2022年全球商学院申请趋势报告（英）-100正式版.pdf

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1、October 2022Market IntelligenceApplication TrendsSurvey2022 Summary Report2 Graduate Management Admission Council(GMAC).5.8.9.18.19.20.24.28.32.58.70.88.92.94.96.98.99Table of ContentsApplication Trends Survey|2022 Summary Report3Introduction Executive SummaryKey FindingsDemand for Graduate Manageme

2、nt EducationOverallMBA ProgramsBusiness Masters ProgramsRegional AnalysisUnited StatesEuropeAsia PacificCanadaAfricaLatin AmericaMethodologyParticipant ProfileContributors4 Graduate Management Admission Council(GMAC)The annual Application Trends Survey from the Graduate Management Admission Council(

3、GMAC)provides the worlds graduate business schools with data and insights to understand current trends in applications sent to graduate management education(GME)programs.This years summary report explores application volume trends by program type and world region;applicant pool composition by gender

4、,citizenship,and work experience;and expected changes in enrollment rates,acceptance rates,and program size.The 2022 survey collected data on applications received by GME programs for the 2022-2023 academic year.Between June and August,950 programs at 264 business schools worldwide provided response

5、s.Participating programs are located in 57 countries,as well as 42 U.S.states and the District of Columbia,and reflect the growing diversity of global GME offerings.The total sample includes 453 MBA programs,472 business masters programs,5 postgraduate programs(PGP),and 20 doctoral programs.More det

6、ails about this years participating programs can be found in the participant profile section of this report.The 2022 report details the findings of this years survey and uses data from past surveys to display trends over time.Select portions of the report also incorporate findings from other GMAC da

7、ta sources to provide additional context and insight.In these instances,the data is sourced in footnotes.Introduction2022 Sample Stats95026457programsbusiness schools representedcountries representedApplication Trends Survey|2022 Summary Report5Why this data is valuable and reliable The largest and

8、most widely cited survey of its kind in the industry,the Application Trends Survey is the definitive resource for business school admissions and program leaders to gain insight into the rapidly shifting landscape of demand for GME programs.Offering a global sample of programs of all types and format

9、s,going beyond just GMAC member schools and GMAT-accepting institutions,the surveys findings provide as complete a picture there is of trends in candidate application sending behavior,as well as school admissions and recruitment activities.Additional information on the survey methodology and analyti

10、cal procedures underpinning the survey and this summary report can be found on page 96.Interactive Data and Benchmark ReportsParticipating graduate business schools receive access to an interactive data report,which allows users to filter and explore the survey data by a number of variables,and a be

11、nchmark report,which allows users to benchmark their programs responses against the aggregated responses of a minimum of five peer programs of their choosing.School signup for future surveysVisit today to include your school in GMACs annual research studies of enrolled students,alumni,employers,and

12、school professionals.Sign up for all GMAC surveys continues year-round.Benefits of participation include service to industry,pre-release benchmark reports,and access to interactive online research tools.6 Graduate Management Admission Council(GMAC)About GMACThe Application Trends Survey 2022 Summary

13、 Report is a product of the Graduate Management Admission Council(GMAC),a global,mission-driven association of 227 leading graduate business schools.Founded in 1953,the Council is actively committed to advancing the art and science of admissions by convening and representing the industry and offerin

14、g best-in-class products and services for schools and students.GMAC owns and administers the Graduate Management Admission TestTM(GMATTM)exam,used by more than 7,000 graduate programs worldwide.GMAC is dedicated to creating access to and disseminating information about graduate management education(

15、GME).School and industry leaders rely on the Council as the premier provider of reliable data about the graduate management education industry.Application Trends Survey|2022 Summary Report7Executive SummaryTotal applications to graduate business schools dipped this year from their pandemic highs,sli

16、pping 3.4 percent year-on-year among a matched sample of programs.This comes after application volumes increased 2.4 percent year-on-year in 2020 amid the start of the pandemic and sustained that level of demand in 2021,when schools reported a 0.4 percent year-on-year increase.This year reflects per

17、haps the end of the pandemic disrupted years and offers insight into how the post-pandemic market for graduate management education(GME)may take shape.As the pandemics effects on mobility lessened this admissions cycle,international applications saw a rebound,particularly for those applying to progr

18、ams in the United States.There,most programs reported international application increases,especially full-time two-year MBA programs(80%of programs)and STEM-designated programs(61%).In Europe,though most business masters programs saw international applications decline after years of growth,most MBA

19、programs saw more applications from abroad this year.As shown by the GMAC Prospective Students Survey,the United States and Western Europe currently sit atop international candidates list of preferred study destinations,each favored by about 40 percent of internationally aspirant candidates.However,

20、the survey also showed how candidates from some traditionally mobile regions of Asia Pacific may be increasingly opting to study domestically-and that seems to have come to bear in this years application trends as well.This year,a majority of Asia Pacific programs saw growth or stability in both dom

21、estic(60%)and international applications(63%).So,while international mobility appears to be bouncing back somewhat,it seems Asia Pacific programs may keep more talent in-region than prior to the pandemic.Another clear trend of this years admissions cycle was a softening domestic demand.As touched up

22、on by the Corporate Recruiters Survey and Enrolled Students Survey,a hot hiring market and the Great Resignation have created conditions in which employers are increasingly focused on retention,offering candidates who might otherwise exit the workforce to pursue a degree incentives to stay.This appe

23、ars to be putting downward pressure on domestic candidate demand for GME.For example,among programs in the United States and Europe,domestic applications were down year-on-year at 2 in 3 programs.Related to this is the year-on-year trend in enrollment,or yield,rates.Estimated enrollment rates for so

24、me program types this year,as well as open-end responses from school professionals,reveal a dynamic in which candidates may be wielding more negotiation power in making their final enrollment decisions.Said one school professional in the United States,“Yielding candidates was the biggest challenge t

25、his year.Not only were we competing with peer schools,we were also competing with employers to retain their talent.”Yield rates trended down this year for some of the most competitive program types,including U.S.full-time two-year MBA programs.Specifically,programs ranked in the top 50 of the U.S.Ne

26、ws and World Report rankings saw their median enrollment rates drop from 49 to 41 percent,while those ranked 51-100 and unranked saw median enrollment rates drop less severely.Whats the state of demand for graduate management education?8 Graduate Management Admission Council(GMAC)Key Findings Total

27、applications to graduate business schools declined 3.4 percent year-on-year.A weighted average of applications to programs that responded to both this years and last years surveys shows that total applications were down 3.4 percent year-on-year.This comes after application volumes increased 2.4 perc

28、ent year-on-year amid the start of the pandemic in 2020 and sustained that level of demand in 2021,when schools reported a 0.4 percent year-on-year increase.Among the total sample of responding programs,more reported year-on-year application declines than increases(54%vs.42%),a result similar to las

29、t year.Applications to business masters programs ticked up as MBA volumes moderated.Global applications to business masters programs-including Master in Management,Master of Finance,and Master of Data Analytics-grew year-on-year(+3.2%).Nearly equal shares of programs reported application volume incr

30、eases(48%)and declines(47%).Especially in the United States,international applicants contributed to the positive year for the business masters category.Among MBA programs that responded to the last two surveys,total applications declined almost 7 percent.Most MBA programs globally of all types recei

31、ved fewer applications this year than last year(60%).Softening domestic demand hit professional MBA program types especially hard,as 70 percent globally reported year-on-year application declines.Most programs in Europe and Asia Pacific grew or maintained womens representation in applicant pools.A m

32、ajority of responding programs in Europe(58%)and Asia Pacific(57%)grew or sustained the number of applications received from women.By program type and location,European executive MBA and full-time one-year MBA had the highest proportion of programs reporting growth or stability in womens application

33、s(76%and 68%,respectively).Among U.S.programs,most experienced reduced applications from women year-on-year(53%).Applications to graduate business schools dipped from their pandemic highs this year.Application Trends Survey|2022 Summary Report910 Graduate Management Admission Council(GMAC)Opposing t

34、rends in domestic and international applications defined the market for U.S.programs this year.Among U.S.programs that responded to both this years and last years surveys,there was a 25 percent decline in domestic applications and a 19 percent increase in international applications.This netted out t

35、o a 2.2 percent decline in total applications.Most programs reported an increase in international applications(54%),while less than 1 in 4 reported increases in domestic applications(24%).Via open-end responses,several U.S.programs noted significant issues with their international admits navigating

36、the visa process.Said one school,“We saw more international students,specifically from Nigeria and India,have their student visa applications denied on their first attempts-something we had not seen as prevalent in years past.”Across program types,those that are STEM-certified were more likely to re

37、port international application increases than those that are not(61%vs.49%).Difference in domestic and international outcomes especially stark for full-time two-year MBA programs.Eighty percent of U.S.full-time two-year MBA programs reported increases in international applications this year.At the s

38、ame time,85 percent of programs reported declines in domestic applications.These opposing trends netted out to 53 percent of programs reporting declines in overall application volume,compared with 44 percent with increases.By U.S.News&World Report ranking,fewer responding schools in the top 50 repor

39、ted total application increases(39%)than those ranked 51-100(47%)or unranked(42%).Programs ranked in the top 50 also reported challenges with enrollment,or yield,rates this year.Said one,“Yielding candidates was the biggest challenge this year.Not only were we competing with peer schools,we are also

40、 competing with employers to retain their talent.”Programs ranked in the top 50 saw their median enrollment rates drop from 49 to 41 percent,while those ranked 51-100 saw their drop less severely from 52 to 50 percent.Application Trends Survey|2022 Summary Report11In the United States,international

41、applications roared back as domestic demand receded.12 Graduate Management Admission Council(GMAC)Declines in domestic demand create a challenging landscape for professional MBA programs.Most professional MBA program types in the United States received fewer applications this year,including online M

42、BA(76%of programs),part-time MBA(75%),and executive MBA(67%).The exception to the rule was Flexible MBA programs,which allow students to change between full-time and part-time status.This year slightly more than half of these programs reported application volume growth.U.S.Online MBA programs saw a

43、second consecutive year of application declines after a 2020 pandemic boom.A greater proportion of online MBA programs reported application declines than any other professional MBA program type(76%of programs).Application Trends Survey|2022 Summary Report13U.S.business masters programs ride wave of

44、international interest.All U.S.business masters program types had a greater share of programs report increases in international applications than decreases,except for Master of Accounting.International applications were up at a particularly high proportion of specialized program types,including Mast

45、er of Supply Chain Management(93%),Master in Marketing(76%),and Master of Data Analytics(61%).Despite domestic downturn,more than half of U.S.programs maintained or grew applications from underrepresented populations.Overall,52 percent of responding U.S.programs experienced stable(23%)or growing(29%

46、)application volumes from underrepresented populations.The program types with the highest percentage reporting stable or growing URP applications were Master of Data Analytics(66%),Master in Management(65%),Flexible MBA(60%),Online MBA(57%),and Master of Accounting(55%).Total applications to Europea

47、n programs declined 5.1 percent year-on-year.For the second consecutive year,about half of responding European programs reported declines in total applications.While 66 percent of programs reported domestic application declines,the chiefly international applicant pool for European programs means tha

48、t the main driver of the overall negative outcome was an overall decline in international applications.Across program types,51 percent of European programs saw international application declines.Among programs that responded to each of the last two years surveys,international applications declined 5

49、.7 percent.Results for Master in Management and Master of Finance programs also followed this trend,a majority of each reporting declines in international applications(64%and 85%,respectively).However,half of responding full-time one-year MBA programs reported increases in international volumes(50%)

50、.More than half of UK programs report application volume growth.Fifty-three percent of responding programs in the United Kingdom reported application volume growth in 2022.A majority of UK programs said that they received more international applications this year than last year(54%).14 Graduate Mana