IDC+2022年以后：EMEA新兴技术市场的下一步会是什么？-24正式版.pdf

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1、1 IDC|November 9,2022Beyond 2022:Whats Next for the EMEA Emerging Technology Market?2 IDC|Todays presentersTodays presentersErica SpinoniSenior Research Analyst,European Digital Business PracticeGiulia CarosellaResearch Manager,European Digital Business Practice LeadAndrea MinonneResearch Manager,Hu

2、man Augmentation Launchpad,Data&Analytics3 IDC|What you will hear todayWhat you will hear todayKey Takeawaysfor Tech ProvidersThe Next Tech Big FlipEmerging Tech in the Enterprise SpaceKey Requirements and Challenges4 IDC|The Next Tech Big Flip5 IDC|In the past 30 years technological innovations hav

3、e flipped existing models and radically changed the way we live and worka highly distributed and interconnected environment.users can use their devices everywhereTHE ADVENT OF MOBILE TECHNOLOGYSPREAD OF THE INTERNETubiquitous,convenient,on-demand access to a shared pool of computing resourcesTHE SHI

4、FT TO CLOUDThe next technological era is here.AI,machine learning,robotics and universal connectivity will change our world all over again Philp Jansen,BT CEO6 IDC|IoTAIARVRRoboticsBlockchainBiometrics5GEdge c.Quantum computingWearablesDronesAdvanced materialsAffective computingHUIBCIBiotechPhotonic

5、sNanotechs4D printingNLPFaaSSwarm computingMetaverseWeb3Deep Tech10%15%20%25%30%35%40%45%50%10%15%20%25%30%35%40%45%50%The Emerging Technologies Radar,2022#of EMEA organizations planning to adopt the technology in the next 24 monthsShort-term:Technologies with high level of adoption that will reach

6、their maturity in the short term.Medium-term:technologies with above-average level of adoption or planning.Still changing at fast pace.Long-term:next wave of innovation(or long-term maturity horizon)promising to bring a real revolution and disruption.#of EMEA organizations currently adopting the tec

7、hnologyBCI:Brain Computer InterfaceFaaS:Function as ServiceHUI:Humanized User InterfaceNLP:Natural Language ProcessingSource:IDCs EMEA Emerging Technologies Survey,August 2022(n=864)New Addition to the RadarWhich of the following emerging technologies is your organization using or planning to use in

8、 the next 24 months?7 IDC|What has changed and what are the trends at the horizon?Close to 50%Adoption-At the edge of the RadarShort term-tech that are maturing fast becoming more and more widespread across organizations5G47%adoption in 2022AI33%adoption in 2022+38%plan in the next 2 yearsFast-growi

9、ng opportunitiesTech which adoption is maturing above average Edge+14%in adoption growth compared with 2021Drones+19%in adoption growth compared with 2021Long-term betsTech which planned adoption is above averageAffective Computing+14%in planned adoption compared with 2021Quantum+23%in planned adopt

10、ion compared with 2021Trends to keep an eye onEmerging trends enterprises are currently exploringMetaverse49%Of organizations plan to explore it in the next 2-5 yearsWeb348%Of organizations plan to explore it in the next 2-5 yearsSource:IDCs EMEA Emerging Technologies Survey,August 2022(n=864)8 IDC|

11、Emerging Tech flipping the way we work and live in Societyin SocietySocietyMore than 1 in 3 organizations think that 5G and AI can help address societal challengesDORA,AI Act,5G regulations driven by the need to develop standard frameworks of developmentSource:IDCs EMEA Emerging Technologies Survey,

12、August 2022(n=864)Blockchain for responsible sourcingAI-based human rights trackingRPA for streamlining screening processes in refugees crisisEmTech for Social Good9 IDC|ConsumersBulgaris“Colors”exhibition saw 10,000 people connect to the virtual reality version of the show,in which users could styl

13、e an avatar and explore pieces on displayEmerging Tech flipping the way we work and live as ConsumersToday an average of 45.5 million people from around the world come to Roblox to connect with friends.Together,they play,learn,communicate,explore,and expand their relationships in millions of 3D digi

14、tal worlds that are user-generated.We call this emerging category“human co-experience”Roblox Annual Report,2021Growth at Roblox has been driven by a significant investment in technology and mutually reinforcing network effects:content and social10 IDC|Devices AR/VR headsets Smartphones and tablets W

15、earables Smart glass Interfaces&Apps Natural language processing Computer vision Digital(AI)humans Standalone consumer and commercial appsCreator Tools Engine&SDKs Low code/no codeapp development NFTs&crypto currencies(Web3)Platform Tools Artificial intelligence Data and digital asset management Con

16、tent services Software integrationsInfrastructure&Connectivity Semiconductors Edge compute Storage Low-latency networks(5G,WiFi)Cloud infrastructureVirtual Worlds Consumer worlds Enterprise worlds Industrial worldsMetaverseThe Metaverse Potentially Will Impact EverythingThe Metaverse Potentially Wil

17、l Impact EverythingThe metaverse is a highly immersive future environment that blends the physical and the digital to drive a shared sense of presence,interaction,and continuity across multiple spheres of work and life(IDC,2022)11 IDC|Going Beyond Consumers Industrial MetaverseCurrently exploring,23

18、%Planning to explore in the next 2-5 years,49%Not exploring/never heard of it,28%Is your organization exploring or planning to explore the metaverse?Top 3 problems the metaverse can help businesses with:Increase operational efficiencyCreate new products/servicesCustomer Experience transformationEmpl

19、oyee ExperiencesGamificationDigital twins/SimulationsA pharmaceutical company was able to speed up processes by 20%and enhance efficiency by 3 times using digital twinsRecruitment/Training/CollaborationA professional services company is using the metaverse to improve collaboration and training,expec

20、ting to onboard more than 150,000 employees on to the metaverse.Immersive customer experiencesGucci has built its own store within the digital real estate platform The Sandbox and is launching an experimental concept store.Source:IDC Europe,Emerging Tech survey,August 2022(n=864)12 IDC|EnterprisesTh

21、ere are more than 140 European emerging spaces(growing nascent market segments driven by Emtech)Emerging Tech flipping the way we work and live within EnterprisesN.of European Digital natives in Emerging SpacesSource:Pitchbook Data,202213 IDC|Emerging Techin the Enterprise Space14 IDC|Growing Invest

22、ments on EmTech$0$200,000$400,000$600,000$800,000$1,000,000$1,200,000$1,400,000202120222023202420252026IT SpendEmerging TechSource:IDC Worldwide ICT Spending Guide Enterprise and SMB by Industry,October 2022;IDC Worldwide Digital Transformation Spending Guide-Technology Forecast 2022$359BIn proporti

23、on,spending on Emerging Tech equals to more than 30%of IT Spending and is growing 2 times faster+6%+13%EMEA Enterprise Spending,2021-2026($M)15 IDC|EmTech:not only propelling innovation but also building resilienceWhat are the main business outcomes you have achieved thanks to Emerging Technology?Co

24、st&EfficiencyInnovationCybersecurity30%27%27%Time and Cost ReductionCustomer SatisfactionProcess QualitySource:IDCs EMEA Emerging Technologies Survey,August 2022(n=864)What are the main PRIORITIES driving Emerging Technologies investments?16 IDC|EmTechs Help organizations to strip down costs and wor

25、k on efficiencies Fleet and transportation equipment managementCustomer enrollment identificationPredictive maintenanceIoTAIPick and packRoboticsBlockchainBiometricsProcess automation and optimizationEdgeIntelligent and predictive grid management IT operations automationEquipment and service/parts m

26、anagementRobotics enabled inspection and maintenanceRemote workforce/field service technician monitoring/automation5GMaintenance and remote assistanceARData visualization and reporting insightsAsset inspection,maintenance,and repairOur experiments confirm that 5G offers numerous opportunities:augmen

27、ted reality,remote management,real-time access to operational data,and so onJean-Pascal Tricoire,CEO at Schneider Electric Robotics enabled inspection and maintenanceSource:IDCs EMEA Emerging Technologies Survey,August 2022(n=864)17 IDC|Enhanced in-person and online experienceConnected kiosks for ma

28、rketing and in-branch customer experienceSmart ticketingIoTAIExoskeleton-assisted surgeryRoboticsSmart contract-based parametric insuranceVRProduct development virtual realityEdgeML-based sales product and service suggestionVirtual property toursUBI in health/life insurance that leverages wearable t

29、echVirtual career fairs5GAR smart glasses-enabled second display functionalityARDigital direction and navigationBlockchainMixed RealityWe want to bring more than just physical products to our customers,we want to give them innovation,technology,digital and sustainable solutionsBeing able to show cus

30、tomers how those products would fit into their existing building is crucialNicola Piazza,CEO at Wrth ItaliaEnhanced in-person and online experienceSource:IDCs EMEA Emerging Technologies Survey,August 2022(n=864)Deliver EmTech Enabled Innovation and Digital Business Models18 IDC|Smart immigration(pas

31、sportcontrol,immigration clearance)Defense,terrorism,investigation,and government intelligence systemsIoTAIIdentity managementBlockchainBiometricsLoss detectionEdgeSensor-based staff identification and locationML-based fraud detection and investigationTrack&trace assets inside the organization/along

32、 the value chainNext-generation paymentsReal-time threat intelligence monitoring and preventionThe ransomware threat is real.Were trying to stop people getting phished and malware from getting into our environment.Then the regulatory pressure is always there,and the audit regime feels kind of nonsto

33、p.Phil Yeo,Head of Security at CMC MArketsSource:IDCs EMEA Emerging Technologies Survey,August 2022(n=864)Facial recognition customer identity authenticationQuantum ComputingQuantum cryptographyReal-time threat intelligence monitoring and preventionHow and When EmTechs Grant Cybersecurity Zero Trust

34、 Network5G19 IDC|Key Requirements and Challenges 20 IDC|The Challenges to Overcome to be Effective with Emerging Technologies30%26%23%22%22%Lack of skills/qualified workforceLack of fundingPrivacy concernsLack of adequate IT infrastructureDifficulties adapting establishedprocesses to new technologie

35、sCybersecurityTechnical/job-specific skillsProcess automationIT architecture managementOrganizations are struggling the most with the lack of skills inSource:IDCs EMEA Emerging Technologies Survey,August 2022(n=864)30%26%23%22%22%Lack of skills/qualified workforceLack of fundingPrivacy concernsLack

36、of adequate IT infrastructureDifficulties adapting establishedprocesses to new technologies30%26%23%22%22%Lack of skills/qualified workforceLack of fundingPrivacy concernsLack of adequate IT infrastructureDifficulties adapting establishedprocesses to new technologies1There is a reducing gap between

37、IT and LoB roles in driving EmTech investments2There is not yet a role effectively in charge of evaluating ROI and success of EmTechs projectsWho is driving investments?30%26%23%22%22%Lack of skills/qualified workforceLack of fundingPrivacy concernsLack of adequate IT infrastructureDifficulties adap

38、ting establishedprocesses to new technologiesWhat are the main barriers to emerging technology adoption in your organization?Top-5 challenges21 IDC|54%55%55%56%59%Cloud platformData managementplatformIT operationsmanagementNetwork capacity andmanageabilityData protection,trust,and privacy toolsWhat

39、is required in your organizations IT infrastructure for emerging technologies to scale and have an impact?Cloud providers and software vendors are perceived as leaders in the EmTech marketSource:IDC Europe,Emerging Tech survey,August 2022(n=864)19%20%23%25%28%33%34%34%Infrastructure vendorsIndustry-

40、specific vendorsDevice manufacturerProfessional services/managed serviceprovidersPlatform software providersSoftware-as-a-service(SaaS)cloudproviderSoftware application providersInfrastructure/platform-as-a-service(IaaS/PaaS)cloud providerWhich of these types of technology providers do you perceive

41、as leaders in the emerging technology market?22 IDC|5 Action Items for Technology Vendors5 Action Items for Technology VendorsDevelop your own EmTech Radar to define your short-medium and long term priorityIdentify key EmTech betsUnderstand the interplay of different Emtech in enabling digital use c

42、asesLeverage the EmTech NetHelp your customers identify the key foundational tech requirements to sustain EmTechBuild the right fundationsEmbed Emtech within your resiliency narrativeUnlock ResiliencyAddress the skills gap and build your Emtech expertise through hiring,partners,community and digital nativesClose the Skills GapKey Customer Challenges23 IDC|Q&AQ&AErica SpinoniSenior Research Analyst,European Digital Business PracticeGiulia CarosellaEuropean Digital Business Practice Lead,IDC Andrea MinonneResearch Manager,Human Augmentation Launchpad,Data&Analytics24 IDC|Thank you