Capgemini-反思：为什么需要可持续产品设计（英）-2022.10-80正式版.doc

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1、Rethink:Why sustainable productdesign is the need of the hour#GetTheFutureYouWant每日免费获取报告1、每日微信群内分享7+最新重磅报告；2、每日分享当日华尔街日报、金融时报；3、每周分享经济学人4、行研报告均为公开版，权利归原作者所有，起点财经仅分发做内部学习。扫一扫二维码关注公号回复：研究报告加入“起点财经”微信群。2Sustainable Product DesignIntroductionModern product design processes put great emphasis on the con

2、cept of “user-centricity.” However, while focusing exclusively on the needs of one group of stakeholders (the user or consumer) may have made sense in a purely commercially driven business framework, such an approach could have unintended negative consequences further down the line both for other st

3、akeholders and for the environment. An estimated 80 percent of environmental impacts associated with products result from decisions made at design stage.1 For truly systemic change to occur, sustainability must be central to product design decisions.LOral Group is working to direct the focus of its

4、product development teams towards sustainability, supported by data and technology. With the development of its Sustainable Product Optimization Tool (SPOT), the organization has been able to quantifythe environmental and social performance of all LOral products across their lifecycles and tracks pr

5、ogress in four areas targeted for improvement: packaging, carbon footprint of the formula, sourcing of ingredients, and social benefits of the product. All LOral products created since 2019 have been evaluated using the SPOT tool, and85 percent of new or updated products in 2019 had an improved envi

6、ronmental or social profile.2For instance, LOral launched a solid shampoo with an improved formula that lasts as long as two 250ml liquid-shampoo bottles and reduces water consumption through its fast-rinse technology. It also uses recycled cardboard packaging instead of plastic. Improvements such a

7、s these have resulted in an 80 percent reduction in primary packaging and a 30 percent reduction in greenhouse gas (GHG) emissions across the products lifecycle compared to those of aCapgemini Research Institute 2022Introduction3Sustainable Product Designstandard shampoo bottle.3 In addition to thes

8、e environmental benefits, LOral has been able to generate positive social impact through sustainable product design. For instance, the use of sustainably sourced shea butter for LOrals Aqualia Thermal skincare product provides a market for more than 35,000 women producers in Burkina Faso.4Through th

9、is research, we wanted to understand how far organizations have progressed with embedding sustainability in their product design decisions, and how data and technology can enable this process. We surveyed 900 senior product design and engineering executives from large organizations across industries

10、 including consumer products, automotive, industrial manufacturing, aerospace and defense, high-tech, and medical devices. We also interviewed 15 senior industry executives and academics (for more details, please see the Research Methodology).Capgemini Research Institute 2022Introduction4Sustainable

11、 Product DesignThis report aims to answer the following questions:0102Why do organizations needTo what extent are organizationsto focus on sustainablecurrently prioritizing sustainableproduct design?product design?0304Which factors are holdingHow can organizationsback progress on sustainableadapt th

12、emselves to supportproduct design?sustainable product design?The scale of implementation of sustainable design initiatives may differ significantly across industries due to the varying size and complexity of products. This research is intended to provide broad guidance regarding sustainable product

13、design approaches, strategies, and recommendations.Capgemini Research Institute 20225Sustainable Product DesignDefinitionsDefining sustainable designSustainable design* can be defined as “maximizing environmental, social, and economic benefits over a systems lifecycle, while minimizing associated so

14、cial and environmental costs.”5This definition reflects the ”triple-bottom-line” accounting framework, where the performance of a system is measured not only by the profit it generates, but also by positive impact on people and the planet. Effective sustainable design is forward-thinking: it address

15、es future business risks, fosters innovative solutions, and keeps pace with evolving consumer needs. It means staying vigilant for opportunities to develop a point of difference in the market and lay the groundwork for long-term success.*For the purpose of this research, the term product design refe

16、rs to any of the decisions regarding research and development (R&D), design, and engineering for one or more products within the organizations product portfolio. Similarly, designer refers to senior design executives responsible for decisions regarding R&D, design, and engineering elements for one o

17、r more products within the organizations portfolio.In this report, we focus on organizations that principally manufacture physical products. Some of these products may incorporate software elements or have accompanying apps. Therefore, sustainable product design strategies for digital products are a

18、lso covered.Fig.1Sustainable design strives to have a positive impact on people, planet, and profitsEnvironmentalSustainableDesignSocialEconomicSource: Synapse, part of Capgemini Invent.Capgemini Research Institute 20226Sustainable Product Designsummary ExecutiveSustainable product design is a busin

19、ess imperativeAs the need for radical climate action intensifies, organizations need to pay close attention to product design given that an estimated 80 percent of the environmental impacts of a product are linked with decisions made at design stage.6 Crucially, sustainable product design is a key l

20、ever that can help organizations achieve the transition to net zero. Product emissions7 can account for a major share of organizations overall emissions and sustainable design strategies will be key to mitigating them. More than two-thirds (67 percent)of organizations in our research have seen a red

21、uction in carbon emissions due to the implementation of sustainable product design strategies.dematerialization, and designing for product durability, repairability, modularity, recyclability, and recoverability ensure that material usage is reduced, and products and materials can be kept in use for

22、 longer. Moreover, half of global greenhouse gas (GHG) emissions and 90 percent of biodiversity loss have been attributed to the extraction and processing of primary raw materials.8 By reducing reliance on primary raw materials, organizations have the opportunity to accelerate progress towards susta

23、inability goals, while also building resilience against future supply shocks. Recycling aluminum, for instance, saves 97 percent of GHG emissions produced in the primary production process.9Further, against a backdrop of rising raw material scarcity, driven by environmental and geopolitical factors,

24、 organizations also need to reduce their reliance on virgin materials and build supply chain resilience. Sustainable design strategies are key to meeting these goals by enabling a shift to a circular economy that decouples growth from the consumption of finite resources. Strategies such as67%Share o

25、f organizations that have seen a reduction in emissions due to sustainable product design initiativesCapgemini Research Institute 20227Sustainable Product Designsummary ExecutiveIn addition to these imperatives, organizations face increasing regulatory pressure to design more sustainable products. F

26、or instance, the European Commissions proposed Ecodesign for Sustainable Products Regulation aims to make sustainable products the norm in the EU market.10 Organizations that focus on sustainable product design not only stand to gain from improved compliance, reduced emissions, and reduced resource

27、scarcity concerns, but can also reap benefits such as increased revenue growth and improved relationships with customers and employees. Seventy percentof organizations in our research report an increase in customer satisfaction levels due to sustainable product design.Sustainability is not at the co

28、re of product design processesDespite the urgent need for action, only 22 percent of respondents in our survey say that sustainability is a key component of their product design processes. While awareness is critical to action, designers have limited awareness of the environmental and social impacts

29、of products, and only about one-quarter of organizations conduct regular environmental and social impact assessments as part of the product design process. Of these, only 8 percent regularly conduct both. Further, sustainable product design requires a mindset shift towards systems thinking and circu

30、lar design, as designers must consider product impacts holistically. However, only 12 percent of organizations have incorporated a systems thinking approach to product design so far. In addition, only a handful are taking concrete action to improve product sustainability.Cost concerns hinder sustain

31、able product designAn increase in cost is often seen as a roadblock in sustainable product design. However, our research shows that sustainable design does not always lead to increased cost with 23 percent of respondents saying costs have actually decreased due to adoption of sustainable design stra

32、tegies and 37 percent saying they have remained the same. Of those organizations that reported an increase in costs, 51 percent also say this has already been outweighed by increased benefits.Capgemini Research Institute 20228Sustainable Product Designsummary ExecutiveWhile cost is often the primary

33、 hurdle, there are other internal and external challenges organizations must overcome. Fifty-five percent of organizations cite as a key challenge a lack of availability of sustainable materials and 54 percent a lack of data with which to accurately assess environmental and social impacts of product

34、s. Organizations also lack fundamental sustainable design skillsets, such as systems thinking and circular design thinking. Further, while technologies such as Life Cycle Assessment (LCA) tools, artificial intelligence/machine learning (AI/ML), additive manufacturing, bio-innovation, and digital twi

35、ns can significantly aid sustainable product design, most organizations do not have adequate capabilities in these areas.How can organizations support sustainable product design?We have identified the following actions that organizations need to take in order to design and deliver sustainable produc

36、ts: Make sustainability a core design priority and emphasize the need for systems changeOrganizations must define clear sustainability goals and objectives for product design teams, establish clear accountability for sustainable product design, and develop guidelines and tools to help product design

37、 teams evaluate trade-offs and alternatives.Adopting a data-driven approach is critical. Organizations need to measure environmental and social impacts across the product lifecycle to identify high-impact areas. Further, organizations must invest in upskilling product design teams in order to enable

38、 a mindset shift towards systems thinking and circular design. However, less than a third (28 percent) of organizations are upskilling design teams with sustainable design skillsets. Establish processes and partnerships across the product value chainCollaboration with stakeholders across the value c

39、hain and between teams to jointly determine design decisions, basedCapgemini Research Institute 20229Sustainable Product Designsummary Executiveon impact and feasibility, is critical to achieving sustainability. Organizations must set up cross-functional teams to accelerate sustainable product desig

40、n. Also vital is investment in partnerships to build new competencies, and in services to enable an overall shift in business models towards circularity. Manage costs through re-evaluating concepts and taking a long-term viewA mindset shift is required to urgently advance the sustainability agenda.

41、Organizations should consider adopting a True Cost Accounting (TCA) approach that assesses product costs holistically including environmental and social costs. Further, when evaluating investments in sustainable product design, organizations must take a long-term view that considers long-term benefi

42、ts, such as cost savings, reduced exposure to risks, increased revenues, and improved customer satisfaction. Organizations should also educate consumers on the environmental and social costs of products and guide them towards more sustainable choices. Harness technology to support sustainable produc

43、t design effortsTechnology can help organizations take big strides towards these actions. Advances in technology are opening up numerous opportunities for sustainable product design. This is driven by two major technological trends: first, the merging of physical and digital worlds enabled by techno

44、logies such as IoT, AI/ML, and digital twins, which allows for increased material traceability, and enhanced design and simulation capabilities; and second, advances in the field of bio-innovation that are enabling the discovery of biologically sourced or inspired alternatives for scarce or unsustai

45、nable materials and carbon-intensive processes. Organizations must therefore step up their use of technology and investments in research and innovation and ensure that product design teams work closely with data and digital experts. When investing in technology, organizations must also account for the emissions resulting from the use of that technology.Capgemini Research Institute 202210Sustainable Product Design01SUSTAINABLE PRODUCTDESIGN IS A BUSINESSIMPERATIVECapgemini Research Institute 202211Sustainable Product DesignFig.2Example illustrating how scopes of emissions at corporate level co