Cbinsights-科技如何使妇女的医疗保健更加公平和容易获得（英）-2022.11-37正式版.doc

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1、2022How tech is making womens healthcare more equitable and accessibleWhere is all this data from?The CB Insights platform has the underlying data included in this reportClick here to sign up for freeTable of ContentsMaking womens healthcare more affordable and accessible8Improving maternity care13P

2、ersonalizing menstrual care19Enhancing understanding of menopause21Equalizing cancer care23Destigmatizing womens sexual wellness and contraception27Accelerating reproductive care28Demystifying pelvic health32Addressing other common conditions35Looking ahead37HOW TECH IS MAKING WOMENS HEALTHCARE3MORE

3、 EQUITABLE AND ACCESSIBLEWomen are pushing back against a healthcare system that has largely ignored their specific needs, creating a broad space for startups to offer women-specific solutions.From smartphone-sized colposcopes to AI-powered fertility trackers, we look at the companies developing the

4、 technology to close the chasm in womens healthcare.Women comprise half the population and control most of the healthcare spending in the US, yet the vast majority of modern medicine has been designed around mens anatomy. It wasnt until 1993, when the US Congress passed the NIH Revitalization Act, t

5、hat women were required to be included in clinical trials. And even with that regulation in place, studies still show that women are heavily underrepresented in medical research.HOW TECH IS MAKING WOMENS HEALTHCARE4MORE EQUITABLE AND ACCESSIBLEThe lack of women-specific healthcare solutions has led

6、to misdiagnosis and delayed treatment. For example, early cardiovascular research was largely based on male subjects, who most often experience pain in the left arm and chest at the onset of a heart attack. Women, however, typically experience nausea, heartburn, and pain in the upper abdomen symptom

7、s that may be mistaken as indigestion. As a result, women are misdiagnosed more often than men and, in turn, are more likely to die of a heart attack.A growing group of mostly women-owned technology companies is leading the charge to close the gender gap in medicine, by developing women-specific hea

8、lthcare (femtech) solutions. What started as a small niche in a big market is now expanding at a double-digit CAGR and will reportedly be a $100B industry by 2030.The rise of femtech offers needed solutions for women who have had to accept healthcare that wasnt designed for their physiology. Its als

9、o a huge opportunity thats experiencing an upswell in funding, company launches, and communication.HOW TECH IS MAKING WOMENS HEALTHCARE5MORE EQUITABLE AND ACCESSIBLESOURCE: MCKINSEYWith many needs still unmet, well-funded femtech startups will continue to develop technology that helps women finally

10、access the care they need. Here, we examine the technology that is creating a new reality for womens healthcare.HOW TECH IS MAKING WOMENS HEALTHCARE6MORE EQUITABLE AND ACCESSIBLEIn this report, we explain how different innovations from new devices to AI-enabled healthcare benefits are improving thes

11、e areas: Making womens healthcare more affordable and accessible Improving maternity care Personalizing menstrual care Enhancing understanding of menopause Equalizing cancer care Destigmatizing womens sexual wellness and contraception Accelerating reproductive care Demystifying pelvic health Address

12、ing other common conditionsHOW TECH IS MAKING WOMENS HEALTHCARE7MORE EQUITABLE AND ACCESSIBLEMaking womens healthcare more affordable and accessibleWomen spend more than men on healthcare in the US, especially during childbearing years. They also tend to be primary caregivers, leaving them less time

13、 to care for themselves. Several femtech startups are working to create a distributed model of women-specific healthcare thats supported by employer benefit plans and accessible in a variety of convenient ways.BENEFITS AND FINANCINGThe cost of healthcare is 80% higher for women of childbearing age t

14、han men, according to the US Department of Labor. This high cost forces women to make difficult choices. A KFF study showed that 1 in 4 women had problems paying medical bills in 2020. Of that group, almost half said that medical bills made it difficult to pay for other necessities like housing and

15、food. Meanwhile, the JAMA network pointed out that women are more likely than men to skip a recommended medical test or treatment due to cost.Peppy is one startup working with employers to offer women a solution. Through the Peppy platform, companies can give their employees access to specialized he

16、althcare professionals, educational resources, group chats, and live events. Peppy provides programs and expertise related to women-centric health issues like menopause, fertility, and endometriosis.HOW TECH IS MAKING WOMENS HEALTHCARE8MORE EQUITABLE AND ACCESSIBLESOURCE: PEPPYPeppy secured $10M in

17、funding in 2021 and now provides its product to over 250 organizations. Earlier this year, the company announced plans to expand into other services like mental health, contraception, and breast care.Fertility services are costly and often need to be paid for out-of-pocket, which has led several fem

18、tech startups to focus on fertility benefits. Carrot provides employers and health plan providers with a managed fertility benefit option for several procedures like IVF and egg freezing. The company raised $75M in funding last year after watching its revenue increase 5x over the previous 2 years. P

19、rogyny, another fertility and family-building benefits company, was the first of its kind to go public. At the time of its 2019 IPO, the company was valued at $1.3B.HOW TECH IS MAKING WOMENS HEALTHCARE9MORE EQUITABLE AND ACCESSIBLEOvia Health takes a data-driven approach to reducing family planning

20、costs and improving outcomes. The startup, which was acquired by Labcorp in 2021, uses its clinical research and algorithms to offer personalized interventions across everything from fertility to caregiver support. The platform is offered through employers as a benefit and, according to the company,

21、 delivers a 4x return on investment.Some startups are addressing the high cost of healthcare through creative financing. Gaia works directly with families instead of through employers to make IVF more affordable. It accomplishes this by first measuring potential IVF success rate using its prediction

22、 technology. Clients are then able to make better family planning decisions and reduce the chance of spending thousands of dollars on unsuccessful treatments.Gaia provides a flat rate that doesnt increase for unsuccessful procedures, and it requires those that do successfully give birth to pay back

23、the cost of completed IVF rounds in monthly installments. Essentially, the plan works like stand-alone insurance, where successful members help cover the costs for those that dont conceive and give birth.VIRTUAL CLINICSThe need to physically attend medical appointments can also be a barrier to women

24、 trying to access healthcare.HOW TECH IS MAKING WOMENS HEALTHCARE10MORE EQUITABLE AND ACCESSIBLE“Women have traditionally put off their own care while focusing on the needs of family members and other loved ones. The COVID pandemic added unique challenges that put into stark relief the need to make

25、access to care simple and hassle-free for women.” Cynthia Zelis, chief medical officer at MDLive, to Healthcare DiveThat may be a key reason why telehealth and virtual medicine are more popular among women. Teladoc, one of the largest virtual healthcare providers, said women made up 64% of its gener

26、al medical visits in early 2021. Similarly, research by Trilliant Health found that women use telehealth services more frequently than men accounting for a majority of “high” and “super” user cohorts.SOURCE: TRILLIANT HEALTHHOW TECH IS MAKING WOMENS HEALTHCARE11MORE EQUITABLE AND ACCESSIBLEStartups

27、and investors are banking on this trend to continue. For example, Tia secured $100M in funding last September to expand its hybrid model of virtual and in-person care for women. The company delivers 60% of its appointments virtually, but its also opening new in-person clinics in a move to defragment

28、 womens healthcare.“Twelve months ago, people were saying, The doctors office is dead, and telehealth is the future, But telehealth alone isnt the answer. Its about connected care.” Carolyn Witte, TIA co-founder, via Fierce HealthcarePhysicians who have practiced in traditional brick-and-mortar offi

29、ces will need to evolve their practices to meet the growing demand for virtual services. Nabla leaned into the challenge and recently pivoted its product from a B2C virtual clinic to an AI-enabled patient engagement platform. Its designed to help clinicians communicate with patients online at scale.

30、There are even greater disparities in healthcare for women of color in the US for example, Black women face lower life expectancy and higher maternal mortality rates than other US women. Kiira has built a virtual clinic that gives users 24/7 access to a range of personalized, culture-centric virtual

31、 services. The company received a $4M seed round in 2021 and has expanded its in-person footprint by opening brick-and-mortar clinics in Los Angeles.HOW TECH IS MAKING WOMENS HEALTHCARE12MORE EQUITABLE AND ACCESSIBLEImproving maternity careAs of 2020, the US had the highest maternal mortality rate r

32、elative to other high-income countries. It recorded 23.8 deaths per 100,000 live births, according to The Commonwealth Fund.SOURCE: THE COMMONWEALTH FUNDHOW TECH IS MAKING WOMENS HEALTHCARE13MORE EQUITABLE AND ACCESSIBLEThe US also had the highest rate of avoidable maternal deaths a metric that ofte

33、n reflects public health and care delivery gaps. Not coincidentally, the US is also an outlier among its peers given that it does not guarantee access to provider home visits during the post-partum period.Additionally, in contrast to the US, midwives who are often more available in between primary c

34、are appointments and have proven key to maternal death prevention greatly outnumber OB-GYNs in other high-income countries. The overall total of maternity care providers is also much higher outside of the US.As a result, startups in this space are leveraging technology like virtual health apps and a

35、t-home testing equipment to reduce the need for more providers.PREGNANCY AND POSTPARTUMTechnology such as online chat support, machine learning, and remote monitoring could help close the care gap for parents before and after giving birth.Online apps, in particular, can pick up the slack between in-

36、person visits with an OB-GYN. For example, Cayaba Care works with insurance providers to support women during and after pregnancy. Through the free platform, expectant individuals are paired witha local maternity navigator, a patient care coordinator, a social worker, and a nurse practitioner.HOW TE

37、CH IS MAKING WOMENS HEALTHCARE14MORE EQUITABLE AND ACCESSIBLESOURCE: CAYABA CAREThrough the Cayaba Care app, women can ask about symptoms without waiting for an appointment, often leading to earlier diagnosis and better treatment.Meanwhile, Zaya Care helps expectant mothers find practitioners that m

38、eet their needs and take their insurance. Users enter a few pieces of information, including what type of care they require and the insurance they have. The app then matches them with experienced providers that can meet them online or at home. Zaya Care raised a nearly $8M seed round led by Inspired

39、 Capital in March 2022.Startup Delfina has built a pregnancy data platform that uses machine learning to help care teams assess the risk of complications before and during childbirth. The platform continuously ingests clinical, physical health, and mental health data to dynamically update a patients

40、 risk profile. Clinicians use Delfina to more accurately predict potential complications and intervene earlier.HOW TECH IS MAKING WOMENS HEALTHCARE15MORE EQUITABLE AND ACCESSIBLEDuring pregnancy, remote monitoring enables a distributed care model that gives providers access to similar levels of diag

41、nostics across home and hospital settings. Babyscripts incorporates a remote blood pressure monitor as a data point for providers to assess pregnancy risks. Nuvo Groups INVU monitors maternal and fetal heart rates, and it sends that information to the clinicians dashboard for ongoing assessment. Oul

42、as app acts like a virtual midwife, giving expectant mothers support in between their in-person provider visits. The startup has received over $3M in funding to date and has opened 2 in-person clinics to pair with its online services.BREASTFEEDINGNursing mothers often face challenges when beginning

43、to breastfeed. Low milk supply and lack of institutional support and training are common. Plus, mothers can spend hundreds of hours breastfeeding and hundreds of dollars on pumps and storage each year.HOW TECH IS MAKING WOMENS HEALTHCARE16MORE EQUITABLE AND ACCESSIBLESOURCE: CDCSeveral startups are connecting mothers with the support they need to better navigate this early step. For example, LactApp is a pay-what-you-can app that delivers personalized responses to breastf