IDC+2022年以后：EMEA新兴技术市场的下一步会是什么？-24正式版.doc

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1、Beyond 2022:Whats Next for the EMEA Emerging Technology Market?November 9, 2022 IDC | 1Todays presentersAndrea MinonneGiulia CarosellaErica SpinoniResearch Manager, HumanResearch Manager,Senior Research Analyst,Augmentation Launchpad,European Digital BusinessEuropean Digital BusinessData & Analytics

2、Practice LeadPractice IDC | 2What you will hear todayEmergingKey TakeawaysTech in thefor TechEnterpriseProvidersSpaceThe NextKeyRequirementsTech BigandFlipChallenges IDC | 3The Next TechBig Flip IDC | 4In the past 30 years technological innovations have flipped existing models and radically changed

3、the way we live and workusers can usetheir deviceseverywhereTHE ADVENT OFMOBILETECHNOLOGYSPREAD OFTHE SHIFTTHE INTERNETTO CLOUDa highlyubiquitous,distributed andconvenient, on-interconnecteddemand access to aenvironment.shared pool ofcomputing resourcesThe next technological era ishere. AI, machine

4、learning, robotics and universal connectivity will change our world all over againPhilp Jansen, BT CEO IDC | 5The Emerging Technologies Radar, 2022Which of the50%following emerging technologies is your organization using orplanning to use in the next 24 months?# of EMEA organizations planning to ado

5、pt the technology in the next 24 months45%Short-term: Technologies with high40%level of adoption that will reach theirAImaturity in the short term.AR5G35%Quantum computingVRMedium-term: technologies withEdge c.above-average level of adoption orWeb3RoboticsIoTplanning.AffectiveNLPStill changing at fa

6、st pace.30%BlockchaincomputingBiotechBiometricsLong-term: next wave of innovationBCI4D printingAdvancedFaaSmaterials(or long-term maturity horizon)25%Deep TechNanotechsMetaverseWearablespromising to bring a real revolutionSwarmHUIand disruption.20%computingDronesNew Addition to the RadarPhotonicsBCI

7、: Brain Computer Interface15%FaaS: Function as ServiceHUI: Humanized User InterfaceNLP: Natural Language Processing10%10%15%20%25%30%35%40%45%50%# of EMEA organizations currently adopting the technologySource: IDCs EMEA Emerging Technologies Survey, August 20226 (n = 864) IDC |What has changed and w

8、hat are the trends at the horizon?Close to 50% Adoption - At theedge of the RadarShort term-tech that are maturing fast becoming more and more widespread across organizationsFast-growing opportunitiesTech which adoption is maturing above averageLong-term betsTech which planned adoption is above aver

9、ageTrends to keep an eye onEmerging trends enterprises are currently exploring5G47%adoption in 2022Edge+14%in adoption growthcompared with 2021Affective+14%Computingin planned adoptioncompared with 202149%MetaverseOf organizations planto explore it in thenext 2-5 yearsAIDronesQuantumWeb333%adoption

10、i n 2022 + 38% plan in the next 2 years+19%in adoption growth compared with 2021+23%in planned adoption compared with 202148%Of organizations plan to explore it in the next 2-5 yearsSource: IDCs EMEA Emerging Technologies Survey, August 2022 (n = 864) IDC | 7Emerging Tech flipping the way we work an

11、d live in SocietySociety More than 1 in 3 organizations think that 5G and AI can help address societal challenges DORA, AI Act, 5G regulations driven by the need to develop standard frameworks of developmentEmTech for Social Good Blockchain for responsible sourcing AI-based human rights tracking RPA

12、 for streamlining screening processes in refugees crisisSource: IDCs EMEA Emerging Technologies Survey, August 2022 (n = 864) IDC | 8Emerging Tech flipping the way we work and live as ConsumersToday an average of 45.5 million people from around the world come to Roblox to connect with friends.Togeth

13、er, they play, learn, communicate , explore, and expand their relationships in millions of 3D digital worlds that are user-generated. We call this emerging category “human co-experience”Roblox Annual Report, 2021ConsumersGrowth at Roblox has been driven by a significant investment in technology and

14、mutually reinforcing network effects: content and socialBulgaris “Colors” exhibition saw 10,000 people connect to the virtual reality version of the show, in which users could style an avatar and explore pieces on display IDC | 9The Metaverse Potentially Will Impact EverythingInfrastructure& Connect

15、ivity Semiconductors Edge compute Storage Low-latency networks (5G, WiFi) Cloud infrastructurePlatform Tools Artificial intelligence Data and digital asset management Content services Software integrationsCreator Tools Engine & SDKs Low code/no code app development NFTs & crypto currencies (Web3)Dev

16、ices AR/VR headsetsThe metaverse is a highly Smartphonesand tabletsimmersive future environment that Wearables Smart glassblends the physical and the digital todrive a shared sense of presence,interaction, and continuity acrossmultiple spheres of work and lifeMetaverse(IDC, 2022)Interfaces & Apps Na

17、tural language processing Computer vision Digital (AI) humans Standaloneconsumer andcommercial appsVirtual Worlds Consumer worlds Enterprise worlds Industrial worlds IDC | 10Going Beyond ConsumersIndustrial MetaverseDigital twins/SimulationsA pharmaceutical company was able to speed up processes by

18、20% and enhance efficiency by 3 times using digital twinsEmployee ExperiencesRecruitment/Training/CollaborationA professional services company is using the metaverse to improve collaboration and training, expecting to onboard more than 150,000 employees on to the metaverse.GamificationImmersive cust

19、omer experiencesGucci has built its own store within the digital real estate platform The Sandbox and is launching an experimental concept store.Is your organizationexploring or planning to explore the metaverse?NotCurrentlyexploring,exploring/23%neverheard of it,28%Planningto explorein the next2-5

20、years,49%Top 3 problems the metaverse can help businesses with:Increase operational efficiencyCreate new products/services Customer Experience transformationSource: IDC Europe, Emerging Tech survey, August 2022IDC |(n 11=864)Emerging Tech flipping the way we work and live within EnterprisesN. of Eur

21、opean Digital natives in Emerging SpacesEnterprisesThere are more than 140 European emerging spaces (growing nascent market segments driven by Emtech)Source: Pitchbook Data, 2022 IDC | 12Emerging Techin the EnterpriseSpace IDC | 13Growing Investments on EmTechIn proportion,spending onEmerging Tech e

22、quals to more than 30% of IT Spending and is growing 2 times faster$1,400,000$1,200,000$1,000,000$800,000$600,000$400,000$200,000$0EMEA Enterprise Spending, 2021-2026 ($M)IT SpendEmerging Tech+6%$359B+13%202120222023202420252026Source: IDC Worldwide ICT Spending Guide Enterprise and SMB by Industry,

23、 October 2022;IDC Worldwide Digital Transformation Spending Guide - Technology Forecast 2022 IDC |14EmTech: not only propelling innovation but also building resilienceWhat are the main PRIORITIES driving EmergingTechnologies investments?Cost & Efficiency30%Innovation27%Cybersecurity27%What are the m

24、ain business outcomes you haveachieved thanks to Emerging Technology?Time and CostReductionCustomerSatisfactionProcessQualitySource: IDCs EMEA Emerging Technologies Survey, August 2022 (n = 864) IDC | 15EmTechs Help organizations to strip down costs and work on efficienciesIoTFleet and transportatio

25、n equipment managementCustomer enrollment identificationBiometricsIntelligent and5Gpredictive gridmanagementRemoteworkforce/fieldservicetechnicianRoboticsmonitoring/automationenabledinspection andmaintenanceEquipment andservice/partsAssetmanagementinspection,maintenance,and repairPick and packARMain

26、tenanceand remoteassistanceDatavisualizationand reportinginsightsBlockchainIT operationsautomationAIOur experiments confirm that 5Goffers numerous opportunities:augmented reality, remotemanagement, real-time access to operational data, and so onEdgeProcessautomationPredictiveandRoboticsmaintenanceop

27、timizationJean-Pascal Tricoire, CEO at Schneider ElectricSource: IDCs EMEA Emerging Technologies Survey, August 2022 (n = 864) IDC | 16Deliver EmTech Enabled Innovation and Digital Business ModelsIoTConnectedkiosks formarketing andin-branchcustomerexperienceARDigital direction andnavigationAR smartg

28、lasses-MixedRealityEnhanced in-person and We want to bring more than just physical products to our5GSmart ticketingBlockchainUBI in health/life insurance that leverages wearable techSmart contract-basedparametricinsuranceProductdevelopment virtual realityenabledsecond displayfunctionalityVirtualprop

29、erty toursVirtual careerfairsML-based salesproduct andservicesuggestionExoskeleton-assistedsurgeryRoboticsonlineexperienceVRAIcustomers, we want to give them innovation, technology, digital and sustainable solutionsBeing able to show customers how those products would fit into their existing buildin

30、g is crucialEdgeNicola Piazza, CEO at Wrth ItaliaSource: IDCs EMEA Emerging Technologies Survey, August 2022 (n = 864) IDC | 17How and When EmTechs Grant CybersecurityIoTBlockchainSmartimmigration(passportcontrol,immigrationBiometrics clearance)Next-generationpaymentsSensor-basedstaffidentification

31、and locationTrack & traceassets insidetheorganization/along the valuechainIdentitymanagementFacialrecognitioncustomeridentityauthentication5GZero TrustNetworkReal-time threat intelligence monitoring and preventionLoss detectionEdgeQuantumComputingQuantumcryptographyML-basedfraud detectionandinvestig

32、ationDefense, AI terrorism,investigation,andgovernment intelligencesystemsThe ransomware threat is real.Were trying to stop people getting phished and malware from getting into our environment.Then the regulatory pressure is always there, and the audit regime feels kind of nonstop.Phil Yeo, Head of

33、Security at CMC MArketsSource: IDCs EMEA Emerging Technologies Survey, August 2022 (n = 864) IDC | 18Key Requirementsand Challenges IDC | 19The Challenges to Overcome to be Effective with Emerging TechnologiesWhat are the main barriers to emerging technology adoption in your organization?Top-5challe

34、nges30%26%23%22%22%Lack of skills/qualified workforceLack of fundingPrivacy concernsLack of adequate IT infrastructureDifficulties adapting establishedprocesses to new technologiesOrganizations are struggling the most with the lack ofWho is driving investments?skills in1There is a reducing gap betwe

35、en IT andLoB roles in driving EmTech investmentsCybersecurityTechnical/job-ProcessIT architecturespecific skillsautomationmanagement2There is not yet a role effectively in charge ofevaluating ROI and success of EmTechs projectsSource: IDCs EMEA Emerging Technologies Survey, August 2022 (n = 864) IDC

36、 | 20What is required in your organizations IT infrastructure for emerging technologies to scale and have an impact?Cloud providers and software vendors are perceived as leaders in the EmTech marketWhich of these types of technology providers do you perceive as leaders in the emerging technology mar

37、ket?Data protection, trust,59%and privacy toolsNetwork capacity andmanageability56%IT operationsmanagement55%Data managementplatform55%Cloud platform54%Infrastructure/platform-as-a-service(IaaS/PaaS) cloud providerSoftware application providersSoftware-as-a-service (SaaS) cloudproviderPlatform software providersProfessional services/managed serviceprovidersDevice manufacturerIndustry-specific vendorsInfrastructure vendors34%34%33%28%25%23%