Newzoo+2022射击游戏类型报告-26正式版.pdf

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1、Key Insights intoThe games,the players,and the industryGenre Revenues in 2022Definition and Revenues per PlatformKey Game Engagement FactsGamer Demographics and PersonasTop Markets and GamesGames Live Streaming ViewershipGame Themes,Modes,Mechanics and Monetization,Cross-Genre OverlapUpgrade to Newz

2、oo ExpertAbout Newzoo789111416182225 Newzoo 2022 Newzoo 2022Welcome to our free report about Shooter Games!Shooters are among the most popular game genres across the world and are playedheavily across all gaming platforms.In this report,we include some of the high-level takeaways about this exciting

3、 genre.We will dive into the split between the different platforms on which Shooter games areplayed,we will explore gamer demographics and playing habits,game rankings andeven Shooter game live streaming viewership.We will also go over some of thedifferent markets where Shooters are most popular and

4、 define the most popular gamethemes,mechanics,and monetization options in the genre.This is a preview of the much broader scope of data we cover on Shooter Games in ourNewzoo Expert platform.To contextualize the data even further,we also include somehigh-level takeaways from our Consumer Insights Ga

5、mes and Esports research,alongwith general insights from our Global Games Market Report.Please contact us if you would like to learn more about Newzoo Expert or our otherofferings.We hope you enjoy this free report!Head of Product at Newzoo Newzoo 20226The Newzoo Games Taxonomy provides a granular,c

6、omprehensive view of the games market and the segments within.The taxonomy consists of 132 variables in 12 categories allowing you to segment your target market to any niche and identify or benchmark your competitors down to the smallest detail.Battle Royale games are not included in the Shooter Gam

7、es genre and are tagged as an independent genre in the Newzoo Games Taxonomy.in the worldSource:Source:Newzoos Global Games Market Report,released July 2022.Battle Royale games are not included in the Shooter Games genre and are tagged as an independent genre in the Newzoo Games Taxonomy.is estimate

8、d to be the fifth highest-revenue generating genre across all platforms in 2022.7Explore the for each of the 21 genres in our.Newzoo 20228Source:Newzoo Global Games Market Report,released July 2022.Forecast for entire year of 2022.Shooters are among the most popular genres and are played heavily acr

9、oss all gaming platforms.is to defeat enemies by shooting them and is played either individually or in a team.On PC,shooters such as Doom,Quake,Half-Life,and Counter-Strike popularized the genre in the 1990s.Many people view N64 game GoldenEye007 as the genres original pioneer on console,followed by

10、 Xbox launch title Halo:Combat Evolved.Todays most prominent shooter franchises,including Call of Duty,Battlefield,and Overwatch,heavily lean on online competitive play and have amassed a powerful following for live streaming and video content.The weapons of choice in most shooters are firearms,but

11、this is not always the case;Nintendos Splatoon,for example,has the player shooting ink at opponents.If the games main gameplay loop sees the player taking control of a vehicle,we categorize the genre as Vehicular Combat,not included in this report.Battle Royale games are not included in the Shooter

12、Games genre and are tagged as an independent genre in the Newzoo Taxonomy.Want access to the numbers for all Newzoo 2022Genre popularity and playing habits in August 20229Rank by Monthly Active Users on PC(Steam)Rank by Monthly Active Users on ConsoleRank by Average Monthly PlaytimeRank by Average T

13、itles Played per player,per monthNewzoo Expert,August 2022.Estimate for PC(Steam),PlayStation,and Xbox games covering 37 markets.China and India not included.Newzoos Game Taxonomy allows tagging of games with a single primary genre and multiple secondary genres.All calculations and aggregates on thi

14、s page are based on games tagged with the primary genre“Shooter”.Rank by Average Daily SessionsRanking vs.other genresRanking vs.other genres Newzoo 202210Curious what PC and Console games are the biggest earners in the U.S.each month?Newzoo Expert now offers PC and console game revenue data,allowin

15、g you to track 900+games performance.Learn how Newzoos revenue data,combined with engagement(MAU,DAU,lifetime players)and viewership data for 10,000+games can help you build,benchmark,and market a successful game!Unlock for 10,000+games.Newzoo 202210-2021-3031-4041-65Base:Players that have played sh

16、ooter games in the last 6 monthsBase:Players that have played shooter games in the last 6 monthsUnlock the of Shooter gamers.Source:Source:Newzoo Consumer Insights Games&Esports 2022(Global weighted average across 36 markets)Base:Base:(Active Residential Developed)online population aged 10-65(or 50

17、in selected markets),who have played Shooter video games on a PC,console,or mobile device in the past 6 months(n=19,544)Newzoo 2022Share of players in each persona that play Shooters12As gaming continues to expand its reach,gamers themselves become a more diverse and varied group.Using our proprieta

18、ry,we looked at the share of shooter players by gamer persona(Looking only at people who play games which is why the Backseat Viewer and Lapsed Gamer are excluded).The more core personas,namely Ultimate Gamers and All-Round Enthusiasts are most likely to be shooter players.In fact,as many as played

19、at least one Shooter game in the past 6 months!However,almost all persona groups have a reasonable share of players who enjoy shooters,and this is likely to be because the genre now encompasses quite a broad range of games,from CS:GO to Splatoon to Bubble Shooter.Source:Source:Consumer Insights Game

20、s&Esports 2022(Global weighted average across 36 markets)Base:Base:(Active Residential Developed)online population aged 10-65(or 50 in selected markets),who have played video games on a PC,console,or mobile device in the past 6 months(n=60,020)Newzoos proprietary gamer segmentation wherein playing,v

21、iewing,owning,and socializing/other gaming engagement are the four main dimensions for classification.Newzoo 2022Motivation 1Motivation 2Motivation 3Motivation 4Motivation 5Source:Source:Consumer Insights Games&Esports 2022(Global weighted average across 36 markets).Base:Base:(Active Residential Dev

22、eloped)online population aged 10-65(or 50 in selected markets),who have played Shooter video games on a PC,console,or mobile device in the past 6 months(n=19,544);Total Shooter payers(n=13,659)1 Payers:Past 6 months players who,on average,spend money on a monthly basis on games on a PC,console,or mo

23、bile device.Spending money includes gifts,downloadable content,subscriptions,and other microtransactions.13Base:Total Shooter Players(past 6 months)Base:Total Shooter Payers(past 6 months)Find out the share of Shooter Players that spend money on games and their motivation for spending.Unlock key ins

24、ights on purchase drivers like the motivation to spend money on games for a sale,special offer,or good price,or to be able to play with friends or family.Unlock the of Shooter gamers.Newzoo 202214by Monthly Active Users(MAU)in August 2022Newzoo Expert,August 2022.Estimate for PC(Steam),PlayStation,a

25、nd Xbox games covering 37 markets.China and India not included.Newzoos Game Taxonomy allows tagging of games with a single primary genre and multiple secondary genres.All calculations and aggregates on this page are based on games tagged with the primary genre“Shooter”.Player Share for Shooters-Perc

26、entage of total player base that played a Shooter title in August 2022Unlock the for each market.Newzoo 202215by MAU in August 2022Newzoo Expert,August 2022.Estimate for PC,PlayStation,and Xbox games covering 37 markets.China and India not included.Newzoos Game Taxonomy allows tagging of games with

27、a single primary genre and multiple secondary genres.All calculations and aggregates on this page are based on games tagged with the primary genre“Shooter”.Battle Royale games are not included in the Shooter Games genre and are tagged as an independent genre in the Newzoo Taxonomy.by MAU in August 2

28、022 Newzoo 202216Genre Rank by Hours Watched on Twitch and Facebook GamingGenre Rank by Hours streamed by creators on Twitch and Facebook GamingNewzoo Expert,August 2022.Estimated live streaming hours watched and streamed(broadcasted)on Twitch and Facebook Gaming for Shooters across PC,Console,and M

29、obile.Newzoos Game Taxonomy allows tagging of games with a single primary genre and multiple secondary genres.All calculations and aggregates on this page are based on games tagged with the primary genre“Shooter”.Get the latest and historical data.Newzoo 202217on Twitch and Facebook Gaming in August

30、 2022Newzoo Expert,August 2022.Estimated live streaming hours watched and streamed(broadcasted)on Twitch and Facebook Gaming for Shooters across PC,Console,and Mobile.Newzoos Game Taxonomy allows tagging of games with a single primary genre and multiple secondary genres.All calculations and aggregat

31、es on this page are based on games tagged with the primary genre“Shooter”.on Twitch and Facebook Gaming in August 2022 Newzoo 202218Newzoo Expert,August 2022.Estimate for PC(Steam),PlayStation,and Xbox games covering 37 markets.China and India not included.Newzoos Game Taxonomy allows tagging of gam

32、es with a single primary genre and multiple secondary genres.All calculations and aggregates on this page are based on games tagged with the primary genre“Shooter”.Player Share for Shooters-Percentage of total player base that played a Shooter title on PC(Steam)&Console in August 2022Adventure,Battl

33、e Royale,and Sports games were the most popular among Shooter players in August 2022.Strategy and Simulation were among the genres with the least player overlap with Shooter games.56%of monthly active users that played Shooters have also played Adventure games in August 2022.Unlock the in Newzoo Exp

34、ert.Newzoo 202219Player Share for Shooters-Percentage of total player base that played a Shooter title on PC(Steam)&Console in August 202268%of monthly active users that played Shooters have played Shooters with the Contemporary War theme in August 2022.Player Share for Shooters-Percentage of total

35、player base that played a Shooter title on PC(Steam)&Console in August 2022.94%of monthly active users that played Shooters have played Shooters with the Levels/Maps mechanic in August 2022.Newzoo Expert,August 2022.Estimate for PC(Steam),PlayStation,and Xbox games covering 37 markets.China and Indi

36、a not included.Newzoos Game Taxonomy allows tagging of games with a single primary genre and multiple secondary genres.All calculations and aggregates on this page are based on games tagged with the primary genre“Shooter”.Newzoo 202220Player Share for Shooters-Percentage of total player base that pl

37、ayed a Shooter title on PC(Steam)&Console in August 2022See what the most popular Shooter game modes are,including Campaign and Story Mode,Death Match,and Capture the Flag.Unlock these metrics and much more with Newzoo Expert.Unlock the in Newzoo Expert.Newzoo Expert,August 2022.Estimate for PC(Stea

38、m),PlayStation,and Xbox games covering 37 markets.China and India not included.Newzoos Game Taxonomy allows tagging of games with a single primary genre and multiple secondary genres.All calculations and aggregates on this page are based on games tagged with the primary genre“Shooter”.Newzoo 202221b

39、y Player Share for PC&Console Shooters in August 2022Newzoo Expert,August 2022.Estimate for PC(Steam),PlayStation,and Xbox games covering 37 markets.China and India not included.Newzoos Game Taxonomy allows tagging of games with a single primary genre and multiple secondary genres.All calculations a

40、nd aggregates on this page are based on games tagged with the primary genre“Shooter”.Pay-to-Play is the top monetization option for PC&Console Shooters,covering almost the entire player base.97%of shooter players have played games that use In-App Purchases as a monetization tool.Advertising is the l

41、east used monetization tool for Shooters on PC&Console.89%of monthly active users that played Shooters have also played Pay-to-Play games in August 2022.Get the historical data for 10,000+games.Newzoo 202222Games tracked across PC,Console and MobileGlobal coverage with37 markets,8 regionsMetrics inc

42、luding MAU,DAU,Lifetime players,Revenueplayer dataGamer between titlesEasy-to-use accessfor 900+PC&Console games in USSteam and Upgrade to to unlock our full scope of Game Engagement and Revenue Data&Insights.Interested?Email us at:Newzoo 202223Game Genre and taxonomy-level metricsLimited to one gen

43、reRich profiles for games on PC,Console&MobileAdvanced Game-level metrics incl.MAU,DAU,Lifetime Players,Revenue for 10,000+gamesGames Competitor research:Gamer Acquisition,Overlap,Churn,RetentionGame Streaming Viewership including esports,popular channels and influencersGame and Franchise-level Demo

44、graphicsCountry gaming profiles-top games,gamer demographics,esportsLimited to one genreGame Publisher MetricsGamer audience segmentation and analysis toolsNewzoo Pulse-Daily updates with games spiking in engagement and viewershipCustom,automated exportsDedicated Customer Success Manager,access to r

45、oadmap and early beta.Interested?Email us at:Newzoo 202224“Im in a privileged position to see the great value we get from collaborating with Newzoo and having access to the Newzoo Expert platform.As we work together between data analysts,brand managers and product managers,we can all use the platfor

46、m to complement our research and investigations,each bringing our knowledge and expertise to the decisionmaking process,based on insightful data.”Head of Insights at Behaviour InteractiveInterested?Email us at:Newzoo 2022 Newzoo 2022Global,regional,market key metrics.Market sizing,trends,forecastsTr

47、ends,Market Sizing,Forecast DataGames&Market Engagement Data Covers 100+metrics for Thousands of Games on PC,Console,and Mobile,including MAU,DAU,Lifetime Players,Revenues,ViewershipOver 75,000*consumers surveyed worldwideMotivations,drivers,playing behaviorPlayer Demographics&Psychographic DataEmail us at:*Based on Consumer Insights-Games&Esports 2022