旅游商务英语第3单元ppt课件.ppt

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1、为了规范事业单位聘用关系，建立和完善适应社会主义市场经济体制的事业单位工作人员聘用制度，保障用人单位和职工的合法权益Unit3MedicalTourismDestinationsUnit3MedicalTourismDestinationsAfterstudyingthisunit,youshouldbeableto:Afterstudyingthisunit,youshouldbeableto:knowsomethingaboutatourguide;talkabouttourismindustryanddifferenttypesoftourism;knowtheothersideofMa

2、cauasadestinationformedicaltourism;gettoknowMacausmajortourismcompetitors;getfamiliarwithsometermsinthefieldoftourism.1为了规范事业单位聘用关系，建立和完善适应社会主义市场经济体制的事业单位工作人员聘用制度，保障用人单位和职工的合法权益Unit3 MedicalTourismDestinationsKnowingaTourGuideKnowingaTourGuideWarm-upTasksWarm-upTasks2为了规范事业单位聘用关系，建立和完善适应社会主义市场经济体制的事

3、业单位工作人员聘用制度，保障用人单位和职工的合法权益venuevenuen.thesceneofanyeventoraction(especiallytheplaceofameeting)会场，场所；体育场馆area-specificarea-specificadj.usedinaspecificarea用于特定区域的initiallyinitiallyadv.atthebeginning最初embedembedv.fixorsetsecurelyordeeply(使)嵌入；深留脑中ethicethicn.theprinciplesofrightandwrongthatareacceptedb

4、yanindividualorasocialgroup伦理；道德规范WordsandExpressionsWordsandExpressionsTermsTermseducationalestablishmenteducationalestablishment教育机构touristguidequalificationtouristguidequalification导游资格(证书)TheEuropeanCommitteeforStandardizationTheEuropeanCommitteeforStandardization欧洲标准委员会culturalandnaturalheritag

5、eculturalandnaturalheritage文化和自然遗产EuropeanFederationofTouristGuideAssociationsEuropeanFederationofTouristGuideAssociations欧洲的导游协会联合会Unit3 MedicalTourismDestinations3为了规范事业单位聘用关系，建立和完善适应社会主义市场经济体制的事业单位工作人员聘用制度，保障用人单位和职工的合法权益 Readthefollowingpassagecarefully.FillintheblankswithphrasesandReadthefollowi

6、ngpassagecarefully.Fillintheblankswithphrasesandexpressionsprovidedbelow.Makechangeswherenecessary.expressionsprovidedbelow.Makechangeswherenecessary.Atourguideortouristguideprovidesassistance,informationandcultural,historicalandcontemporary heritage interpretation to people on organized tours,indiv

7、idual clients,educationaleducationalestablishmentsestablishments,atreligiousandhistoricalsites,museumsandatvenuesvenuesofothersignificantinterest.Theynormallyhavearecognized1touristtouristguideguidequalificationqualification.TheTheEuropeanEuropeanCommitteeCommitteeforforStandardizationStandardizatio

8、ndefinitionfor“touristguide”is:Touristguideisthepersonwhoguidesvisitorsinthelanguageoftheirchoiceandinterpretsthe2lheritageheritageofanarea,whichpersonnormallypossessedanarea-specificarea-specificqualificationusuallyissuedand/orrecognizedby3.InEurope,touristguides(tourguidebeinginitiallyinitiallyate

9、rmprimarilyusedintheUSmarket)arerepresentedbytheEuropeanFederationofTouristEuropeanFederationofTouristGuideAssociationsGuideAssociations.4isspecifictoeachandeverycountry;insomecasesthequalificationisnational,insomecasesitisbrokenupintoregions.Inallcasesitisembeddedembeddedintheeducationalandtraining

10、ethicethicofthatcountry.TheArtofGuidingisaskill;itistheskillof5andvaryingitfordifferentaudiences;itistheskillofpresentingitinasimpleandpreciseway;itistheskillof6toseeandtounderstand;itisaskillwhich,ifwellperformed,isinvisible.allowthevisitor,culturalandnatural,nationalorregional,selectinformation,th

11、eappropriateauthority,thetouristguidingqualificationUnit3 MedicalTourismDestinations4为了规范事业单位聘用关系，建立和完善适应社会主义市场经济体制的事业单位工作人员聘用制度，保障用人单位和职工的合法权益Atourguideortouristguideprovidesassistance,informationandcultural,historicalandcontemporary heritage interpretation to people on organized tours,individual c

12、lients,educationaleducationalestablishmentsestablishments,atreligiousandhistoricalsites,museumsandatvenuesvenuesofothersignificantinterest.Theynormallyhavearecognized1nationalorregionaltouristtouristguideguidequalificationqualification.TheTheEuropeanEuropeanCommitteeCommitteeforforStandardizationSta

13、ndardizationdefinitionfor“touristguide”is:Touristguideisthepersonwhoguidesvisitorsinthelanguageoftheirchoiceandinterpretsthe2culturalandnaturalheritageheritageofanarea,whichpersonnormallypossessedanarea-area-specificspecificqualificationusuallyissuedand/orrecognizedby3theappropriateauthority.InEurop

14、e,touristguides(tourguidebeinginitiallyinitiallyatermprimarilyusedintheUSmarket)arerepresented by the EuropeanEuropean FederationFederation ofof TouristTourist GuideGuide AssociationsAssociations.4 The touristguidingqualificationisspecifictoeachandeverycountry;insomecasesthequalificationisnational,i

15、n some cases it is broken up into regions.In all cases it is embeddedembedded in theeducationalandtrainingethicethicofthatcountry.TheArtofGuidingisaskill;itistheskillof5selectinginformationandvaryingitfordifferentaudiences;itistheskillofpresentingitinasimpleandpreciseway;itistheskillof6allowingthevi

16、sitortoseeandtounderstand;itisaskillwhich,ifwellperformed,isinvisible.Checkyouranswers.AndrepeatthepassagesentencebysentenceuntilyouCheckyouranswers.Andrepeatthepassagesentencebysentenceuntilyoulearnthedetailsbyheart.learnthedetailsbyheart.Unit3 MedicalTourismDestinations5为了规范事业单位聘用关系，建立和完善适应社会主义市场经

17、济体制的事业单位工作人员聘用制度，保障用人单位和职工的合法权益Answerthefollowingquestionsaccordingtothepassage.Answerthefollowingquestionsaccordingtothepassage.7.Whatqualificationsshouldatouristguidenormallyhave?Unit3 MedicalTourismDestinations6为了规范事业单位聘用关系，建立和完善适应社会主义市场经济体制的事业单位工作人员聘用制度，保障用人单位和职工的合法权益Answerthefollowingquestionsa

18、ccordingtothepassage.Answerthefollowingquestionsaccordingtothepassage.7.Whatqualificationsshouldatouristguidenormallyhave?Heorsheshouldhaveatouristguidequalification,nationalorregional.Unit3 MedicalTourismDestinations7为了规范事业单位聘用关系，建立和完善适应社会主义市场经济体制的事业单位工作人员聘用制度，保障用人单位和职工的合法权益Answerthefollowingquesti

19、onsaccordingtothepassage.Answerthefollowingquestionsaccordingtothepassage.8.IsthetouristguidingqualificationgeneraltoallthecountriesinEurope?Unit3 MedicalTourismDestinations8为了规范事业单位聘用关系，建立和完善适应社会主义市场经济体制的事业单位工作人员聘用制度，保障用人单位和职工的合法权益Answerthefollowingquestionsaccordingtothepassage.Answerthefollowingq

20、uestionsaccordingtothepassage.8.IsthetouristguidingqualificationgeneraltoallthecountriesinEurope?No,itisnt.ItisspecifictoeachandeverycountryinEurope.Unit3 MedicalTourismDestinations9为了规范事业单位聘用关系，建立和完善适应社会主义市场经济体制的事业单位工作人员聘用制度，保障用人单位和职工的合法权益TypesofTourismTypesofTourismSpeakingTasksSpeakingTasksUnit3

21、MedicalTourismDestinations10为了规范事业单位聘用关系，建立和完善适应社会主义市场经济体制的事业单位工作人员聘用制度，保障用人单位和职工的合法权益disposabledisposableadj.freeoravailableforuse可任意处理的ecotourismecotourismn.tourismtoobservewildlifeortohelppreservenature生态旅游WordsandExpressionsWordsandExpressionsTermsTermsupmarketupmarket高端市场sophisticatedtastesophi

22、sticatedtaste高端的品味pro-poorpro-poortourismtourism扶贫旅游recessiontourismrecessiontourism经济衰退旅游(经济衰退时期的低成本高价值的旅游形式)creativetourismcreativetourism创意旅游darktourismdarktourism黑色旅游(如：波兰的纳粹奥斯威辛集中营旅游)Unit3 MedicalTourismDestinations11为了规范事业单位聘用关系，建立和完善适应社会主义市场经济体制的事业单位工作人员聘用制度，保障用人单位和职工的合法权益 Workinpairs.Practic

23、ethedialoguewithyourpartner.Workinpairs.Practicethedialoguewithyourpartner.TypesofTourismTypesofTourismProfessorGreen,atourismexpertisdiscussingwithoneofhisstudentsLiLiaboutthetourismindustryafterhehasgivenaspeechintheschoollecturehall.LiLi:LiLi:Thank you,Professor,for your excellent speech and it i

24、s reallymarvelousandhelpfulforus!Prof.Prof.Green:Green:ImverygladyoulikeitandyouknowthisismyveryfirsttimetogiveaspeechtocollegestudentsinChinaonthetopicoftourism.Itis amazing that you are very good listeners and raised variousinterestingquestions.LiLi:LiLi:Whileyoualsogaveusverysatisfactoryanswers,b

25、utyouseeIstillhavesomequestionstoaskyouandwanttolistentoyourfurtherexplanationsabouttourismindustry!Prof.Green:Prof.Green:Goahead,please!LiLi:LiLi:Justnowyoumentionedrecentdevelopmentintourismandcouldyoupossiblypredictthefutureofit?Unit3 MedicalTourismDestinations12为了规范事业单位聘用关系，建立和完善适应社会主义市场经济体制的事业单

26、位工作人员聘用制度，保障用人单位和职工的合法权益Prof.Prof.Green:Green:Whileitisagreatquestion!AsformeIthinktherehasbeenanupupmarketmarkettrendinthetourismoverthelastfewdecades,especiallyinEurope,where international travel for short breaks is common.Tourists have high levels of disposabledisposable income and considerablele

27、isuretime,arewelleducated,andhavesophisticatedsophisticatedtastestastes.Thereisnowademandforbetterqualityproducts.LiLi:LiLi:So can we say the quality of tourism product will play a veryimportantroleinthefuturetourismmarket?Prof.Green:Prof.Green:Absolutelyright!LiLi:LiLi:Could you give me some furthe

28、r explanations about the tourismproductanddoesithaveverycloserelationshipwiththetypesoftourism?Prof.Prof.Green:Green:Itseemsso,becauseitisreallydifficulttodefineacertainkindoftourismproduct,andyouknowwehavetorealizetherearedifferentkindsofgroupsoftourists.LiLi:LiLi:Iknow,anotherquestionifrelatedwith

29、mypreviousquestion.Howmanykindsofnewtourismareverypopularandattracting?Unit3 MedicalTourismDestinations13为了规范事业单位聘用关系，建立和完善适应社会主义市场经济体制的事业单位工作人员聘用制度，保障用人单位和职工的合法权益Prof.Prof.Green:Green:Youknow“ThereareathousandHamletsinathousandpeopleseyes”.Infactthereareafewtypesoftourismattractingpeoplesmuch atten

30、tion in recent years in European countries,likeEcotourismEcotourism,Pro-poorPro-poortourismtourism,RecessionRecessiontourismtourism,CreativeCreativetourismtourismandDarkDarktourismtourism,etc.Sotourisminthefuturewillbemoreandmorevarious.LiLi:LiLi:Itsamazingandinteresting!Ok,thankyouverymuchforaccept

31、ingmyinterview!Unit3 MedicalTourismDestinations14为了规范事业单位聘用关系，建立和完善适应社会主义市场经济体制的事业单位工作人员聘用制度，保障用人单位和职工的合法权益RepeatRepeatthethedialoguedialogueandanddecidedecidewhetherwhetherthethestatementsstatementsarearetruetrueororfalse.false.IfIfititistrue,put“T”inthespaceprovidedor“F”ifitisfalse.istrue,put“T”in

32、thespaceprovidedor“F”ifitisfalse._9.ThisisthefirsttimeforProf.GreentocometoChinaandtogiveaspeechtocollegestudentsonthetopicoftourism._10.Thereisademandforbetterqualityproductssincetouristshavehighlevels of disposable income and considerable leisure time,they are welleducated,andhavesophisticatedtast

33、es._11.Tourisminthefuturewillbemoreandmorevarious,likeEcotourism,Pro-poortourism,Recessiontourism,CreativetourismandDarktourism,etc.Unit3 MedicalTourismDestinations15为了规范事业单位聘用关系，建立和完善适应社会主义市场经济体制的事业单位工作人员聘用制度，保障用人单位和职工的合法权益RepeatRepeatthethedialoguedialogueandanddecidedecidewhetherwhetherthethestat

34、ementsstatementsarearetruetrueororfalse.false.IfIfititistrue,put“T”inthespaceprovidedor“F”ifitisfalse.istrue,put“T”inthespaceprovidedor“F”ifitisfalse._F_9.ThisisthefirsttimeforProf.GreentocometoChinaandtogiveaspeechtocollegestudentsonthetopicoftourism._10.Thereisademandforbetterqualityproductssincet

35、ouristshavehighlevels of disposable income and considerable leisure time,they are welleducated,andhavesophisticatedtastes._11.Tourisminthefuturewillbemoreandmorevarious,likeEcotourism,Pro-poortourism,Recessiontourism,CreativetourismandDarktourism,etc.Unit3 MedicalTourismDestinations16为了规范事业单位聘用关系，建立

36、和完善适应社会主义市场经济体制的事业单位工作人员聘用制度，保障用人单位和职工的合法权益RepeatRepeatthethedialoguedialogueandanddecidedecidewhetherwhetherthethestatementsstatementsarearetruetrueororfalse.false.IfIfititistrue,put“T”inthespaceprovidedor“F”ifitisfalse.istrue,put“T”inthespaceprovidedor“F”ifitisfalse._F_9.ThisisthefirsttimeforProf.

37、GreentocometoChinaandtogiveaspeechtocollegestudentsonthetopicoftourism._T_10.Thereisademandforbetterqualityproductssincetouristshavehighlevels of disposable income and considerable leisure time,they are welleducated,andhavesophisticatedtastes._11.Tourisminthefuturewillbemoreandmorevarious,likeEcotou

38、rism,Pro-poortourism,Recessiontourism,CreativetourismandDarktourism,etc.Unit3 MedicalTourismDestinations17为了规范事业单位聘用关系，建立和完善适应社会主义市场经济体制的事业单位工作人员聘用制度，保障用人单位和职工的合法权益RepeatRepeatthethedialoguedialogueandanddecidedecidewhetherwhetherthethestatementsstatementsarearetruetrueororfalse.false.IfIfititistrue

39、,put“T”inthespaceprovidedor“F”ifitisfalse.istrue,put“T”inthespaceprovidedor“F”ifitisfalse._F_9.ThisisthefirsttimeforProf.GreentocometoChinaandtogiveaspeechtocollegestudentsonthetopicoftourism._T_10.Thereisademandforbetterqualityproductssincetouristshavehighlevels of disposable income and considerabl

40、e leisure time,they are welleducated,andhavesophisticatedtastes._T_11.Tourisminthefuturewillbemoreandmorevarious,likeEcotourism,Pro-poortourism,Recessiontourism,CreativetourismandDarktourism,etc.Unit3 MedicalTourismDestinations18为了规范事业单位聘用关系，建立和完善适应社会主义市场经济体制的事业单位工作人员聘用制度，保障用人单位和职工的合法权益Workwithyourp

41、artnertocreateyourowndialogue.Workwithyourpartnertocreateyourowndialogue.Unit3 MedicalTourismDestinations19为了规范事业单位聘用关系，建立和完善适应社会主义市场经济体制的事业单位工作人员聘用制度，保障用人单位和职工的合法权益Macau:ADestinationforMedicalTourismMacau:ADestinationforMedicalTourismReadingPassageAReadingPassageAUnit3 MedicalTourismDestinations20为

42、了规范事业单位聘用关系，建立和完善适应社会主义市场经济体制的事业单位工作人员聘用制度，保障用人单位和职工的合法权益1NotsolongagoMacauwasasmallcitywithaweakinternationalimageandthenin2002itsgaminggamingindustryindustry11wasliberalisedliberalisedfroma60-yearmonopolymonopoly.Fromthenuntilthetheinternationalinternationalfinancialfinancialcrisiscrisisbrokebroke

43、inin2009200922,thecityexperiencedanincreaseofmorethan150%inGrossDomesticProduct(GDP)percapitawithtourism and gaming leading this growth.By 2006 its gambling revenue hadsurpassedsurpassedthatofLasVegas,makingMacauoneoftheworldsrichesteconomiesby2007.Today,Macauiswidelyseenasacasinocasinocity,theLasVe

44、gasoftheFarEast.However,thispositioningpositioningdoesnottellthefullstoryofacitywhichalsoboastsUNESCO heritageheritage status,whose MICE(meetings,incentives,conferences andevents)industry is rapidly developing and which has a unique and appealingculturalblendofEastandWest.Macauismuchmorethansimplyac

45、asinocityandhaving recently become one of the players in international tourism,thegovernment of Macau is strongly promoting the diversification of its corecoreindustriesindustries,soastoensurelong-termsustainablesustainablegrowth.Unit3 MedicalTourismDestinations21为了规范事业单位聘用关系，建立和完善适应社会主义市场经济体制的事业单位工

46、作人员聘用制度，保障用人单位和职工的合法权益11gamingindustrygamingindustry博彩业博彩业也就是投注社会福利彩票、各种体育彩票、地方发展彩票等的经济活动。也被称作专门靠博彩来维持增加收入的个人、机构的一种行业。和我们所说的赌博是一种性质。在我国澳门，博彩业在经济中扮演着重要的角色。博彩业在澳门历史悠久，早在1847年，澳门便颁布法令宣布赌博合法化。澳门向有“赌埠”之称，博彩业在澳门历史悠久，已有150多年历史。liberaliseliberalisev.=(美)liberalize.becomemoreliberal 放宽；(使)自由化monopolymonopoly

47、n.possessionofsth.whichisnotsharedbyothers垄断；独占22theinternationalfinancialcrisisbrokein2009theinternationalfinancialcrisisbrokein20092009年环球金融危机爆发2007年2009年环球金融危机，又称金融海啸、信用危机及华尔街海啸等，是一场在2007年8月9日开始浮现的金融危机。自次级房屋贷款危机爆发后，投资者开始对按揭证券的价值失去信心，引发流动性危机。即使多国中央银行多次向金融市场注入巨额资金，也无法阻止这场金融危机的爆发。直到2008年，这场金融危机开始失控，

48、并导致多间相当大型的金融机构倒闭或被政府接管。surpasssurpassvt.bebetterthan;exceed超越；胜过casinocasinon.apublicbuildingforgamblingandentertainment娱乐场；赌场positioningpositioningn.theactofputtingsomethinginacertainplace配置；定位。动词position的现在分词Unit3 MedicalTourismDestinations22为了规范事业单位聘用关系，建立和完善适应社会主义市场经济体制的事业单位工作人员聘用制度，保障用人单位和职工的合法

49、权益heritageheritagen.anyattributeorimmaterialpossessionthatisinheritedfromancestors遗产coreindustrycoreindustry核心工业sustainablesustainableadj.capableofbeingmaintained可持续的；能维持的Unit3 MedicalTourismDestinations23为了规范事业单位聘用关系，建立和完善适应社会主义市场经济体制的事业单位工作人员聘用制度，保障用人单位和职工的合法权益TheMedicalTourismContextTheMedicalTou

50、rismContext2 Medical tourism has emerged as a newly identifiedidentified form of specialspecial interestinteresttourismtourisminrecentdecades,althoughthereisnoconsensusonitsdefinitionandcommentatorscommentatorsusethetermsmedicalmedicaltourismtourismandandhealthhealthtourismtourisminterchangeablyinte