础的成本系统adaptability 适应性adaptation to market variations 适应市

2、场变化adaptive positioning 适应性定位additions to existing product lines 现有产品线的增加adequate size 准确的大小/足够的规模administered vertical marketing systems 管理式垂直营销系统administrative relationships 管理关系adopter categories 采购者的类型adoption process 采购过程advertising and market segmentation 广告与市场细分advertising and sales promotion

3、 广告和销售促进advertising effects 广告效果advertising ethics 广告伦理道德advertising feedback 广告反馈advertising frequency 广告频率advertising media 广告媒体advertising message 广告信息advertising reach 广告接受人数advertising source 广告信息来源advertising 广告aerobic enthusiasts 增氧健身运动爱好者aesthetics 美感affinity club 同族俱乐部after tests 事后测试agent

4、middleman 代理商agent/merchant middleman 代理中间商allowance 折让alteration 退换AMA Code of Ethics 美国营销协会职业道德标准A 亚马逊公司American Airlines 美国航空公司American Express 美国运通American Marketing Association 美国营销协会Amoco 阿莫科(英国石油公司)analysis of data 数据分析analyzer strategy 分析者战略Anderson 安达信annual marketing plan 年度营销计划annual requ

5、irement purchasing arrangement 年度采购需求计划anticipatory positioning 预见性定位anti-pollution legislation 反污染立法anti-trust legislation 反托拉斯立法Apple Computers 苹果电脑area structure 地区结构aspiration/expectation level 渴望/期望水平aspirations of consumers 消费者渴望assurance 保证优秀的销售业务员必备英语 美国的一位销售大师说过：销售就如数学物理化学一样，是一们科学，是可以通过学习学会

6、的，难点不在如何使用，而在如何掌握。当然了，销售不只有一种方式，千百个人可能会有千百个不同的方法，吸收别人身上的优点、长处，再与自己的经验相结合，慢慢的融化吸收变成自己独特的销售风格。今天为大家介绍几句销售 英语 ，希望能对你的工作有所启发。1.Your T shirts can find a ready market in the eastern part of our country.贵国的T恤在我国东部市场很畅销。2.We all understand that Chinese slippers are very popular in your market on account of

7、their superior quality and competitive price.我们都知道中国拖鞋因价廉物美而畅销于你方市场。3.This product has been a best seller for nearly one year.该货成为畅销货已经将近1年了。4.There is a good market for these articles.这些商品畅销。5.There is a poor market for these articles.这些商品滞销。6.There is no market for these articles.这些商品无销路。7.Your bi

8、cycles find a ready market here.你们的自行车在此地销路很好。8.They talked over at great length the matter of how to increase the sale of your products.他们详细地讨论了怎样增加你方产品的销售。9.Please furnish us with more information from time to time so that we may find outlets for our stationery.由于对此货物的需求将不断增加，请提前补充货源。10.They are d

9、oing their utmost to open up an outlet.他们正在尽最大努力以打开销路。11.Our demand for this product is steadily on the increase.我们对该产品的需求正在稳步地增长。12.We are sure that you can sell more this year according to the marketing conditions at your end.根据你地的市场情况，我们确信今年你们有望销得更好。13.Packing has a close bearing on sales.包装对产品的销

10、路有很大关系。14.We are trying to find a market for this article.我们正在努力为此项商品找销路。15.We regret we cannot find any market for this article.我们很抱歉不能为此项商品找到销路。16.According to our experience, these handicrafts can find a ready market in Japan.根据我们的经验，这些手工艺品在日本销路很好。17.We can discuss further details when you have a

11、 thorough knowledge of the marketing possibilities of our products.等你们全面了解我们产品销售可能性之后，我们再进一步细谈。18.According to your estimate, what is the maximum annual turnover you could fulfill?据你估计，你能完成的最大年销售量是多少呢?19.The market situation is not known to us.我们还不了解市场情况。20.Your market still has great potential.你们的市

12、场仍有很大潜力。21.There are only a few unsold pieces.只有几件商品未售出。Words and Phrases：salable畅销的popular有销路的find a market销售selling line销路trial sale, test sale, test market试销salable goods畅销货popular goods快货the best selling line (the best seller)热门货to find (have) a ready market有销路，畅销to have a strong footing in a ma

13、rket很有销路good market畅销poor(no) market滞销goods that sell well畅销货sell like wild fire畅销，销得很快做一份出彩的营销计划 Think of how much advertising you run into every day. Magazine ads, television, radio.in some places youll even find advertising in bathroom stalls!想一想你每天要看到多少广告。杂志广告，电视广告，广播广告等等，甚至在有些地方的洗手间的墙上你都可以看到广告。

14、You must make a marketing difference. You need a strategy. You have to be distinct.你必须做一份与众不同的营销计划。你需要策划好，有清楚的目标。So just how do you stand out from the competition? Its a long, well-thought out process. And it begins with your marketing plan.那么，你该如何从激烈的竞争中脱颖而出呢?这是一个长远而又需要考虑周详的计划，并且是从你的营销计划开始的。There a

15、re several key factors you must identify to make your marketing plan a strong one:要想使你自己的营销计划出色的话，以下几点是必须考虑的关键：1.Who are your potentialcustomers? 你的目标客户是什么样的群体?2.Whats the most effective way to inform your potential customers?哪种方式可以最有效的将信息传达给你的目标客户?3.What do your customers want? 更多信息请访问：你的客户有什么样的需求?

16、4.How can you position your product/service in an appealing manner?你怎样以一种吸引人的方式展现你的产品/服务?5.Look closely at your target market. Whats their age, sex, profession, income level, educational level and residence?近距离观察一下你的目标市场。了解他们的年龄，性别，职业，收入水平，教育程度，以及居住地等。If youre selling $70,000 vehicles, it really is

17、a waste of time to target an audience whos making minimum wage. Sure, they may come by the dealership and test drive the car. But will they be able to afford the payments? It may sound like a cold way to approach your marketing strategy but, after all, youre in business to make money.如果你向低薪人群推销70,00

18、0美元的车，那样做只是浪费时间。当然，他们可能会来汽车代理商店试车，但是他们负担得起吗?也许这听起来像是以一种冷酷的方式实现你的营销策略，但是你毕竟也只是想赚钱而已。Learn all you can about your competitors:尽可能多的了解你的竞争对手：1.Who are your nearest direct and indirect competitors?离你最近的直接对手和间接对手是谁?2.What are their strengths and weaknesses?他们的优缺点是什么?3.Analyze market research data.分析市场调查数

19、据。Now compare your product/service to your competition:接下来将你的产品/服务和你的竞争对手对比一下：1.Is there a demand for your product/service?你的产品/服务是否有市场需求?2.What are the similarities and differences between your product/service and the competition?你和竞争对手的产品/服务有什么相似点和不同点3.Assessthe unique features of your product/ser

20、vice.定位你产品的独特特征。Once you identify how your product/service is different, you can begin your description. Emphasize the special features.一旦你确定了产品/服务的独特性，你就可以制作产品描述了，突出其独特性。Hit your selling points. Is your product easier to use, faster, smaller, cheaper?找到你的销售点。你的产品是否容易使用，更快，更轻便，更便宜?You know your comp

21、any provides a product or service thats better than your competition. Now youre ready for the meatof your marketing plan. Your marketing budget includes:你清楚自己公司的产品和服务都比对手更加出色。现在你已经准备为你的营销计划下成本了。你的营销成本包括：1.Advertising and promotional plan广告和促销活动计划2.Costs allotted for advertising and promotions广告和促销活动

22、的成本分配。3.Advertising and promotional materials广告和促销活动的材料。4.List of advertising media to be used and an estimate of costs for each medium准备好一张广告使用媒体的清单及费用。You know how much you can spend now and just where you should spend it. Youre ready to focus on your products pricing strategy.在计划好开支预算后，更要确定的是钱要用在

23、适当的地方。接下来你就要将重点放在产品价格决策上了。Write a brief description of your pricing techniques. Several elements can help you determine your pricing strategy:将你的定价策略简要的记下来，以下几点可以帮助你决定定价策略：1.Retail costing and pricing (for retail businesses only)零售成本、价格(仅供零售商用)2.Competitive position竞争地位3.Pricing below competition低于竞

24、争对手的定价4.Price lining内部价格5.Multiplepricing (for service businesses only)大批量的价格(仅供服务商用)6.Service components服务内容7.Material costs原材料成本8.Labor costs劳动成本9.Overhead costs管理费用Overall, your marketing plan is designed to give you short- and long-term goals as well as a strategy to achieve those goals. Spend a

25、s much time as you need on your marketing plan.毕竟，你的营销计划是为了让你明白自己的短期目标和长期目标，以及实现这些目标的战略计划。所以要多花一些时间来打造营销计划。Its a hashing out process thats a lot like a child. It will only be successful if its given a lot of time and attention.就像家里有很多孩子一样，营销计划的整个过程也是很繁琐的。只有多花时间和精力才能取得成功。英语场景会话：英语销售商务会谈 英语 场景会话： 英语 销

26、售商务会谈Sales and business talkA: Im sorry to say that the price you quote is too high. It would be very difficult for us to push any sales if we buy it at this price.B: well, if you take quality into consideration, you wont think our price is too high.A: Lets meet each other half way.- 很遗憾你们报的价格太高，如果按

27、这种价格买进，我方实在难以推销。- 如果你考虑一下质量，你就不会觉得我们的价格太高了。- 那咱们就各让一步吧。A: Im sorry to say that your price has soared. Its almost 20% higher than last years.B: Thats because the price of raw materials has gone up.A: I see. Thank you.- 很遗憾，贵方的价格猛长，比去年几乎高出20%。- 那是因为原材料的价格上涨了。- 我知道了，多谢。A: How many do you intend to orde

28、r?B: I want to order 900 dozen.A: The most we can offer you at present is 600 dozen.- 这种产品你们想订多少?- 我们想订900打。- 目前我们至多只能提供600打。A: We have inspected the rice, and were surprised to know that the weight is short.B: We sell our goods on loaded weight and not on landed weight.A: I see.- 这些大米我们检验过了，重量不够，我们

29、感到奇怪。- 我们出售商品是以装船重量为准，不是以卸货重量为准。- 我知道了。A: The next thing Id like to bring up for discussion is packing.B: Please state your opinions about packing.A: All right. We wish our opinions on packing will be passed on to your manufacturers.- 下面我想就包装问题讨论一下。A: How are the shirts packed?B: Theyre packed in ca

30、rdboard boxes.A: Im afraid the cardboard boxes are not strong enough for ocean transportation.- 衬衫怎样包装?- 它们用纸板箱包装。- 我担心远洋运输用纸板箱不够结实。A: From what Ive heard, youre already well up in shipping work.B: Yes, we arrange shipments to any part of the world.A: Do you do any chartering?- 据我所知，你方对运输工作很在行。- 是的，

31、我们承揽去世界各地的货物运输。 - 你们租船吗?A: How do you like the goods dispatched, by railway or by sea?B: By sea, please. Because of the high cost of railway transportation, we prefer sea transportation.A: Thats what we think.- 你方将怎样发运货物，铁路还是 海运 ?- 请 海运 发货，铁路运输费用太高，我们愿意走 海运 。- 我们正是这么想的。A: When can you effect shipmen

32、t? Imterribly worried about late shipment.B: We can effect shipment in December or early next year at the latest.A: Thats fine.- 你们什么时候能交货?我非常担心货物迟交。- 我们最晚在今年十二月或明年初交货。- 那很好。- 请陈述你们的意见。- 好，我们希望我们对包装的意见能传达到厂商。A: You know, packing has a close bearing on sales.B: Yes, it also affects the reputation of

33、our products. Buyers always pay great attention to packing.A: We wish the new packing will give our clients satisfaction.- 大家都知道，包装直接关系到产品的销售。- 是的，它也会影响我们产品的信誉，买主总是很注意包装。- 我们希望新包装会使我们的顾客满意。营销英语：行销英语100招 我总结了一些营销 英语 方面的知识，主要是一些行销技巧，需要的朋友可以看一下！ 营销 英语 ：行销 英语 100招 1. 如何招揽顾客一般程序：招呼问候寻找相关话题理出商谈头绪。所以，打招呼很重

34、要，无论顾客有没有表现购买意愿，您都应该上前问候一句：“What can I do for you?”或“May I help you?”，也可说：“Can I be of any assistance?”，如果是熟客，可简单说声：“Good afternoon, madam, something for you?”2. 如何打开话题如果顾客不置可否或表现出不耐烦的样子，决不可轻言放弃，可以先说：“Everybody is welcome here, madam. Whether she buys or not.(这里欢迎任何人光临，买不买都没关系)”，然后婉转地问：“Are you look

35、ing for something?”。3. 如何拉近距离首先表达自己身份，甚至可以交换名片，然后说些常用客套话，为后来的推销铺路。一句：“Would you mind my recommending?”十分有用。4. 如何游说购买初次见面就开门见山、滔滔不绝的做法已经落伍。当你要说服顾客时，最好用“Well, let me tell you why.”作为解释商品用途、优点的开场白。5. 如何展示商品可以说：“Please take a look at this.”或“That one, madam?(那个好吗?)”配合产品加以说明时，则用“As you can see, (正如您所见，)”

36、6. 如何拖延时间争取时间以便长期抗战要有技巧，再心急也要说“Please take your time”(慢慢看/参观)或“Go right ahead, please.”(随便参观)。根据情况也可通过闲聊进入主题，让顾客有一定时间考虑。7. 如何选取工具广告信函、海报、优待卷等都是销售的有效辅助工具，所谓“百闻不如一见”，一边看商品，一边听解释，才更易进入状况。所以“Ill send you our D.M.”(我会寄给您产品的广告信函)很有说服力。8. 如何利用店铺开张店铺开张和周年庆典都是很好的宣传机会，销售重点在于“”(因为本店新开张)，因此给予优惠，或进一步说明“If you wo

37、uld kindly recommend our establishment to your friends, the favor will be greatly appreciated”(如果您将本店介绍给您朋友，本店将十分感激)9. 如何劝客户抓紧购买店铺出清存货时是购买价廉物美的货物的好时机，您可以说“I understand theres not much left over”(存货不多)10. 如何接受电话预定除非是熟客，双方足够信任，否则，餐馆、旅店通常的电话应对方式是“What time can we expect you ?”(您几点来?)11. 如何给客人菜单餐厅里，引领顾客

38、落座后通常递上菜单“Good evening, sir. Heres the dinner menu”捎待一会，再询问“May I take your order ?”(您要来点什么?)12. 如何引客人入座可以先询问“How many people, please ?”(请问几位?)以及“Do you have a reservation ?”(您订位了吗?)，接下来就应该“Where would you prefer to sit ?”(您喜欢坐哪?)而引客人入座了13. 如何招呼顾客应主动说“How do I address you?”，然后再进行下一步骤。14. 如何让顾客稍候成功的推

39、销是要建立良好长久的服务。忙不过来时，殷勤地一句“Would you mind waiting for a while?”(不介意稍候片刻吧?)足以奠定成功的基础。15. 如何让顾客说“买”双方谈得热烈的时候，说上一句“Its going to be the pride of our company.”(这将是本公司的荣幸)可以收到意想不到的奇效。16. 如何促使顾客下决心顾客犹豫不决时，您必须锲而不舍地游说，常用“Think about the advantages you will get.”(想想您能得到的利益)有利于出时顾客下决心购买。17. 如何取出样品顾客只有直接接触产品才有可能激

40、起购买欲，所以“I have some sample”必须手口并用才有效果。18. 如何针对多人游说女性购物常常成群结队，所以您要多角度揣摩消费者喜好。在叽叽喳喳的意见中，找出主要购买者，对她说“Please insist your taste and need.”(请坚持您的品位和考虑实际需要)19. 如何应付挑剔的顾客挑剔的顾客主管意识极强，所以要避免正面争论，实在不行，记得说句“Im very sorry we couldnt help you, sir.”(很抱歉，我帮不上什么忙)。20. 如何说明种类齐全有时候，与其说得唾液横飞，不如用来阐明重点。客人想知道公司产品的种类时，肯定地说

41、上一句“Various”就已足够。21. 如何让顾客试穿展示商品的下一步就是顾客试穿了，可以说“Please try on whichever you like.”(随便试)或“Would you like to try it on?”(要不要试穿一下?)22. 如何说明用途商品要买得好，推销员对商品必须有足够的了解，说明使用方法的简易及商品的来用性，往往有利于顾客下决心购买，所以一句“Well, the self-filling device is simple.”(这种自动充墨装置十分简单)对您的推销术有举一反三之效的。23. 如何介绍新产品优秀推销员除了要有说服力、自信心和洞悉顾客心理的

42、能力外，还要能经常介绍公司的最新或最畅销的产品。可以说“This is our newest product.”或“This is our most recently developed product.”(这是我公司最新产品)，甚至还可以强调“They are of the newest patterns that can be obtained in town”(这个款式目前在市面上绝无仅有)。24. 如何说明产品特色面对令人眼花缭乱的产品，特色是顾客考虑的要素之一。所以，把“Its durability will be an agreeable surprise to you.”(它的耐

43、久性将让您吃惊)常挂嘴边是必要。25. 如何介绍设计师风格顾客对衣饰的品位越来越高，所以必须掌握顾客的特殊喜好，下面的句子就显得很重要：“Do you enjoy the Italian style?”(喜欢意大利款式吗?);“Let me introduce the designers.”(让我为您介绍设计师所设计的)26. 如何帮客人搭配推销致胜的关键是要懂得搭配之道。如今的顾客已不是因为需要，或是因为缺乏而购买衣物，而是为了搭配原有物品，比如西装配领带，上衣配裤子等等。因此，“The gray one suits you well”(灰色比较适合您)之类的句子，就成了流行的推销用语。27. 如何推荐特卖品一般而言，每家商号都自己的特色或特制品，这句“Its our specialty”(这是本店的特制品)要用得很娴熟。总之，无论是推销的商店，还是推销本身都要风格独具，才能立于不败之地