2021年1月1378国开电大本科管理英语3期末考试试题及答案.doc

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1、2021年1月1378国开电大本科管理英语3期末考试试题及答案20_年1月1378国开电大本科管理英语3期末考试试题及答案 一、交际用语(每小题2分，共10分) 1-5题：选择正确的语句完成下面对话，并将答案序号写在答题纸上。1.I suppose there11 be a lot of arguments._A.No problem.B.1 should imagine so.C.That s a good idea.答案B 2.Sorry, 1 made a mistake again._Practice more and you 11 succeed.A.Never mind.B.Cer

2、tainly not.C.Youre wele.答案A 3.Do you mind if 1 smoke here? _A.No, thanks.B.Yes, please.C.Yes, better not.答案C 4.How did you miss your train? _A.Never mind B.Whats your proposal? C.We11, I was caught in the traffic jam.答案C 5.Good morning， Volunteering Matters, how can I help you? Good morning, Id like

3、 to find out_.A.how 1 could pay online B.how 1 could bee a volunteer C.how 1 could make an ointment 答案B 二、词汇与结构(每小题2分，共30分) 6-20题：阅读下面的句子，从 三个选项中选出一个能填入空白处的正确选项，井将答案序号写在答题纸上。6.1ts_to point to or talk about strangers in public.A.not polite B.polite C.good 答案A 7.John, as well as Mike_just been back fr

4、om an important meeting.A.have B.has C.had 答案B 8.When do we have to pay the bill? _December 30.A.By B.1n C.During 答案A 9._is known to all , too much fat causes heart problems.A.Of B.As C.For 答案B 10.He gave up his study in college in_.A.bundle B.desperate C.despair 答案C 11.You can go out，_you promise t

5、o be back before 12 0clock.A.so far as B.as far as C.as long as 答案C 12.I am_your early ing.A.looking forward B.looking forward to C.look forward to 答案B 13.1 didnt finish my homework.Neither_.A.did he B.didnt he C.he did 答案A 14.Lets discuss these problems at the meeting,_? A.do we B.shall we C.will y

6、ou 答案B 15.If you need further information , please_our office.A.contact B.construct C.constant 答案A 16.I_to know how often the bus runs during rush hour.A.occur B.hen C.take place 答案B 17.I m used to_up early now.A.get B.getting C.to get 答案B 18.Lets go_the reports on the latest work.A.to B.with C.over

7、 答案C 19._important it is for kids to imagine freely! A.How B.What C.What an 答案A 20.The manager urged his staff not to_the splendid opportunity.A.get B.escape C.miss 答案C 三、阅读理解(每小题4分，共40分) 21-25题：阅读下列短文，从A、B、C三个选项中选出一个正确答案，并将答案序号写在答题纸上。Passage 1 Without good budget management, you are likely to overs

8、pend on marketing accidentally.15 Here are three steps that help to make a good marketing budget.Step 1: Organize financial information The first step is to be clear of your current financial situation.You need to know how much money your pany makes monthly and the changes that might arise in the fu

9、ture.Although ine flows change throughout the year, you must organize the information based on reliable revenue - the minimum amount of money your pany makes each month.16 A realistic budget plan will always focus on the ine that e_ceeds the e_penses, 17 not the total revenue that es in.When you hav

10、e determined the amount of disposable ine available for the pany , you should determine where the money will go.Step 2: Determine where you want to spend marketing funds After you know the total amount available to spend on marketing , the ne_t step is how you plan to spend that money.Three main fac

11、tors decide how you spend marketing funds: the budget amount , your past e_periences, and where you can reach the right audience.You will start organizing how to spend the funds based on the amount.Besides, you need to consider the strategies that have worked in the past.Also , you need consider whi

12、ch marketing channels will allow you to reach the right audience.Step 3: Assess data and make ropriate changes The final step in building a good marketing budget is the analysis of the plan and any changes that may improve revenue.Ultimately , marketing is designed to bring in e_tra revenue.18 If th

13、e activity does not bring in any additional revenue over its cost , then it is better to change strategy and try something else.Assessing the data is a vital part of creating an effective marketing strategy.19 Evaluation begins with paring past performance to the performance after marketing the prod

14、uct or services.However, a good budget alone is not enough.Y ou have to take action and remain mitted to follog through your plan.By keeping the budget in mind when you make decisions, you will have the opportunity to work out different strategies to find the best solutions for your business goals a

15、nd prevent overspending on marketing.21.What should the budget plan be based on? A.The panys reliable e_pense.B.The panys reliable ine.C.The pany s reliable cost.答案B 22.What does“disposable ine” mean in paragraph 3? A.Total ine B.Previous ine.C.Net ine.答案C 23.You have to be clear of_when organizing

16、financial information.A.the ine and e_penses B.the marketing fund C.the budget management 答案A 24.The three main factors that decide how you spend marketing funds are_.A.the money you have earned , the actual e_penses and the money you will e_pend B.the budget amount , your past e_periences and where

17、 you can reach the right audience C.the assets you have , the product and the ine 答案B 25.Keeping the budget in mind when making marketing decisions will avoid A.using less than you earn B.using money unnecessarily C.using more than you earn 答案C 26-30题：请根据短文内窑判断给出的语旬是否正确，正确的写 “T”，错误的写“F”，并将答案 写在答题纸上。

18、Passage 2 I think the most terrible thing in life for my little brother is getting up in the morning.He is almost sick when my mother ca11s, “Herbert! Its seven 0clock! Get up!” Herbert answers, “I m ing!”and goes right back to sleep.I m not at a11 like my brother.I dont like to go to bed at night b

19、ut I don t mind getting up in the morning.I usual1y wake up before my mother calls me.I jump out of bed and go into the bathroom to take a shower.I get dressed, brush my teeth, b my hair, and get ready to go downstairs for breakfast as soon as my mother calls.But not Herbert.He just sleeps.A militar

20、y band (军乐队) in our bedroom could not wake him up.I call him and say,“Get up! Mum will be up here to pull you out of bed if you don t get up immediately!” But he just sleeps.After calling a few more times my mother has to e upstairs and pull Herbert out of bed.Its that way every day with my little b

21、rother.Perhaps someday hell learn to get up on time, but 1 really dont think so.26.The most terrible thing in life for my little brother is going to school.答案F 27.When mother calls, Herbert doesnt answer and remains in bed.答案F 28.My mother often has to pull Herbert out of bed as he refuses to get up

22、.答案T 29.Sometimes we have to send for a military band to wake Herbert up.答案F 30.The writer thinks someday Herbert will learn to get up on time.答案F 四、写作（共 20 分）31.根据要求写作文。写作要求：以秘书张强的名义，给 Sam Smith 写一份电话留言。来电时间：4月6日下午3: 00 出访时间：4月11 日，星期二 航班号：CZ3590 起飞到达时间：7:55/10:25 访问意图：Mr James 将于下周到 Sam Smith 的办公室

23、洽谈一项新的技术开发项目并询问对方时间是否合适，如果时间不合适，请 Sam Smith 回电话。参考范文 A Telephone Message To: Sam Smith Time: 3：00 p.m., April 6 Message：Mr.James of AAA pany is scheduled to visit your office on April 11, Tuesday.His Flight CZ3590 takes off from Shanghai at 7：55 a.m.and arrives in Shenzhen at 10：25.He is e_pecting to discuss with you about the technical cooperation on a new project.Ring back to check whether the time is suitable.From: Zhang Qiang 第 10 页 共 10 页